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社零总额首破50万亿元 2025年提振消费加力显效
Xin Hua Wang· 2026-01-27 00:37
Well 17 France Creation J换新馬 扩围提质实施消费品以旧换新,汽车、家 电、手机等相关产品销售额2.61万亿元, 惠及3.66亿人次。 部指社 权威数读 / ATS 电脑 亚 权 国务院新闻办公室26日举行新闻发布会,商务部相关负责人介绍2025年商务工作及运行情况。2025年, 中国消费市场活力十足:全年社会消费品零售总额首次突破50万亿元;消费对经济增长的贡献率达到 52%;"以旧换新""中国购""国潮文化"等成为高频词……消费持续发挥了经济发展主引擎的作用,也为 世界各国提供巨大机遇。让我们跟随海报,一起来看。 社零总额首破50万亿 2025年全年社会消费品零售总额首次突破 50万亿元,达到50.1万亿元,增长3.7%, 消费对经济增长的贡献率达到52%,提高了 5个自分点。 权威数读 / 部指社 ASS 2025年,受消费品以旧换新政策带动,相 关商品,比如限额以上单位家电、通讯器 材、家具零售额分别增长了11%、20.9% 和14.6%,乘用车零售量增加了3.8%。 新华社 权威数读_/ ATA 新型消费蓬勃发 数字消费、绿色消费、健康消费等新型消费 持续升温,新业态、新模式 ...
权威数读|社零总额首破50万亿元!2025年提振消费加力显效
Xin Hua She· 2026-01-26 12:20
国务院新闻办公室26日举行新闻发布会,商务部相关负责人介绍2025年商务工作及运行情况。2025年,中国消费市场活力十 足:全年社会消费品零售总额首次突破50万亿元;消费对经济增长的贡献率达到52%;"以旧换新""中国购""国潮文化"等成为高 频词……消费持续发挥了经济发展主引擎的作用,也为世界各国提供巨大机遇。让我们跟随海报,一起来看。 权威数读 / 电脑 平板 扩围提质实施消费品以旧换新,汽车、家 电、手机等相关产品销售额2.61万亿元, 权威数读_/ 部华社 AD HZUNER 部半社 XINHUA NEWS 权威数读 / ASS EH 2096年 惠及3.66亿人次。 TECHNICHEL 人均服务性消费支出同比增长4.5%,占人均 消费支出的比重为46.1%。文体休闲、旅游 咨询租赁、交通出行等服务零售额保持两位 数增长。 新华社 ESS 权威数读_/ lite o 安博 2025年,受消费品以旧换新政策带动,相 关商品,比如限额以上单位家电、通讯器 材、家具零售额分别增长了11%、20.9% 和14.6%,乘用车零售量增加了3.8%。 统筹:于卫亚 制作:卜寄傲、王楚天、郭兴 设计:卓越 数字消费 ...
老技艺“潮”味十足 浓浓年味叠加花式创意催生新春消费“新”活力
Yang Shi Wang· 2026-01-26 10:00
央视网消息:新春将至,在广东佛山,一个集结了非遗、文创与地道风物的"岭南吉市"热闹开市,为市民游客带来一场既传统又新 颖的年货体验。 说到过年,总离不开吃。这款醒狮酥,它是将岭南非遗标志醒狮与广式酥油点心相结合,创造出的既传统又现代的国潮点心。当 然,结合2026年马年这样的一个元素,还有龙马酥这些特别受欢迎的年货。 江苏游客许女士表示,这边美食文化很不错,那边一桌九大簋她挺感兴趣的。 过年不仅要满足味蕾,更要装饰家居、增添趣味。在文创区,国家非物质文化遗产香云纱,被制成精美的铜钱扣、手机包等随身配 饰。生肖"小马"和"财神爷"化身成为俏皮的现代文创,吸引了众多市民游客驻足挑选。 广东佛山顺德面点师陈小东介绍,醒狮酥一共是192层,一个醒狮酥要做5个小时,龙马酥足足做了一天的。2026年过年是马年,做 出这款龙马酥,还有这款小马酥,也祝各位在新的一年马年行大运,龙马精神。 吉市一开,热气腾腾的年味便扑面而来。美食区里,寓意"团团圆圆"的盆菜礼盒、丰盛的九大簋,这些承载着记忆的传统佳肴率先 吸引食客目光。 广东佛山某文化科技有限公司联合创始人曾德英介绍,它叫"马上有钱",它的背上是背着一个金元宝,非常受欢迎,已 ...
灯会“闹天宫”
Xin Lang Cai Jing· 2026-01-21 22:38
文/本报记者 李瑶 摄/本报记者 潘之望 马年将至,灯组内有很多"马元素"。 "天宫灯会"共设计制作了50余组大型花灯,营造出沉浸式的"天宫幻境"。 1月23日,2026年北京世园国际旅游度假区第四届花灯艺术节"天宫灯会"将璀璨启幕。本届灯会以经典动画《大闹天宫》为主题,将国潮动画与国家级非遗 自贡花灯巧妙融合,带领游客穿越记忆"大闹天宫"。 1961年至1965年,历时四年创作,上海美术电影制片厂拿出诚意之作动画片《大闹天宫》,动画片一经推出即成为当时的"顶流",在往后60年间,这部动画 也成为中国动画史上重要的里程碑。今年,世园首次将该IP(知识产权)与自贡非遗花灯技艺深度结合,既是对经典的致敬,也是一次跨越时空的创意对 话。 "天宫灯会"共设计制作了50余组大型花灯,其中大部分取材于《大闹天宫》中的经典角色、场景与器物,通过细腻的造型与绚丽的灯光语言,营造出沉浸式 的"天宫幻境"。本次参与设计制作花灯的工匠超过100人,他们大多数是70后、80后,动画片《大闹天宫》是他们心中难以忘怀的童年记忆。 70后工匠龚忠兴说,"从业15年,第一次亲手复刻童年记忆里的孙悟空与天庭众仙。要让人物灯既符合动画神韵,又具 ...
全球说唱巨头Def Jam入华,为何“不二之选”是成都?
Mei Ri Jing Ji Xin Wen· 2026-01-21 13:50
Core Viewpoint - The establishment of Def Jam China in Chengdu marks a significant step in integrating local rap culture with global trends, aiming to promote Chinese rap on the world stage [2][10]. Group 1: Def Jam's Global Influence - Def Jam, founded in 1984 in a student dormitory, played a crucial role in bringing rap music to the mainstream [1][4]. - The brand has evolved from underground roots in New York to a global phenomenon, capturing the essence of street culture [6][5]. Group 2: Chengdu's Rap Culture - Chengdu has developed its own rap culture, symbolized by the CDC, which blends local dialects and urban experiences, creating a unique cultural identity [2][7]. - The local rap scene has gained national attention, with artists like Xie Di achieving mainstream success, reflecting a similar trajectory to that of Def Jam [7][10]. Group 3: Economic Impact and Cultural Ecosystem - Chengdu's vibrant street culture and creative community make it an ideal location for Def Jam's expansion in China, with a focus on building a sustainable music industry ecosystem [10][11]. - The economic multiplier effect of large concerts in Chengdu is significant, with one ticket potentially generating nearly seven times its value in related spending [11]. Group 4: Future Prospects and Cultural Significance - Chengdu aims to position itself as a major cultural and creative center in China, with rap music playing a pivotal role in attracting international talent and fostering local creativity [16][15]. - The city's youthful energy and cultural openness are seen as key factors in its appeal to both artists and audiences, enhancing its status as a destination for music and cultural experiences [15][16].
【财经分析】2026年消费展望:政策精准赋能、市场纵深拓展、热点多元涌现
Xin Hua Cai Jing· 2026-01-12 08:17
Core Viewpoint - The Chinese consumer market is expected to deepen its development along the path of quality improvement and efficiency enhancement by 2026, driven by macroeconomic policies and emerging consumption trends [1][2]. Group 1: Macroeconomic Policies and Consumer Growth - The "old-for-new" policy has been effective in boosting consumer spending, with over 2.6 trillion yuan in sales benefiting more than 360 million consumers in 2025 [2][3]. - In 2026, the focus will shift to more targeted and effective macro policies, optimizing support areas, subsidy standards, and implementation mechanisms [2][3]. Group 2: County Market Dynamics - The county market is emerging as a new growth engine for consumption, with the instant retail sector expected to exceed 1 trillion yuan in 2026 [4][5]. - Major brands are accelerating their expansion into county markets, with notable growth in sectors like hospitality and dining [5]. Group 3: New Consumption Trends - New consumption hotspots are reshaping the market, including seasonal tourism driven by the ice and snow economy, which saw a 57% increase in bookings during the New Year period [6][8]. - Emotional consumption is gaining traction, with activities like rock climbing and cultural experiences driving new consumer ecosystems [7][8]. - The transformation of national cultural experiences is evident, with cities like Xi'an and Nanjing becoming popular travel destinations, integrating traditional culture with modern experiences [8].
国际论道丨中国消费迎来“开门红”
Ren Min Ri Bao Hai Wai Ban· 2026-01-12 04:24
Core Insights - The Chinese consumer market is experiencing a significant transformation, moving from quantity to quality, driven by various factors including government policies and changing consumer preferences [1][4][6] Group 1: Consumer Activity - During the New Year holiday, 142 million domestic trips were made in China, with total spending reaching 84.789 billion yuan [1] - Hainan's duty-free sales on January 1 reached 251 million yuan, a year-on-year increase of 93.8% [2] - The rise of "China Shopping" reflects a shift in foreign tourists' purchasing habits towards high-tech products and cultural items [2][3] Group 2: Policy Support - The Chinese government is implementing a series of policies aimed at boosting consumption, including a more proactive fiscal policy and specific actions to stimulate consumer spending [4][5] - The "14th Five-Year Plan" emphasizes the importance of consumption in achieving balanced economic growth [5] Group 3: Economic Resilience - China's consumer market growth indicates a recovery in demand and an ongoing optimization of the economic structure, enhancing internal momentum and resilience [6] - Retail sales of consumer goods increased by 4% year-on-year in the first eleven months of 2025, showcasing the effectiveness of consumption-boosting measures [6] Group 4: Global Opportunities - Global companies and investors are encouraged to adapt to the evolving Chinese market, particularly in retail and service sectors, where local preferences are becoming increasingly important [7] - There is a notable opportunity in smaller Chinese cities, where daily consumer spending shows remarkable resilience, presenting long-term investment potential [7]
中国消费迎来“开门红”
Ren Min Ri Bao Hai Wai Ban· 2026-01-12 01:07
Core Insights - The Chinese consumer market is experiencing a significant transformation, moving from quantity to quality, driven by various factors including government policies and changing consumer preferences [1][4][6] Group 1: Consumer Activity - During the New Year holiday, 142 million domestic trips were made in China, with total spending reaching 84.789 billion yuan, indicating strong consumer activity [1] - Hainan's duty-free sales on January 1 reached 251 million yuan, a year-on-year increase of 93.8%, showcasing the appeal of winter tourism and shopping [2] - The rise of "China Shopping" reflects a shift in purchasing trends, with consumers increasingly buying high-tech products and cultural items rather than traditional goods [2][3] Group 2: Policy Support - The Chinese government is implementing a series of policies aimed at stimulating consumption, including a more proactive fiscal policy and specific actions to boost consumer spending [4][5] - The "14th Five-Year Plan" emphasizes promoting consumption as a key driver for balanced economic growth, highlighting the importance of consumer spending in the overall economy [5][6] Group 3: Economic Resilience - China's consumer market is not only recovering but also showing signs of structural optimization and enhanced internal momentum, contributing to economic resilience [6] - Retail sales of consumer goods increased by 4% year-on-year in the first eleven months of 2025, indicating a steady expansion of market demand [6] Group 4: Global Opportunities - Global companies and investors are encouraged to adapt to the evolving Chinese market, particularly in retail and service sectors, to capitalize on the growing consumer base [7] - There is a notable shift in consumer preferences towards local products and experiences, presenting new opportunities for foreign brands to tailor their strategies to meet local demands [7]
研判2025!中国睫毛膏行业发展历程、市场政策、产业链图谱、销售规模、竞争格局及发展趋势分析:高端市场仍然被国际知名品牌占据[图]
Chan Ye Xin Xi Wang· 2026-01-08 01:33
Core Insights - The mascara market in China has evolved from a "non-essential" product to a "daily necessity," driven by the younger generation's demand for natural, long-lasting, and multifunctional makeup effects [1][11] - In 2024, the total sales of mascara in China are projected to reach 2.004 billion yuan, with high-end mascara accounting for approximately 25.0% and mass-market mascara for about 74.9% [1][11] - The trend towards clean beauty and sensitivity-friendly products is pushing companies to accelerate the development of low-sensitivity, nourishing, and multifunctional mascara products [1][11] Overview - Mascara is defined as a viscous product made from a mixture of oils, water, wax, thickeners, pigments, film-forming agents, and emulsifiers, primarily used to enhance and beautify eyelashes [2] Development History - The mascara industry in China has undergone four major stages: introduction of imported products, rapid popularization, innovation and differentiation, and compliance with high-quality standards [5] - Domestic brands have shifted from imitation to breakthroughs in technology and branding, narrowing the gap with international brands [5][6] Market Policies - The Chinese government has implemented various regulations to enhance the quality and safety of cosmetics, including mascara, promoting a shift towards standardized and high-quality production [6][7] Industry Chain - The mascara industry supply chain includes raw material suppliers (oils, waxes, pigments), component suppliers (brush heads, tubes), and sales channels (department stores, beauty shops, e-commerce) [7][8] Consumer Insights - The primary consumer demographic for mascara in China is women, making up 90.3% of the market, with the age group of 18-35 years accounting for 78.6% of consumers [9][10] - Over 80% of consumers prioritize waterproof and smudge-proof features, while 40% consider ease of application as a key factor influencing repurchase rates [9][10] Competitive Landscape - The mascara market is highly competitive, featuring both international brands (e.g., Yves Saint Laurent, Lancôme, Dior) and domestic brands (e.g., Maogeping, CarziLan, Huaxizi) [11][12] - Domestic brands are leveraging insights into Asian consumer preferences and innovative marketing strategies to capture market share [11][12] Development Trends - There is a shift towards multifunctional and natural ingredient-based mascara products, with an emphasis on nurturing properties and reduced irritants [14] - Online sales channels are expected to strengthen, with innovations in marketing strategies such as social e-commerce and live streaming [15] - The rise of domestic brands is supported by the growing trend of national pride, with brands incorporating traditional cultural elements into their products [16]
视频丨国潮涌动贺新年 元旦假期多地上演光影文化盛宴
Xin Lang Cai Jing· 2026-01-02 02:00
Group 1 - The New Year celebrations across various regions featured vibrant activities, with the Tonghui Lantern Festival in Zhuozhou attracting many visitors through a blend of traditional and modern elements [1][3] - The festival, rooted in Han Dynasty traditions, serves as a cultural bridge, showcasing historical memories and folk customs through colorful lanterns [3] - A notable lantern display themed "Peach Garden Oath" vividly depicts the legendary scene of Liu Bei, Guan Yu, and Zhang Fei, emphasizing Zhuozhou's cultural heritage as a birthplace of Three Kingdoms legends [5] Group 2 - During the New Year holiday, innovative interactive activities enhanced visitor experiences, including traditional performances like iron flower displays and flower scattering by fairies [7] - The local cuisine, particularly the famous donkey meat sandwich, attracted many visitors, with additional festive activities such as free candied hawthorn and dumpling-making events [9] - On the first day of the holiday, over 20,000 visitors were recorded at the festival, with 60% being from outside the region, primarily from the Beijing-Tianjin area [11] Group 3 - Various cultural and folk activities were held nationwide to welcome the New Year, including drone light shows in Xining and traditional performances in Jiangsu [11][13] - In Jinan, visitors participated in immersive performances and traditional customs, enhancing the cultural experience of the New Year celebrations [17][19] - The cultural markets during the holiday showcased a blend of traditional and modern aesthetics, attracting younger audiences with creative stalls and performances [21][23]