文旅商融合
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中秋国庆双节:上海多区“百花齐放”打造消费文旅盛宴
Guo Ji Jin Rong Bao· 2025-10-03 02:45
Core Insights - The article highlights the vibrant consumer and tourism activities in Shanghai during the overlapping Mid-Autumn Festival and National Day holidays, with a focus on the "Love Shopping Shanghai, Enjoy Double Festivals" campaign [1] Group 1: Tourism and Visitor Statistics - On October 1, Shanghai welcomed 3.5847 million visitors, marking an 18.5% year-on-year increase [3] - Key scenic spots and commercial districts across the country experienced a significant surge in visitor numbers, with core commercial areas seeing over a 90% increase compared to normal [3] Group 2: Local Events and Activities - Various districts in Shanghai launched unique activities to attract visitors, such as the Huangpu District's International Food Festival and the New Heaven and Earth Car Festival, featuring over 50 antique cars and numerous immersive performances [3][4] - The Putuo District implemented a consumption promotion plan that included diverse activities across its commercial areas, enhancing the festive atmosphere [4] Group 3: Cultural Integration and Night Economy - Cultural venues in Shanghai extended their hours and hosted special events, such as the Shanghai Natural History Museum's "National Day Chinese Dragon Night" and the Pudong Art Museum's exhibitions, which attracted over a million visitors [7] - The integration of cultural elements and national trends has become a new consumption trend, with events like the immersive night tour at the Shanghai Grand View Garden [8] Group 4: Travel Trends and Consumer Behavior - The travel demand during the holidays reflected a balance between family reunions and cultural experiences, with many travelers opting to leave early to avoid traffic congestion [10] - The Shanghai Municipal Bureau of Culture and Tourism reported hundreds of activities across various themes, promoting a vibrant holiday atmosphere throughout the city [10]
聚焦文旅商融合 “非遗+”京津对话论坛成功举办
Bei Jing Shang Bao· 2025-09-25 16:53
Core Viewpoint - The "Autumn Colors, Tianjin's Vibrancy" cultural tourism promotion event in Beijing aims to integrate intangible cultural heritage (ICH) with modern consumer demands, highlighting the importance of cultural preservation and innovation in the context of urban cultural development [1][3]. Group 1: Event Overview - The event features four main components: an ICH exhibition, a "Non-Heritage+" dialogue forum, an immersive pop-up market, and a government-enterprise matchmaking meeting [1]. - The "Non-Heritage+" forum focuses on the modern expression and commercial transformation of urban cultural IP against the backdrop of cultural and tourism integration [3]. Group 2: Forum Insights - The forum is hosted by renowned auctioneer and art finance PhD Zhou Peipei, with notable guests including Song Weizu, Zong Chengling, Yang Yueming, Jin Peng, and Yu Bo, who discuss various aspects of cultural and commercial symbiosis [3][4]. - Song Weizu emphasizes the need to align cultural concepts and artistic expressions with contemporary consumer preferences, particularly among younger audiences, by integrating traditional art with consumer demands [3][4]. Group 3: Future Directions - Zong Chengling identifies three key areas for future focus in ICH: integration with tourism, collaboration with cultural and creative industries, and the use of new media and technology [4]. - Yang Yueming points out the gap between urban cultural resources and cultural IP, stressing the importance of connecting cultural resources with contemporary lifestyles for effective transformation [4]. - Jin Peng notes that the combination of ICH and tourism creative products has entered a new phase, with a growing market and numerous representative products emerging [4]. Group 4: Cultural Preservation Strategies - Yu Bo advocates for "living inheritance" as the best form of protection for ICH, emphasizing the need for integration into daily life, leveraging technology, and connecting with industries to ensure market value [5].
云南城投商管打造文旅商融合新样本 非遗激发消费活力
Zheng Quan Shi Bao Wang· 2025-09-18 08:40
Core Insights - The 2025 Creative Yunnan Cultural Industry Expo's Tea Horse Flower Street sub-venue was inaugurated, showcasing the integration of intangible cultural heritage and commercial value through the operational model of Yunnan City Investment's subsidiary, Yunnan Yuntai Commercial Management [1][2] - The event, themed "Wisdom Gathers in Yunnan, Creativity for the Future," is a key component of the Yunnan Cultural Expo and reflects Yuntai's operational philosophy of "cultural empowerment of commerce and commercial activation of culture" [1][2] Summary by Sections Event Overview - The Tea Horse Flower Street sub-venue will run from September 17 to September 21, 2023, and is supported by Yunnan City Investment [1] - The event is organized by the Yunnan Provincial Publicity Department, Yunnan Radio and Television Station, and Kunming International Convention and Exhibition Center [1] Operational Model - Yuntai Commercial Management has transformed Tea Horse Flower Street into a demonstration area for cultural and commercial integration, attracting nearly 7 million visitors annually [1][2] - The operational strategy includes a three-dimensional business model of "culture + livelihood + commerce," enhancing the street's value [1][2] Collaborative Initiatives - A "production, learning, research, and application" collaborative platform was established, with a strategic partnership signed between Yunnan Academy of Agricultural Sciences and Tea Horse Flower Street for developing floral cultural products [2] - Yuntai has initiated a "Cultural Heritage IP Incubation Plan" in collaboration with Yunnan Cultural and Art Vocational College to develop cultural products based on intangible heritage themes [2] Future Prospects - Yuntai aims to use Tea Horse Flower Street as a model to build a comprehensive cultural tourism commercial ecosystem, contributing to Yunnan's cultural development [2]
在300年商会建筑里观看上海海运业故事 《耋戏生》将驻演商船会馆
Jie Fang Ri Bao· 2025-08-27 01:53
Core Perspective - The immersive garden performance "Theater of the Elderly" is set against the backdrop of the Shanghai Merchant Guild in the late Qing Dynasty, utilizing a dual narrative structure to explore themes of tradition versus change, ideals versus reality, and gender versus identity [1][2] Group 1: Production Details - "Theater of the Elderly" will be staged at the Shanghai Merchant Guild, a historical building over 300 years old, using its ancient theater and courtyard to transport audiences back to late 19th-century Shanghai [2][4] - The production is a collaboration between Shanghai Theatre Academy, Shanghai Huangpu Cultural Tourism Group, and a cultural media company, featuring a talented creative team led by director Gao Ruijia and playwright Fu Lei [2][3] Group 2: Technological Integration - The show incorporates modern digital media technology into classical architecture, allowing for time-travel experiences through stage design and projection technology [3] - An AI costume interaction machine will enable audience members to scan their appearance and generate period costumes, enhancing the immersive experience [3] Group 3: Audience Engagement - The performance breaks traditional audience engagement norms by assigning viewers dual identities as "theater troupe" and "merchant guild," leading to distinct experiences within the performance space [3] - The audience will be guided through different areas of the Merchant Guild, allowing them to appreciate the historical architecture while engaging with the narrative [3][4]
【媒体聚焦】哈尔滨市香坊区:持续释放夏季文旅消费潜力
Sou Hu Cai Jing· 2025-08-21 03:47
Core Viewpoint - Harbin's Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, focusing on all elements of travel including food, accommodation, transportation, entertainment, and education [1][28][30]. Group 1: Summer Tourism Actions - The district is promoting unique experiences such as European-style ambiance at Volga Manor and lavender fields at Harbin Provence Lavender Manor, alongside ice sports at the inflatable ice sports center [9][28][32]. - A "ticket root+" discount mechanism is being introduced, involving 76 local businesses to enhance consumer engagement and spending [9][28][32]. - The district is focusing on local culinary offerings, featuring diverse food options like barbecue, walnut charcoal grilled meat, and traditional Beijing snacks along the Happy Road food street [9][28][32]. Group 2: Thematic Tourism Routes - The district is developing seven themed tourism routes that include European style, summer ice sports, rural experiences, red culture, cool summer retreats, beer festivals, and self-driving camping [30][34]. - Cultural events such as community art festivals and public training for square dancing are being organized to enrich local cultural life and promote cultural products [30][34]. Group 3: Sports and Fitness Initiatives - Sports events like five-a-side football and 3x3 youth basketball tournaments are being organized to promote fitness and community engagement [15][34]. - The indoor ice sports center will host national ice hockey championships and training camps to attract sports enthusiasts [15][34]. Group 4: Consumer Experience and Night Economy - The district is innovating tourism consumption models by integrating resources from cinemas, cultural venues, and businesses to create a long-term "ticket root+" linkage mechanism [16][34]. - Night tourism is being developed to enhance visitor experiences, with activities like beer festivals and night markets planned [16][34]. Group 5: Tourism Environment and Marketing - Efforts are being made to optimize the tourism environment through comprehensive market regulation and safety measures [19][35]. - Marketing strategies will include both online and offline promotions to enhance the visibility of Xiangfang's unique cultural and tourism offerings [20][36].
济宁:文旅商融合 激活暑期消费
Sou Hu Cai Jing· 2025-08-20 14:25
Group 1 - The summer consumption boom in Jining City is being driven by various activities such as themed markets, cultural exchanges, and consumption subsidies, promoting the deep integration of culture, tourism, and commerce [1] - The launch of the 2025 nationwide consumption promotion and summer shopping event in Jinxing County has attracted significant public interest, particularly from returning college students selling creative handmade products [1] - Jinxing County has successfully organized 41 themed events and distributed 200,000 yuan in dining retail consumption vouchers, with over 800 participating merchants, leading to a sales revenue of over 180 million yuan [1] Group 2 - The "Luling Ancient Charm, Lu Su Harmony" cultural exchange event held by Zhanglou Town in Weishan County and Longgu Town in Peixian County aims to promote local culture and tourism through unique performances and local delicacies [2] - The event resulted in the signing of a framework agreement for cultural and tourism integration, alongside various promotional activities to enhance agricultural and cultural tourism consumption [2] - Weishan County has conducted over 40 consumption promotion activities this year, distributing 400,000 yuan in electric vehicle consumption vouchers, leading to sales exceeding 8.5 million yuan [2]
哈尔滨香坊区:持续释放夏季文旅消费潜力
Zhong Guo Jing Ji Wang· 2025-08-18 04:22
Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]
坝河蝶变:漕运水道正转型世界级滨水经济区
Bei Jing Ri Bao Ke Hu Duan· 2025-08-14 00:41
Core Viewpoint - The article highlights the transformation of the Bahe River into a vibrant public space that integrates nature and urban life, promoting recreational activities and economic development through the establishment of a world-class waterfront economic zone [2][3][7]. Group 1: Urban Development and Infrastructure - The Bahe River has undergone significant improvements, with a 2.3 km demonstration section completed, featuring a total area of approximately 21.6 hectares, including 14.6 hectares of greenery and 7 hectares of water [3][4]. - The newly opened Yiti Port Bay Terminal, covering about 18,000 square meters, serves as the starting point for a planned tourist yacht route, enhancing the river's recreational appeal [7]. - The Bahe River's historical significance as a transportation route is being revived with the planned opening of the city's first tourist yacht line, connecting various urban landmarks [6][7]. Group 2: Environmental and Community Impact - The Bahe River's revitalization aims to create a shared space for people, water, and greenery, addressing the need for high-quality public spaces in a water-scarce city like Beijing [3][9]. - The project has fostered collaboration among multiple departments, leading to the successful integration of community needs into the river's management and beautification efforts [8][10]. - The transformation has resulted in increased foot traffic and commercial activity along the river, with local businesses adapting to the new environment and experiencing revenue growth [11][12]. Group 3: Cultural and Recreational Opportunities - The Bahe River area has become a popular destination for leisure activities, with facilities for cycling, yoga, and picnicking, enhancing the quality of life for residents [2][3]. - The integration of cultural spaces, such as the Langyuan Station creative park, has attracted new businesses and visitors, contributing to a vibrant cultural scene along the river [11][12]. - The ongoing development of the Yiti Port and surrounding areas is expected to further enhance the region's appeal as a destination for both locals and tourists, with plans for additional commercial and cultural projects [12].
深圳南山:首店经济“潮”领商圈升级,文旅商“融”出烟火气
Nan Fang Du Shi Bao· 2025-08-06 08:36
Economic Performance - In the first half of 2025, Nanshan District's GDP reached 498 billion CNY, laying a solid foundation for achieving the annual GDP target of over 1 trillion CNY [1] - The primary industry added value was 0.53 billion CNY, with a year-on-year growth of 4.3%; the secondary industry added value was 105.77 billion CNY, growing by 5.3%; the tertiary industry added value was 392.19 billion CNY, increasing by 4.7% [1] - The total retail sales of consumer goods reached 95.96 billion CNY, with a growth rate of 13.1%, driven by high-tech industries and a booming consumer market [1] Retail and Commercial Development - The opening of Shenzhen's first JD MALL in the Houhai business district marks a significant step in digital transformation, featuring over 200 top brands and innovative shopping experiences [3] - The "first store economy" has become a core growth driver in the Nanshan business district, with 24 new first stores added in Q1, bringing the total to 141, the highest in the city [3] - In Q1, Nanshan's total retail sales of consumer goods reached 45.135 billion CNY, with a year-on-year increase of 11.5%, and 30% of the foot traffic attributed to first stores [3] Cultural and Tourism Integration - Nanshan District is enhancing consumer experiences through the integration of culture, tourism, and commerce, with significant increases in visitor numbers and engagement in cultural events [4] - During the May Day holiday, K11 ECOAST hosted various events, attracting up to 300,000 visitors in a single day, significantly boosting local retail and dining sales [4] - The Nanshan Lychee Tourism Consumption Season launched six themed tourism routes, promoting traditional agriculture's transformation into cultural tourism experiences [4] Consumer Incentives - During the Spring Festival, Nanshan issued 10 million CNY in dining and retail consumption vouchers, alongside automotive subsidies to stimulate purchasing [5] - The district introduced a "Tuesday Gift" promotion totaling 24 million CNY to enhance summer shopping experiences [5] - Cross-border consumption initiatives included exclusive discounts for overseas electronic wallets, facilitating a seamless shopping experience for international visitors [5]
“一城双景”活力迸发 第35届青岛国际啤酒节崂山会场激发消费新动能
Sou Hu Cai Jing· 2025-07-27 07:31
Core Insights - The Qingdao International Beer Festival's 35th edition features the Qing-Gang-Ao Food and Cultural Carnival, showcasing Hong Kong and Macau's culinary and cultural heritage [1][3] - The event includes 39 participating enterprises and 55 booths, offering over 200 unique products, enhancing local consumer demand and market channels for Hong Kong and Macau products [1][3] - The festival promotes a new interactive model for economic and cultural exchanges between Qingdao and Hong Kong-Macau, moving from traditional cooperation to more grassroots interactions [3][7] Event Highlights - The carnival provides a dual experience of taste and visual appeal, stimulating local consumption and promoting regional consumption upgrades [3] - A notable feature is the 5-meter high intelligent beer column displaying "beer stock prices," integrating financial elements into the traditional beverage experience [4] - The event includes a complete experiential ecosystem with seven beer gardens and over 30 activities, enhancing the festival's local flavor and consumer engagement [5] Festival Structure - The festival runs from July 18 to August 16, lasting 30 days, with a unique layout offering differentiated experiences of "Chinese elegance" and "European fashion" [7] - The event features creative activities, cultural performances, and diverse dining options, aiming to maximize the economic potential of the festival [7]