体旅融合
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日照赛事经济持续升温,体旅融合渐入佳境
Qi Lu Wan Bao Wang· 2025-09-30 10:16
Core Viewpoint - Rizhao City is actively promoting the integration of cultural, tourism, and sports industries to achieve high-quality development, focusing on new scenarios, experiences, and business models in the sports sector [1][3]. Group 1: Sports Event Development - Rizhao City plans to host over 100 major provincial and national sports events by 2025, with 97 events already successfully held by the end of August, attracting over 59,000 athletes and more than 500,000 spectators [4]. - The city has successfully organized various significant events, including the 2025 China Mountain Marathon Series and the National Athletics Championships, showcasing its capability to host top-tier competitions [4][6]. Group 2: Community Engagement in Sports - The city emphasizes the importance of grassroots sports events, such as the 2025 Rizhao City Basketball Super League, which aims to engage the entire community and promote a culture of fitness [6]. - The Rizhao team is actively participating in the Shandong Qilu Football Super League, with upcoming home matches scheduled during the National Day holiday [6]. Group 3: Unique Sports and Leisure Events - The 2025 China Sports Leisure Conference featured a variety of events, including beach walking, kayaking, and fishing competitions, promoting ecological beauty and community participation [8]. - The upcoming Rizhao Marathon, set for October 26, will feature multiple race categories and is designed to highlight the city's scenic landscapes, continuing its tradition of fostering community health and engagement [8].
贵州荔波:喀斯特山水间,体旅融合玩出“天花板”
Xin Jing Bao· 2025-09-28 06:32
Group 1: Event Overview - The "2025 International Wild Water Sports Festival" concluded on September 16, attracting over a thousand water sports enthusiasts from more than ten countries and regions [1] - The event featured activities such as kayaking and paddleboarding, with professional coaches available, allowing over ten thousand visitors to enjoy the "water feast" [1] Group 2: Tourism Development - Libo County aims to create a world-class tourist destination and has integrated sports vitality into its tourism strategy, enhancing its reputation as a typical representative of "Southern China's Karst" [1] - In the first half of this year, Libo County received 12.305 million tourists, generating a total tourism revenue of 12.63 billion yuan, both showing over 17% year-on-year growth [1] Group 3: Natural Attractions - The Maolan National Nature Reserve in Libo is recognized for its rich biodiversity and is a core area of the "Southern China Karst" World Natural Heritage site [2] - The area features diverse landscapes, including original forests and karst formations, making it a unique ecological wonder [2] Group 4: Ecotourism Initiatives - Libo County has launched six premium hiking routes, including the Qinglongtan to Wuyan Bridge and the Maolan Karst Funnel Forest Adventure Line, which have gained popularity among tourists [3] - The Xiaoqikong Scenic Area is noted for its high negative ion content and over 92% forest coverage, enhancing its appeal as a "natural oxygen bar" [3] Group 5: Adventure and Experience Offerings - The "Guizhou Xiaoqikong World Heritage Adventure Camp" has introduced various adventure activities, attracting over 80,000 visitors since its opening in 2023 [7] - The park features a range of outdoor activities, including jungle exploration and waterfall challenges, catering to visitors of all ages [7] Group 6: Unique Experiences - The "Cliff Coffee" experience at the Cool Play Forest International Adventure Park has gained attention, allowing visitors to enjoy coffee while suspended on a cliff [8][9] - The park offers diverse packages, including underground exploration and forest camping, enhancing its appeal as an outdoor adventure destination [10]
【省体育局】聚能美好生活 促进融合发展
Shan Xi Ri Bao· 2025-09-18 22:57
Core Insights - The 2025 China Sports Culture Expo and China Sports Tourism Expo were held in Suzhou, focusing on the theme "Sports Empowering a Better Life" and promoting the integration of sports culture and tourism [1] Group 1: Event Overview - The expos featured 31 provincial sports departments and over 500 enterprises, showcasing sports culture, tourism, and innovative sports technology [1] - The events aimed to activate sports consumption potential and meet the public's desire for a better life [1] Group 2: Technological Innovations - A robot boxing demonstration highlighted the technological aspect of the expos, showcasing the blend of traditional sports culture with modern technology [2] - Various innovative sports technologies were presented, including exoskeleton rehabilitation robots and smart snow-making machines, emphasizing the role of technology in enhancing sports experiences [2] Group 3: Outdoor Sports Development - The government has prioritized outdoor sports development as a means to meet the growing health demands of the public and stimulate the sports industry [4] - The expos featured outdoor sports projects, with regions like Sichuan and Xinjiang showcasing their outdoor tourism routes and events to attract visitors [5][6] Group 4: Regional Highlights - Shaanxi's sports industry development received attention, with several projects selected as key tourism and sports events for 2025, reflecting the province's commitment to becoming a leading sports hub in the west [6][7] - The expos served as a platform for various regions to promote their unique sports tourism offerings, enhancing collaboration and investment opportunities in the sports sector [6][7]
以体育为引擎 激活文旅消费新动能
Qi Lu Wan Bao Wang· 2025-09-16 07:29
Group 1 - The core viewpoint of the article emphasizes the strategic significance of the recent policy issued by the State Council to promote high-quality development in the sports industry and boost sports consumption, highlighting the integration of sports with cultural and tourism consumption as a key driver for economic growth [1][3] - The policy outlines specific measures to enhance sports events as a means to attract tourism consumption, encouraging the development of brand events and international competitions, which will create a multiplier effect on local consumption in areas such as dining, accommodation, and transportation [1][2] - The integration of sports with outdoor activities and low-altitude economy is identified as a new avenue for expanding tourism consumption, leveraging natural resources to create high-quality outdoor destinations and experiences that appeal to younger and high-end consumer demographics [2] Group 2 - The "Sports+" integration model is promoted to foster new tourism consumption formats, advocating for deeper industry convergence between sports and tourism, culture, health, and technology, which enhances consumer experiences and extends the value chain [2][3] - The introduction of the policy signifies a new mission for sports to activate large-scale tourism consumption, with a focus on event-driven traffic, innovative scenarios, and integrated business models, aiming to establish a new development pattern centered around sports as a driving force [3]
“小票根”串起“大文旅”
Ren Min Ri Bao Hai Wai Ban· 2025-09-14 22:03
Group 1 - The article highlights the increasing integration of sports and tourism, which is driving economic growth in various regions as multiple events are held during the peak season of September and October [2][4] - The 2025 sports events, such as the cross-border marathon and the Jiangsu Super League, have significantly boosted local tourism and consumption, with a notable increase in visitor numbers and hotel occupancy rates [3][4] - The Chinese government is promoting the development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030, emphasizing the importance of sports events in enhancing local economies [4][6] Group 2 - Various regions are creating themed tourism routes and experiences around sports events, transforming spectator engagement into extended tourism activities [5][6] - The concept of "one-day viewing, multiple-day stays" is being leveraged to enhance the visitor experience, encouraging tourists to explore local attractions beyond the events [4][7] - Local governments are implementing initiatives to combine sports with cultural and agricultural experiences, enriching the overall visitor experience and driving economic benefits [6][8]
七彩云南闪耀苏州 高原特色体育强省建设引关注
Xin Hua Wang· 2025-09-14 11:40
Group 1 - The core theme of the Yunnan exhibition is "A Lifestyle Called Yunnan," promoting the achievements of the outdoor sports industry and showcasing the "Great Shangri-La" outdoor sports development area [3] - Yunnan's sports tourism resources are diverse, including snow-capped mountains, canyons, tropical rainforests, and unique ethnic cultural resources, which enhance the outdoor sports experience [9] - The integration of sports events with tourism is being emphasized, with Yunnan launching several premium sports tourism routes that combine well-known tourist attractions with sports events [9][10] Group 2 - The exhibition features performances that highlight Yunnan's cultural richness, such as the lively flower waist Dai dance, attracting significant attention from visitors [5][7] - Technological innovations in sports are showcased, including virtual cycling experiences and AI rehabilitation robots, enhancing the engagement and experience of attendees [11][13][15] - Yunnan is transitioning from "welcoming traffic" to "cultivating demand," focusing on rural revitalization and international sports cultural exchanges to create a model for outdoor sports [10]
2025中国运动休闲大会将在日照举办
Qi Lu Wan Bao· 2025-09-12 14:07
Group 1 - The 2025 China Sports Leisure Conference and Shandong Sports Consumption Season will be held from September 26 to 28 in Rizhao, Shandong Province, with the theme "New Sports Travel, New Consumption, New Vitality" [1] - The main venue will feature a variety of events including a mass walking and cycling race, a boat race, and various other sports and leisure activities, showcasing a comprehensive land, sea, and air event layout [1] - The event is organized by multiple entities including the China Sports Newspaper Group, Shandong Sports Bureau, and Rizhao Municipal Government, with support from various local departments [1] Group 2 - Rizhao will host 11 major provincial-level events in September, including the 2025 China Mountain Marathon Series and the National Athletics Championships, aligning with the main conference activities [2] - The conference aims to enhance the "viewing + city tour" experience, launching the "Good Luck Shandong" 2025 Sports Consumption Season and creating new water sports consumption scenarios [2] - The initiative includes a photography activity inviting enthusiasts to capture the vibrant moments of Rizhao during the events [2] Group 3 - Rizhao has adopted a "small city hosting big events" strategy, successfully attracting over 30,000 spectators and generating direct economic benefits of 242 million yuan from more than 70 provincial-level events held in the first half of the year [3] - The city promotes tourism through sports events, linking them with local attractions and commercial areas, and has created 28 provincial-level sports tourism projects [3] - The city has invested in infrastructure, including the construction of 22 large venues and 61.8 kilometers of coastal greenways, with 49% of the population regularly participating in sports activities [3]
新体旅 新消费 新活力!2025中国运动休闲大会将在日照举办
Qi Lu Wan Bao Wang· 2025-09-10 13:45
Group 1 - The 2025 China Sports Leisure Conference and Shandong Sports Consumption Season will be held from September 26 to 28 in Rizhao, Shandong Province, with the theme "New Sports Travel, New Consumption, New Vitality" [1] - The main venue will feature a variety of events including a mass walking and cycling race, a boat race, and various other sports activities, showcasing a comprehensive land, sea, and air layout [1] - The event is organized by several entities including the China Sports Newspaper Group, Shandong Sports Bureau, and Rizhao Municipal Government, with support from various cultural and tourism departments [1] Group 2 - Rizhao will host 11 major provincial-level events in September, including the 2025 China Mountain Marathon Series and the National Athletics Championships, to complement the main conference [2] - The conference aims to enhance the "multiplier effect" and "integration effect" of sports events, promoting a deep experience model of "watching events + touring the city" [2] - The initiative includes the launch of 10 integrated travel routes and aims to transform single event participation into comprehensive regional consumption [2] Group 3 - Rizhao has adopted a "small city hosting big events" strategy, successfully attracting over 30,000 spectators and generating direct economic benefits of 242 million yuan from more than 70 provincial-level events held in the first half of the year [3] - The city focuses on linking sports events with tourism and local businesses, creating 28 provincial-level sports tourism projects and enhancing the overall visitor experience [3] - The city has invested in infrastructure, including the construction of 22 large and medium-sized venues and 61.8 kilometers of coastal greenways, promoting a vibrant and active community [3]
实施六大行动,培育文旅成支柱产业
Xin Hua Ri Bao· 2025-09-04 23:18
Core Viewpoint - Jiangsu's cultural tourism industry is positioned as a pillar industry, with a three-year action plan (2025-2027) aimed at high-quality development to enhance cultural tourism consumption and economic recovery [1][2]. Group 1: Action Plan Overview - The action plan includes six major actions and 22 key tasks focused on enhancing product supply, expanding service consumption, optimizing market environment, and providing policy support [2]. - The plan emphasizes the importance of cultural tourism consumption as a new growth point for the economy, with a year-on-year increase in tourist numbers and spending [2]. Group 2: Consumer Engagement and Market Expansion - The plan aims to create new consumption hotspots by transforming cultural IP into consumer products and developing niche tourism markets such as educational travel and family tourism [3]. - Efforts will be made to enhance tourism experiences through unique offerings like water tourism and themed travel trains [3]. Group 3: Supply-Side Reforms - The rural leisure tourism sector is highlighted as a key area for growth, with initiatives to develop agricultural tourism and promote local cultural events [4]. - The plan seeks to deepen supply-side reforms to strengthen the advantages of local tourism products [4]. Group 4: Integration of Industries - The action plan promotes the integration of cultural tourism with various industries, enhancing the value chain and extending the tourism experience [5]. - Initiatives like themed travel routes linked to local sports events are expected to drive tourism and consumer engagement [5]. Group 5: Policy Innovation and Infrastructure Development - The plan emphasizes policy innovation to create a supportive environment for cultural tourism, including financial support and improved public services [7]. - Transportation infrastructure is being developed to support tourism, with numerous themed service areas and public transport routes established [8].
凭赛事票享景区、酒店、餐饮等折扣,济南将试点推广“票根经济”
Qi Lu Wan Bao Wang· 2025-09-02 10:26
Group 1 - Jinan has been selected as a national pilot city for promoting sports consumption and event economy, presenting new opportunities for the sports industry [3] - The Jinan Sports Bureau plans to enhance the pilot city construction by collaborating with financial institutions to develop industrial clusters and key project construction [3] - Initiatives include establishing sports consumption financial subsidies and promoting "ticket root economy," offering discounts at attractions, hotels, and restaurants with event tickets [3] Group 2 - The Jinan Sports Bureau aims to host international events such as the International Equestrian Show Jumping Competition and the Jinan Winter Swimming International Open, along with national events like the 2025 Jinan Marathon [3] - Efforts to integrate sports and tourism will leverage local resources to develop outdoor sports such as ice and snow activities, mountain biking, and urban orientation races [3] - The bureau plans to create influential sports tourism routes and actively pursue the establishment of outdoor sports demonstration bases and sports tourism demonstration projects [3]