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万万没想到,靠哪吒“改命”的城市是它
创业邦· 2025-03-07 03:36
Core Viewpoint - The success of the film "Nezha: The Devil's Child" has revitalized a struggling cinema in Guiyang, showcasing the potential of cultural consumption and urban transformation through the synergy of film and tourism [1][5][18]. Cinema Performance - Guiyang's Yuejie Cinema has become a top performer in national box office rankings, with its IMAX-GT screen attracting significant audience interest, leading to a daily box office of 38.3 million yuan and an average ticket price of 122.7 yuan [3][8][9]. - The cinema's IMAX-GT screen, measuring 18.17 meters in height and 32.16 meters in width, offers a visual experience that enhances the film's appeal, contributing to its popularity [8][9]. Economic Impact - The influx of visitors to the cinema has boosted local tourism, with surrounding accommodation and consumption increasing by over 40% [4][11]. - The cinema's revival has led to a surge in local business activity, with food stalls and hotels experiencing high demand, achieving an 80% occupancy rate [12][18]. Cultural and Urban Development - Local government officials emphasize the importance of cultural innovation and tourism integration to enhance the city's competitiveness and influence [5][16]. - The cinema's success is seen as a catalyst for broader urban development, with initiatives to improve visitor services and promote local culture [17][22]. Broader Implications for Tourism - The case of Guiyang illustrates a new approach for cities to leverage film and tourism, suggesting that successful integration of cultural elements can create lasting economic benefits [19][20]. - The trend of "film tourism" is gaining traction, with a significant percentage of tourists motivated by films to visit new destinations, highlighting the need for cities to develop interactive and experiential tourism offerings [20][21].