Core Viewpoint - Wuhan is launching a series of cultural and tourism activities for the New Year holiday, inviting visitors to celebrate and enjoy various events in the city as it welcomes 2026 [1] Group 1: Cultural and Tourism Activities - The Wuhan government has announced a "Hello, 2026" New Year cultural tourism consumption season, featuring five major activity series: New Year park tours, food experiences, performances, cultural exhibitions, and intangible cultural heritage showcases [1] - The Wuhan Botanical Garden will host a Spring Orchid Exhibition featuring over 100 varieties of orchids, while the East Lake Plum Garden will hold a themed event with plum blossom art exhibitions and performances [2] - A special event called "Chasing the Light" will take place at East Lake on January 1, 2026, including a sunrise concert and boat tours for visitors [3] Group 2: Food and Local Experiences - During the New Year holiday, Wuhan will introduce new products and activities to meet tourist demands, including a winter shrimp consumption season and a fresh fish season at local scenic spots [6] - The city will distribute 24,000 cultural tourism vouchers to promote local attractions and experiences, enhancing visitor engagement [6] Group 3: Special Events and Activities - From January 1 to 3, 2026, the Mulan Grassland will host a New Year fireworks festival featuring camping parties, live performances, and a fireworks show [7] - Various family-friendly events will be organized, including talent shows and interactive performances at different venues [7] Group 4: Intangible Cultural Heritage and Markets - Wuhan's scenic areas will transform into stages for showcasing intangible cultural heritage, with traditional food and craft markets featuring activities like writing Spring Festival couplets and making paper-cuttings [8][9] - The Fengwa Ancient Village will host a night market featuring local specialties and cultural performances, while other areas will offer traditional experiences and local product exhibitions [12]

中新网三亚12月23日电 (张月和)三亚市旅游和文化广电体育局副局长刘扬在23日举行的三亚市2026年元 旦春节旅游市场服务保障新闻发布会上说，元旦、春节"双节"将至，三亚丰富多元供给，将密集推出24 项70多场大型活动，打造文旅消费新场景。 各大OTA平台数据显示，三亚跻身全国热门旅游城市TOP5，春节机票预订量同比增长80%，元旦往返 机票预订热度环比涨幅超75%，成为游客避寒跨年首选目的地之一。 活动方面，三亚将推出TF家族新年音乐会、VAC电音节、张韶涵与王力宏演唱会、郭德纲·于谦相声专 场演出三亚站等演艺项目。并联合OTA平台推出"观演+度假"套餐，串联航司、酒店、免税店资源推出 优惠活动，构建"吃住行游购娱"一站式服务体系。 "紧扣元旦春节消费黄金节点，三亚将面向离岛免税、商超、餐饮等重点领域发放全品类消费券。"三亚 市人民政府副秘书长谢贻发说，各免税经营主体将推出"跨年免'睡'夜·炙热派对""元旦新年欢乐购"等系 列主题促销活动；"2025年美食嘉年华"、年货节、消费季等特色活动将丰富餐饮消费场景；全市各大商 超还将推出满减优惠、主题展览等营销活动。 升级服务举措方面，三亚将开通9条大型演艺活动 ...

Core Insights - The "2026 'Yiyou Zhenjiang·Junlai Fuzhi' New Year and Spring Festival Cultural Tourism Consumption Season" has been officially launched to enhance tourism and cultural consumption in Zhenjiang [1] Group 1: Event Overview - The consumption season will run from now until March 8, 2026, lasting nearly three months, focusing on renewing scenes, introducing new products, and creating innovative activities to enrich the cultural tourism experience [1] - The event is organized by multiple local government departments, including the Cultural and Tourism Bureau, Finance Bureau, and Commerce Bureau [1] Group 2: New Tourism Scenes - A new list of cultural tourism consumption scenes has been released, featuring diverse offerings such as the "Five+" model at Gexian Lake, which combines watching sports, enjoying night views, tasting local cuisine, visiting night markets, and experiencing intangible cultural heritage [1] - Other notable new scenes include the Air Eagle Aerospace Research Base, a coffee camping base, and the "Jingjiang Huayue Ye" concert, among others [1] Group 3: Consumer Engagement and Discounts - The "Yiyou Zhenjiang" platform will issue 500,000 free and discount coupons during the consumption season, allowing visitors to enjoy discounts of 10%-30% from over 100 merchants, with government subsidies adding an additional 10%-20% [2] - New experiential activities include tea tasting, soy sauce making, online blessings for the New Year, and themed markets, enhancing both online and offline engagement [2] Group 4: Targeted Promotions - Special promotions will be offered to "Super League" fans, couples, families, and students from Zhenjiang studying outside the city, with various themed packages available [3] - The consumption season will also feature financial services integrated with cultural tourism, providing additional discounts for users who make purchases through the "Yiyou Zhenjiang" platform [3]

（来源：嘉兴日报） 12月20日上午，"一起来嘉游 冬韵满禾城"2025嘉兴冬季文旅消费季系列活动在嘉兴火车站南广场火热 启幕。非遗美食、冬衣好物、非遗手作、戏剧体验等众多"可看、可玩、可品、可购"的场景集中呈现， 为市民游客献上一场兼具烟火气与文艺感的冬日文旅盛宴。 转自：嘉兴日报 ■摄影 记者 俞中岳 ...

Core Insights - The inbound tourism in Beijing is experiencing a rapid recovery, with over 4.5 million inbound tourists and tourism spending exceeding $5.8 billion from January to October this year, representing year-on-year growth of 42.6% and 48% respectively [1] - The total number of tourists received in Beijing during the same period surpassed 300 million, with total tourism expenditure exceeding 600 billion yuan, reflecting a year-on-year increase of 5.4% and 7.2% [1] Group 1: Tourism Development - Beijing has continuously stimulated cultural and tourism consumption potential and improved consumption quality through innovative tourism products and enriched consumption scenarios [1] - The city has recognized over 100 new performance spaces and hosted more than 50,000 commercial performances, attracting over 12 million spectators and generating ticket revenue of 4.5 billion yuan [1] Group 2: Tourism Infrastructure and Offerings - Beijing has optimized its all-region tourism layout by launching premium tourism routes such as the "Great Wall of Beijing" and "Grand Canal Cultural Belt," along with over 500 themed routes [1] - The city has introduced 300 "internet-famous check-in spots" and 20 "micro-vacation" destinations, enhancing the overall tourism experience [1] Group 3: Nighttime and Sports Tourism - There are 14 national-level nighttime cultural tourism consumption clusters and 7 national-level leisure tourism streets, with the ancient town of Gubeikou in Miyun recognized as a national-level tourist resort [1] - Beijing is focusing on the integration of "sports and tourism," developing high-quality sports tourism products to shift consumer behavior from "spectator" to "experiential" [2] Group 4: Inbound Tourism Facilitation - The city has established a city-level mechanism to promote inbound tourism, implementing a special action plan to optimize inbound tourism services, enhancing convenience in areas such as visa processing, payment, shopping tax refunds, and language services [2] - Beijing has expanded international cooperation by adding 25 global strategic tourism partners [2]

Core Insights - The 27th Harbin Ice and Snow World has officially opened, marking the beginning of the tourism peak season in Harbin, known as the "Ice City" [1][8] - The local breakfast experience at the Hongzhuan Street morning market has become a must-visit for tourists, showcasing authentic Northeast flavors and local culture [1][5] Group 1: Tourism and Local Culture - The bustling atmosphere of the Hongzhuan Street morning market, filled with local vendors and the sounds of negotiation, creates a vibrant morning experience for visitors [1][3] - The combination of offline stalls and online live streaming by vendors has significantly increased the market's visibility, allowing local breakfast offerings to reach a national audience [5][8] - The morning market has transformed from a local scene into a key tourist attraction, becoming the "first stop" for visitors in Harbin [6][12] Group 2: Economic Impact and Consumer Trends - The arrival of the ice and snow season has boosted Harbin's popularity, with tourists enjoying both the morning market and various ice and snow attractions [8][12] - The integration of local life experiences and genuine human connections in tourism is highlighted as a key trend, emphasizing the importance of authentic local scenes in attracting visitors [12]

Core Viewpoint - The 27th Harbin Ice and Snow World has officially opened, marking the beginning of the tourism peak season in Harbin, where local breakfast experiences and bustling morning markets are essential for visitors [1]. Group 1: Local Market Experience - The Red Special Street morning market is characterized by the lively atmosphere created by vendors speaking in local dialects, mixed with the sounds of tourists, forming a vibrant morning symphony in the ice city [4]. - The market offers a variety of local delicacies, such as crispy fried cakes and steaming sticky rice buns, which not only warm the stomachs of early risers but also connect visitors to the city's vibrant pulse [8][6]. - The morning market has transformed from a local scene into a "cultural tourism first stop," attracting more visitors and becoming a unique landscape in Harbin [14]. Group 2: Digital Engagement and Tourism - Many vendors at the morning market utilize online live streaming to promote their products, effectively spreading the aroma of local breakfast items across the country and enhancing the market's appeal as a new highlight for tourism [9][11]. - The combination of the morning market and the ice and snow attractions creates a new consumer experience, linking local culinary delights with winter tourism [12]. - The arrival of the ice and snow season has increased Harbin's popularity, with visitors enjoying both the morning market and the ice attractions, creating a "warm stomach, joyful heart" experience [16]. Group 3: Cultural and Emotional Connection - The popularity of the Harbin morning market reflects two key trends in cultural tourism: a deep desire for local life experiences and a need for genuine human connection [20]. - The market's success suggests that cultural tourism development does not always require large investments; sometimes, highlighting authentic local life can create a more vibrant attraction [20].

（来源：天津日报） 纸质火车票"谢幕"了，旅客的情怀仍然在路上，并催生出大批与之相关的文创产品。目前市面在售的票 根文创产品包括为车票收藏、保存和陈列而设计的产品，以及融入票面设计元素的钥匙扣、贴纸等日常 用品。就读于天津师范大学的庞博洋是一位铁路文化爱好者，他想制作属于自己的票根文创产品，用于 提示乘车信息和沿途"拍照打卡"。他通过社交媒体平台寻找有类似需求的网友"共享"这份乘车信息提示 卡。消息发布数周，近200张定制卡片和近400张空白自填卡片被一扫而空。买家中既有希望定制票根文 创当作旅行纪念品的年轻人，也有为孩子寻找"更有意义的玩具"的家长，还有列出详细定制需求的公司 代表……未来，他想把不同年代、版本、材质的火车票设计元素融入文创产品，满足多元化的文化消费 需求。 这股由怀旧情感驱动的风潮，正在催生文旅消费的新体验与新场景。我市近期开行的"津旅时光号"列 车，为游客带来沉浸式旅行体验的同时，其"电子票根"也顺应"票根经济"消费潮流，提供蓟州区多家民 宿、酒店、餐厅等的专属折扣。 从硬板票、软纸票到磁介质票，再到刷脸进站、电子凭证，火车票的演变不仅见证了列车时速的跃进， 也体现着大众生活方式与文旅消 ...

Core Insights - The traditional agricultural markets, such as the Cao Wa market in Shandong, have gained immense popularity, attracting over 100,000 visitors in a single day and generating approximately 6 million yuan in daily sales [8][9][10] - The resurgence of these markets is attributed to their unique cultural experiences, affordable prices, and the nostalgic atmosphere they provide, which contrasts with the convenience of online shopping [10][12][16] Group 1: Market Popularity - The Cao Wa market has become a regional cultural tourism landmark, with a significant increase in visitors and online engagement, evidenced by over 400 million online views [6][8] - Other markets, such as the Shahe market in Beijing, have also seen a surge in popularity, with daily foot traffic exceeding 10,000 and sales surpassing 600,000 yuan [9][10] - The trend of visiting these markets has become a fashionable activity, with many tourists traveling across provinces to experience the vibrant atmosphere [8][10] Group 2: Consumer Experience - Visitors are drawn to the markets for the authentic culinary experiences, such as freshly made local delicacies, which are often perceived as more satisfying than online purchases [10][11] - The markets offer a unique sensory experience, characterized by the lively sounds of vendors and the aromas of various foods, which are difficult to replicate in online shopping [10][12] - The affordability and transparency of prices at these markets enhance their appeal, as consumers feel they receive good value for their money [11][12] Group 3: Cultural Significance - The markets serve as a platform for showcasing local culture and heritage, with many visitors expressing emotional connections to traditional foods and crafts [12][16] - Experts suggest that the popularity of these markets reflects a broader trend of consumers seeking diverse experiences beyond conventional tourism, such as engaging with local lifestyles [13][17] - The integration of cultural elements into market experiences, such as performances and artisan crafts, enhances their attractiveness and supports local economies [16][17] Group 4: Challenges and Recommendations - The rapid growth of these markets has led to challenges, including inadequate parking and overcrowding, prompting local authorities to implement improvements [15][16] - To sustain their popularity, it is recommended that market organizers focus on maintaining authentic experiences, ensuring fair pricing, and enhancing infrastructure to accommodate increased visitor numbers [15][16] - The rise of social media and online marketing has played a crucial role in promoting these markets, suggesting that leveraging digital platforms can further enhance visitor engagement and market growth [17]

12月19日，湖南"十四五"答卷系列主题新闻发布会（省文化和旅游厅专场）在长沙举行。 2025年，湖南文旅主要从" 一会、一案、一策、一 IP "四个方面 引导 推进， 前三季度全省接待游客7.005亿人次，游客总花费8562.80亿元，同比分别增长9.5%、9.19%。 "一会"，充分发挥旅发大会对新消费的带动作用。湖南推行"1+N"旅游发展大会机制已有4年，成功举办5届省级旅游发展大会。 第五届旅发大会在怀化市 举行后 ， 国庆中秋假期，怀化纳入监测的旅游区接待游客总人次、营业收入同比分别增长143%、94.8%，增速居全省第一。张家界、郴州、衡阳、岳阳 等省级旅发大会举办 城市文旅消费增速持续稳定。 "一案"，及时出台《2025年湖南提振文旅消费专项行动方案》统筹引导。方案统筹提出从国内旅游市场提升、入境旅游市场倍增，优化文旅新业态新产品 供给，培育新场景新消费三个方面，通过 15条具体措 施， 重点推进境内旅游拓展、入境旅游倍增、演艺、赛事、会展、非遗、美食旅游、夜间经济、公 共服务、度假康养等新型消费发展。 演艺文旅IP成效显著，全年联动举办大型演唱会、音乐会100场次以上，1至6月全省94家演出单 ...