Group 1 - The core issue of black public relations affecting companies like Xiaomi, Xpeng, NIO, and Deep Blue has been highlighted, with legal actions initiated against numerous accounts involved in spreading false information [2][3] - Xiaomi's CEO Lei Jun stated that the legal department has gathered evidence from hundreds of accounts and initiated dozens of lawsuits this year, with multiple cases currently under investigation [3] - The report revealed that a car blogger with 600,000 followers charges between 18,000 to 38,000 yuan for promotional videos, indicating the financial incentives behind such black PR activities [2] Group 2 - Lei Jun emphasized the similarity in tactics used to defame car companies, including AI-generated false content and negative commentary before new product launches [2][3] - A joint action by six departments aims to combat black public relations and requires online platforms to enhance their ability to identify and manage accounts using generative AI technology for malicious purposes [3]

9月13日，雷军在微博发文称，造谣抹黑各家车企的手段高度相似 ，都有AI生成造谣内容、评论 区辱骂车主、新车发布前通稿抹黑车企产品等行为，甚至有平台对于相同内容正面负面不同引导 的标题会有不同的流量呈现。 来源：央视财经、@雷军 网友评论 近日，央视财经《经济半小时》播出了起底黑公关的内容，小米、小鹏、蔚来、深蓝四家车企接 受了采访。9月13日，雷军发文表示， 对于这类问题， 法务部今年已取证数百个账号，发起诉 讼数十起。 央视财经的报道内容中提到，有短视频报价平台官网显示，一名 汽车博主 粉丝60万，单条1到 20秒的视频商单报价就在18000元，21秒到60秒的商单报价26000元，60秒以上商单报价 38000元。 央视还点名了曾经的经典案例，其中就 包括"小米汽车碰撞后车门打不开"事件，涉事博主已经 被依法缉拿归案，其视频账号从2024年11月18日停更至今。 他还表示， 法务部今年已取证数百个账号，发起诉讼数十起，正在等待逐一开庭，多起报警的案 件也正在办案过程中。 雷军说， 此次六部门联合专项整治行动，打击黑公关、黑水军，要求网络平台企业加强对采用生 成式人工智能技术等的网络水军、黑嘴的甄别管控， ...

Core Viewpoint - The article discusses the issue of black public relations and online smear campaigns targeting several automotive companies in China, including Xiaomi, Xpeng, NIO, and Li Auto, highlighting the coordinated efforts by these companies to combat misinformation and protect their brand integrity [1][4][11]. Group 1: Company Responses - Xiaomi's legal department has collected evidence against hundreds of accounts and initiated multiple lawsuits in response to the smear campaigns, which involve AI-generated false content and targeted harassment [1]. - Xpeng Motors has actively responded to the Ministry of Industry and Information Technology's initiative to combat online chaos in the automotive industry, emphasizing the protection of its legal rights [4]. - NIO has reported that a specific account has published thousands of defamatory statements against the company and its users, leading to a court ruling for the removal of the content and compensation for damages [11]. Group 2: Legal Actions and Court Rulings - The Guangzhou Internet Court ruled in favor of Xpeng Motors, ordering a company to delete infringing content and issue a public apology for damages caused [4]. - Li Auto's legal team has identified multiple accounts spreading false information about its products, including fabricated complaints and misleading claims about the performance of its upcoming model, the i6 [8]. - Legal actions have been taken against various MCN organizations and accounts involved in disseminating defamatory content against NIO and other companies, with ongoing monitoring and evidence collection [11][13]. Group 3: Industry-Wide Initiative - A joint initiative by six government departments aims to crack down on black public relations and online misinformation in the automotive sector, requiring platforms to enhance their monitoring and control over AI-generated content and malicious accounts [1][4]. - The automotive industry is facing significant challenges from organized smear campaigns that disrupt market order and harm consumer rights, prompting companies to take legal and administrative actions [8][11].

Core Viewpoint - Xiaomi's founder and CEO Lei Jun highlighted the prevalence of similar smear tactics against various car companies, including the use of AI-generated false content and derogatory comments targeting car owners [1] Group 1: Company Actions - Xiaomi's legal department has collected evidence from hundreds of accounts and initiated dozens of lawsuits, with multiple cases currently under investigation [1] Group 2: Industry Response - A joint notice was issued by six government departments, including the Ministry of Industry and Information Technology and the Ministry of Public Security, to launch a three-month special campaign to address online chaos in the automotive industry [1] - The campaign aims to combat "black public relations" and "black water armies," requiring online platforms to enhance their identification and management of malicious actors using generative AI technology [1]

Core Viewpoint - The article discusses the issue of "black public relations" targeting various car companies, highlighting the legal actions taken by Xiaomi against malicious online activities [1][2]. Group 1: Legal Actions - Xiaomi's legal department has collected evidence from hundreds of accounts this year and has initiated dozens of lawsuits, which are currently awaiting court hearings [1][2][4]. - Multiple cases reported to the authorities are also under investigation [2][4]. Group 2: Industry Context - The report from CCTV Finance revealed that several car companies, including Xiaomi, Xiaopeng, NIO, and Deep Blue, have been targeted by similar smear tactics, including AI-generated false content and derogatory comments against car owners [2][4]. - A joint action by six departments aims to combat black public relations and online manipulation, requiring internet platforms to enhance their identification and control of malicious actors using generative AI technology [2][4].

Core Viewpoint - The phenomenon of "black public relations" and "black water armies" in the electric vehicle industry is highlighted, emphasizing the need for increased penalties and regulatory measures against such practices [2] Group 1: Industry Insights - The term "black public relations" refers to the use of technology to mass-produce rumors and discredit company brands through online manipulation [2] - Xiaomi's Vice President, Li Xiaoshuang, advocates for stronger penalties against black public relations and black water armies to raise the costs associated with these actions [2] Group 2: Company Actions - Companies are encouraged to focus on improving their products and services to satisfy consumers, fostering a collaborative partnership within the industry [2]

（央视财经《经济半小时》）9月10日，工业和信息化部、中央社会工作部、中央网信办、国家发展改 革委、公安部、国家市场监督管理总局等六部门重拳出击，联合部署开展汽车行业网络乱象专项整治行 动，未来三个月将集中整治非法牟利、夸大和虚假宣传、恶意诋毁攻击等网络乱象。 近年来，黑公关、黑水军在网络上十分猖獗，严重扰乱汽车行业尤其是新能源汽车行业的健康发展。铺 天盖地的虚假信息无中生有、捏造事实，造成恶劣影响。 前段时间在网络上广为流传的两段视频显示，新能源汽车发生了起火现象，这两段视频都指向蔚来汽 车。在当时，仅仅一周时间就产生各类话题上百个，累计阅读量超过1亿次。这些视频是真是假？到底 是怎么回事？ 蔚来汽车公共关系专家柳志卿告诉记者，这两段汽车撞击爆炸和自燃视频都是假的。第一条其实是国外 一起车祸的场景，跟蔚来没有任何关系。而第二条视频是AI合成的，画面下面甚至有一个AI软件的角 标。他们也联系到了车主，车主确认他的车没有任何问题。 柳志卿告诉我们，近几年，这种恶意抹黑、造谣的视频和信息出现频率非常高，他们公司不得不专门成 立"舆情应急小组"，来处理这些随时可能出现的舆情信息。 柳志卿他们监测到，各种各样的造谣信 ...

Core Viewpoint - Recent negative information regarding Li Auto owners has emerged on social media, prompting the company's legal department to pursue legal action against those responsible for disseminating this content [1][10]. Group 1: Negative Publicity - A significant amount of negative feedback about Li Auto owners has been circulating on social media, with users reporting improper parking and driving behaviors [2][8]. - The negative content began to proliferate in early August, with certain hashtags related to Li Auto owners trending on platforms like Weibo [8]. - Li Auto's legal department has identified this situation as potentially involving organized illegal activities, citing a high volume of similar posts across multiple platforms [8][14]. Group 2: Company Response - Li Auto's CEO, Li Xiang, has suggested that the negative publicity is being manipulated by competing brands, claiming that similar tactics have been used against the company during previous vehicle launches [10][13]. - The company has indicated that it is aware of the brands involved in orchestrating this negative sentiment and is committed to addressing the issue without resorting to similar tactics [10][13]. - Li Auto's legal team is actively gathering evidence to take legal action against the perpetrators, including filing complaints and pursuing civil and criminal charges [14].

Group 1 - The legal department of Li Auto has responded to multiple reports from car owners regarding organized negative information targeting Li Auto users, which has severely impacted their online and offline lives. The company is gathering evidence and will pursue legal action against the perpetrators [2] - GAC Honda is undergoing a leadership change, with Gao Hongxiang set to replace Li Jin as the executive vice president. This transition is currently in progress [2] - Honda's net profit for the period from April to June has significantly declined by 50.2% year-on-year, amounting to 196.6 billion yen (approximately 9.6 billion RMB), primarily due to the impact of U.S. tariffs [3] - Audi's first strategic electric model, the Audi E5 Sportback, is set to begin pre-sales on August 18, featuring advanced technology tailored for Chinese consumers [4]