电影《哪吒2》

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“电影+”价值不断延伸 “新投资”激发电影产业“新活力”
Yang Shi Wang· 2025-10-09 02:22
央视网消息:国庆中秋假期,全国多地通过电影与文旅、餐饮消费的联动互促,带热服务消费市场。当中国电影从"单点爆款依赖"走向"全链价值驱 动",也吸引着越来越多的跨界新资本,在电影全产业链上协同发力。 在浙江湖州,观众凭电影票根即可享受景区门票减免、餐饮专属折扣、购物满赠等诸多优惠权益,活动覆盖全区91家商圈、餐饮店铺和7家影院。此 外,当地还以电影为主线,打造了差异化主题游路线,银幕流量与文旅发展双向赋能。 当《哪吒2》让衍生品的开发商、生产商、销售商都享受到市场红利,当《浪浪山小妖怪》的XR体验项目入驻全国商场,当虚拟制片技术让《流浪地球 3》的拍摄周期缩短——这些市场变化的背后,都藏着"新投资"活跃的身影。 新投资的"活",在于打破资本壁垒,让跨界力量为产业带来"破圈灵感"。过去,电影投资多是行业内的"圈内游戏",资金来源单一,方式也局限于"拍 片子、卖票房"。如今,文旅资本、科技资本、消费资本纷纷"跨界入场",它们不再只盯着影院里的90分钟,而是带着全新的视角和资源,挖掘电影IP长尾 价值,把电影产业的边界越拓越宽,也让投资回报更加多元。 与此同时,我们看到,各地也在纷纷推出一系列覆盖全产业链的支持政策。 ...
在“活力中国调研行”中感受消费向“新”力
Sou Hu Cai Jing· 2025-10-03 13:04
Group 1 - Consumption is identified as the main engine of economic growth and a barometer of people's well-being, with a focus on enhancing domestic demand, particularly in consumption [2] - Various regions are actively stimulating consumption through new scenarios, new business formats, and new supply, showcasing a vibrant consumption landscape [2][6] - The integration of culture and tourism is emphasized as a strategy to boost consumption, with initiatives to develop iconic commercial districts and new consumption models [6][21] Group 2 - The night economy is highlighted as a new trend in cultural tourism, with examples like the "Night Tour of Jinjiang" in Chengdu attracting visitors and enhancing local consumption [3] - The rise of service consumption is noted, with policies introduced to expand service consumption and promote cultural and tourism integration [6][21] - The development of smart manufacturing in the automotive industry, exemplified by Lantu Automobile's flexible production line, is driving new consumption experiences [9][11] Group 3 - The community-driven initiatives in Xiamen, such as the "15-minute convenient living circle," are enhancing local services and promoting consumption [16][17] - The establishment of childcare facilities in Sichuan is part of a broader strategy to improve living standards and stimulate consumption [19] - The growth of e-commerce in the textile and apparel sector in Hubei is creating significant employment opportunities and driving local economic development [20][21]
供需两侧发力 业态焕新升级——在“活力中国调研行”中感受消费向“新”力
Xin Hua She· 2025-10-03 05:21
Core Insights - The article emphasizes the importance of consumption as a key driver of economic growth and a reflection of public well-being [2] Group 1: Consumption Trends - Various regions are actively enhancing consumption through new scenarios, business models, and supply chains, aiming to stimulate demand and economic growth [2][5] - The night economy in Chengdu, exemplified by the "Night Tour Jinjiang," showcases the integration of cultural tourism and local businesses, attracting both domestic and international tourists [4] - In Hubei, cultural experiences are increasingly integrated into tourism, with significant revenue generated from cultural products, indicating a shift towards experiential consumption [5][6] Group 2: Technological Advancements - The automotive industry is leveraging smart production lines, with companies like Lantu Auto achieving significant growth in vehicle deliveries due to enhanced production efficiency [8] - In Fujian, the shoe industry is transitioning to high-end products through intelligent manufacturing and personalized customer experiences, reflecting a broader trend of technological integration in traditional industries [9][10] Group 3: Community and Social Initiatives - Community initiatives in Xiamen are enhancing local services and promoting consumption, with a focus on convenience and accessibility for residents [11][12] - Employment generation is a critical aspect of economic development, with the clothing e-commerce sector in Hubei creating thousands of jobs through innovative business models [13][14]
IP联动火爆出圈!“电影+”多元跨界成为打开拉动消费、产业升级“金钥匙”
Yang Shi Wang· 2025-09-29 06:30
Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with policies supporting the "film+" model to drive economic growth and consumption [1][8][20] Group 1: Policy and Economic Impact - The Chinese government has introduced policies to promote "film+" consumption, encouraging innovation in film-related services and experiences [8][20] - A significant initiative includes the distribution of 36.8 million yuan in film consumption vouchers in Zhejiang, aimed at integrating film with tourism and food [11] - The "film ticket root exchange for scenic area discounts" initiative in Zhejiang has successfully increased foot traffic in local restaurants, demonstrating the economic benefits of film-related activities [12] Group 2: Cultural Integration and Consumer Experience - Cinemas are evolving into cultural hubs by offering combined experiences such as film screenings with traditional music performances and local cuisine, creating a win-win situation for cinemas, cultural heritage, and audiences [4][20] - The integration of film with tourism and local culture is exemplified by events like the "Nezha International Consumption Carnival" in Tianjin, which showcases local culture and promotes regional development [16] - The ninth Pingyao International Film Festival highlights the fusion of culture and tourism, enhancing the economic vitality of historical sites through film-related activities [20] Group 3: Technological Innovation - The introduction of XR (Extended Reality) experiences in cinemas represents a new commercial paradigm, expanding the boundaries of film IP and enhancing audience engagement [22] - The film industry is leveraging technology to create immersive experiences, further driving consumer interest and participation [14][22] Group 4: Future Directions - Industry leaders emphasize the potential for cinemas to serve as public cultural spaces, expanding their roles to include live events and community activities [23] - The ongoing trend of "film+" indicates a broad development space for both upstream and downstream sectors, suggesting a promising future for the integration of film with various industries [14]
光线传媒上半年营收32.42亿净利增3.7倍创历史新高
Bei Ke Cai Jing· 2025-08-27 07:12
Core Insights - The core viewpoint of the article highlights that Light Media achieved record-high revenue and net profit in the first half of 2025, primarily driven by the success of the film "Nezha 2" [1] Financial Performance - Light Media reported a total revenue of 3.242 billion yuan in the first half of 2025, representing a year-on-year increase of 143% [1] - The net profit attributable to shareholders reached 2.229 billion yuan, marking a significant year-on-year growth of 371.55% [1] - The company did not plan to distribute cash dividends, issue bonus shares, or increase share capital from reserves [1] Revenue Breakdown - The increase in revenue is attributed mainly to the rise in income from film and television productions during the reporting period [1] - In the second quarter, the company achieved revenue of 267 million yuan, which is a year-on-year growth of 1.44% [1] - The net profit for the second quarter was 214 million yuan, reflecting a year-on-year increase of 343.09% [1] Historical Context - The revenue and net profit figures for the first half of 2025 set new historical records for Light Media, surpassing the total performance for the entire year of 2024 [1] - The net profit of 2.229 billion yuan in the first half is nearly equal to the total net profit of the past seven years combined, which was 2.297 billion yuan [1]
68.8%!内需扛鼎中国经济“半年报”,消费潜力持续释放
Sou Hu Cai Jing· 2025-07-20 12:28
Group 1 - Domestic demand, especially consumption, is the main driver of GDP growth, contributing 68.8% to GDP growth in the first half of 2025, with final consumption expenditure contributing 52% [1] - The contribution of final consumption expenditure to economic growth in Q2 was 52.3%, showing a slight increase from Q1 [1] - Policies aimed at boosting consumption have been frequently introduced this year, leading to a sustained increase in the consumption market's activity [1][10] Group 2 - Cultural and tourism consumption has shown significant growth, with service retail sales increasing by 5.3% year-on-year in the first half of the year [2][4] - The "Special Action Plan for Boosting Consumption" emphasizes the importance of enhancing service consumption quality and promoting various integrated consumption scenarios [4] - The "old-for-new" policy for consumer goods has significantly boosted sales, with a reported 1.1 trillion yuan in sales driven by this initiative by May 31, 2025 [5] Group 3 - The government plans to continue supporting consumption, with 50% of the annual budget for "old-for-new" subsidies already utilized, and additional funds to be released in the second half of the year [6] - The average disposable income per capita in China reached 21,840 yuan in the first half of 2025, with a nominal growth of 5.3% [7] - The focus on increasing residents' income and improving the consumption environment is crucial for sustainable consumption growth [7][8] Group 4 - The second half of 2025 is expected to see continued support for consumption growth, driven by effective policies and the release of service consumption potential [10][12] - Recent local government initiatives have targeted service consumption, aiming to enhance cultural, tourism, and sports consumption [12] - Financial support for consumption is being strengthened, with new guidelines aimed at enhancing residents' consumption capacity and expanding financial supply [14] Group 5 - International financial institutions have raised their economic growth forecasts for China, citing the positive effects of recent policies and the significant growth potential in technology and consumption sectors [15]
四川将设立50亿元投资引导基金支持文旅深度融合发展
Xin Hua Cai Jing· 2025-06-18 13:39
Core Insights - Sichuan Province is establishing a 5 billion yuan investment guidance fund to attract more social capital into the cultural tourism and commerce industry [1][2] - The province aims to enhance the integration of cultural tourism with various industries, focusing on creating a strong brand and improving service quality [1] - Specific projects will receive funding based on their maturity and alignment with strategic goals, with a historical annual allocation of 300 million yuan for cultural projects [1] Group 1: Investment Strategy - Sichuan will utilize a combination of guidance funds, special bonds, and financial interactions to leverage diverse investments, aiming for a "small effort yielding large results" [2] - The province encourages eligible cultural tourism projects to apply for local government special bonds [2] - A risk-sharing model will be implemented, with the provincial finance providing interest subsidies of 1.5% on loan amounts for qualifying projects [2] Group 2: Tax and Financial Relief - Sichuan will implement existing tax and fee reduction policies to support cultural tourism enterprises, including VAT exemptions and deferred tax collection [2] - Qualified high-tech and advanced service enterprises in the cultural sector will be taxed at a reduced rate of 15% [2] - The province's measures are expected to alleviate around 700 million yuan in burdens for related enterprises annually through reduced cultural construction fees [2]
帮主郑重午评:创业板偷偷翻红!油气IP双主线为啥爆火?
Sou Hu Cai Jing· 2025-06-16 07:10
Market Overview - The market experienced volatility with major indices opening low but recovering, particularly the ChiNext index which rose by 0.37% [1] - Overall market turnover decreased by over 130 billion, indicating a lack of strong buying interest despite the positive movement in stock prices [1] Oil and Gas Sector - Oil and gas stocks, such as Zhun Oil and Beiken Energy, hit the daily limit up due to geopolitical tensions, particularly between Israel and Iran, which pushed Brent crude oil prices to $90 per barrel [3] - The surge in oil prices is seen as a temporary reaction to geopolitical events, suggesting caution for investors chasing high prices [3] IP Economy and Gaming Sector - The IP economy stocks rallied, with companies like Light Media and Zhujiang Piano reaching their daily limit up, driven by the upcoming summer movie season and the announcement of "Nezha 2" [3] - The gaming sector also saw gains, with Perfect World and 37 Interactive Entertainment benefiting from AI technology reducing costs by 30% and doubling efficiency, indicating strong performance expectations [3] Digital Currency Sector - The digital currency sector saw stocks like Dongxin Peace and Hailian Jinhui hitting the daily limit up, linked to the expansion of the central bank's digital currency pilot programs [3] - The involvement of cities like Shenzhen and Chengdu in digital RMB initiatives suggests potential growth, but investors are advised to be cautious due to the mixed quality of companies in this space [3] Declining Sectors - Precious metals and beauty care sectors faced declines, with gold prices dropping from $3,444 due to reduced risk appetite [4] - Hair medical companies like Kanghui Pharmaceutical and Aoyang Health led the decline, likely due to profit-taking after previous surges [4] Investment Strategy - The market's shrinking turnover indicates a cautious stance among investors, but the resilience of the ChiNext index suggests ongoing interest in technology growth [5] - Investors are advised to avoid chasing high-flying oil and gas stocks and instead consider opportunities in adjusted tech hardware stocks like Zhongji Xuchuang and Inspur Information [5] - Consumer electronics, particularly Luxshare Precision, is highlighted as a strong investment due to confirmed orders from Apple, presenting a potential buying opportunity [5] - A balanced investment strategy is recommended, with allocations of 30% in technology growth, 20% in consumer electronics, and 20% in cash for flexibility [5]
第二十一届文博会5月22日开幕 现场展示12万件文化展品
Guang Zhou Ri Bao· 2025-05-15 01:51
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CIFIT) will take place from May 22 to 26, showcasing 120,000 cultural products and over 4,000 investment projects, with nearly 200 trading activities held concurrently [2][5] - The theme of this year's CIFIT is "Innovation Leads the Trend, Creativity Lights Up Life," focusing on the integration of culture and technology [2][3] - The event will feature 6,280 exhibitors from government groups, cultural institutions, and enterprises, with participation from 65 countries and regions [5][7] Group 2 - The fair aims to enhance the cultural industry's competitiveness through technological innovation, with notable cultural IPs like the game "Black Myth: Wukong" and the film "Nezha 2" gaining international recognition [3][6] - This year's CIFIT will introduce an AI exhibition area, featuring over 60 AI companies, showcasing AI applications across various scenarios [6][8] - The event will host over 120 product launches, including significant projects like the first manned civil drone in China and the Da Vinci cultural promotion project [6][8] Group 3 - CIFIT will implement 22 measures to boost trading capabilities, enhancing the transaction process and providing comprehensive support for exhibitors [8][9] - The introduction of the "AI Exhibition Assistant - Wen Xiaobo" will optimize the trading service system, facilitating precise supply-demand matching [9] - The fair will also expand its international presence, with participation from countries along the Belt and Road Initiative, marking a record high in international collaboration [7][8]
被哪吒带火 乾元山成五一热门打卡地
news flash· 2025-05-01 10:56
Core Viewpoint - A new trend in cultural tourism is emerging, focusing on visiting film shooting locations, exemplified by the popularity of Qianyuan Mountain in Jiangyou, Sichuan, due to the success of the movie "Nezha 2" [1] Group 1 - The film "Nezha 2" has significantly increased the visitor traffic to Qianyuan Mountain, making it a popular destination during the May Day holiday [1] - Qianyuan Mountain is associated with the character Taiyi Zhenren from "Nezha 2," who is said to have attained enlightenment there [1] - The scenic area is located at an altitude of approximately 1600 meters, offering breathtaking views of mountains and clouds, enhancing its appeal as a tourist destination [1]