各个省份吸引更多外国游客，还可以如何发力？ 0:00 "五一"假期即将到来，相关旅游平台数据显示，"五一"假期入境游订单量已经同比增长了173%。近 期，六部门发布优化离境退税政策，一系列措施为持续扩大入境游的规模，能发挥怎样的作用？入境 游，不管在文旅，还是在消费市场，又如何成为一个新的增长点？《新闻1+1》连线中国旅游研究院副 院长马仪亮，一起带来解读分析。 0:00 未来吸引更多外国游客，哪些服务还需要继续提速和提升？ 0:00 中国旅游研究院副院长 马仪亮：1.品质服务的下沉。中国地域比较广阔，不同的省和地区，自然风貌、 风土人情都会有很大差异，每一个地方目标的客源优势、客源市场都会有差异。在这个过程中，很多入 境游客会越来越下沉到一些中小型的城市或者目的地，所以相关服务工作还要进一步下沉到中小城市。 2.跨部门、跨行业之间，跨区域之间服务的联动。比如外国游客来了之后，可能去的地方会有几个城 市，相关线路要配套起来。另外，比如一些支付手段，有的地方会做放心付，有的地方会做数字人民 币"硬钱包"，有的地方也在推预付卡，从中选择一两个效果比较好的，在全国先铺开，然后通过相关的 政策，打通一些技术手段。 中 ...

同花顺（300033）数据显示，截至4月29日，有22家旅游及景区上市公司发布了2024年年报。其中，8家 公司出现亏损。从净利润变动情况看，10家公司同比有所上涨，其他公司则有不同程度的下滑。 综合上述公司的年报信息来看，传统旅游业务面临转型升级、新项目发展不及预期等，是部分企业去年 业绩欠佳的原因。 具体来看，云南旅游（002059）股份有限公司的年报显示，公司传统旅游业务受客单消费下降影响，旅 游文化科技板块新项目拓展不及预期，收入较同期有所下降；公司报告期内对部分存在减值迹象资产进 行评估，计提资产减值，资产减值损失较同期增加；报告期内参股企业项目确认投资收益较上年同期减 亏。 桂林旅游（000978）股份有限公司(以下简称"桂林旅游")的年报显示，随着旅游需求的不断增长，旅游 市场有望继续保持稳健发展态势。国际旅游方面，随着中国免签政策的不断放宽，入境旅游市场将迎来 良好的发展态势。 4月29日，桂林旅游召开业绩说明会，董事长陈靖在回答《证券日报》记者提问时表示，公司注重文旅 融合，深挖文化底蕴，打磨核心产品，完善基础设施，提升服务质量，创新旅游体验，吸引更多的境外 游客到桂林的景区、景点观光、旅游 ...

2025年的第一批"闯中人"已经准备好了。 中国旅游的文旅部数据显示，2025年五一期间入境游订单量同比激增173%，收入有望突破1000亿美元，恢复至2019年水平。有网友调侃："在 外滩逛了五分钟，耳边飘过的外语比普通话还多。" 这可能要归结于两次有效曝光。一是，关税战下的TikTop直播，简单粗暴地"暴露了"中国网购的成熟和美好，点燃了海外游客的闯中心。 二是前不久，火遍全球的网红"甲亢哥"来到中国，首站来到了上海。当他开直播走遍大街小巷，全球网友看到了一个跟印象中完全不同的中国：现代、繁 华、友好。 随着"甲亢哥"陆续去往北京、成都、重庆等城市开直播，向全球展示中国城市的魅力，许多国外网友的固有认知被不断颠覆。"甲亢哥"的视频评论区涌现 大量留言："被西方媒体骗了20年""这才是真正的中国"。上海的外滩、河南的少林寺......成为吸引外国游客的"打卡圣地"。 这些火爆数据的背后，是便利通道和文化输出的双重推力在发挥作用。随着大量海外游客的入境，国内的消费市场也在发生变化。今年五一，注定是一场 商业与文化蓬勃生长的热烈假期。 入境游如何火爆？ 旅游热门城市，正在被海外游客"刮分"。 有人调侃，韩国遍地 ...

Core Insights - The article highlights the significant growth in China's inbound tourism, driven by a series of visa-free policies and tax refund measures, resulting in a 40.2% year-on-year increase in foreign visitors in Q1 2023 [1][2] - It emphasizes China's commitment to expanding its open policies, with projections indicating a 96% increase in foreign visitors to 26.94 million in 2024 and a 77.8% rise in total spending to $94.2 billion [1][2] Group 1: Inbound Tourism Growth - In Q1 2023, inbound foreign tourists reached 9.215 million, marking a 40.2% increase year-on-year [1] - Projections for 2024 estimate 26.94 million foreign visitors, a 96% increase, with total spending expected to reach $94.2 billion, up 77.8% [1][2] Group 2: Policy and Economic Impact - China's open policies include unilateral visa exemptions for 38 countries and transit visa exemptions for 54 countries, enhancing travel convenience [2] - The "immediate refund" policy in Guangzhou allows foreign tourists to complete tax refunds directly in shopping malls, improving efficiency and encouraging spending [3] Group 3: Cultural Exchange and Global Perception - The rise in inbound tourism serves as a form of "people-to-people diplomacy," enhancing international understanding and recognition of China [4] - The diversity of products sought by foreign tourists has expanded beyond traditional items to include cultural and technological goods, reflecting a modernized image of Chinese products [4] Group 4: Future Outlook - Continued policy enhancements and service upgrades are essential for sustaining growth in inbound tourism, aiming to transform short-term visitors into long-term consumers [3][4] - The article suggests that with ongoing efforts, China can become a preferred destination for international travelers, enhancing its global presence [4]

Core Insights - The article highlights the increasing trend of foreign tourists coming to China for shopping, particularly during the upcoming "May Day" holiday, with inbound travel orders rising by 173% year-on-year [1] Group 1: Inbound Tourism - The easing of inbound travel restrictions and enhanced tax refund policies are contributing to a surge in foreign visitors to China [1] - Foreign tourists are arriving with large suitcases, indicating a strong interest in purchasing goods during their stay [1] Group 2: Consumer Market Dynamics - The Chinese consumer market is showcasing significant appeal and vitality, attracting foreign buyers to various events and stores [1] - The range of products appealing to foreign consumers includes local delicacies, intangible cultural heritage items, international brands, and domestic products [1] Group 3: Government Stance - The Chinese government, represented by the Ministry of Foreign Affairs, is actively encouraging more foreign visitors to explore and enjoy the offerings in China [1] - The government emphasizes the quality and value of Chinese manufacturing, aiming to benefit more people through increased foreign engagement [1]

Group 1: Policy Impact on Industry - The Ministry of Commerce and six other departments issued a notification to optimize the departure tax refund policy, proposing eight specific measures to enhance the shopping experience for international travelers [1] - The policy lowers the threshold for departure tax refunds, allowing foreign travelers to apply for refunds on purchases of 200 RMB or more, which is expected to boost tourism and related service industries [1] - The expansion of tax refund stores and improved product offerings are anticipated to enhance China's brand image as an international shopping destination [1] Group 2: Growth in Inbound Tourism - The inbound tourism market is experiencing significant growth, with a 40.2% year-on-year increase in foreign arrivals since the implementation of the 240-hour visa-free transit policy [2] - The government is promoting inbound consumption through various measures, including expanding visa-free countries and enhancing tourism services [2] - The focus is on developing high-quality tourism products and improving infrastructure to facilitate a better experience for international visitors [3] Group 3: Company Strategies and Market Opportunities - Companies in the tourism, hotel, and duty-free sectors are actively positioning themselves to capitalize on the growth opportunities presented by the inbound tourism market [4] - West Tibet Tourism Co., Ltd. reported significant improvements in inbound tourism business due to enhanced services and supportive policies [4] - Companies are developing differentiated inbound products and leveraging technology to enhance the shopping experience for foreign travelers [4][5]

跨市住宿订单占比大 清明假期刚过，国内旅游市场火速切换至"'五一'备战模式"！交通运输部预测，"五一"期间日均跨区域 人员流动量将超2.7亿人次。携程数据显示，近一周境内酒店搜索热度环比暴涨100%，机票搜索热度飙 升80%。 【深圳商报讯】（记者范宏韬）"五一"黄金周临近，旅游市场热度持续攀升。近日，携程发布的《五一 旅游出行预测报告》显示，今年假期旅游消费呈现"长线爆发、跨境双向升温、县域逆袭"三大特征。此 外，深圳入境游订单同比激增187%，在"五一"入境游国内热门目的地中位列第四。 入境旅游订单量大增 连月来，网红博主"甲亢哥"《中国奇遇记》系列短视频在海外社媒实现裂变式传播，拉动"五一"期间入 境酒店搜索指数同比激增200%。此外，在近期出台的境外旅客购物离境退税"即买即退"等举措的助推 下，"五一"黄金周又迎来了入境游大爆发。报告显示，截至目前，今年"五一"入境游订单量同比去年增 长173%，上海、北京、广州、深圳、成都、重庆、青岛、杭州、昆明和西安入围"五一"入境游Top10热 门目的地。截至4月16日，深圳"五一"假期机票订单量同比去年增长28%,入境游订单量同比增长187%。 纵观全国，韩国 ...

Group 1: Market Potential and Growth - The inbound tourism market in China is experiencing significant growth, with foreign visitor numbers increasing by 44% year-on-year at Beijing ports and 39.5% at Shenzhen ports in Q1 2023 [1] - Various regions are implementing supportive policies to attract foreign tourists, such as visa facilitation and financial incentives for travel agencies [2] - The market is characterized by diverse customer sources, strong consumer demand, and substantial growth potential [2] Group 2: Company Initiatives and Strategies - Guangzhou Lingnan Group's subsidiary, Guangzhou Guangzhilv International Travel Agency, is enhancing inbound tourism products and has successfully hosted large inbound tour groups [3] - Zhongxin Tourism Group has established an inbound service subsidiary and is launching market-driven tourism products, with a steady increase in inbound service visitors in Q1 2025 [3] - Other companies, such as Caesar Tongsheng Development and Lijiang Yulong Tourism, are also focusing on expanding their inbound tourism services and leveraging local advantages to enhance their international presence [4]

Core Viewpoint - The article highlights the surge in foreign tourism to China, driven by policy changes and social media trends, creating new business opportunities for young entrepreneurs in the tourism and e-commerce sectors [3][4]. Group 1: Tourism Opportunities - The influx of foreign tourists, particularly from Russia, has led to a significant increase in demand for foreign language tour guides, with some individuals earning substantial income through guiding services [5][6]. - A Russian-speaking graduate reported earning 40,000 yuan in six months by working as a part-time tour guide, reflecting the growing market for foreign tourists in cities like Chengdu [5][10]. - Another individual transitioned from banking to full-time guiding in Shanghai, capitalizing on the rising number of foreign visitors and earning between 800 to 1,000 yuan per day [12][16]. Group 2: Social Media Influence - The article discusses the rapid growth of social media accounts targeting foreign audiences, with one individual gaining 300,000 followers in three days by creating engaging content for "TikTok refugees" [17][19]. - The influx of foreign users on platforms like Xiaohongshu (Little Red Book) has created a demand for content that explains Chinese culture and products, leading to opportunities for monetization [20][22]. Group 3: E-commerce Ventures - A young entrepreneur has successfully launched a cross-border e-commerce business selling crystals on TikTok, achieving profitability within three months by focusing on storytelling and unique product offerings [31][33]. - The strategy involves targeting a specific demographic (American women aged 25-40) and leveraging social media for marketing, which has proven effective in generating sales [33][35]. Group 4: Market Dynamics - The article notes the competitive landscape in the inbound tourism sector, with many new entrants leading to price wars and the need for innovative marketing strategies to attract customers [24][25]. - A travel entrepreneur emphasized the importance of understanding customer needs and creating tailored experiences, such as food tours and family visits, to stand out in a crowded market [26][27].