Group 1 - The 2025 Bridge Music Festival is a significant cultural event in Tianjin, showcasing a blend of traditional and modern performances, enhancing the city's cultural atmosphere and tourism appeal [2][4] - The Tianjin Cultural and Tourism Bureau emphasizes the integration of culture, tourism, and commerce to drive consumer upgrades, reflecting the city's cultural essence [2][3] - Tianjin's Tsingwan Square is positioned as a "city living room," attracting over 2 million visitors from the Beijing-Tianjin-Hebei region in 2024 through various cultural and sporting events [3][9] Group 2 - The immersive experience of the first interactive crosstalk venue, "Encounter Crosstalk Society," adds vitality to Tsingwan Square's economy, blending traditional art with modern engagement [6][7] - Tsingwan Square aims to enhance its cultural offerings by transforming its space into a dynamic cultural container, promoting a series of events that highlight Tianjin's diverse cultural charm [7][9] - The "Tianjin Eye" Ferris wheel project achieved record revenues exceeding 90 million yuan and welcomed over 1.1 million visitors in 2024, showcasing the area's tourism potential [10][12] Group 3 - The Ancient Culture Street in Tianjin recorded a visitor count of 13.5 million in 2024, highlighting the successful fusion of traditional culture and modern trends [13][15] - The Mudman Zhang family business has seen a 40% increase in visitor numbers and significant revenue growth, driven by innovative cultural products and experiences [15][18] - The Yangliuqing Painting Society is leveraging e-commerce and collaborations with cultural IPs to attract younger consumers, enhancing the reach of traditional crafts [17] Group 4 - In 2024, Tianjin received 260 million domestic tourists, generating 293 billion yuan in tourism revenue, marking a year-on-year growth of 10.9% and 32.3% respectively [17] - The online tourism sector in Tianjin reported 28.1 million total visitors and a transaction volume of 4.66 billion yuan in the first quarter of 2025, indicating a strong recovery and growth in tourism [17] - The surge in inbound tourism orders during the "May Day" holiday, with a 250% year-on-year increase, is expected to further boost international consumption in Tianjin [17]

近年来，中国东方演艺集团将东方美学与现代舞台艺术结合，依托"演艺+"战略，探索艺术与文旅、商 业的深度融合，形成"舞台艺术+文化IP+旅游目的地"的联动效应。开发《只此青绿》IP同名电影、交响 音乐会等多元衍生项目，打造文创产品、主题空间等消费场景，助力优秀传统文化融入现代生活。此 外，集团以歌舞艺术为媒介，不断推动中国文化"走出去"。集团将持续探索优秀传统文化与现代舞台科 技的融合创新，创作兼具文化厚度与时代审美的艺术作品。 ——中国东方演艺集团总经理、党委副书记、董事 高 艾 发展文旅消费，重点是深度挖掘地方文化内涵，讲好文化故事，开展文化消费活动，进而促进文化产业 转型。要培育文旅消费场景和旅游商品产业，特别是要提升地方特产、文化产品、生活消费品等旅游商 品创新设计能力。促进文旅产业转型发展，提升服务能力，提供文化消费产品，讲好地域文化故事。 ——民盟中央文化委员会副主任 宋慰祖 推动中华优秀传统文化创造性转化和创新性发展，是茅台作为民族品牌应尽的文化责任。茅台以文化内 涵表达中国品牌，在2023年启动"东方传统色彩计划"，复原建筑、壁画、瓷器、纺织品等八大领域的传 统色彩，并融入产业运用，旨在助力构建 ...