Core Viewpoint - Lei Jun and Xiaomi are currently facing significant public scrutiny, with various criticisms circulating online, prompting Lei Jun to address these issues directly in a recent live stream [1][3]. Group 1: Public Criticism and Response - Lei Jun acknowledged the prevalence of negative online content about Xiaomi, emphasizing that while criticism can generate attention, it should be fair and not malicious [3][5]. - The company has seen a reduction in professional smear campaigns against it, indicating a proactive approach to managing its online reputation [5]. - Xiaomi is committed to listening to constructive criticism from genuine users and has already made changes in response to feedback, such as addressing "small print marketing" issues [5][7]. Group 2: Specific Controversies Addressed - The term "200 kilometers instant braking" was clarified by Lei Jun as a personal observation rather than a definitive claim, suggesting that some criticisms are overly pedantic [9]. - The controversy surrounding "Xiaomi not allowing farmers to sell millet" was addressed by Lei Jun, who expressed his anger at the misunderstanding, asserting that Xiaomi supports agricultural initiatives [11]. - The claim of "7000 legal affairs" was dismissed by Lei Jun, who stated that the company does not have such a large legal team, but acknowledged the need to strengthen its legal department to combat misinformation [13].

Core Viewpoint - Xiaomi's CEO Lei Jun addressed various criticisms during a four-hour live stream, emphasizing the importance of fair and objective feedback while expressing frustration over misinformation and negative portrayals of the company [2][3][4]. Group 1: Response to Criticisms - Lei Jun criticized a car disassembly blogger for exaggerating issues with Xiaomi vehicles for views, urging for honest assessments rather than sensationalism [3]. - The company’s public relations manager highlighted that negative incidents involving Xiaomi vehicles are often taken out of context and manipulated for clicks, which has led to unwarranted personal attacks on car owners [4]. - Lei Jun expressed anger over claims that Xiaomi prevents farmers from selling their products, asserting that such accusations are unfounded and part of a smear campaign [5]. Group 2: Product and Marketing Practices - Lei Jun acknowledged the issue of small print in marketing materials as an industry-wide problem and committed to immediate changes to rectify it [5]. - The claim that Xiaomi employs 7,000 legal staff was dismissed by Lei Jun as exaggerated, emphasizing the need for a robust legal team to combat misinformation [5]. - Xiaomi's Vice President discussed the "super strong steel" used in their vehicles, asserting its high strength and inviting scrutiny to validate its claims [6]. Group 3: Vehicle Performance and Safety - The "wheel detachment" feature in the Xiaomi YU7 was explained as a safety strategy, designed to protect the vehicle and its occupants during collisions [7]. - The YU7's winter testing results were highlighted, showing superior performance in various metrics compared to competitors, including Tesla, particularly in terms of range and energy consumption [8][9]. - The maintenance costs for the YU7 were clarified to be lower than public perception, with a focus on the vehicle's design for easy repairs [10]. Group 4: Future Goals - Xiaomi aims to deliver 41,000 vehicles in 2025 and has set a target of 55,000 for 2026, indicating a strategic focus on growth in the automotive sector [10].

Core Viewpoint - BYD Group's response to issues of black public relations and online manipulation highlights the company's position as a leading enterprise in the industry, emphasizing that it does not engage in negative tactics against competitors but is often targeted by such actions [2][5]. Group 1 - BYD's General Manager of Brand and Public Relations, Li Yunfei, stated that the company has never engaged in undermining others, but many competitors have targeted BYD, which is reflected in the data related to black public relations [5]. - Li Yunfei quoted Wang Chuanfu, stating that BYD is currently a leading enterprise and must endure unfair treatment, suggesting that the company is willing to tolerate such challenges [5]. - Li Yunfei emphasized that BYD is a significant target for black public relations and online manipulation due to its large market presence, asserting that the company is the biggest victim of these tactics in the industry [5]. Group 2 - Li Yunfei pointed out that the attacks on BYD are not isolated incidents but rather a long-term campaign of defamation and insult through false information aimed at damaging the brand [5].

近日，比亚迪集团品牌及公关处总经理李云飞接受了21世纪经济报道的独家专访，再度回应黑公关、黑 水军问题。 21世纪经济报道：汽车行业黑公关事件频出，比亚迪也是受害者，您和团队是如何应对呢？ 李云飞：是，我很认同。我包括我们的管理人员，我们的团队，我们总结下来的话，做好自己的技术， 做好自己的产品，做好自己的品牌。我觉得就长期主义，与公道自在人心。 我觉得大的环境的话还是很多时候是带节奏的。各个平台你去看，但凡诋毁你的，侮辱你的，不时带节 奏的，随随便便动辄转发在上万、几万甚至几十万。那我想问一下这些号，这个流量是谁推的？那如果 说这个是发布信息是他自己推的，我能理解。那如果是别人推的，目的何在？用意何在？我觉得这个是 有问题的。 我后来在网上也讲，我说其实我们比亚迪也是，我们才是树大招风，我们的量很大，我们才是这个行业 黑公关黑水中的最大的受害者，没有之一，这是事实。因为我们每天我们同事，我们自己都看得到，有 很多特别无厘头。 我们在前年、去年，针对好几起案子发起诉讼，因为法务的这个流程非常漫长，举证需要一审、二审， 但目前都取得了阶段性成果。 李云飞：对，因为过去几年，整个中国汽车行业竞争非常激烈。有时候有 ...

Group 1 - The core message emphasizes the importance of safety in the development of Xiaomi's SU7 vehicle, highlighting the use of stringent safety standards in its design [1][3] - Xiaomi's vehicle body incorporates a steel-aluminum hybrid structure, which is part of its commitment to high safety standards [1] - The company aims to achieve exceptional winter range performance for its electric vehicles, further underscoring its focus on safety [3] Group 2 - Lei Jun, the CEO of Xiaomi, has actively responded to rumors suggesting that the company prioritizes aesthetics over safety, asserting that safety is a fundamental aspect of their vehicle design [5][8] - The company is facing criticism and misinformation online, prompting Lei Jun to clarify the company's stance and defend its safety standards [8] - A government initiative is underway to combat black public relations and misinformation in the automotive industry, aiming to create a clearer and more trustworthy environment for automotive development in China [10]

Group 1 - Xiaomi's legal department has completed legal assessments on 16,465 public opinion clues from 2025 to the present, monitoring 231 online accounts and filing civil lawsuits against 92 malicious infringement accounts [1] - The company has initiated 35 lawsuits to assist affected car owners who have been subjected to online attacks, with ongoing monitoring of such infringement behaviors [1] - A recent report highlighted the use of AI-generated content for defamation against several car manufacturers, including Xiaomi, indicating a coordinated effort to undermine their reputations [2] Group 2 - The legal department has gathered evidence from hundreds of accounts and initiated dozens of lawsuits, with multiple cases currently under investigation [2] - A joint action by six departments aims to combat black public relations and online manipulation, requiring platforms to strengthen their control over AI-generated content and online misinformation [2]

Core Viewpoint - Xiaomi is actively pursuing legal action against malicious online activities, including false statements and defamation, to protect its brand reputation and user rights [2][5][6]. Group 1: Legal Actions and Monitoring - Xiaomi's legal department has evaluated 16,465 online sentiment clues and is monitoring 231 accounts, with civil lawsuits filed against 92 malicious infringement accounts [2]. - The company has initiated 35 lawsuits to assist affected car owners facing online attacks, emphasizing a "zero tolerance" approach to online infringement [2][8]. - The legal team is gathering evidence from hundreds of accounts and has initiated multiple lawsuits, with several cases currently under investigation [8]. Group 2: Industry Context and Support - Xiaomi's automotive division has faced significant online hostility, being labeled as one of the most attacked car manufacturers since its launch [5]. - The company supports a nationwide initiative by six government departments to combat online chaos in the automotive industry, which includes addressing illegal profit-making and malicious defamation [5][6]. - The media has highlighted the prevalence of black public relations and online misinformation, which disrupts the healthy development of the automotive sector, particularly in the new energy vehicle market [6][10]. Group 3: User Engagement and Feedback - Xiaomi has opened a dedicated channel in its app community to collect user feedback and provide support for rights protection [3]. - The company encourages a respectful and fact-based online discourse to foster a healthy and orderly internet environment [2].

Core Viewpoint - Xiaomi is actively combating online defamation and malicious rumors against the company and its products, particularly focusing on the automotive sector, where it has faced significant online attacks [1][5]. Group 1: Legal Actions and Monitoring - Since 2025, Xiaomi's legal department has evaluated 16,465 pieces of online sentiment data, monitoring 231 accounts, and has filed civil lawsuits against 92 malicious infringement accounts [1]. - The company has initiated 35 lawsuits to assist car owners who have been unjustly attacked online, demonstrating a commitment to protecting its users [1]. Group 2: Company Response and Public Statements - Xiaomi's CEO Lei Jun expressed support for government efforts to combat black public relations and online harassment, stating that Xiaomi Automotive has become one of the most targeted companies for online attacks [5]. - The company has taken steps to gather user feedback through a dedicated channel in its app community, aiming to provide assistance for rights protection [3]. Group 3: Industry Context - The tactics used against various automotive companies, including Xiaomi, involve AI-generated defamatory content and targeted harassment in comment sections, highlighting a broader issue within the industry [5]. - The company emphasizes that the online environment should not be lawless and calls for a collective effort to foster a healthy and orderly digital space [1].

Core Viewpoint - The CEO of Xiaomi, Lei Jun, expressed support for government actions against online harassment and black public relations targeting Xiaomi car owners, stating that Xiaomi has become one of the most attacked car companies online since the launch of its vehicles [1] Group 1 - Xiaomi has faced significant online criticism and harassment since the launch of its automotive division [1] - The company supports the recent government initiative involving six ministries to combat online harassment and black public relations [1] - Xiaomi positions itself as a victim of these negative campaigns, which have hindered industry development [1]

Core Viewpoint - Xiaomi's automotive division has faced significant online criticism since its launch, with the CEO expressing support for government actions against malicious online campaigns [1] Group 1: Company Response - Xiaomi's CEO, Lei Jun, stated that the company has become one of the most criticized brands online since the launch of its automotive division [1] - The CEO emphasized the need for a clean and fair environment in the automotive industry for sustainable development [1] - Xiaomi views itself as a victim of online smear campaigns and calls for societal efforts to combat black public relations and malicious online activities [1]