Core Viewpoint - The article discusses the recent controversy surrounding the employee nickname culture at Three Squirrels, highlighting the importance of consumer trust and brand management in response to public sentiment [1] Group 1: Incident Overview - A recent post by a netizen claimed that employees at Three Squirrels are required to adopt a nickname starting with "Squirrel" upon joining, which sparked widespread attention [1] - Three Squirrels clarified that the use of "Squirrel" nicknames is voluntary and not mandatory, emphasizing that employees can choose whether to adopt such names without facing negative consequences [2] Group 2: Company Response - The company adopted a candid approach in addressing the public's concerns, stating that the nickname culture is not enforced and that it reflects a fun and engaging corporate culture [3] - Three Squirrels' founder and CEO, Zhang Liaoyuan, expressed that any culture that employees enjoy and aligns with the company's values is beneficial [2][3] Group 3: Consumer Interaction - The company faced criticism when a consumer noted that the return label for a product was "Return Squirrel," which was perceived as having a negative connotation [2] - In response, Three Squirrels explained that the nickname is part of their internal culture and is not intended to offend consumers [2] Group 4: Public Relations Strategy - The company effectively communicated its internal culture by showcasing that even executives use similar nicknames, which helped alleviate public skepticism regarding employee consent [3] - By inviting consumers to engage with the brand and understand its culture, Three Squirrels transformed public scrutiny into an opportunity to explain and promote its brand values [4]

Group 1 - The core idea of the article revolves around investment strategies and methodologies shared by prominent investors like Duan Yongping, emphasizing the importance of understanding company culture, business models, and differentiation in stock selection [5][7][39]. - The article highlights the significance of company culture, stating that a strong culture can guide a company back on track, and changes in culture should prompt investors to reassess their investments [10][18][20][24]. - It discusses the importance of a solid business model, using examples like Buffett's investment in Coca-Cola and Duan's success with NetEase, showcasing the need for deep understanding of the business [25][28][29][31]. Group 2 - Differentiation is emphasized as a critical factor in avoiding price wars and maintaining customer loyalty, with Duan mentioning that products lacking differentiation face significant challenges [32][34][37]. - The article advises investors to limit the number of stocks they invest in, suggesting that understanding a few companies deeply is more beneficial than spreading investments too thin [39][41][44]. - It introduces the concept of "full position" investing, where investors should fully commit to stocks they understand, rather than holding cash that may lose value over time due to inflation [46][48][51]. Group 3 - The article warns against short-term trading, explaining that quantitative trading strategies can make it increasingly difficult for retail investors to profit from market fluctuations [54][56][62]. - It contrasts long-term investing with quantitative trading, suggesting that successful investing is akin to nurturing a growing tree, while quantitative strategies focus on short-term price discrepancies [66][70]. - The article clarifies a common misconception about value investing, stating that while long-term holding is essential, investors should also be prepared to sell if better opportunities arise [72][76].

对于这一现象，舆论褒贬不一。支持的声音认为，花名文化能拉近团队距离，反而能让工作氛围更轻松，反对的声音认为，一是"鼠"字 有负面文化内涵，二是担忧这侵犯员工的姓名权和人格尊严，成为《千与千寻》的现实版——《鼠与鼠寻》。 舆论发展到现在，网友已经开始玩起谐音梗，要取名"鼠掉惹"、"鼠雨荨"等，让"打工像一场大型的COS"。而这种独特的花名文化，究竟 影响几何，身处其中的员工无疑最有发言权。 来源丨凤凰网财经《公司研究院》 "入职三只松鼠就会失去本名"，近日，有网友爆料，员工入职三只松鼠后需使用"鼠某某"形式的花名，并晒出相关名牌截图，引发网络 热议。 三只松鼠回应称，"鼠名"是非强制性企业文化，仅用于内部工作场景，"这种命名方式是为了更好地契合三只松鼠的品牌形象，让内部工 作氛围更显亲切，同时强化品牌特色。" 来源/小红书截图 01 关于花名，员工眼中的两个世界 和网络上的舆论类似，三只松鼠员工们的观点似乎也颇为两极。 一位在职员工对凤凰网财经《公司研究院》表示，"花名制度"下家人朋友叫她本名，同事叫她花名，反倒让她觉得工作是工作，生活是 生活。同时，这样的称呼方式下，领导不用叫"XX总"、"XX老板"，也弱化 ...

"入职三只松鼠就会失去本名"，近日，有网友爆料，员工入职三只松鼠后需使用"鼠某某"形式的花名，并晒出相关名牌截图，引发网络热议。 三只松鼠回应称，"鼠名"是非强制性企业文化，仅用于内部工作场景，"这种命名方式是为了更好地契合三只松鼠的品牌形象，让内部工作氛围更显 亲切，同时强化品牌特色。" 来源 / 小红书截图 对于这一现象，舆论褒贬不一。支持的声音认为，花名文化能拉近团队距离，反而能让工作氛围更轻松，反对的声音认为，一是"鼠"字有负面文化内 涵，二是担忧这侵犯员工的姓名权和人格尊严，成为《千与千寻》的现实版——《鼠与鼠寻》。 舆论发展到现在，网友已经开始玩起谐音梗，要取名"鼠掉惹"、"鼠雨荨"等，让"打工像一场大型的COS"。而这种独特的花名文化，究竟影响几 何，身处其中的员工无疑最有发言权。 01 关于花名，员工眼中的两个世界 和网络上的舆论类似，三只松鼠员工们的观点似乎也颇为两极。 来源丨凤凰网财经《公司研究院》 一位在职员工对凤凰网财经《公司研究院》表示，"花名制度"下家人朋友叫她本名，同事叫她花名，反倒让她觉得工作是工作，生活是生活。同时， 这样的称呼方式下，领导不用叫"XX总"、"XX老板"，也弱 ...

日前，有网友在社交平台发帖称，在入职三只松鼠（300783.SZ）后会失去本名，员工会将自己的名字改 为"鼠某某"。该帖子发布后，引发广泛关注。三只松鼠回应，公司确实有以"鼠"字作为名字前缀的文 化，感觉更亲切、可爱，此举并没有强制规定。 从"松鼠"到"鼠"可能带来消费者认知错乱 每经记者观察到，三只松鼠曾因消费者退货时收件人显示为"退货鼠"引发争议，被质疑存在不尊重消费 者的情况。对此，上述员工表示，在推行这类极具特色的企业文化时，三只松鼠并未主动对外进行预防 性解释或宣传："我们认为这本质上属于内部文化建设的范畴，许多企业也都有类似实践。当时在对外沟 通中，我们首先对文化背景做了必要说明，公众在了解初衷后普遍表示理解和认可。" 关于推行"鼠"字花名的主要原因，三只松鼠董事会办公室工作人员接受《每日经济新闻》记者（以下简 称每经记者）采访时表示："入职时每位同事都会取一个以'鼠'字开头的署名，象征着大家同属一个大家 庭。在这样的氛围中，每位成员都能充分发挥潜能、贡献力量，这也体现了团队的凝聚力。" 记者注意到，除了三只松鼠，互联网企业起花名也是常见现象。国家工信部品牌培育专家，华南理工大 学工商管理学院市场 ...

Core Viewpoint - The essence of corporate culture is not merely a slogan but a foundational framework that drives employee behavior and decision-making, akin to a product's underlying architecture [2][6][17] Group 1: Organizational Challenges - Many companies face a common dilemma where the cultural values promoted by leadership do not resonate with the actual experiences and needs of employees, leading to a disconnect [5][6] - This disconnect often manifests in employee dissatisfaction and a lack of engagement with the company's cultural initiatives [5][6] Group 2: Cultural Development Process - Effective cultural development should mirror the product development process, involving thorough "user research" to understand employee needs and pain points [8][11] - Cultural values must be translated into actionable behaviors that employees can easily understand and implement in their daily work [12][13] - Continuous feedback and data-driven adjustments are essential for cultural evolution, ensuring that it remains relevant and effective [14] Group 3: Employee Engagement and Co-Creation - Successful companies transition from a top-down approach to culture to one where employees actively participate in shaping and co-creating the culture [15][16] - When employees are involved in the cultural development process, they are more likely to internalize and embody the values, leading to a more cohesive organizational identity [16][19] Group 4: Cultural Impact on Business - A well-integrated culture acts as a critical asset for companies, influencing employee behavior and ultimately impacting business performance [17][18] - The true test of a company's culture is whether employees would act in alignment with its values even in the absence of formal guidelines or oversight [18][19]

三只松鼠花名文化引热议 近日，一名网友在社交平台发布的照片显示，在一会议现场，每个座位都摆放着以"鼠"字开头的名牌， 如"松鼠老爹""松鼠老母"等，该帖子迅速引发关注，三只松鼠的花名文化也浮出水面。 近日，休闲食品企业三只松鼠的内部"花名制度"意外引发舆论热议。有网友在社交平台爆料，入职三只 松鼠后员工需以"鼠"字命名，仿佛"失去本名"，客服还要叫消费者"主人" 。11月24日，三只松鼠工作人 员回应媒体称，公司确实有以"鼠"字作为名字前缀的文化，但并不是强制规定的。 从早期阿里巴巴的"风清扬""逍遥子"……到如今的"松鼠森林"，花名成为新兴企业的一种文化标识。表 面上，这是"淡化层级、营造亲和氛围"的管理举措，但随着此次争议发酵，也引发了大众关于企业文 化、员工权益与法律边界的广泛讨论。 全员"鼠"姓、称消费者"主人" 在业绩方面，三只松鼠前三季度的营收为77.59亿元，同比增长8.22%；归属于上市公司股东的净利润为 1.61亿元，同比下降52.91%。今年4月，三只松鼠还向港交所递交招股书，若成功上市，其将成为国内 首个"A+H"双上市的零食品牌。 互联网公司花名文化成风 律师：强制花名或触法律红线 可 ...

Core Viewpoint - The recent controversy surrounding Three Squirrels (300783) involves employees changing their names to include the character "鼠" (meaning "squirrel"), which has sparked public discussion about the company's culture and branding [1] Company Culture - Three Squirrels has a cultural practice of using the character "鼠" as a prefix in employee names, which is intended to create a sense of warmth and cuteness, while also highlighting the brand's unique identity [1] - Customer service representatives from Three Squirrels confirmed that the name change is part of the company's culture and denied any claims of it being mandatory for employees [1]

文 |《BUG》栏目 张俊 松鼠窝、松鼠洗脑院、松鼠嘿咻馆 ... 如果来到三只松鼠总部，你将看到这一系列以松鼠命名的建筑和房间。值得注意的是，就连 三只松鼠的员工在入职后也要改上鼠名，面对顾客还要喊 "主人"，而CEO和老板娘则自称 松鼠老爹、松鼠老母，这些都被指有矮化员工的嫌疑。 三只松鼠创始人、 CEO章燎原近日在朋友圈发声，称如果员工喜闻乐见地接受，都是好的 企业文化。不过，三只松鼠淘宝旗舰店客服表示，如果员工不愿意取鼠名，可能没法入职。 近日，有网友发帖称，在入职三只松鼠后，员工会将自己的名字改为 "鼠某某"，此事引发 公众关注。 针对三只松鼠的鼠名文化，网友们也是意见不一。有网友认为，鼠名文化挺可爱的，不用什 么都上纲上线；但也有网友认为，鼠在中国传统文化中并不是很好的寓意，如果强制改名， 有些 PUA的意味。 根据网友曝光的三只松鼠内部会议画面，每位员工的名牌都是以鼠开头，并且三只松鼠 CEO叫松鼠老爹，老板娘则叫松鼠老母； 网络上曝光的一份内部文件显示，三只松鼠内部 要求坚持 "把顾客当主人"的核心价值观，甚至有一个红本文件，最核心的一条就是"不准让 主人不爽"。甚至三只松鼠的电商客服都要称呼 ...

Core Viewpoint - The article discusses the unique naming culture at Three Squirrels, where employees adopt names starting with "Squirrel," reflecting the company's branding and internal culture [5][6]. Group 1: Company Culture - Three Squirrels has a culture where employees are encouraged to use names prefixed with "Squirrel," such as "Squirrel Dad" for the founder and "Squirrel Mom" for the CEO, creating a friendly and approachable atmosphere [5][6]. - This naming convention is not mandatory, as company representatives clarified that there are no repercussions for not adopting a "Squirrel" name [5][6]. Group 2: Recent Controversies - A recent incident involved a customer questioning the name "Return Squirrel" on a return label, which was perceived as having negative connotations. The company responded that this naming is part of their culture and not intended to offend [5][6]. - The founder, Zhang Liaoyuan, emphasized that if employees enjoy this naming practice and it aligns with the company's values, it contributes positively to the corporate culture [5][6]. Group 3: Company Performance - Three Squirrels, founded in 2012 and listed in 2019, has experienced significant revenue decline, with a reported revenue of 7.759 billion yuan for the first three quarters of the year, a year-on-year increase of 8.22%, but a net profit drop of 52.91% to 161 million yuan [6]. - As of November 24, the company's stock price was 22.46 yuan, with a market capitalization of 9.022 billion yuan [7].