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年带动销售超300万元!“深汕友农”以“媒体+”破题产业之问
Nan Fang Nong Cun Bao· 2025-12-31 08:35
Core Viewpoint - The "Shenzhen-Shanwei Friendly Agriculture" brand has successfully driven agricultural product sales exceeding 3 million yuan in 2025, achieving a 15% year-on-year growth through a comprehensive strategy that integrates media, market access, and industry support [12][66]. Group 1: Brand Development and Strategy - In 2025, the brand aims to transition from being well-known to being practically beneficial for enterprises and the industry [2][3]. - The brand has implemented a series of initiatives, including leveraging media power and encouraging live streaming by enterprises, reaching over 50 million people this year [5][12]. - The brand has established a presence in mainstream supermarkets and participated in major agricultural exhibitions, enhancing consumer access to products [6][12]. Group 2: Sales and Market Impact - The "Shenzhen-Shanwei Friendly Agriculture" brand has facilitated agricultural product sales exceeding 3 million yuan, with a 15% increase compared to the previous year [12][66]. - The brand has expanded its supplier base to 11 companies, increasing the product range to 67 items across seven major categories, and has established long-term partnerships with over 100 buyers [13][15][66]. - The market influence of the brand extends to over 20 cities nationwide, including Shenzhen and Guangzhou, significantly contributing to farmers' income and enterprise growth [15][66]. Group 3: Media and Promotion - The brand has utilized creative media strategies, including subway and bus promotions, e-commerce live streaming, and social media campaigns, to enhance brand visibility [27][28]. - Since its launch, the brand has been featured in over 100 articles across more than 20 mainstream media outlets, achieving a total reach of over 50 million people [34][36]. - The brand's online presence has been strengthened through a mini-program that has established deep cooperation with 39 villages and 15 consumer assistance enterprises [62][66]. Group 4: Product Quality and Innovation - The brand's product selection process aims to enhance quality, with the latest round of evaluations focusing on "supplementing and strengthening the chain," resulting in an expanded product matrix [69][70]. - The introduction of processed products has increased their share to over 50% of the brand's offerings, reflecting the brand's commitment to extending the industrial chain [75]. - The brand is also exploring new value scenarios through agricultural tourism, enhancing consumer engagement and experience [78][80]. Group 5: Financial Support and Sustainability - The establishment of a rural revitalization financial station has provided essential funding for production expansion, enabling significant increases in agricultural output [82][84]. - The brand is developing a sustainable model that integrates products, industry, and ecology, aiming for a comprehensive upgrade in agricultural practices [84].
从烂石坑到“蓝眼泪”,广东打造兴水利民的“百千万工程”湾区样本
Nan Fang Nong Cun Bao· 2025-12-31 04:33
Core Viewpoint - The transformation of the Pai Tan River area from an abandoned mining site to a thriving eco-tourism destination exemplifies the successful implementation of Guangdong's "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative, showcasing the integration of ecological restoration and economic development [14][19][126]. Group 1: Ecological Restoration and Tourism Development - The Forest Sea Resort area received over 160 million visitors in a year, with a record of 102,000 visitors during the 2025 National Day holiday [10][47]. - The water quality of the restored mining lakes has reached Class II surface water standards, attracting tourists who refer to it as the "Bay Area Blue Tears" [36][38]. - The total investment in the Forest Sea Resort has exceeded 2 billion yuan, with plans for a total investment of 3.1 billion yuan, creating approximately 1,500 jobs [40][41]. Group 2: Government and Community Involvement - The Guangdong Provincial Water Resources Department has constructed 7,892 kilometers of greenways and completed ecological restoration projects covering 77,600 acres [15][16]. - The Pai Tan River's ecological restoration has led to a 20% increase in local farmers' incomes, with the area attracting over 12.55 million visitors annually and generating approximately 2.4 billion yuan in tourism revenue [46][47]. - The local government has engaged businesses and communities in river management, reducing maintenance costs and enhancing efficiency [106][107]. Group 3: Infrastructure and Water Management - The Pai Tan River area has seen nearly 4 billion yuan invested in water management infrastructure, including 17 reservoirs and 10 flood control embankments, significantly improving flood prevention capabilities [69][70]. - The newly constructed Bai Shui Zhai Water Plant, which began operations in May 2025, will provide 30,000 tons of water daily, addressing the water supply issues for approximately 90,000 residents [81][82]. - The water supply coverage has reached 99.83%, with a significant reduction in pipeline leakage rates, ensuring high-quality water for local businesses and tourism [100][101]. Group 4: Community Revitalization and Economic Growth - The transformation of the Pai Tan River has revitalized local communities, leading to the establishment of over 100 guesthouses and numerous agritourism businesses [44][56]. - The "river chief" system has empowered local entrepreneurs to take responsibility for river management, fostering a sense of community ownership and environmental stewardship [108][109]. - The area has become a model for sustainable development, providing replicable experiences for similar projects across the country [124][126].
(乡村行·看振兴)广东七星村:草莓喜丰收 “映红”振兴路
Xin Lang Cai Jing· 2025-12-30 06:40
七星村党总支书记邓文毅介绍,今年以来,村"两委"持续推进"水稻+西瓜+草莓"轮作种植模式,在保障 粮食生产的基础上,大力发展特色经济作物种植;通过党支部引领、村属企业运作、农户参与的模式, 实现了统一技术标准、统一品牌销售,提升了农产品市场竞争力。 邓文毅表示,目前,七星村草莓种植面积稳中有增,产品主要通过现场采摘和订单销售等方式面向市 场。 中新网清远12月30日电 (记者 张璐)近日,清远连南瑶族自治县香坪镇七星村草莓种植基地(简称"基地") 迎来丰收,首批"七星草莓"正式上市销售。一颗颗鲜红饱满的草莓散发出诱人的甜香,吸引许多游客纷 至沓来。 七星村草 莓迎丰收。 连南融媒体中心 供图 走进基地,整齐的田垄上,一株株草莓苗长势喜人,翠绿的叶片层层叠叠,在冬日阳光下泛着健康的光 泽。只见叶片下缀满了或红或白的果实,成熟草莓鲜红欲滴、饱满润泽,半熟果实白中透粉、晶莹可 爱。藤蔓间,白色小花仍在陆续绽放,预示着持续的丰收。 "今年草莓长得特别好,又大又甜!"正在采摘的村民房大姐笑着展示手中的成果。据了解,通过土地流 转和在基地务工,许多七星村村民实现了在家门口"双增收"。 近年来,七星村深入贯彻落实广东省"百 ...
年终“阅卷”:“百千万”成效,群众说了算
Nan Fang Nong Cun Bao· 2025-12-30 00:35
Core Viewpoint - The article highlights the significant achievements of the "Hundred Million Project" over three years, emphasizing the positive changes in rural and urban areas as perceived by the local population [4][157]. Group 1: Community Transformation - Citizens express their satisfaction with the improvements in their living environments, noting changes such as beautified homes and enhanced public spaces [9][10]. - In Meizhou, residents take pride in the transformation of their village, with upgraded roads and renovated houses reflecting local architectural styles [11][12]. - The establishment of "star-rated" evaluations in villages encourages cleanliness and beautification, leading to a more pleasant living atmosphere [16][17]. Group 2: Economic Development - The development of cultural and tourism industries in villages, such as the transformation of abandoned schools into boutique hotels, has increased local tourism and economic activity [19][20]. - In Foshan, the creation of a vibrant cultural street has attracted over 70 businesses, revitalizing the local economy and turning a quiet fishing village into a popular destination [28][30]. - The agricultural sector has seen significant growth, with the establishment of large-scale lychee plantations generating over 100 million yuan in annual revenue for the village [77][78]. Group 3: Technological Advancements - The integration of AI technology in toy manufacturing in Shantou has positioned local companies to compete internationally, enhancing product offerings [63][64]. - Innovations in marine farming technology, such as the "Zhanjiang Bay No. 1" floating fish farming vessel, have expanded the potential for deep-sea aquaculture [68][70]. Group 4: Infrastructure and Public Services - The construction of modern public facilities, such as sports parks and improved roadways, has enhanced the quality of life in urban areas, attracting more visitors and residents [22][24]. - The establishment of a tightly-knit medical community in Yangxi has improved healthcare access for residents, allowing for quicker and more efficient medical services [129][130]. Group 5: Community Engagement and Employment - The rise of micro-factories in rural areas has created numerous job opportunities, allowing local residents to work closer to home and support their families [104][105]. - The implementation of community-driven initiatives, such as the "civilization points" system, encourages civic engagement and rewards participation in community service [110][111]. Group 6: Future Prospects - The article concludes with a vision for continued development under the "Hundred Million Project," aiming for significant changes in the next five years, driven by community involvement and government support [158].
广东:十大新突破,锻造发展“顶梁柱”
Xin Lang Cai Jing· 2025-12-30 00:29
Core Viewpoint - Guangdong is committed to high-quality development through the implementation of the "Ten New Breakthroughs" strategy, focusing on various sectors including the Guangdong-Hong Kong-Macao Greater Bay Area, manufacturing, education, technology, and cultural development [1][2]. Group 1: Greater Bay Area Development - Guangdong has made significant strides in building the Guangdong-Hong Kong-Macao Greater Bay Area, with the "Shenzhen-Hong Kong-Guangzhou" innovation cluster ranking first globally in innovation index [2]. - Infrastructure connectivity has improved, with major projects like the Guangzhou-Shenzhen-Hong Kong high-speed rail and the Hong Kong-Zhuhai-Macao Bridge completed, creating a "1-hour living circle" [2][3]. - The region has implemented 262 "Bay Area Standards" to facilitate cross-border cooperation in various sectors, enhancing the ease of movement for residents [2]. Group 2: Manufacturing Sector - Guangdong maintains its position as China's largest manufacturing province, with a GDP projected to reach 14.16 trillion yuan by 2024, marking 36 consecutive years at the top nationally [5]. - The province's advanced manufacturing and high-tech manufacturing sectors are expected to grow by 5.4% and 6.4% respectively, contributing significantly to the overall industrial output [5]. - Strategic emerging industries, particularly in the electric vehicle sector, are rapidly expanding, with major projects from companies like GAC Honda and BYD driving growth [5][6]. Group 3: Innovation and Talent Development - Guangdong is enhancing its innovation ecosystem by integrating research, technology development, and talent support, aiming for sustained leadership in innovation capabilities [6][7]. - The province's investment in R&D and the number of high-tech enterprises continue to lead the nation, with significant increases in patent applications and technological outputs [7]. - The "Million Talents Gather in South Guangdong" initiative has attracted over one million graduates to the region, bolstering the local talent pool [7]. Group 4: Urban-Rural Coordination - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" aims to address urban-rural disparities and promote coordinated regional development [8][9]. - The project has shown positive results, with GDP growth in 57 counties outpacing the provincial average, and urbanization rates improving significantly [9]. Group 5: Marine Economy - Guangdong's marine economy is projected to exceed 2 trillion yuan by 2024, but challenges remain in optimizing the industrial structure and enhancing innovation capabilities [10]. - The province has initiated comprehensive marine spatial planning and regulatory frameworks to support sustainable development in marine industries [10]. Group 6: Ecological Development - Guangdong is prioritizing ecological construction, with a goal of maintaining a forest coverage rate above 53% and improving air and water quality [11][12]. - The province is advancing green energy initiatives, including offshore wind and solar power projects, to support its carbon neutrality goals [12]. Group 7: Cultural Development - Guangdong's cultural industry has been the largest in China for 22 consecutive years, with significant contributions to tourism and cultural heritage preservation [13]. - The province has implemented policies to enhance cultural production and infrastructure, resulting in increased tourism and cultural engagement [13]. Group 8: Social Welfare and Livelihood - Guangdong is focusing on improving living standards through initiatives targeting education, healthcare, and elderly care, addressing the needs of its aging population [14][15]. - The province has launched various social programs, including free prenatal screenings and increased funding for special education, to enhance public welfare [15]. Group 9: Legal and Safety Framework - Guangdong is enhancing its legal framework to create a favorable business environment, with significant legislative activity and improved judicial efficiency [16][17]. - The province has achieved high public satisfaction regarding safety and security, with crime rates declining and community safety initiatives being implemented [18]. Group 10: Party Leadership and Governance - Strengthening the leadership of the Communist Party is emphasized as crucial for guiding Guangdong's development and ensuring effective governance [19][20]. - The province is committed to fostering a clean and efficient political environment to support its modernization efforts [20].
封开杏花镇 “杏花客厅 + 云顶咖啡”今日启幕 新业态解锁文化体验 “新玩法”
Nan Fang Nong Cun Bao· 2025-12-29 13:32
Core Viewpoint - The opening of "Xinghua Living Room + Yunding Coffee" marks a significant milestone in the development of Xinghua Town, integrating culture, tourism, and agriculture to enhance rural revitalization and create new business models [2][14]. Group 1: New Business Model - "Xinghua Living Room" is not a traditional exhibition hall but a multifunctional space that combines the culture of Xinghua Chicken, intangible cultural heritage, live e-commerce, educational programs, and light food offerings [6][12]. - The "Yunding Coffee" allows visitors to enjoy local-flavored coffee while overlooking the beautiful rural landscape, promoting a new experience of rural revitalization that is "visitable, learnable, and enjoyable" [8][11]. Group 2: Development Strategy - The town has been implementing the "Hundred Million Thousand Project" with a focus on high-quality development, integrating "culture + tourism + agriculture" as a pathway for growth [11][14]. - The opening of the new space is a crucial step in restructuring rural spaces, upgrading business formats, and improving service quality, indicating progress in the "Hundred Million Thousand Project" and the deepening of agricultural, cultural, and tourism integration [13][14]. Group 3: Community Engagement - "Xinghua Living Room" will regularly host agricultural training, cultural salons, and intangible heritage workshops, serving as a comprehensive platform to connect urban and rural areas, empower the countryside, and serve the community [15][16]. - The initiative aims to enhance infrastructure, improve living conditions, and optimize the business environment, striving to create a model of a livable, workable, and tourable rural area in Lingnan [17][21].
让文明与文脉相融——文明集市促消费系列活动焕新岭南图景
Nan Fang Nong Cun Bao· 2025-12-29 03:01
Core Viewpoint - The "Civilization Market" series of promotional activities aims to revitalize the cultural and commercial landscape of Guangzhou, enhancing consumer engagement and showcasing local agricultural and cultural products [5][9][12]. Group 1: Event Overview - The "Civilization Market" will take place from December 19 to December 28, 2025, on Beijing Road, injecting new vitality into the area and attracting citizens and tourists [5][6]. - The event features over 10 unique activities and more than 8 types of consumption scenarios, showcasing high-quality agricultural and cultural products from across Guangdong [12][13]. Group 2: Economic Impact - The event is expected to stimulate the winter consumer market and promote the integration of culture and commerce, contributing to the high-quality economic development of the region [7][21]. - In the first 11 months of this year, Beijing Road is projected to achieve a total revenue of 173 billion yuan, with over 20 cultural and commercial activities held in the fourth quarter alone [68][69]. Group 3: Cultural Integration - The market serves as a platform for showcasing the rich cultural heritage of Guangdong, allowing visitors to experience various local traditions and products, such as traditional crafts and culinary delights [19][21][46]. - The event highlights the importance of cultural value and tourism in reshaping agricultural practices and enhancing community engagement [87][88]. Group 4: Participation and Engagement - The event attracted significant participation from local enterprises, with over 100 companies showcasing their products, including popular items like Hakka pork balls and local teas [24][27][36]. - The market also engaged students from vocational schools, who showcased their skills and products, further promoting the integration of education and industry [40][42][44]. Group 5: Future Prospects - The "Civilization Market" is seen as a new model for promoting the integration of agriculture, culture, and tourism, providing a window to observe the progress of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [102][103]. - The successful execution of this event is expected to inspire further collaboration among government, enterprises, and society to drive high-quality development in the region [120][121].
狮鼓文创、地标红茶……来北京路打卡“鹤山优品”丨文明集市县域行⑮
Nan Fang Nong Cun Bao· 2025-12-28 12:32
Core Viewpoint - The article highlights the participation of Heshan City in a promotional event in Guangzhou, showcasing its unique cultural products and local specialties to boost consumption and support rural revitalization efforts [9][28]. Group 1: Event Overview - The "Civilization Market" promotional event took place from December 19 to December 28, featuring over a hundred enterprises from 33 counties (cities, districts) in Guangdong [9]. - Heshan City actively organized its participation, represented by Heshan Quality Products Trading Co., which displayed the city's rich cultural heritage and distinctive quality products [10][28]. Group 2: Product Categories - The showcased products were divided into two main categories: 1. Intangible Cultural Heritage items, including creative derivatives of the provincial-level intangible cultural heritage Heshan Lion Dance, such as intricately crafted lion head ornaments and culturally themed T-shirts [12][13]. 2. Geographical Indication products, featuring Heshan red tea gift boxes, Heshan dried tofu, and Hakka peanuts, which collectively represent the authentic flavors of Heshan [14][15]. Group 3: Consumer Engagement - The event included tasting and experiential activities, attracting many visitors. Feedback highlighted the unique characteristics of Heshan red tea, noted for its rich flavor and significant aftertaste [18][19]. - Traditional craftsmanship and simple packaging of Heshan dried tofu also drew attention, with consumers expressing interest in purchasing the product for cooking [20][21]. Group 4: Economic and Cultural Impact - Heshan City boasts excellent ecological resources and a profound cultural background. Recent initiatives focus on rural revitalization, emphasizing the development of distinctive and branded products [22][23]. - The city aims to build an agricultural industry system centered around its two national geographical indication products, Heshan red tea and Heshan powder, promoting collaborative development across various specialty agricultural sectors [24][25]. - The participation in the promotional event serves not only as a platform for showcasing quality products but also as a strong representation of Heshan's cultural identity and urban image [28][30].
千年香脉续新篇!江门擘画沉香特色产业
Nan Fang Nong Cun Bao· 2025-12-28 00:36
Core Insights - The article discusses the revitalization of the agarwood industry in Jiangmen, focusing on how to enhance its vitality in the modern era [3][10]. Group 1: Industry Development - Jiangmen is leveraging its resource advantages to activate the agarwood industry, aiming to create new pathways for rural prosperity and transform ecological resources into economic benefits [5][11]. - The area has over 20,000 acres of agarwood cultivation planned to expand to 50,000 acres, with significant planting bases already established in Taishan and Heshan [17][18]. - The region's historical significance in agarwood trade dates back to the Tang and Song dynasties, with a growing emphasis on its modern applications in health and daily use products [19][22]. Group 2: Technological and Collaborative Efforts - The Guangdong Provincial Agricultural Technology Promotion Center emphasizes the need for a collaborative platform among research, associations, and enterprises to standardize and promote cultivation techniques [12][13]. - Jiangmen has established a city-level agarwood association to integrate farmers, enterprises, and research efforts, aiming to create a regional brand for "Jiangmen Agarwood" [34][35]. Group 3: Economic Impact and Employment - The development of the agarwood industry is expected to significantly increase farmers' incomes, with reports indicating that local initiatives have led to an average monthly income increase of approximately 4,500 yuan per household [47]. - Companies like Jiangmen Innovative Agriculture Co. are leading the way in ecological agarwood cultivation, contributing to both quality improvement and short-term income for farmers through intercropping with other cash crops [44][45].
千亩灯海奏响田园交响!2026阳江新年音乐会成功举办
Nan Fang Nong Cun Bao· 2025-12-28 00:36
Core Viewpoint - The 2026 Yangjiang New Year Music Festival successfully showcased a blend of local culture, original music, and modern agricultural landscapes, marking a significant step in cultural empowerment for rural revitalization [4][5][29]. Group 1: Event Overview - The music festival took place on December 26, 2025, in the Longle Village of Tangping Town, transforming a thousand-acre dragon fruit base into an artistic stage [2][4]. - The event was co-hosted by the Yangjiang Literary and Art Federation and the Tangping Town People's Government, with support from various local organizations [3][4]. Group 2: Cultural Significance - The theme "Pastoral Symphony: Lights Reflecting Local Sounds" emphasized an immersive performance environment, utilizing the night-time "sea of lights" from the dragon fruit plantation as a natural backdrop [8][10]. - The festival featured performances by local artists who emerged from provincial competitions, highlighting original songs that reflect local culture and the achievements of rural revitalization [13][15][29]. Group 3: Community Engagement - The event included a "Moyang Wind Products" exhibition area, showcasing local agricultural products, thereby integrating cultural performances with tourism and product promotion [22][24]. - The festival attracted nearly a thousand attendees, including local leaders and representatives from various organizations, and was broadcasted online, garnering positive feedback [33][34]. Group 4: Economic and Social Impact - The music festival is part of a broader initiative to implement the "Hundred Million Project," aiming to use cultural activities to support high-quality development and comprehensive rural revitalization [25][26]. - The successful execution of the event involved multiple rounds of planning and resource coordination, overcoming challenges to achieve significant social impact and enrich the cultural life of the community [28][29].