2月16日，农历除夕，今年电影春节档上映进入倒计时。大麦、猫眼等票务平台的数据显示，春节档预 售票房持续走高，观众也纷纷提前购票锁定黄金场次。但与往年不同，今年观众购票的"姿势"有了AI味 儿——观众通过AI助手"千问"帮买电影票的订单量日环比暴增500%，"千问帮我买电影票"火了。 作为全球首个实现语音买票的AI助手，千问APP带来了全新的闭环购票体验，以往需要打开购票软件、 反复筛选影院场次、手动选座的多步操作，如今只需一句话就能完成。有人在社交媒体上晒出使用过 程，他打开千问APP，说出"我们一家三口想看大年初一的《惊蛰无声》，帮我找个离家最近的影院， 座位不要太靠前"，千问便会自动筛选影院、匹配合适场次与座位，用户点击付款就可出票，全过程只 需要十几秒。 2月14日，千问APP宣布免单福利加码，推出"超级请客卡"，支持用于购买电影票，每张可立减25元。 根据规则，通过邀请新用户每人最多可获得10张"超级请客卡" ，每张价值25元，有效期至4月30日，可 用于购买餐饮、电影票、酒店、机票及景区门票等，千问后续还将陆续接入AI打车、充话费、高德扫 街榜团购、淘宝AI购物等新功能，堪称"一卡走天下"。 千问 ...

Core Insights - Qianwen has launched a new promotional campaign called "Super Free Card," allowing users to experience AI ticket purchasing for movies and events, enhancing AI-driven consumer engagement during the Spring Festival [1][4]. Group 1: Promotional Campaign - The "Super Free Card" can be used for a wider range of services, including movie tickets, hotel bookings, and flight tickets, in addition to dining and purchasing New Year goods [4]. - Users can receive a 25 yuan Super Free Card upon opening the Qianwen app, and can earn additional cards by inviting friends, with a maximum of 10 cards available per user [4][5]. - The promotional activity is limited to three days, and the Super Free Card is valid until April 30, allowing users to utilize it even after the holiday [4]. Group 2: User Engagement and Performance - The first wave of the free card campaign exceeded expectations, with the first-day order volume reaching ten times the forecast, indicating strong user engagement and retention [5]. - Qianwen's app maintained the top position on the App Store free chart for eight consecutive days, reflecting its popularity and user acquisition success [5]. - As of February 7, Qianwen's Daily Active Users (DAU) reached 73.52 million, approaching the DAU of a competitor, Doubao, and marking a significant growth record in the app industry over the past decade [5]. Group 3: Competitive Landscape - Following Qianwen's success in AI shopping, Google has announced the integration of shopping features into its AI assistant, Gemini, indicating a competitive response from major tech companies [5].

Group 1 - The core idea of the news is that Qianwen is extending its promotional campaign by offering an additional three days of "super free order cards" to enhance user engagement and promote AI-driven consumption during the Spring Festival [1][4][8] - From February 14 to the first day of the Lunar New Year, users can receive up to 10 additional 25 yuan super free order cards, which can be used for a wider range of services including movie tickets, hotel bookings, and more [1][4] - Qianwen's first wave of free order cards exceeded expectations, with the first day's order volume being ten times the forecast, leading to the decision to launch the super free order card initiative [8] Group 2 - Qianwen is the first AI assistant to enable voice-activated movie ticket purchases, streamlining the process for users [4] - The app has maintained its position at the top of the App Store free chart for eight consecutive days, indicating strong user interest and engagement [8] - As of February 7, Qianwen's daily active users (DAU) reached 73.52 million, setting a new record for app growth in nearly a decade [8]

与第一波免单卡相比，"超级免单卡"使用范围更广，除了点餐饮、囤年货，也可以用来在千问上买电影票、门票、订酒店、机票。 2月14日，千问突然宣布免单活动再加3天。从当日下午3时到大年初一，每人可再领10张25元"超级免单卡"。同时，接入大麦、飞猪，用 户可体验AI买电影票、门票等新功能。 据悉，千问是首个实现用语音买电影票的AI助手。只需打开千问App，说出"我们一家三口想看大年初一的《飞驰人生3》，帮我找个离家最 近的电影院，座位不要太靠前。"千问就会自动选好电影院、场次和座位，并生成订单，用户点击付款就可出票，全过程只需要十几秒。 记者了解到，千问还将陆续接入AI打车、充手机话费、高德扫街榜团购、淘宝购物等新功能。且均可使用"超级免单卡"，有效期直到4月30 日。 活动页面显示，新用户打开千问App，将可直接获得一张25元的"超级免单卡"，活动开启后即可使用。同时，每邀请一名新朋友下载千问 App，双方可各得一张"超级免单卡"，最多可得10张，领卡活动仅限三天。 千问内部人士表示："第一波免单活动的火爆程度远超预期，首日订单量是预估的10倍，活跃、留存等指标都非常好。除了AI点餐饮、买年 货，很多网友也希望 ...

【环球网科技综合报道】2月14日，千问突然宣布请客再加3天，接入大麦、飞猪，邀请全国人民体验AI买电影票、门票等新功能，激活春节AI新消费。活 动从今天下午3点开始，持续到大年初一。 新一波活动范围更广，除了点餐饮、囤年货，也可以用来在千问上买电影票、门票、订酒店、机票。千问还将陆续接入AI打车、充手机话费、高德扫街榜 团购、淘宝购物等新功能。 自2月6日千问开启春节大请客活动以来，用户已经用AI下单超1.2亿笔，其中淘宝闪购数据显示，来自千问的订单中，近半数来自县城用户，更有156万老年 人通过千问首次体验外卖服务。AI在带来新购物体验的同时，也在推动县城消费形成新形态。 据悉，千问是全世界第一个实现用语音买电影票的AI助手。只需打开千问APP，说一句"我们一家三口想看大年初一的惊蛰无声，帮我找个离家最近的电影 院，座位不要太靠前。"千问就会自动选好电影院、场次和座位，并生成订单，用户点击付款就可出票，全过程只需要十几秒。 千问内部人士表示："第一波活动的火爆程度远超预期，首日订单量是预估的10倍，活跃、留存等指标都非常好。除了AI点餐饮、买年货，很多网友也希望 能体验到更多AI Agent功能。" 同时， ...

2月14日，千问突然宣布免单再加3天，接入大麦、飞猪，邀请全国人民体验AI买电影票、门票等新功 能，激活春节AI新消费。从今天下午3点到大年初一，每个人可再领10张25元超级免单卡。 与第一波免单卡相比，超级免单卡使用范围更广，除了点餐饮、囤年货，也可以用来在千问上买电影 票、门票，订酒店、机票。千问还将陆续接入AI打车、充手机话费、高德扫街榜团购、淘宝购物等新 功能，均可使用超级免单卡，有效期一直到4月30日，过完年还能用。 值得一提的是，2月11日千问和飞猪刚宣布与中国东方航空、万达酒店及度假村、上海迪士尼度假区等 全球40多家旅行品牌达成AI合作。这些品牌将为千问APP用户定制包括折扣价、大额满减券、酒店早餐 及延迟退房等权益，单笔最高可减300元。这意味着，千问的这波超级免单卡可与上述商家提供的"千问 价"专属优惠叠加，消费者可享折上折。 在千问引爆中国AI购物后，美国科技巨头谷歌在快速跟进。2月11日，谷歌宣布，在其AI助手Gemini中 加入购物功能，让消费者在谷歌搜索的 AI 模式及与 Gemini 聊天中也可随时购物。 财经频道更多独家策划、专家专栏，免费查阅>> 责任编辑：钟离 千问内部人士 ...

活动页面显示，新用户打开千问APP，将可直接获得一张25元的超级免单卡，人人都有，活动开启后即 可使用。同时，所有人每邀请一名新朋友下载千问APP，双方可各得一张超级免单卡，最多可得10张， 领卡活动仅限三天。 值得一提的是，2月11日千问和飞猪刚宣布与中国东方航空、万达酒店及度假村、上海迪士尼度假区等 全球40多家旅行品牌达成AI合作。这些品牌将为千问APP用户定制包括折扣价、大额满减券、酒店早餐 及延迟退房等权益，单笔最高可减300元。这意味着，千问的这波超级免单卡可与上述商家提供的"千问 价"专属优惠叠加，消费者可享折上折。 千问内部人士表示："第一波免单活动的火爆程度远超预期，首日订单量是预估的10倍，活跃、留存等 指标都非常好。除了AI点餐饮、买年货，很多网友也希望能体验到更多AI Agent功能。因此我们决定推 出超级免单卡，邀请全国人民继续体验AI时代的全新生活方式。" 记者注意到，2月13日，尽管千问第一波免单活动已结束，千问APP依旧位列App Store免费榜的第一 名，这已经是千问连续第8天霸榜App Store免费榜首。 2月14日，千问突然宣布免单再加3天，接入大麦、飞猪，邀请全国人 ...

Group 1 - The core idea of the articles highlights the contrasting approaches to AI shopping between Google and Alibaba, with Google embedding AI shopping features into its search engine while Alibaba focuses on direct purchasing through its AI platform [1][2] - Google leverages its vast search engine capabilities to integrate transaction processes within user queries, following a model of "AI + advertising" for monetization [2] - Alibaba's approach is more pragmatic, allowing users to directly place orders through AI, exemplified by the success of its Qianwen app during the Spring Festival, where users made over 1.2 billion orders [1][2] Group 2 - The success of Alibaba's Qianwen app is attributed to its comprehensive AI technology and a robust consumption ecosystem, integrating various services from its platforms like Taobao and Tmall [2][3] - The differences in AI shopping strategies stem from Google's lack of checkout capabilities and delivery networks, while Alibaba has transformed its extensive logistics and e-commerce infrastructure into a foundation for AI-driven consumption [3] - The initial surge in user engagement during the Spring Festival is seen as just the beginning, with ongoing efforts to retain users and expand the range of products available through AI [4]

Group 1 - The core viewpoint of the article highlights the rapid adoption of AI in consumer shopping, with significant engagement from users, as evidenced by 4 billion instances of "Qianwen help me" and over 120 million orders placed using AI in just six days [1][5][20] - The report indicates that cities like Wuhan are leading the AI shopping trend, showcasing a blend of technology and everyday life that creates a vibrant digital consumption landscape [1][20] - The "Qianwen please guest" campaign, which included promotions like "free milk tea," has driven substantial user engagement, resulting in the purchase of over 1,000 tons of eggs and thousands of fitness equipment and books [5][17] Group 2 - The report reveals that nearly 50% of orders are coming from county-level cities, indicating a broadening consumer base for AI shopping [17] - There is a notable increase in retail orders for New Year-related products, with some categories seeing growth of over 10 times since the campaign's launch [17] - The AI shopping experience has also attracted older demographics, with 156 million users aged 60 and above trying out flash purchase services for the first time, demonstrating the accessibility of AI technology [17][20]

Group 1 - The core event is the launch of "Qianwen's 30 Billion Big Free Order" campaign, which saw users making 4.1 billion requests for assistance and AI completing over 120 million orders within six days, marking a significant milestone in AI's real-world task execution and commercialization [1][2] - The campaign has led to a surge in AI consumption in county areas, with nearly half of the AI orders coming from these regions, and 1.56 million users aged over 60 experiencing food delivery through AI for the first time [1] - Users ordered over 1,000 tons of eggs, more than 2,300 fitness equipment items, and 1,500 books through AI, showcasing a new way of shopping for the New Year [1] Group 2 - The success of Qianwen represents a pivotal moment for users experiencing AI's impact on daily life, indicating a shift in user habits as "Qianwen help me" becomes a new norm in the AI era [2] - The rapid growth of Qianwen is driven by Alibaba's dual approach of leveraging its comprehensive AI technology and ecosystem, combining robust technical foundations with extensive service offerings in e-commerce, travel, and more [2] - The transition from active search in the PC era to AI-driven shopping with a simple request reflects a new paradigm in consumer behavior, heralding the beginning of an AI lifestyle era by 2026 [5]