Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]

Core Insights - The article emphasizes the complexities of building and operating an independent e-commerce site, highlighting the importance of technical infrastructure and market-specific strategies. Group 1: Website Development - Building a website involves more than just using templates; factors like server selection, CDN configuration, and code optimization are crucial for performance [3] - Choosing the right server based on target markets can significantly impact conversion rates, with recommendations for AWS or Cloudflare for Europe and Singapore nodes for Southeast Asia [3] - Mobile optimization is essential, as over 80% of traffic comes from mobile devices; poor mobile usability can lead to lost customers [3] Group 2: Operational Strategies - Cross-border e-commerce differs from domestic e-commerce, with varying consumer habits, payment methods, and logistics expectations [3] - European customers prioritize detailed product descriptions and reviews, while American customers tend to make impulsive purchases but have high return expectations [3] - Offering multiple payment options can enhance conversion rates, with PayPal and Stripe being popular choices, though each has its pros and cons [3] Group 3: Marketing and Advertising - SEO and paid advertising are primary methods for traffic acquisition, with SEO requiring long-term investment and providing high cost-effectiveness [5] - Google Ads is recommended for quick results, while Facebook advertising has become more challenging due to privacy policy changes [5] - TikTok advertising is gaining popularity, especially for products targeting younger demographics, but requires careful monitoring of platform policy changes [5] Group 4: Practical Tips - Data analysis tools like Google Analytics and Hotjar are essential for understanding user behavior on websites [6] - Creating a sense of urgency on product pages through limited-time discounts and inventory alerts can be effective [8] - Email marketing is crucial for recovering abandoned shopping carts, and customer service response times directly affect conversion rates [8] - Transparency in logistics information allows customers to track their orders, enhancing their overall experience [8]

编辑丨周智宇 图源丨Midjourney 过去十年，跨境电商草莽掘金，一夜暴富的神话，正在迅速退潮。 来源丨全天候科技（ID： iawtmt ） 作者丨 黄昱 王策（化名），一位在跨境浪潮中摸爬滚打了近八年的舵手，曾经动辄爆单、利润丰厚，日赚斗金， 然而如今他的店销量仅能勉强维持在高峰期的三分之一，全球开店的浪漫想象也已被现实的骨感击 碎。 过去两年多，TEMU携大量拼多多商家汹涌出海，分食了原本偏小众的跨境电商生意，美国在2025年 4月悍然取消中国商品的 "小额免税" 政策，又成为最后一根稻草，随后关税飙升，让那些高度依赖直 邮小包模式的中国玩家遭遇直接冲击。 不仅是个体商家，以TEMU为代表的跨境平台，也被迫从过去依赖免税小单、极致低价和高效供应 链，为海外消费者营造"像亿万富翁一样购物"的幻梦中惊醒。 随后的中美经贸会谈带来喘息之机，但政策的钟摆效应远未平息——欧盟对入境小包裹拟征费用的传 闻旋即又起。这清晰地昭示着，不确定性，已是跨境电商必须时刻面对的新常态。 对于高度依赖政策红利的跨境玩家而言，每一次风向变动，都挤压着本已微薄的利润空间，挑战着他 们的生存底线。 这不再是一个单凭勇气和低价就能制胜 ...

Group 1 - The core viewpoint of the article highlights the significant growth of cross-border e-commerce in Henan, with import and export volumes increasing from over 760 billion yuan in 2016 to over 2,600 billion yuan in 2024, averaging an annual growth rate of over 24% [1][2] - The 2025 Zhengzhou Cross-Border E-Commerce Conference will be held, marking the ninth year of this influential event, which has successfully promoted numerous projects and innovative institutional results [1][2] - Henan has established a comprehensive industrial ecosystem for cross-border e-commerce, with the number of national-level open platforms expanding to seven and 36 provincial-level demonstration parks supporting the development of the e-commerce industry [1][2] Group 2 - The vitality of foreign trade entities is evident, with thousands of cross-border e-commerce companies gathered in Zhengzhou E-trade core functional area and Xinzheng Comprehensive Bonded Zone, including both local leaders and major platforms like Amazon and Alibaba [2] - Since 2016, Henan has introduced several pioneering institutional innovations, such as the net purchase tax exemption service model and retail export clearance modes, which have helped reduce costs and improve efficiency for businesses [2] - Talent cultivation has become a priority, with over 30,000 cross-border e-commerce talents trained annually through recognized training and incubation platforms [2] Group 3 - As China’s cross-border e-commerce enters a new decade, Henan aims to maintain its leading position by promoting traditional manufacturing enterprises to go online and enhancing the international competitiveness of "Henan-made" products [3] - The recent release of the first batch of cross-border e-commerce industrial belt "source factories" includes 138 factories across 17 categories, facilitating precise supply-demand matching [3] - The 2025 Zhengzhou Cross-Border E-Commerce Conference aims to foster industry growth by inviting nearly a thousand industry guests and hosting multiple specialized activities to connect resources [3][4]

企业出口的特色产品 摄影 陈楠 作为首批省级跨境电商产业园区，西安碑林跨境电商产业园以"一栋楼"承载全产业链生态——从海外仓 建设、跨境结算到多语种直播，企业不出大楼即可完成"买全球、卖全球"的闭环。 直播间里 世界零时差 5月26日，来自孟加拉国、加拿大、埃及、埃塞俄比亚、意大利、哈萨克斯坦、韩国、巴基斯坦、突尼 斯、英国等10个国家的10位外籍专家走进中国(西安)跨境电子商务综合试验区西安碑林跨境电商产业园 （以下简称"西安碑林跨境电商产业园"），透过数据大屏的跃动、跨境直播间的多语种互动，触摸中国 跨境电商产业链的开放脉搏与创新动能。 西安碑林跨境电商产业园的数据大屏 摄影 陈楠 一屏连全球 贸易无边界 站在产业园的数据大屏前，外籍专家们被跳动的数字所吸引：2024年交易额7.5亿元、贸易国家（地 区）数量达58个、跨境电商企业85家……这些数据不仅代表出交易规模，更是西安与全球市场深度融合 的缩影。"这些数据让我对内陆城市的外贸有了新的认知。"来自突尼斯的国际政治问题专家文思表 示，"近年来，我在突尼斯可以看到越来越多的中国产品，同样，在中国我也看到了许多突尼斯的商 品。" "123，上链接！"来自意 ...

Core Viewpoint - The article highlights the proactive measures taken by Suzhou City to boost foreign trade amidst challenges, resulting in significant growth in import and export activities, particularly through innovative products and cross-border e-commerce initiatives [6][10]. Foreign Trade Growth - From January to April this year, Suzhou's foreign trade reached 2.473 billion yuan, marking a year-on-year increase of 33.13%, the highest growth rate in the province [7]. - Exports accounted for 2.113 billion yuan, up 21.12%, while imports surged to 360 million yuan, reflecting a remarkable increase of 218.39% [7]. Industry Development - Suzhou is leveraging its abundant soybean straw resources to produce wood-plastic flooring, which is exported to 82 countries and regions [9]. - The city has established three national foreign trade transformation and upgrading bases, focusing on textiles, fruits, and green home products, to enhance the scale and cluster development of foreign trade enterprises [9][10]. Cross-Border E-Commerce - The establishment of the Alpha Cross-Border E-Commerce Industrial Park has been pivotal in supporting local businesses to engage in international trade through platforms like Amazon and Alibaba [16]. - In the first four months of this year, the cross-border e-commerce transaction volume in Suzhou reached 61.53 million yuan, indicating a growing trend in online international sales [17]. Market Expansion Strategies - Companies are encouraged to participate in both domestic and international exhibitions to expand their market reach, with government support for participation in key trade shows [12][13]. - The city is actively promoting international product certifications and trademark registrations to enhance the competitiveness of high-tech and high-value-added products in foreign markets [13]. Resource Sharing and Collaboration - Local enterprises are forming partnerships across various sectors, such as fruit processing and smart home appliances, to share resources and achieve mutual benefits in export activities [17].

吉宏股份（02603.HK）今日登陆港交所率先成为"A+H"跨境 社交电商股，开盘涨43%至11港元，上市即入港股通刷新资 本市场效率。其自主研发的Giikin系统实现AI全链路赋能，募 资5.05亿港元将投入东南亚仓储及AI技术升级，锚定跨境电商 万亿新蓝海。 公开资料显示，目前吉宏股份主营业务覆盖 ToC端精准营销跨境社交电商业务和ToB端全案营销设计包装服务，并已在上述两大核心业务板块确立领先 的行业龙头地位。 作者： 王海言 封图：图片资料室 2025年5月27日，吉宏股份（002803.SZ、02603.HK）正式登陆港交所，成为率先 完 成 A+H两地上市的跨境社交电商企业。此外，5月26日，上交 所发布通知将吉宏股份调入沪港通下港股通标的名单，成为率先港股发行上市就入通的企业。 此次 IPO，吉宏股份全球发售6791万股H股，发行价格为7.68港元/股，募资净额约5.05亿港元，拟用于海外市场拓展、技术研发及品牌建设。 上市首日，吉宏股份开盘报 11港元/股，较发行价上涨43.23%，市值突破50亿港元，彰显市场对"双赛道龙头"的认可。 当前，社交电商行业正经历由 AI、大数据等前沿技术驱动的深 ...

Group 1: Brand Expansion and Market Strategy - The "Song Dynasty" fragrance brand from Hangzhou has achieved nearly 200% order growth in the US market within a year by leveraging e-commerce platforms like Yami [1] - Zhejiang enterprises are increasingly focusing on developing overseas brands and entering local e-commerce markets to adapt to changing trade dynamics [1][6] - Companies like Zhongtian Model Co. have successfully entered the US market by establishing a dedicated brand for educational toys, planning to expand into the Russian market next [3] Group 2: Trade Resilience and Economic Performance - Zhejiang province's foreign trade maintained resilience with a total import and export value of 1.75 trillion yuan in the first four months of the year, reflecting a year-on-year growth of 6.6% [2] - The province's growth rates in imports and exports outpaced national averages, indicating a robust trade environment despite global uncertainties [2] Group 3: Cross-Border E-commerce Development - Companies are shifting from cross-border stores to local stores to enhance competitiveness in overseas markets, particularly in the US and Russia [6][8] - The Zhejiang government is actively supporting cross-border e-commerce through various initiatives, including the establishment of a "capacity going out" service platform [9][10] Group 4: Brand and Product Innovation - Traditional foreign trade companies are increasingly focusing on brand development to ensure long-term stability and profitability in uncertain trade environments [4] - Companies like Jiali Century are successfully entering high-end markets in Europe after years of negotiation, highlighting the importance of brand recognition and product quality [4] Group 5: Market Trends and Consumer Preferences - There is a growing demand for branded products among European consumers, who often search for "brand + product" combinations on e-commerce platforms [5] - The diversification of consumer needs is driving Chinese manufacturers to enhance their production capabilities and focus on specialized, high-quality products [4]

Regional Development and Industry Structure - Hangzhou's cross-border e-commerce industry has developed a distinct regional differentiation, with Jianggan and Binjiang districts as core areas, accounting for over 200 billion yuan in import and export volume, representing 35% of the city's total [1] - Yuhang District focuses on AI and big data-driven cross-border e-commerce services, with digital technology service companies making up 40% of the cross-border e-commerce sector, significantly higher than other areas [2] - Xiaoshan District's cross-border e-commerce is characterized by traditional manufacturing, with textile and apparel products making up 60% of transactions, highlighting a need for product innovation and brand building [4] - Emerging areas like Lin'an and Fuyang show strong growth in specialty agricultural products, with exports increasing by 45% in 2024, but face challenges due to higher logistics costs [4] Business Model Innovation and Technological Progress - The B2B platform model dominates, accounting for 65% of the market, with over 12,000 companies benefiting from integrated online exhibitions and supply chain financial services [5] - In the B2C sector, independent sites and DTC models are gaining traction, with a growth of 80% in self-built independent sites in 2024, enhancing direct consumer engagement [7] - Technological innovations like digital customs clearance and overseas warehouse construction have significantly improved operational efficiency, with customs clearance times reduced from 48 hours to 2 hours [9] Development Bottlenecks and Transformation Paths - High logistics costs, accounting for 25%-30% of expenses, pose a significant challenge for SMEs in Hangzhou, necessitating improvements in logistics efficiency [10] - A talent shortage of over 100,000 professionals in data analysis and compliance is impacting innovation and competitiveness in the industry [11] - Homogeneous competition has led to profit margins dropping below 5% in traditional sectors, emphasizing the need for brand awareness and product innovation [11] - Policy execution inconsistencies across districts create operational disparities, necessitating unified policy coordination to foster a fair competitive environment [13] Policy Environment and Market Opportunities - Hangzhou benefits from national policies supporting cross-border e-commerce, including tax incentives and streamlined customs procedures, enhancing the business environment [15] - Emerging markets in Southeast Asia, Africa, and Latin America present new opportunities for Hangzhou's cross-border e-commerce enterprises, driven by rising consumer demand [19] - The trend of consumption upgrading offers a chance for cross-border e-commerce platforms to meet the demand for high-quality and diverse products [19] - Technological advancements in big data, AI, and blockchain are enhancing operational efficiency and service quality in the cross-border e-commerce sector [20] Synergistic Effects of Policy and Market Opportunities - A favorable policy environment can stabilize market expectations and reduce operational costs, while market opportunities can drive enterprise growth and innovation [21] - Government initiatives like the establishment of cross-border e-commerce pilot zones facilitate innovation and market expansion for enterprises [21] - The collaboration between policy support and market opportunities is crucial for the rapid development of Hangzhou's cross-border e-commerce industry [21]

偃师区历史文化底蕴深厚，拥有丰富的产业资源和强大的制造业基础，产业门类齐全。近年来，偃师区 按照"1338"产业发展思路，一手抓新兴产业培育、一手抓传统产业升级，不断优化营商环境，支持引导 民营企业积极拓展海外市场，在外贸转型上持续发力，2024年电商交易额突破60亿元。 阿拉山口市是"四位一体"的国家一类口岸，是丝绸之路经济带"中通道"国内国外重要连接点，是中国开 拓中亚、西亚和欧洲市场的关键联接点，是企业外贸出海首选的"黄金口岸"。 此次展会的举办，标志着阿拉山口与偃师区在跨境电商领域的合作迈出实质性步伐。未来，双方将以展 会为起点，探索"产业带+口岸"联动模式，推动更多"中国制造"通过跨境电商渠道拓展国际市场，为区 域经贸合作注入新动能。 河南日报社三农全媒体中心记者 黄红立 通讯员 薛喆 5月26日上午，由阿拉山口市进出口贸易商会主办，洛阳市偃师区制鞋行业协会、三轮摩托车商会协办 的阿拉山口-偃师区跨境电商出口商品展览会在阿拉山口市隆重开幕。来自偃师区的摩托车、制鞋、针 织、电线电缆、智能家居等百余家企业精彩亮相，通过跨境电商渠道助力"偃师制造"的特色产品驶向国 际市场。 活动现场，阿拉山口市与洛阳市 ...