AI魔改
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治理“AI魔改”需明确创新边界
Xin Lang Cai Jing· 2026-01-06 18:32
Core Viewpoint - The National Radio and Television Administration has initiated a month-long campaign to regulate "AI-modified" videos, focusing on content that distorts classic literature, historical themes, and revolutionary figures, raising concerns about the boundaries of AI video innovation [1] Group 1: Regulatory Actions - The campaign targets videos that undermine mainstream values or present vulgar content, particularly those based on the Four Great Classical Novels and other significant cultural works [1] - The initiative has sparked widespread public attention and discussion regarding the implications of AI-generated video content [1] Group 2: Cultural Impact - The alteration of classic characters and narratives poses risks to cultural identity and the values they represent, particularly affecting minors during their formative years [1] - The preservation of traditional culture and its core values is emphasized, advocating for a balance between innovation and respect for cultural heritage [1] Group 3: Legal Considerations - There is a pressing need for legal frameworks to address copyright issues related to AI-generated content, as many creators lack awareness of copyright laws [1] - The article highlights the importance of establishing clear standards for the use and modification of existing content to prevent infringement while allowing for reasonable creative reinterpretation [1] Group 4: Future Directions - The article suggests that AI technology can enhance cultural education and engagement, such as through interactive museum experiences and digital representations of historical figures [1] - It calls for video platforms to take responsibility for content moderation and for regulatory bodies to enforce compliance, promoting high-quality AI video creation while curbing harmful content [1]
起底AI魔改灰色产业链:1分钱撬动日入千元暴利
3 6 Ke· 2026-01-06 07:21
Core Viewpoint - The rise of AI-generated "mashup" videos is causing widespread concern due to copyright infringement risks and potential cognitive distortions for youth, necessitating urgent regulatory measures to establish compliance boundaries and content governance [1][9][10]. Group 1: AI Mashup Video Trends - AI technology is being misused to create altered videos of classic films and historical figures, leading to a surge in bizarre and humorous content that garners millions of views on short video platforms [2][4]. - The production of these videos often involves face-swapping, voice alteration, and script modification, aiming to create a stark contrast and curiosity effect to attract large audiences [4][6]. Group 2: Grey Industry Chain - A complete grey industry chain has emerged around AI mashup content, with low entry barriers attracting many profit-seekers, including the sale of tutorials and software for creating such videos [6][8]. - Tutorials are often sold at minimal prices, with claims that a small number of videos can generate significant views and income, enticing many newcomers to participate [6][8]. Group 3: Legal and Regulatory Concerns - Each participant in the AI mashup industry, from tool developers to content uploaders, faces legal risks related to copyright infringement, with potential criminal and civil liabilities [9][10]. - The National Radio and Television Administration has initiated a special governance action to address the proliferation of AI mashup videos, requiring platforms to enhance content review responsibilities and eliminate violations [9][10]. Group 4: Future Regulatory Framework - The regulatory approach is shifting from passive compliance to proactive prevention, with platforms required to establish comprehensive content governance mechanisms [10][11]. - Establishing clear identification, traceability, and copyright transaction mechanisms is essential for integrating technological innovation within legal frameworks, promoting a shift from "wild growth" to "regulated competition" in the AIGC industry [11].
“唐僧买保险,刘备卖假鞋”?“AI魔改”该管管了
Xin Lang Cai Jing· 2026-01-05 18:44
Group 1 - The core issue is the rise of "AI-modified" videos that distort classic narratives, leading to a dilution of cultural values and historical significance [1][2] - The National Radio and Television Administration has initiated a month-long special governance action to address the "AI-modified" content, focusing on works based on classic literature, historical themes, and revolutionary figures [1] - "AI-modified" videos are created using generative AI tools, which transform classic characters and stories into lowbrow humor, undermining the original intent and cultural depth of these works [1][2] Group 2 - Commercial interests are driving the trend of "AI-modified" content, with some businesses selling tutorials that promise quick profits, while platform algorithms promote sensationalized content, creating a vicious cycle [2] - The proliferation of low-quality content is leading to a decline in the audience's patience for deep narratives, resulting in a more superficial and fast-paced internet culture [2] - The initiative by the National Radio and Television Administration aims to protect cultural heritage and intellectual property by curbing lowbrow modifications, emphasizing the need for responsible content creation and platform accountability [2]
国家广播电视总局开展专项行动
Ke Ji Ri Bao· 2026-01-05 06:06
兰州大学新闻与传播学院副教授谭泽明认为,针对利用"AI魔改"博取 流量现象,短视频平台应切实承担起把关责任,对于涉及侵权甚至包 含暴力、低俗恶搞等元素的不良内容进行限流、下架或封号处理。 短视频平台上,众多"AI魔改"的影视片段逐渐涌现,如诸葛亮用 英文纵横辩场、《甄嬛传》里的妃嫔们唱起当下热门歌曲等,虽然口 型精准、台词贴合,却让这些经典角色穿越次元、言行颠覆。为整 治"AI魔改"视频传播乱象,国家广播电视总局自2026年1月1日起,在 全国范围内开展为期一个月的专项治理。 本次专项治理重点清理基于四大名著、历史题材、革命题材、英模人 物等电视剧作品进行"AI魔改"的下列视频:严重违背原作精神内核和 角色形象,颠覆基本认知,解构普遍共识;内容渲染血腥暴力、猎奇 低俗,宣扬错误价值观,违背公序良俗;存在对中华文化挪用、篡改 的突出问题,导致对真实历史时空、中华文明标识产生明显错位认 知,冲击文化认同。专项治理同步清理将少年儿童所熟知、喜爱的动 画形象进行改编生成的各类邪典动画。 "截取经典影视作品片段并通过AI技术进行修改,侵权风险极高,因 为直接使用影视片段属于复制行为,未经权利人许可即构成侵 权。"盈科( ...
“AI魔改”坚决清理
Xin Hua Ri Bao· 2026-01-04 22:12
Core Viewpoint - The National Radio and Television Administration has initiated a special governance and key cleanup of "AI-modified" videos, identifying that certain online accounts misuse AI tools to disrupt classic films and animations, leading to a serious deviation from the original spirit of these works and disturbing the order of online dissemination [1] Group 1 - The misuse of AI tools has resulted in the subversion, vulgarization, and deconstruction of classic works, which poses risks to industry development and affects minors' cultural understanding and perception of reality [1] - Developers and companies are accused of using "technological neutrality" as a pretext to lower operational thresholds and embed functions to evade scrutiny, thereby creating risks while shirking responsibility [1] - There is a call for clear accountability among platforms, developers, and users, emphasizing the need for a "brake" on technology and the establishment of traceability identifiers to hold violators accountable [1]
“AI魔改”,必须改
Bei Jing Shang Bao· 2026-01-04 15:44
Core Viewpoint - The rise of "AI modification" in classic film and television works has led to absurd and distorted narratives, prompting significant concern and a nationwide regulatory initiative starting January 1, 2026, to address the issue [1][2]. Group 1: Regulatory Actions - The National Radio and Television Administration will implement a one-month special governance initiative targeting harmful videos that modify classic works, particularly focusing on the Four Great Classical Novels, historical themes, revolutionary themes, and heroic figures [1]. - The initiative aims to clarify red lines and clean up content that undermines traditional cultural understanding, especially among youth, and addresses potential copyright infringement [1][3]. Group 2: Impact of AI Modification - "AI modification" involves using AI tools to disrupt and deconstruct classic works, resulting in lowbrow content that significantly deviates from the original spirit and narrative [1][2]. - The proliferation of "AI modified" videos, particularly of works like "Journey to the West" and "The Legend of Zhen Huan," has led to high traffic but poses a threat to the artistic value and creative ecosystem of original works [2][3]. Group 3: Challenges and Future Directions - The emergence of multi-modal large models has facilitated the rapid production of "AI modified" videos, which not only impact original works but also crowd out quality original content [2][3]. - There is a need for clearer standards and regulations to manage the vast amount of AI-generated content and address copyright issues, ensuring a balanced content ecosystem and healthy internet engagement for the public [3][4]. - Future governance will require ongoing efforts to establish clear boundaries for complex audio-visual content and adaptations, with platforms playing a crucial role in enforcement [4].
【西街观察】“AI魔改” 必须改
Bei Jing Shang Bao· 2026-01-04 15:02
Core Viewpoint - The rise of "AI magic modifications" in classic film and television works has led to significant public concern, prompting the National Radio and Television Administration to initiate a month-long special governance starting January 1, 2026, to address the issue [1][2]. Group 1: Governance and Regulation - The special governance aims to target harmful videos that modify classic works, particularly focusing on the Four Great Classical Novels, historical themes, revolutionary themes, and heroic figures [1]. - The governance is not a blanket rejection of AI technology in film creation but seeks to establish clear boundaries and standards for its application [2][3]. Group 2: Impact on Original Works - "AI magic modifications" disrupt both original works and the artistic value of film, leading to irreversible damage to the creative ecosystem [2]. - The proliferation of "AI magic modifications" is driven by a lucrative business model, with numerous tutorials available on e-commerce platforms, making it easy for individuals to create modified content [1]. Group 3: Legal and Ethical Considerations - The emergence of AI-generated content raises new demands for defining standards, clarifying rights, and setting boundaries within existing judicial, regulatory, and commercial frameworks [3]. - The management of AI-generated content and addressing content infringement are critical issues for maintaining a balanced content ecosystem on platforms [3][4]. Group 4: Future Directions - There is a need for clearer guidelines regarding complex audio-visual content and extensive adaptations, with platforms playing a crucial role in governance [4]. - Continuous and effective governance measures are necessary following the special governance period to ensure compliance with legal boundaries in the coexistence of AI and content creation [4].
【西街观察】“AI魔改”,必须改
Bei Jing Shang Bao· 2026-01-04 13:58
Core Viewpoint - The rise of "AI modification" in classic film and television works has led to absurd and lowbrow content, prompting the National Radio and Television Administration to initiate a month-long special governance starting January 1, 2026, to address the issue [1]. Group 1: Governance and Regulation - The special governance aims to clean up harmful videos that modify classic works, particularly focusing on the Four Great Classical Novels, historical themes, revolutionary themes, and heroic figures [1]. - The governance is not a blanket rejection of AI technology in film creation but seeks to establish clear boundaries and standards for its application [2][3]. Group 2: Impact on Original Works - "AI modification" not only impacts original works but also threatens the artistic value and creative ecosystem of the film industry, squeezing out quality original content [2]. - The emergence of numerous AI-generated content raises questions about copyright usage and necessitates new standards and regulations in the current judicial and commercial frameworks [3]. Group 3: Future Directions - There is a need for clearer guidelines regarding complex audio-visual content and extensive adaptations in the future [4]. - Platforms are identified as key players in governance, requiring strengthened review processes, and ongoing governance efforts are essential for maintaining a healthy content ecosystem [4].
心动收购《火炬之光》IP;监管治理“AI魔改”视频丨游戏周报
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-04 10:14
Industry Insights - AppMagic released the top 15 new mobile games by revenue for 2025, including titles like "Kingshot," "Delta Action," and "Yanyun Sixteen Sounds." Notably, no new game reached the $1 billion revenue mark, and the total revenue for the top ten games dropped by 27% to $2.2 billion compared to the previous year [2] - The Steam annual awards recognized "Hollow Knight: Silksong" as the Game of the Year, with other notable awards going to "Midnight Walk" for Best VR Game and "Hades 2" for Best Steam Deck Game [3] - The National Radio and Television Administration initiated a month-long campaign starting January 1, 2026, to address the spread of "AI-modified" videos, focusing on content that distorts original narratives and promotes inappropriate values [6][7] Company Developments - Xindong Company announced the acquisition of the "Torchlight" series IP for $37.18 million (approximately 260 million RMB) through its wholly-owned subsidiary XDEntertainment [4] - The developer of "The Legend of Sword and Fairy 4: Remake" stated that it has not received the Xbox development kit despite joining the ID@Xbox program at the beginning of 2025, leading to a halt in new game proposals [5] - IG won the 2025 League of Legends Demacia Cup, defeating JDG with a score of 3-0, marking their third championship win in this tournament [8]
重拳整治“AI魔改”视频乱象
Ke Ji Ri Bao· 2026-01-04 03:09
Core Viewpoint - The Chinese government is launching a month-long special governance initiative starting January 1, 2026, to address the proliferation of "AI-modified" video content on short video platforms, focusing on protecting cultural integrity and preventing the spread of inappropriate content [1][2]. Group 1: Governance Measures - The initiative will target videos that significantly distort the essence of classic works, historical themes, revolutionary subjects, and iconic figures, including those that promote violence, vulgarity, or incorrect values [1][2]. - The governance will also address the modification of beloved animated characters for children, which could lead to the creation of inappropriate content [1]. Group 2: Responsibilities of Platforms - Short video platforms are urged to take responsibility for content moderation, including limiting, removing, or banning accounts that distribute infringing or harmful content [2]. - The initiative emphasizes the need for platforms to enhance content review processes and to implement stricter measures against accounts that frequently violate guidelines [2]. Group 3: Technological Solutions - Experts suggest that platforms should develop specialized algorithms to identify characteristics of "AI-modified" videos, such as unnatural edits and audio-visual mismatches, to facilitate better content moderation [2]. - Establishing user reporting channels is recommended to encourage the community to report infringing or harmful "AI-modified" content [2]. Group 4: Future Directions - After the governance period, the National Radio and Television Administration plans to summarize findings and develop comprehensive measures to ensure ongoing and effective governance of "AI-modified" content [2].