Core Insights - The ice and snow economy in China is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2023, marking it as a significant emerging force in the country's economic development [1] - The collaboration between supply chains and industrial chains is essential for the growth of the ice and snow economy, as highlighted by the launch of the "Enterprise Super Savings Month" by JD Enterprise Purchase, which provides essential supplies for the industry [1] - The demand for ice and snow-related products is increasing, with notable sales growth in categories such as snow shovels, ice-breaking equipment, and cold-resistant gear, particularly from popular ice tourism cities like Harbin [2] Industry Development - The ice and snow economy is not limited to sports but also stimulates growth in retail, transportation, and dining sectors, showcasing its broad impact [2] - JD Enterprise Purchase is focusing on a diversified supply of quality products and comprehensive service coverage to enhance the efficiency of the entire ice and snow industry chain, including equipment manufacturing and tourism consumption [2] - The company aims to transform the challenges of winter conditions into economic opportunities, thereby ensuring sustainable growth in the ice and snow economy [2] Product Innovation - The TERROR 9.0 all-mountain snowboard features innovative design elements such as a unique 3D groove structure and carbon fiber reinforcement, which significantly reduce weight while enhancing elasticity and control [1] - JD Enterprise Purchase offers specialized cold-resistant gloves designed for extreme conditions, suitable for various applications including snow removal and cold chain transportation, emphasizing the importance of reliable protective gear [2]

Core Viewpoint - The integration of ice and snow sports with tourism and leisure activities is becoming a new regional recreational choice in the Yangtze River Delta, driven by the "North Ice South Exhibition, West Expansion East Advancement" strategy [1]. Group 1: Industry Growth - Numerous indoor ski resorts are emerging in the Yangtze River Delta, indicating a significant growth in the ice and snow sports industry [1]. - The ice and snow industry has transitioned from a niche market to a mainstream activity, attracting 500,000 visitors annually to the Binhu ice and snow venue, generating 180 million yuan in tourism consumption [5]. Group 2: Consumer Engagement - Indoor ski resorts in Wuxi are bustling with activity, featuring professional coaching teams and tiered ski slopes that allow beginners to quickly engage with ice and snow sports [3]. - Visitors express excitement about their experiences, highlighting the appeal of indoor skiing as a new leisure activity [3]. Group 3: Strategic Development - Wuxi's cultural and tourism departments are actively promoting the integration of "sports + tourism," positioning ice and snow projects as a vital supplement to seasonal consumption gaps [7]. - The popularization of ice and snow sports in southern regions reflects a resonance between consumer upgrades and industrial transformation, indicating a promising future for the ice and snow economy in the Yangtze River Delta [7].

Core Viewpoint - The equity change of the well-known ice and snow landmark project in Shenzhen has attracted widespread attention in the industry, particularly in the context of the ongoing ice and snow tourism season [1] Group 1: Project Background - The capital game surrounding Shenzhen Qianhai Ice and Snow World resurfaced with Sunac's notice of repurchase [2] - Sunac Cultural Tourism has chosen to exercise its repurchase rights for the Shenzhen Qianhai Ice and Snow World project but seeks to renegotiate core transaction terms [3] - The project was established through a partnership between Zhuhai Huafa and Sunac Cultural Tourism, with Huafa holding 49% and Sunac holding 51% of the project company, Ronghua Land [3] Group 2: Financial Developments - In January 2023, Sunac announced the sale of its 51% stake and debt in Ronghua Land to Zhuhai Huafa for approximately RMB 3.58 billion, resulting in Huafa gaining 100% control [4] - Following the acquisition, the project was renamed "Shenzhen Qianhai Huafa Ice and Snow World" [5] Group 3: Current Situation and Industry Implications - Sunac's notice to exercise its repurchase rights has sparked industry discussions, as it indicates a need to renegotiate the original terms due to changing circumstances [7] - The ongoing equity game reflects the strategic positioning of both companies and highlights the trend of asset value reassessment in the rapidly developing ice and snow economy [8] - Huafa is also under pressure to revitalize its existing assets, with plans to recover RMB 4.405 billion from the project, which may result in a loss exceeding 50% of its audited net profit for 2024 [9]

Core Insights - The core viewpoint of the news is that China's ice and snow industry is experiencing rapid growth, with the industry scale expected to exceed 1 trillion yuan in 2025, marking it as a significant emerging force in the country's economic development [1][2]. Industry Growth - The scale of China's ice and snow industry has expanded from 270 billion yuan in 2015 to an estimated 980 billion yuan in 2024, with projections indicating it will reach 1,005.3 billion yuan in 2025 [2]. - The ice and snow industry is becoming an essential part of China's economic landscape, reflecting a robust growth trajectory [1]. Consumer Trends - The participation of residents in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan during the 2024-2025 winter season, representing a year-on-year growth of over 25% [3]. Impact on Surrounding Industries - The total consumption at ski resorts has reached 78.613 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of ski resorts, significantly benefiting surrounding retail, transportation, and dining sectors [4].

Core Viewpoint - The 2025-2026 FIS World Cup will be held at the Yunding Ski Resort in Zhangjiakou, Hebei, attracting over 400 athletes from nearly 40 countries, including renowned athletes like Gu Ailing and Su Yiming [2][5] Group 1: Event Details - The World Cup is the highest level of FIS events and serves as a qualification event for the 2026 Milan Winter Olympics, featuring disciplines such as snowboard and freestyle skiing big air, U-shaped terrain, and aerial tricks [5] - Tickets for the event are now available for reservation through the "JD GO" WeChat mini-program, allowing spectators to experience the charm of winter sports up close [5] Group 2: Sponsorship and Promotions - JD Sports, as the official sponsor, will create a 200-square-meter pop-up store at the event, collaborating with brands like BURTON, Oakley, and Columbia to provide consumers with hands-on experiences of professional skiing equipment [5][11] - The "Winter Ski Season" promotion on JD includes discounts starting from 12% on various skiing gear, with special offers on popular items [7][11] Group 3: Product Offerings - The FACTION 2526 Gu Ailing co-branded Studio0 skis are designed for high-intensity performance, reflecting Gu Ailing's competitive spirit this season [7] - Various skiing apparel and equipment are highlighted, including BURTON CYCLIC GORETEX jackets for harsh weather, AWKA domestic ski suits, and advanced helmets and goggles designed for safety and comfort [9] Group 4: Strategic Goals - JD aims to deepen its involvement in the winter sports sector by integrating supply chain advantages to offer a comprehensive range of equipment solutions for consumers, from entry-level to professional [11] - The company plans to continue enhancing partnerships with top international events to promote the growth of the winter sports economy [12]

天府文旅（000558）11月24日晚间披露，公司拟与阿坝大九寨旅游集团有限公司（下称"大九旅集团"） 共同参与理县毕棚沟景区运营项目。其中，大九旅集团拟以现金购买冠忠（重庆）旅游开发有限公司所 持理县毕棚沟旅游开发有限公司（下称"毕棚沟公司"）51%的股权，天府文旅拟以现金购买成都西部旅 游投控所持毕棚沟公司34.3%的股权。 按照约定，各方将合作推动影视多元化发展，以影视文旅为牵引，充分发挥双方优势，深入挖掘市场机 会，加深文化产业领域的合作，推动区域旅游、文化、影视产业高质量融合发展，打造影视旅游综合度 假区；将城市IP与影视IP融合，智造城市IP矩阵，打造中国西部出品能力最强、作品影响力最广、综合 效益最优的影视文旅融合产业新高地。 毕棚沟公司成立于1998年8月，注册资本21380.26万元。公司主要负责在毕棚沟景区内开展经营业务， 主要为景区提供交通（包含观光车、电瓶车）、酒店餐饮、冬季娱雪项目等旅游配套服务，但不含景区 门票相关收入。毕棚沟风景区位于四川省阿坝藏族羌族自治州理县朴头乡梭罗沟境内，是一个集原生态 景观博览、登山穿越、极地探险、滑雪滑冰、休闲度假于一体的大型原生态旅游风景区。 此外， ...

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for tourists [1][2] - Yanqing is a significant ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The "Rent + Ski" package includes vehicle rentals through the Shenzhou Car Rental app, allowing for seamless travel from urban areas to ski resorts, along with discounts on ski tickets and scenic spots [1][2] Company Developments - Shenzhou Car Rental has upgraded its fleet in the Yanqing area, adding high-performance SUV models to meet the demands of winter tourism [2] - The company aims to enhance accessibility and experience for tourists, encouraging longer stays and exploration of local culture and attractions [2] - The growing trend of ice and snow tourism is expected to significantly boost regional economic growth, with projections of over 520 million visitors nationwide during the 2024-2025 season [2]

神州租车北京分公司负责人徐腾瑜在发布会上表示："冰雪旅游的核心是可达性与体验感。我们希 望通过完善的服务网络、适配的车型供给，让游客既能实现'下高铁/飞机'到'上雪场'的无缝衔接，更愿 意多留几天，住一住延庆的民宿，尝一尝火勺，灵活规划'雪场-景区-城区'的多日行程，深入感受延庆 冰雪生态之美、文化之韵。" 当前，冰雪旅游已成为拉动区域经济的重要引擎。数据显示，2024-2025冰雪季，全国冰雪旅游人 次预计突破5.2亿，其中自驾因灵活自由的特点，成为冰雪游的首选出行方式。随着"租车+滑雪"等服务 模式的普及，更多游客得以更便捷地拥抱冰雪、体验冰雪乐趣，也有效释放了区域冰雪经济的消费潜 力。 编辑：侯隽 11月22日，北京市延庆区第四十届冰雪欢乐季正式启动。作为本届活动的重要企业合作伙伴，神州 租车携"租+滑"冰雪大礼包亮相，通过整合租车服务与冰雪旅游资源，为游客提供从城区到雪场的一站 式出行解决方案，也为延庆冰雪季注入了便捷化、品质化的出行选择，助力京张地区冰雪经济"热"起 来。 延庆是京西北生态旅游重镇，冬季冰雪资源尤为突出。自1984年首届冰雪节至今，延庆冰雪欢乐季 已走过四十载，发展为集滑雪、冰玩、民 ...

Core Insights - The 2025-2026 new snow season was inaugurated on November 22, featuring various activities aimed at promoting Jilin as a world-class ice and snow tourism destination [1][2] - A strategic cooperation framework agreement was signed between Hong Kong China Travel International Investment Co., Ltd. and Jilin City, focusing on high-quality development in the urban cultural tourism industry [2] - The establishment of a national ski club alliance aims to promote Jilin's premium ice and snow resources and enhance the popularity of skiing across the country [2] Group 1 - The opening ceremony of the new snow season included performances, cultural exhibitions, and a Guinness World Record attempt for the most people skiing in traditional Peking opera costumes [1] - The total ski area at the Zhonglv Songhua Lake Resort will be expanded to 2.3 million square meters, introducing new freestyle and skiing challenge projects [2] - China Travel International has prioritized ice and snow business as a key area for development during the 14th Five-Year Plan period, aiming for internationalization and quality enhancement in the ice and snow industry [2]

Core Insights - The scale of China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 100.53 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry aims to transition from rapid growth to high-quality development, focusing on meeting diverse consumer needs and enhancing product and service offerings [1] Industry Development - The goal of engaging 300 million people in ice and snow sports has been achieved, providing a strong internal driving force for industry growth [1] - The consumer base has expanded from professional enthusiasts and youth training groups to include families and seniors, prompting market innovation [1] - New offerings include dedicated children's ski areas, night skiing, electronic music parties, and snow camping to cater to various demographics [1] Supply Chain and Infrastructure - The supply side needs to focus on improving the quality and quantity of ice and snow venue facilities and products [1] - Key recommendations include upgrading venue facilities with smart technology, establishing regulatory frameworks, and innovating product matrices using digital technology [1] Technological Advancements - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience [2] - Smart snowfield management systems improve operational safety and efficiency through real-time monitoring and intelligent scheduling [2] - The application of new materials and processes in equipment manufacturing optimizes the performance of products like skis and ice skates [2] Emerging Trends - The ice and snow industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and rich ice and snow culture to develop world-class ski destinations [3] - Xinjiang is rapidly developing as China's "third polar" region for ice and snow, while southern regions are expanding through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policies and leveraging local competitive advantages [3]