Group 1 - The 9th China Time-honored Brand (Shandong) Expo was inaugurated on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Association [1] - The expo features a total exhibition area of 35,000 square meters, showcasing various themed exhibition areas including traditional Chinese medicine, Chinese cuisine, and cultural creativity [9] Group 2 - The Global Partners Conference and the Traditional Chinese Medicine Development Conference were held, with participation from over 40 foreign trade representatives from more than 20 countries [3] - The "Integration of Domestic and Foreign Trade Action" was officially launched to create a collaborative development ecosystem for domestic brands and foreign trade products [4] Group 3 - The Traditional Chinese Medicine Conference focused on building a development system that integrates cultural heritage, technological empowerment, and cluster collaboration [6] - The first batch of the "Qihuang Twelve Palaces" list for promoting traditional Chinese medicine brands was released during the conference [6] Group 4 - The National Time-honored "City Gift" Competition was launched, encouraging participation from time-honored brands across the country to showcase their cultural heritage and innovative vitality [8] - Various interactive experiences and promotional activities were organized at the expo, including significant discounts and unique product offerings from participating brands [9][10]

Core Viewpoint - Five Fang Zhai, a traditional Chinese brand, is giving away rice dumpling gift boxes to eligible shareholders while soliciting their opinions on company development and products, coinciding with a critical period of performance recovery [2][4]. Group 1: Shareholder Engagement - The company announced a gift of "Fengnian Wufang" rice dumpling gift boxes to shareholders holding at least 1,000 shares as of April 28, 2025, with a claim period from May 28 to June 8, 2025 [4]. - Shareholders are encouraged to provide feedback on the company's products and development during this engagement initiative [4]. Group 2: Financial Performance - For the fiscal year 2024, the company reported revenue of 2.251 billion yuan, a year-on-year decline of 14.57%, and a net profit of 142 million yuan, down 14.24% [4]. - Despite a 5.25 percentage point increase in gross margin for core rice dumpling products, revenue from this segment decreased by 18.64% [4]. - In Q1 2025, the company experienced a revenue increase of 17.24% to 243 million yuan, and a net profit increase of 35.16%, although it still reported a net loss of 45 million yuan [4]. Group 3: Recent Controversies - The company faced a public relations issue regarding a "foreign object" found in a rice dumpling product, leading to a swift response and investigation by the company [5]. - The company has a long history, founded in 1921, and is known for its rice-based food products, including rice dumplings, mooncakes, and other traditional snacks [5]. Group 4: Market Performance - As of May 27, 2023, the company's stock closed at 20.91 yuan per share, reflecting a slight decline of 0.38% for the day [6].