Core Insights - The current trend in supermarkets is focused on "transformation," with many traditional supermarkets looking to the successful model of "Fat Donglai" to boost their sales [1][2] - The success of Fat Donglai has brought new vitality to traditional supermarkets, evidenced by increased foot traffic and sales performance [1] - However, simply replicating successful models is not a sustainable solution; supermarkets must adapt to local consumer needs for long-term success [1][2] Group 1 - Hardware upgrades are only the foundational work of transformation; understanding local consumer demands is crucial [1] - Many traditional supermarkets have entered the transformation trend with the mindset that change is necessary for survival, but some have faced challenges due to missteps in their strategies [1] - The root cause of these challenges often lies in blindly copying others and losing their unique operational characteristics [1] Group 2 - Transformation is a long-term endeavor, and the success of Fat Donglai is a result of years of dedication to service and quality [2] - Successful supermarket transformations, such as those by Aeon and Sam's Club, have taken years to evolve from large stores to community service providers, integrating deeply into consumers' lives [2] - The shift in traditional supermarkets from focusing on products to prioritizing consumers is becoming increasingly evident, highlighting the need for a balance between refined management and scaled operations [2]

Group 1 - Traditional supermarkets are increasingly adopting an "online + offline" model to enhance revenue and improve customer engagement through instant retail and social e-commerce [1][2] - High Xin Retail reported a significant turnaround in profitability for the fiscal year ending March 31, 2025, with a profit of 386 million and a revenue of 71.552 billion, despite a slight revenue decline of 1.4% [2] - The same-store sales for High Xin Retail grew from 0.3% in the first half of the fiscal year to 0.6% for the full year, driven by improved pricing competitiveness and product optimization [2] Group 2 - The online business of Da Run Fa covers over 20,000 SKUs, offering delivery services within 5 kilometers, with innovations like satellite warehouses to meet consumer demand [3] - Yonghui Supermarket reported online revenue of 14.6 billion, accounting for 21.7% of total revenue, with a gross margin improvement attributed to better product structure [4] - Red Flag Chain has increased collaboration with social e-commerce platforms, achieving over 1 billion in sales through frequent operations on platforms like Douyin [5] Group 3 - The supermarket industry is undergoing a transformation, with 48.9% of supermarkets reporting online sales growth, particularly in second and third-tier markets [5] - Experts suggest that instant retail is a key area for supermarkets to focus on, emphasizing the importance of product and brand integration [5][8] - The trend of closing underperforming stores is prevalent, with High Xin Retail closing 8 large stores and Yonghui closing 232 stores in 2024 [7][8] Group 4 - The restructuring of store formats is gaining momentum, with 86% of categories seeing positive growth post-restructuring, and fresh produce playing a crucial role in driving sales [9] - Yonghui plans to expand its restructuring efforts, targeting 150 stores by the end of July 2025, while other companies like Wumart are also focusing on store upgrades [10] - The industry is seeing a diversification of store formats, with companies like High Xin Retail and Wumart exploring new community store models to cater to local needs [11][12]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [7][13]. Core Insights - The report highlights that the company has completed its restructuring, resulting in a healthier balance sheet. The company is expected to see significant profit growth as it completes its store renovations, with sales and customer traffic exceeding expectations [2][15]. - The restructuring has led to a reduction in debt levels, with the debt-to-asset ratio decreasing from 86.8% in 2023 to 62.1% by Q1 2025. The company is projected to have cash and equivalents exceeding 1 billion yuan by the end of 2024 [2][41]. - The report anticipates that the company will complete all supermarket renovations by 2025, with sales per store expected to increase significantly post-renovation [2][65]. Summary by Sections Restructuring and Financial Health - The company has successfully restructured, becoming a non-controlling entity with the introduction of industrial investors who enhance its supply chain and digital capabilities. The management team has also undergone changes to improve efficiency [2][32][33]. - The restructuring plan includes cash settlements for debts under 100,000 yuan and equity swaps for larger debts, extending remaining debts to a 10-year term [2][39]. - The company’s cash flow situation has improved significantly, with cash and equivalents projected to return to pre-2018 levels by the end of 2024 [2][36]. Supermarket Renovation Success - The report notes that the company has already renovated 17 out of 27 supermarkets, with sales and customer traffic increasing dramatically post-renovation. The average daily sales have reportedly increased sixfold, and customer traffic has tripled [2][65]. - The renovation strategy has led to a significant change in product offerings and store environments, enhancing customer experience and employee satisfaction [2][14]. Department Store Transformation - The company is set to initiate a comprehensive renovation of its department stores in May 2024, focusing on improving employee experience and customer service [3][15]. - The department store segment is expected to contribute significantly to the company's revenue, with a projected recovery in gross margins [3][12]. Profit Forecast and Valuation - The company is expected to achieve net profits of 184 million yuan in 2025, with projections of 402 million yuan and 674 million yuan in the following years, reflecting a rapid profit release phase [4][12]. - The report provides a valuation based on comparable companies, indicating that the company is currently undervalued relative to its peers in the supermarket sector [4][12].

Group 1 - The Yonghui Supermarket in Tongzhou Wanda Plaza has reopened, marking the first store in the city’s sub-center to adopt the "Fat Donglai" model, which has been upgraded based on previous experiences to enhance shopping experience for local residents [2] - The store features a wider aisle of approximately 4 meters, allowing three shopping carts to pass simultaneously, and shelves have been lowered to 1.6 meters for easier access to products [2] - The product selection has been diversified, including seasonal items for upcoming festivals and a combination of direct supply from Yonghui farms and local seasonal products [2] Group 2 - The store has increased the proportion of freshly made products to about 20%, with new baked goods introduced based on community voting [3] - Enhanced customer services include the provision of disposable utensils at various service points, free health monitoring equipment, and a newly added dining area offering snacks and beverages [3] - Employee benefits have improved, with a 30% increase in overall salaries, reduced working hours to an average of 8 hours per day, and 10 days of paid annual leave after one year of service [3]

Core Insights - Yonghui Supermarket has opened its first self-adjusted store in the Mentougou District, following previous adjustments in other districts of Beijing, enhancing its market presence [1][2] - The store features a unified shelf height of 1.6 meters, removed mandatory traffic flow, and widened aisles, creating a more customer-friendly shopping environment [1] - The product structure has been adjusted to meet public demand, retaining reliable brands and increasing the proportion of freshly made products to approximately 80% of the "Pang Dong Lai" product structure [1] Product Offerings - The store has introduced popular items such as "Pang Dong Lai" spicy beef strips, small sweet sausages, Northeast-style fried meat, and Korean fried chicken in the prepared food section [1] - Baked goods focus on health and taste, featuring products like "Harvest Joy" European bread, finger tiramisu, peach mousse cake, and chocolate temptation cake [1] - A dedicated brand area for "Pang Dong Lai" includes items like DL craft beer, yogurt oat crisps, grape juice, and laundry pods, along with exclusive displays for Yonghui's selected products [1] Service Enhancements - The store has added a pet storage area to address challenges for pet owners, along with a convenience service area equipped with blood pressure and height measurement devices, and free charging stations [2] - Premium seafood in the fish section now offers oxygen cleaning services, while the meat section provides free shredding and grinding services [2] - Fresh-cut fruit management follows a strict "468" freshness policy, with discounts applied based on time since cutting, and perishable items are cleared daily [2] Expansion Plans - Following the opening of the new store, Yonghui has reached a total of 78 adjusted stores nationwide, with plans to exceed 124 by the end of June and aim for 300 by the Lunar New Year in 2026 [2] - Additional adjusted stores are set to open in Tongzhou and Fengtai districts by the end of May, bringing the total number of adjusted stores in Beijing to 8 [2]

Core Viewpoint - AEON's first comprehensive department store in mainland China, located in Guangzhou Tianhe City, is set to close in June 2023 due to a renovation plan that will see Yonghui Supermarket replace it [2][12][20]. Company Overview - AEON Tianhe City store opened in July 1996 and has been operational for nearly 29 years [5][13]. - AEON currently operates 16 other stores in Guangzhou and has a total of 40 stores in Guangdong, including 21 comprehensive department stores and 19 supermarkets [21][23]. Market Dynamics - The closure is attributed to the mismatch between rental costs and revenue, as AEON's brand appeal and product competitiveness have declined over time [20]. - AEON's revenue from its mainland operations has been on a downward trend since 2018, with a reported revenue of HKD 4.339 billion in 2024, down 4.68% year-on-year, and an operating loss of HKD 65.856 million [23]. Competitive Landscape - Yonghui Supermarket will take over the space vacated by AEON, launching a new store format that focuses on optimizing product structure and enhancing the shopping environment [25][27]. - Yonghui's new store is expected to feature a product structure similar to that of its successful "Pang Dong Lai" format, with a significant increase in ready-to-eat products and a focus on customer service enhancements [25][26]. Future Plans - Despite the closure of the Tianhe City store, AEON plans to open eight new stores in Guangdong in 2023, indicating a strategy to expand its footprint despite challenges [21][23].

Core Viewpoint - Yonghui Supermarket is undergoing a significant transformation by adopting the "Learning from Pang Donglai" model, with the first store in Shandong set to undergo modifications starting April 28, 2024 [2][6]. Group 1: Store Modifications - The Yonghui Supermarket store in Jinan Longhu North Lake Tianjie is the first in Shandong to implement the "Learning from Pang Donglai" model, with a total of 41 stores nationwide planned for this transformation by 2025 [2][5]. - The store will undergo comprehensive adjustments in product structure, quality, pricing, layout, environment, service, and employee treatment, with the aim to complete these changes by May 30, 2024 [6][7]. - The adjustments will include retaining first-line brands, optimizing procurement channels, and improving employee salaries from 3,900 yuan to over 4,900 yuan per month [7]. Group 2: Financial Performance - As of March 2024, Yonghui Supermarket's 41 "steady-state adjustment stores" achieved a monthly profit of 14.7 million yuan, totaling 74.72 million yuan for the first quarter [5]. - The company has completed adjustments for 61 stores under the Pang Donglai model and expects to exceed 124 adjusted stores by June 2025, with a target of 300 stores by the Lunar New Year in 2026 [5]. Group 3: Market Context - The transformation of Yonghui Supermarket is seen as a strategic move to enhance foot traffic and sales, particularly in areas with strong competition from other supermarkets [3][4]. - The overall retail industry is experiencing a trend of store modifications, with other companies also engaging in similar upgrades to improve customer experience and operational efficiency [7][8].

文 | 《 BUG 》栏目 罗宁 近日，永辉超市开封星光天地店完成胖东来调改，成为全国调改门店的第 55 家。 自从去年 5 月，永辉超市首次发布门店调改公告，时间已过去近 1 年，这些"胖改"店陆续 营业步入正轨。在胖东来的流量光环下，大众对"胖永辉"抱有相当高的预期，但调改后的 实际效果究竟如何？ 近日，《 BUG 》栏目分别前往北京石景山喜隆多店、大兴区鸿坤广场店实地走访，发现开 业热潮褪去后的永辉"胖改"项目，正显露出改造不够彻底的尴尬现实： 第一，从客流来看，曾经的人潮盛况早已不再，那些一物难求的网红产品，如今既不缺货也 无需抢购，甚至无人问津。 第二，从零供关系看，有供应商直言，"胖永辉"砍掉中间商后，超市以薄利甚至零毛利运 营，长期将不可持续，且直采方式对超市资金链形成较大考验。另有供应商透露，裸价直采 政策推出后，挤压了品牌方利润空间，倒逼企业通过产品减量定制化降本。 第三，从员工薪资以及休假待遇看，调改后的"胖永辉"依然不及胖东来，且薪资差距很 大。 探访：客流回归平淡， 网红产品不再抢购 （图为永辉喜隆多店） 近日，《 BUG 》栏目在中午时间段走访了位于石景山的永辉喜隆多店，这家是永辉超 ...

担起永辉改革大任的叶国富在3月21日表示，永辉要进行"三提两减"，既通过优化人员提升人效，凭借 调改店提升业绩，名创优品在生活用品产品方面帮助永辉提升毛利，以及降成本与降费用。 叶国富提及永辉调改店刚开业业绩较过去提升5-6倍，稳定之后为过去的2-3 倍，"未来这个标准低于三 倍，我们认为都不合理。"他说。 叶国富：永辉今年的核心是减亏，明年全面完成调 改 界面新闻编辑 |牙韩翔 3月21日，名创优品披露2024年财报。2024年公司收入同比增长22.8%至169.94亿元；毛利同比增长 34.0%至76.371亿元。经营利润同比增长17.6%至33.158亿元；期内利润同比增长15.9%至26.354亿元。 经调整净利润同比增长15.4%至27.206亿元。 界面新闻在业绩会上获悉，名创优品创始人、董事会主席兼首席执行官叶国富称，永辉2025年最大工作 核心就是减亏。 永辉在3月17日召开的第六届董事会第一次会议上，通过了《关于成立永辉超市股份有限公司改革领导 小组的议案》，其中，推选永辉第一大股东名创优品的创始人叶国富为组长。新的小组成立意味着，叶 国富直接主导永辉的调改进程。此外，本次董事会暂未聘任公司 ...