农文旅融合
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宁夏泾源:农文旅融合“多点开花” 绘就振兴好“钱”景
Zhong Guo Xin Wen Wang· 2025-09-16 07:37
Core Insights - The integration of agriculture, culture, and tourism in Jingyuan County is significantly boosting local economic development and enhancing residents' incomes [1][3][6] Group 1: Economic Impact - The occupancy rate of local homestays has surged, with one homestay owner reporting revenue exceeding 1 million yuan for the first time [1] - The tourism sector in Jingyuan County has seen a substantial increase, with 192.53 million visitors recorded by the end of August, representing a 47.6% year-on-year growth [6] - Total tourism expenditure reached 1.084 billion yuan, marking a 41.3% increase compared to the previous year [6] Group 2: Employment and Income Generation - Over 8,500 farming households are now involved in the agricultural and cultural tourism industry, creating job opportunities for 36,800 people [6] - The income model for farmers has evolved from traditional farming to a diversified approach that includes employment, business operations, and profit sharing [6] Group 3: Infrastructure and Services - The establishment of a tourism association in Yejia Village has led to improved service quality and the upgrading of homestays and farm stays [5] - The local government is actively supporting the tourism sector through incentives and structured management, resulting in a collective income of over 13 million yuan for the village in the first eight months of the year [5] Group 4: Seasonal and Diverse Offerings - Jingyuan County has diversified its tourism offerings by introducing various seasonal events and activities, such as ice and snow festivals, flower festivals, and health runs, to attract visitors year-round [6] - The county aims to break the "one-season tourism" limitation, ensuring continuous income generation throughout the year [6]
新增诸城、峡山!“齐鲁天路”扩容延伸工程取得新突破
Qi Lu Wan Bao Wang· 2025-09-16 05:08
齐鲁晚报·齐鲁壹点 胡晓雪 9月16日,潍坊市人民政府新闻办公室召开"齐鲁天路"建设提升暨艺术创作大赛活动情况新闻发布会, 会上详细介绍了"齐鲁天路"现阶段建设发展情况,并就不同县市区的不同特色风景做出推介。记者在会 上了解到,近期潍坊市文化和旅游局会同市委宣传部、团市委等单位组织开展了"齐鲁天路"艺术创作大 赛活动,以"天路绘华章·艺术映山河"为主题,面向全国征集绘画、文学、音乐等艺术作品,10月底前 完成作品创作和征集评选,11月份进行优秀作品颁奖和集中展览,期间将同步组织采风、观摩、交流创 作等活动。 "齐鲁天路"是潍坊市推动农文旅深度融合、服务乡村振兴战略的重要载体。该项目贯穿青州、临朐、安 丘、诸城、峡山五县(市、区),规划总长687公里(主线320公里),串联长城国家文化公园、2个国 家5A级景区、35个国家4A和3A级景区,是集自然风光、人文历史、乡村体验于一体的综合性旅游线 路。潍坊市委、市政府高度重视"齐鲁天路"建设提升工作,将其纳入"山海城"全域旅游发展格局重点推 进。2025年以来,市文化和旅游局联合有关部门及县市区,以"扩容延伸、提质增效、融合发展"为方 向,系统推进天路建设,取得显著 ...
一站式体验番禺乡村“靓嘢笋嘢”!番禺丰收节将在9月20日开启
Nan Fang Nong Cun Bao· 2025-09-15 10:32
Core Viewpoint - The Panyu Harvest Festival will take place on September 20-21, 2025, celebrating agricultural abundance and promoting local products and culture [4][59]. Group 1: Event Overview - The Harvest Festival will be held at Huafenghui Commercial Center in Panyu District [5][60]. - The theme of the festival is "Celebrating Agricultural Harvest and Enjoying a Better Life" [61]. - The event aims to boost urban-rural consumption and enhance the sales of local agricultural products [15][19]. Group 2: Activities and Features - The festival will feature a combination of agricultural exhibitions, food experiences, and cultural interactions [12][13]. - There will be five main exhibition areas showcasing Panyu's unique agricultural products, fisheries, flowers, and supportive agricultural products [18][19]. - Attendees can enjoy outdoor cooking and tasting areas, allowing them to sample fresh local produce [28][30]. Group 3: Cultural Integration - The festival will showcase intangible cultural heritage products and traditional food-making demonstrations [37][39]. - It aims to promote the integration of agriculture, culture, and tourism, enhancing the cultural soft power of modern agriculture [39]. - Local farmers will be the main focus, with performances by community teams to celebrate agricultural achievements [41][43]. Group 4: Engagement and Participation - The event will include participation from local influencers and online personalities to attract a wider audience [45][52]. - The festival encourages direct communication between consumers and producers, allowing attendees to learn about the stories behind the products [34][35]. - It is positioned as a celebration of hard work and a tribute to a better life, inviting families and friends to join in the festivities [55][63].
川味烟火激活文旅消费新动能
Jing Ji Ri Bao· 2025-09-15 07:46
Group 1 - The "Qingtong Jiu" and "Taotao Pig" plush toys have become the best-selling items this summer, with average daily sales exceeding 800 units and total online sales surpassing 300,000 units [1] - The Sanxingdui Museum is promoting cultural tourism integration through a "scenic area + cultural creation" model, collaborating with over 100 suppliers and maintaining a 30% annual product update rate to stimulate consumer interest [1] - Sichuan's rich historical culture and tourism resources provide a solid foundation for cultural tourism integration, with the provincial government implementing new project guidelines to enhance diverse consumer experiences [2] Group 2 - The "Night Tour of Jinjiang" project has attracted approximately 2.9 million visitors and generated revenue of about 24.88 million yuan, effectively extending the consumption chain and enriching nighttime consumer experiences [3] - The Lizhuang Ancient Town in Yibin has planned over 1,000 themed activities this year, focusing on deep experiences to enhance cultural appreciation among visitors [3] - The Mianzhu Nianhua Village has expanded its traditional crafts into over a thousand creative products, generating annual sales of 30 million yuan and attracting 660,000 visitors with a tourism revenue of 230 million yuan in the first half of the year [3] Group 3 - The Liuhe Silk Park in Nanchong has integrated industrial heritage with cultural tourism, attracting 1.203 million visitors and generating a total tourism revenue of 1.36 billion yuan in 2024 [4] - The park's innovative approach includes transforming historical buildings into exhibition halls and performance venues, enhancing visitor engagement with the silk culture [4] - In the first half of the year, Sichuan Province received 682 million visitors, with total spending reaching 912.505 billion yuan, highlighting the significant economic impact of the cultural tourism industry [5]
北京平谷桃香寻秘
Jing Ji Ri Bao· 2025-09-15 07:40
Core Insights - The article highlights the significance of Pinggu peaches as not only a fruit but also a cultural and economic symbol for the region, showcasing the integration of technology and culture in agriculture [1][2][5]. Agricultural Innovation - Pinggu peaches benefit from unique geographical conditions, including micro-acidic sandy soil and a favorable climate, which contribute to their superior quality [3][4]. - The introduction of smart agriculture technologies, such as drones and sensors, has revolutionized peach farming, allowing for precise management and real-time monitoring of growth conditions [4]. - The variety of peach types cultivated in Pinggu includes over 200 varieties, with 40 core cultivation types, enhancing the region's reputation as a genetic resource hub for peaches [3]. Cultural Integration - The cultural significance of peaches is emphasized through local creative industries that produce peach-themed products, enhancing the cultural narrative surrounding the fruit [5][6]. - Events like the Peach Blossom Festival and various art festivals have transformed peach orchards into tourist attractions, promoting rural revitalization [6]. Economic Development - The sales of Pinggu peaches have evolved from traditional methods to modern e-commerce and live-streaming sales, significantly increasing market reach and efficiency [7]. - In 2024, online sales of Pinggu peaches are projected to reach 1.1 million pounds, with online sales accounting for 35.6% of total sales, up from 26.7% in 2023 [7][8]. - The total output value of Pinggu peaches is expected to exceed 1.5 billion yuan in 2024, with brand value surpassing 10 billion yuan [8].
双向奔赴,粤桂协作加速跑
Guang Xi Ri Bao· 2025-09-15 02:02
Core Viewpoint - The collaboration between Guangxi and Guangdong has significantly enhanced agricultural development, employment opportunities, and rural tourism, contributing to the economic upliftment of local communities in Guangxi [6][12][25]. Industry Support - The establishment of the Guangxi Longzhou Gan Niu Investment Group has created a sustainable dairy buffalo industry model, utilizing local resources like sugarcane leaves for feed, which also reduces environmental pollution [8][9]. - The company processes 60,000 tons of feed annually, involving over 1,500 local farmers and generating an income exceeding 14 million yuan for them [9]. Consumption Support - The "Zhuang Mountain Fresh" mango from Tianyang District has successfully penetrated the Guangdong-Hong Kong-Macao Greater Bay Area market, with significant sales growth due to improved branding and distribution channels [13][14]. - The establishment of multiple agricultural bases and partnerships with major retailers has led to over 1.2 billion yuan in sales for local agricultural products this year [14]. Labor Cooperation - The "Xiao Liang Send Workers" service in Long'an County has effectively connected displaced populations with job opportunities, facilitating over 60,000 flexible employment positions since 2020 [18][20]. - The initiative has helped generate approximately 25 million yuan in income for relocated families, ensuring their economic stability post-migration [18][20]. Cultural and Tourism Integration - The transformation of Mahai Village into a tourist destination has been driven by the integration of agriculture and tourism, significantly increasing local incomes through hospitality services [22][23]. - The village has become a model for rural tourism development, showcasing the potential of combining traditional agriculture with modern tourism practices [25].
农文旅融合促农品热销
Jing Ji Ri Bao· 2025-09-14 22:39
Core Viewpoint - The integration of agricultural products and cultural tourism is essential for boosting consumption and implementing rural revitalization strategies, with significant potential for growth in the "agriculture + cultural tourism" sector [1][3]. Group 1: Policy and Initiatives - In July, a joint implementation plan was issued by ten departments, including the Ministry of Agriculture and Rural Affairs, to promote agricultural product consumption and enhance the integration of agriculture and cultural tourism [1]. - Over 3,000 events for the Chinese Farmers' Harvest Festival are planned for 2024, expected to drive agricultural product consumption by over 30 billion yuan, with leisure agriculture revenue nearing 900 billion yuan [1]. Group 2: Product Development and Quality - There is a need to develop differentiated products that reflect regional characteristics and cultural heritage, such as tea and grape-related experiences [2]. - Improving product quality and establishing a modern distribution network and rural logistics system is crucial, including implementing a traceability system for agricultural products [2]. Group 3: Branding and Marketing - Integrating agricultural and cultural tourism brands to create recognizable brand identities is important, with suggestions for a public service platform for agricultural brands and strict quality standards [3]. - Enhanced marketing efforts through social media and engaging content are necessary to promote unique agricultural products and cultural tourism projects [3]. Group 4: Future Outlook - The acceleration of urban-rural integration and consumption transformation will provide broader development opportunities for the "agriculture + cultural tourism" model, necessitating collaborative efforts from various sectors [3].
乐动新兴,歌王诞生!云浮-江门赛区圆满收官|2025乡村歌手大赛
Nan Fang Nong Cun Bao· 2025-09-14 14:02
Core Viewpoint - The 2025 Guangdong Rural Singer Competition for the Yunfu-Jiangmen division successfully concluded, showcasing local talent and promoting cultural heritage through music [6][82]. Group 1: Event Overview - The competition took place on September 12-13 at the cultural square in Xinxing County, featuring 30 contestants performing various genres including Cantonese classics, Hakka songs, and original folk music [3][4][6]. - The event attracted significant attention, with over a hundred rural music enthusiasts participating [18][19]. Group 2: Winners and Prizes - The top three contestants were Yang Xiuhun (champion), Su Weihua (runner-up), and Liang Jie (third place), winning cash prizes of 9,800 yuan, 6,800 yuan, and 3,800 yuan respectively, and advancing to the provincial semi-finals [7][70][119]. Group 3: Cultural Significance - The competition aimed to use music as a means to discover rural musical talent and support the "Hundred Million Project" for rural revitalization, providing cultural backing for development [82][83]. - The event featured a variety of performances that highlighted local culture and traditions, fostering community engagement and pride [34][66]. Group 4: Sponsorship and Support - The event was organized by several entities including the Southern Media Group, Guangdong Provincial Office of Spiritual Civilization Construction, and the Guangdong Provincial Department of Agriculture and Rural Affairs, with sponsorship from Wens Food Group [84][86][110]. - Wens Food Group, a leading enterprise in the region, has been instrumental in promoting rural development and agricultural modernization [108][112]. Group 5: Community Engagement - The event included local product stalls, allowing attendees to experience regional specialties while enjoying the performances, thus enhancing community interaction and support for local businesses [88][90]. - The competition not only entertained but also educated the audience about local culture and industries, contributing to a sense of belonging and community pride [66][104].
冠亚季军出炉!2025 广东乡村歌手大赛半决赛圆满收官
Nan Fang Nong Cun Bao· 2025-09-14 03:03
Group 1 - The 2025 Guangdong Rural Singer Competition concluded its semi-finals successfully, with the final held in Xinxing on September 13 [2][3][4] - Contestants Yang Xiukun, Su Weihua, and Liang Jie emerged as the top three winners, receiving cash prizes of 9,800 yuan for the champion, 6,800 yuan for the runner-up, and 3,800 yuan for the third place [11][12] - A total of 15 contestants participated in the finals, showcasing their talents based on criteria such as pitch, tone, rhythm, stage presence, and originality [12][13] Group 2 - The competition serves as a platform to promote the cultural heritage of Xinxing, which has been actively implementing the "Hundred Million Thousand Project" to integrate agriculture, culture, and tourism [15][16] - Xinxing County has successfully developed four major tourism brands: Zen Culture Tourism, Hot Spring Health Tourism, Ecological Leisure Tourism, and Beautiful Countryside Tourism, ranking among the top 100 counties in national tourism comprehensive strength for seven consecutive years [17][18] - The event also featured local enterprises, enhancing brand exposure through interactive sessions, with sponsors like Wens Food Group providing products such as Wens yogurt [21][22][24]
千年农耕邂逅新消费 长沙新化青年企业家共话农文旅融合新路径
Sou Hu Cai Jing· 2025-09-13 12:22
Core Insights - The event "Qingju Xinhua · Chuangxiang Future" aimed to bridge traditional agricultural culture with new consumption trends, addressing challenges faced by local agricultural products in gaining market traction [3][6]. Group 1: Event Overview - The event was hosted by the Xinhua County People's Government and aimed to create a resource connection platform for young entrepreneurs [3]. - It focused on dual empowerment between entrepreneurial experiences from Changsha and the development of Xinhua County [3]. Group 2: Key Discussions - Topics included entrepreneurship breakthroughs, new consumption scenarios, and the integration of local products with cultural tourism [3]. - Local representatives discussed the development status and market expansion challenges of geographical indication products like Xinhua Huangjing and purple millet [6]. Group 3: Entrepreneurial Insights - Suggestions for improving talent acquisition included leveraging professional agencies and live-streaming recruitment [5]. - Entrepreneurs shared experiences on brand operation and content marketing, emphasizing the importance of precise positioning and understanding user needs for local products [5]. Group 4: Strategic Collaborations - A signing ceremony concluded the event, establishing strategic agreements between the Changsha Youth Entrepreneurs Association and Xinhua County Business Bureau [6]. - The agreements focused on collaboration for geographical indication products, including supply chain integration and co-branding initiatives [6]. Group 5: Future Opportunities - The Xinhua County Secretary highlighted the potential for innovative culinary experiences by merging traditional flavors with modern consumption trends [7]. - The event showcased the evolving landscape of new consumption in Xinhua, inviting ongoing engagement from consumers [7].