这股流动不仅带动景区热度，更让藏身市井长巷的本地美食小店迎来高光时刻。大众点评数据显示，假期前四 天，"必吃榜"整体流量较去年春节同期上涨接近40%，其中异地流量涨幅接近50%，"必吃榜"上榜商户订单量较去 年春节同期增长81%。受"反向过年"趋势推动，上海、北京、广州、深圳、成都位列"必吃榜"总体流量前五。 此外，大批美食小城"必吃榜"流量大幅增长。大众点评数据显示，假期前四天，汕头、顺德、泉州、珠海、三亚 为总体流量前5宝藏美食城市；开封、泰安、大同、连云港、延安为增幅最高的宝藏城市，较去年春节同期增幅均 在200%左右。 2026年春节，9天超长假期不仅拉长了节日的欢聚时光，更悄然重塑了"过年方式"。2月20日，北青报记者获悉， 随着单向返乡、全家出游、反向团圆、错峰出行等方式多元并行，带动餐饮与文旅消费迎来结构性升温，传统年 味在城市街巷与旅途风景中焕发出全新活力。 今年春节，"接爸妈来城里过年"成为越来越多在一线城市打拼年轻人的选择。这一"反向团圆"趋势打破了春运"单 向潮汐"的传统格局，也让北京、深圳等大城市在除夕、初一迎来客流高峰。 以火锅行业代表海底捞为例，其全国超1000家门店除夕正常营业， ...

Core Insights - The trend of "reverse New Year" is gaining popularity, with more parents choosing to leave their hometowns to celebrate the festival in cities where their children reside [1][2] Group 1: Travel Trends - During the Spring Festival, the ticket booking volume for travelers aged 60 and above increased by over 35% year-on-year, with destinations mainly concentrated in first-tier and new first-tier cities [1] - The ticket prices for reverse travel are generally more affordable, with one-way tickets from Lanzhou to Beijing costing around 200 to 300 yuan, compared to 700 to over 1000 yuan for tickets from Beijing to Lanzhou [1] - There was a 22% year-on-year increase in the number of passengers aged 60 and above booking their "first flight" during the Spring Festival [1] Group 2: Enhanced Services - The civil aviation system has introduced "first-time passenger services" and "unaccompanied travel services," with some airports offering personalized communication support for elderly travelers who only speak dialects [1] - Starting from January 20, travelers aged 60 and above can call the 12306 customer service for assistance with ticket selection, booking, and payment processes [1] Group 3: Cultural and Tourism Activities - Various cultural and tourism activities have been launched to enhance the festive experience for families participating in "reverse New Year," including unique markets and over 2000 cultural events in cities like Beijing and Shanghai [2] - The "reverse New Year" trend is not only changing the dynamics of Spring Festival travel but also allowing families to experience diverse cultural consumption during the Chinese New Year [2]

转自：扬子晚报 "爸爸！"四分公司车长于俊的车刚到站台，一双儿女第一时间跑上车："爸爸，这是给您带的年夜 饭""爸爸，这是送给您的手工花""爸爸，这是我画的画，祝您马到成功，事事顺利"……于俊看着孩 子，一脸惊喜："没有想到你们会来，这顿年夜饭，比哪一年的都香！"另一个站台，车长吴翔的儿子在 静静等候。车到达站台的那一刻，孩子立刻提着便当袋冲上前："爸爸，这是妈妈做的年夜饭。"吴翔笑 得合不拢嘴："以为今年过年要错过团圆饭了，没想到公司把家里人请来了，感谢公司的贴心安排！" 扬子晚报网2月17日讯（通讯员 振宇 韩旭 久建 记者 陈咏）除夕之夜，万家灯火团圆时，扬州东部客运 枢纽公交站台上，一场特殊的"反向团圆"温情上演。当最后一班公交车缓缓驶入站台，车长于俊、吴翔 完成当天运营任务时，熟悉的身影突然出现在他们面前——他们的家人捧着热气腾腾的"年夜饭"、带着 孩子做的手工花和孩子画的画出现在他们面前。 记者采访了解到，这是扬州公交四分公司党支部联合扬城网友志愿者服务总队党支部举行的一场暖心活 动。为让除夕夜坚守岗位的一线车长感受到家的温暖和团圆氛围，公司提前联系了几位车长的家属，悄 悄将他们接到东部客运枢纽， ...

Core Viewpoint - The article highlights the evolving nature of the Chinese New Year celebration in Guangzhou, showcasing a blend of traditional and modern dining experiences that cater to both locals and tourists [2][6]. Group 1: New Year Dining Trends - A new trend of "New Year dinner buddies" has emerged, where young people gather to celebrate together, creating a sense of community and warmth [3][4]. - The shared dining experience includes a variety of regional dishes, reflecting the diverse culinary landscape of China, such as Hunan cured meat and Northeast dumplings [3][4]. - The concept of "reverse reunion" is gaining popularity, with tourists traveling to Guangdong specifically to enjoy authentic local cuisine during the New Year [6]. Group 2: Unique Culinary Offerings - The "Ertan Impression" cruise offers a unique dining experience with traditional dishes like "Jiangnan Hundred Flower Chicken," which is a modern reinterpretation of historical recipes [5][6]. - Local restaurants are innovating their menus with themed dishes for the Year of the Horse, incorporating elements that resonate with younger consumers, such as truffle and abalone flavors in traditional sausage [6]. - The demand for local delicacies has led to the establishment of "souvenir corners" in restaurants, allowing tourists to purchase authentic local products to take home [6].

【#00后春节主理人带火反向团圆#】#春节反向团圆航线机票增长超5倍#2月15日（腊月二十八），春节 假期第一天，#马年春晚部分节目单曝光#相关话题登上热搜，不少网友纷纷感慨：马年春节马上就到 了！值得关注的是，2026年春节，中国人一年一度最大规模的迁徙中，有一批老年旅客，却选择逆流而 上——反向飞往北上广深，与儿女团聚。某出行平台数据显示，2026年春节假期，哈密-北京、夏河-成 都等多条热门"反向团圆"航线机票量同比增长超5倍。当上春节主理人的"00后"发现，一反向，机票立 省千元，于是用省下的钱，带爸妈住好酒店、逛主题乐园、自驾游周边。（智通财经）@密度财经 ...

Group 1 - The core viewpoint of the articles highlights the significant increase in travel and tourism consumption during the overlap of Valentine's Day and the upcoming Spring Festival, leading to a surge in bookings and visitor numbers at popular tourist destinations [1][9] - On February 14, domestic air travel saw over a 40% increase compared to the same week last year, with hotel bookings in popular small cities experiencing more than a 100% year-on-year growth [1][9] - Many tourist attractions have implemented crowd control measures due to high visitor numbers, with some locations halting online ticket sales [1][5] Group 2 - The trend of combining Valentine's Day with the Spring Festival to create an extended holiday is becoming popular, with February 14 marking a peak in travel activity for the Spring Festival [9] - Domestic travel for the Spring Festival is projected to increase by nearly 30% year-on-year, while outbound travel is expected to rise by about 20% [9][10] - The search volume for "intangible cultural heritage experiences" has surged by 200% in the past week, indicating a growing interest in cultural tourism [11][12] Group 3 - The report indicates that the average spending per person on travel during the Spring Festival has decreased by 10% to 20% compared to last year, reflecting a trend towards more cost-effective travel options [10][11] - The popularity of "reverse reunion" travel routes has increased significantly, with ticket sales for certain routes seeing over a 500% year-on-year growth [12][20] - The most favored destinations for travelers aged 60 and above include major cities like Beijing, Shanghai, and Guangzhou, with hotel bookings in these cities showing substantial growth [19][20]

Group 1 - The core viewpoint of the articles highlights the significant increase in tourism and travel activities during the Valentine's Day and the upcoming Spring Festival, driven by the combination of romantic and festive economies [1][2][4] - Domestic air travel for February 14 saw over a 40% increase compared to the same week last year, with hotel bookings in popular small cities more than doubling year-on-year [2][4] - The trend of combining Valentine's Day with the Spring Festival to create an extended holiday is becoming popular, leading to a peak in travel activity on February 14, which is expected to stabilize and grow from February 15 to 21 [4][5] Group 2 - The search volume for "intangible cultural heritage experiences" has increased by 200% in the past week, indicating a rising interest in cultural tourism [5][6] - Spring tourism data shows a nearly 30% year-on-year increase in domestic travel and a 20% increase in outbound travel during the Spring Festival period [5] - Popular destinations for "reverse reunion" flights, where older travelers fly to major cities to reunite with their children, have seen ticket sales increase by over five times [7][8] Group 3 - The most favored destinations for travelers aged 60 and above during the Spring Festival include major cities like Beijing, Shanghai, and Guangzhou, with hotel bookings in these cities seeing significant year-on-year growth [8][9] - The trend of "reverse reunion" reflects a shift in family dynamics, where the definition of reunion is evolving from merely returning home to enjoying experiences together in different locations [10]

Core Insights - The trend of "reverse Spring Festival" is emerging, where more parents are traveling to cities to spend the holiday with their children instead of the traditional model of children returning home [1][11] Group 1: Travel Trends - There is a significant increase in ticket sales for "reverse Spring Festival" flights, with a reported 84% increase in bookings from early February to mid-February compared to the previous year [3][13] - Popular destinations for travelers aged 50 and above include major cities such as Beijing, Shanghai, Chengdu, Guangzhou, and Shenzhen [3][13] - Specific routes from smaller airports to major cities have seen remarkable growth, with ticket volumes for certain routes increasing by up to 5 times [3][13] Group 2: Economic Factors - Young people are opting to save money on travel costs and instead spend it on better accommodations for their parents, indicating a shift in spending priorities [4][14] - Discounts on train tickets have been introduced, with some fares as low as 18 yuan for hard seats and 81 yuan for hard sleepers, promoting the "reverse Spring Festival" [5][14] Group 3: Leisure Activities - Hotel bookings in major cities have surged, with Guangzhou and Shenzhen seeing increases of 35% and 48% respectively [7][16] - There is a notable rise in the number of seniors visiting theme parks and attractions, with a 23% increase in ticket bookings for those aged 60 and above [7][16] - Car rental for family outings has increased by 50%, with cities like Shenzhen and Guangzhou being popular for rentals [8][16] Group 4: Changing Family Dynamics - The "reverse reunion" trend reflects a broader change in family dynamics, with parents of the "70s generation" becoming more open to experiences and valuing comfort over traditional practices [17]

2月14日，春节假期前最后一个工作日，恰巧遇上"情人节"，浪漫经济与年味经济叠加，带动文旅消费 热度激增。而随着"史上最长春节假期"即将到来，相关旅游产品的预订也在持续增长。 "抢跑"游客提前"占领"热门景区，多家景区已连日发布限流公告 同程旅行数据显示，2月14日出发的国内航空出行热度较上周同期增长超过40%，国内酒店市场在2月14 日迎来新一轮入住高峰，部分热门小城的酒店预订热度同比增长超1倍。 事实上，在拼假模式的带动下，部分旅客已提前开启假期生活，"抢跑"的游客提前"占领"热门景区，多 家景区已连日发布限流公告。 如当日14:10，万岁山武侠城发布通知称，因游客量较大，景区启动限流措施，当日停止线上售票。 智通财经（www.thepaper.cn）搜索发现，万岁山武侠城已经连续3天发布实行限流措施并停止售票的通 知。 无独有偶，老君山景区2月7日、2月11日、2月12日也都发布了限流公告称，预约售票数量达上限，建议 未成功预约购票的游客预约其他日期入园。 同程旅行的报告显示，春节假期前的最后一个工作日，选择将情人节与春节假期拼在一起凑成10天超长 假期正在成为热门趋势。在此背景下，2月14日也成为今年 ...

Group 1 - The Civil Aviation Administration of China predicts that the passenger transport volume during the 2026 Spring Festival travel season is expected to reach a historical high, with domestic flight ticket bookings exceeding 13.48 million, representing a daily increase of approximately 9% compared to the previous year [1] - International flight ticket bookings have also seen significant growth, with over 2.13 million tickets booked, and daily bookings for inbound flights increasing by about 15% compared to last year [1] - Major travel destinations include Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Kunming, Chongqing, Hangzhou, Xi'an, and Harbin, with cities like Beijing and Kunming showing over 13% growth in daily ticket bookings compared to the previous year [1] Group 2 - The market for winter vacation travel is diversifying, with destinations like Haikou, Sanya, and Kunming experiencing stable growth in ticket bookings, while cities like Zhanjiang and Xishuangbanna have seen over 15% growth compared to last year [2] - North Bay has emerged as a new choice for tourists seeking sun and beaches, with a 36% increase in daily ticket bookings compared to the previous year [2] - The data indicates a structural upgrade in China's tourism market, with a shift towards diversified and experiential consumption, reflecting an evolving consumer mindset [2] Group 3 - A notable trend is the rise of "reverse reunion" demand, where travelers opt to visit first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen to reunite with family members working there, with some routes seeing ticket volumes increase by over five times [3] - The "70s" generation, now entering retirement, is increasingly open to new consumption experiences, contributing to the shift towards this new reunion model [3] - This trend not only optimizes transportation capacity during the Spring Festival but also reflects a change in family reunion paradigms from traditional one-way returns to a more dynamic two-way flow [3]