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“兰马+文旅”,好玩好吃又好跑
Xin Hua Wang· 2025-05-26 01:12
Core Insights - The 2025 Lanzhou Marathon has attracted over 310,000 registrations, setting a historical record, with 40,000 participants on the race day [5] - The marathon integrates local tourism, allowing participants to experience Lanzhou's culture and cuisine, enhancing the event's appeal [2][5] - The event serves as a "mobile billboard" for local tourism, promoting Lanzhou's cultural heritage and boosting the city's tourism industry [5][8] Group 1: Event Overview - The Lanzhou Marathon, established in 2011, is recognized as a gold label event by World Athletics, contributing to the transformation of marathon enthusiasts' engagement with Lanzhou's culture [8] - The race route features iconic landmarks such as the Yellow River Tower and Zhongshan Bridge, creating a unique experience for runners [5][9] Group 2: Economic Impact - During the recent "May Day" holiday, Lanzhou received 6.6954 million tourists, a year-on-year increase of 12.52%, generating tourism revenue of 4.363 billion yuan, up 14.77% [8] - The integration of sports events with local tourism is seen as a catalyst for economic and social development, enhancing the depth and breadth of Lanzhou's sports and tourism fusion [9]
北京昌平2024-2025“利百文台尼”独牙传奇中式九球国际巡回赛全球总决赛盛大启幕!冠军500万
Sou Hu Wang· 2025-05-23 04:20
Core Points - The "Li Bai Wen Tai Ni" Duyah Legend Chinese Nine-Ball International Tour Finals commenced on May 22, 2024, in Changping, Beijing, featuring 587 athletes from 62 countries competing for a prize pool of 5 million [1][2] - The event is supported by various organizations including the World Pool-Billiard Association and the General Administration of Sport of China, highlighting the importance of promoting Chinese billiards globally [2][3] - The tournament aims to enhance cultural exchange and showcase the charm of Chinese sports, with a focus on integrating sports with tourism and technology in Changping [5][6] Event Highlights - The finals follow three preliminary rounds held in Zhejiang and Henan, marking the event as one of the highest-profile in the Chinese nine-ball sector [2][3] - Notable matches during the domestic selection round generated significant excitement, showcasing the competitive spirit and talent of the players [3][4] - The event is expected to boost the local economy and promote Changping as a "Billiards City," enhancing its cultural and tourism appeal [5][6] Cultural Significance - The "Thorn Crown" trophy symbolizes the challenges faced by athletes, embodying the spirit of perseverance and resilience [7] - The event features performances that blend traditional Chinese culture with modern elements, promoting a sense of national pride and cultural confidence [7][8] - The tournament is positioned as a platform for Chinese nine-ball to gain international recognition, aiming to establish it as a leading global sports IP [4][8] Future Prospects - The event serves as a precursor to the promotion of the nine-ball event at the 2025 World Games in Chengdu, with plans to utilize the tournament's infrastructure for future competitions [6][8] - The ongoing finals will conclude on May 31, 2024, determining the new champion and the recipient of the substantial prize [8]
解密贵州兴义“体旅融合”进阶密码
Xin Hua Wang· 2025-05-18 01:12
Core Insights - The integration of sports and tourism in Xingyi City, Guizhou Province, is exemplified by the Wan Feng Lin Marathon, which connects various scenic spots and promotes a unique "sports + ecology + cultural tourism" model [1][2] Group 1: Tourism Growth - In 2024, Xingyi City is expected to receive 23.43 million tourists, a year-on-year increase of 9.84%, with total tourism revenue reaching 24.87 billion yuan, up 10.96% [2] - The appeal of Xingyi is reflected in the real estate market, where 1,608 properties were purchased by non-local residents, accounting for 23.72% of total sales [2] Group 2: Industry Integration - Xingyi is actively exploring new paths for "tourism + various industries" integration, focusing on health tourism projects that leverage local climate and traditional Chinese medicine resources [2] - The city is enhancing the visitor experience by upgrading local food, accommodation, and entertainment services, thereby promoting a more integrated tourism experience [2] Group 3: Cultural Engagement - Local cultural heritage is being leveraged to attract tourists, with traditional activities and local cuisine like "Xing Pai Qian Cai" being promoted [3] - Recent events, such as the "Yuntun Starry Sky Camping Music Festival," have successfully combined traditional culture with modern elements, boosting local economic activity [3] - During the recent "May Day" holiday, tourist numbers increased by 12.17% year-on-year, with total tourism revenue rising by 12.53% [3]
浙江江山:赛城融合激活动能 县域发展形成特色
Ren Min Ri Bao· 2025-05-16 13:45
Core Viewpoint - The 2025 Asian Weightlifting Championships successfully concluded in Jiangshan, Zhejiang Province, marking the first time this prestigious continental event was held in a county-level city in China, attracting athletes, judges, and guests from 26 Asian countries and regions [2] Sports and Community Engagement - Jiangshan has promoted sports as a new custom among its citizens, with over 150 villages organizing "village sports meetings" during the Spring Festival, featuring various events tailored to local characteristics [3] - The city has developed two large sports venues accommodating over ten types of sports and established multiple outdoor swimming bases, contributing to a sports industry that has generated over one million in consumer income [3] Economic Development through Sports - Jiangshan is leveraging sports events to drive investment and develop a "health economy," with the Tiger Mountain Sports Park attracting over ten sports equipment companies, expected to grow to more than 20 in the next three years, creating a complete industry chain from venue operation to equipment manufacturing [3][4] Infrastructure and Geographic Advantages - Jiangshan's strategic location at the intersection of three provinces and its convenient transportation infrastructure, including the Shanghai-Kunming high-speed railway, facilitate the hosting of international events [4] - The unique topography of Jiangshan, characterized by hilly terrain, provides natural advantages for outdoor sports events, making it a popular destination for outdoor enthusiasts [4] Event Hosting and Recognition - Since 2016, Jiangshan has hosted the National New Year Climbing Fitness Conference for ten consecutive years and has become a key venue for national youth badminton competitions, holding 27 national and provincial sports events in 2024 [5] Integration of Sports and Tourism - Jiangshan promotes the integration of sports events with urban development, enhancing economic growth and city visibility through initiatives like "Follow the Event to Tour Jiangshan," which combines tourism with sports activities [6] - The city experienced a significant increase in tourist numbers during the May Day holiday, with a 25.48% rise in total visitors and a 27.37% increase in overnight stays compared to the previous year [6]
“旅游+”激发消费新活力(文旅新象)
Core Insights - The tourism industry in China is undergoing rapid transformation driven by innovation and integration, as highlighted in the recent 2025 China Tourism Industry High-Quality Development event held in Nanchang [6] Group 1: Tourism Performance and Innovations - The tourism performance is significantly enhanced by immersive experiences, with examples like the large-scale historical dance drama "Long Hate Song" in Shaanxi, which has performed over 6,000 shows and attracted more than 13 million visitors, generating ticket revenue of 3.3 billion yuan [7] - The "Long March First Crossing" performance in Jiangxi has also gained traction, with 460 shows since its premiere in March 2023, attracting over 240,000 viewers and boosting local red tourism [7][10] - The integration of traditional culture and modern entertainment is evident in places like Kaifeng's Wansui Mountain Martial Arts City, which offers nearly 1,000 performances daily, enhancing visitor engagement through interactive shows [9] Group 2: Educational Tourism - Huangshan has emerged as a top destination for educational tourism, developing a comprehensive network that includes natural science, cultural experiences, and red education, catering to a diverse audience beyond just students [10] - The Nanchang August 1st Uprising Memorial Museum has innovated its educational offerings, attracting over 2.6 million visitors in 2024, with a focus on youth engagement through immersive learning experiences [10] - Jingdezhen, known for its ceramic culture, has established a significant educational tourism base, hosting international exchange activities and offering over 100 courses related to ceramics and culture [11] Group 3: Cultural and Commercial Integration - Guangzhou's Zhengjia Plaza exemplifies the integration of culture and commerce, attracting 50 million visitors annually and generating over 6 billion yuan in sales, featuring various themed attractions and events [12] - The Nanchang Wanshou Palace cultural district has welcomed over 74 million visitors since its opening in 2021, blending historical culture with modern tourism and commercial activities [12] - Tangshan Banquet has evolved into a cultural and tourism complex, receiving over 5 million visitors annually and becoming a key destination in the Beijing-Tianjin-Hebei region [13] Group 4: Sports and Tourism Integration - The Altay region in Xinjiang is leveraging its natural snow resources to develop a robust winter sports tourism sector, with 13 ski resorts and plans for various snow-related events and attractions [14] - Wanning in Hainan is focusing on surfing as a unique tourism offering, hosting national surfing competitions and establishing itself as a top sports tourism destination [14] - Wugong Mountain in Jiangxi is promoting outdoor sports tourism, hosting events like tent festivals and attracting over 500,000 outdoor enthusiasts annually [14]
健康消费,供给与需求双向奔赴(健康焦点)
Ren Min Ri Bao· 2025-05-15 21:58
Group 1: Health Consumption Promotion - The Ministry of Commerce and the National Health Commission, along with 12 other departments, have jointly issued a plan to promote health consumption, focusing on ten key tasks such as enhancing healthy dietary consumption and optimizing the market supply of special foods [1] - The health consumption market is expanding as public awareness of health increases, with new business models and scenarios emerging, making health consumption a new growth point for boosting overall consumption [1] Group 2: Traditional Chinese Medicine (TCM) Night Market - The TCM cultural night market in Jiangxi has become a vibrant venue, attracting young people to experience TCM through various activities such as making herbal sachets and tasting medicinal cuisine [2][3] - The night market features 150 stalls and nine exhibition areas, promoting TCM culture while meeting public demand for health and wellness [3][4] Group 3: Fitness and Sports Consumption - The "Jinling Matrix" sports complex in Nanjing offers diverse fitness activities, transforming traditional parks into multi-functional consumption spaces that combine sports, leisure, and commerce [6][7] - The integration of sports and tourism in urban parks is redefining outdoor exercise, providing comprehensive service experiences and promoting a healthy lifestyle among city residents [8] Group 4: Health Tourism and Wellness - The "Kangyang Town" in Yunnan, known for its abundant Dendrobium, has become a health tourism destination, attracting visitors with its unique offerings such as Dendrobium cuisine and traditional medical services [9][10] - The local government plans to develop new business models around health tourism, enhancing the brand's visibility and integrating various health and wellness services [11][12]
力盛赛事|山城之巅 挥杆未来 2025中国巡回赛·重庆公开赛新闻发布会圆满举行
Quan Jing Wang· 2025-05-15 00:03
Core Viewpoint - The 2025 Chongqing Open is a significant step in the China Golf Association's efforts to reform and promote the commercialization of professional golf events, highlighting Chongqing's role in integrating sports with regional economic development [6][8]. Group 1: Event Overview - The 2025 Chongqing Open will take place from May 15 to 18 at Chongqing Shangbang Sports Club, featuring a total prize pool of 1 million RMB and attracting 144 players from 17 countries and regions, including notable players like Zhou Yihan and Chen Guxin [13][16]. - The event is designed as a platform for both professional players and emerging talents, showcasing the growth of golf in China [13]. Group 2: Strategic Importance - The Chongqing Open exemplifies the "Sports+" strategy, aiming to enhance the integration of sports tourism and industrial upgrades, thereby contributing to Chongqing's goal of becoming an international sports consumption center [8]. - The event serves as a window for attracting talent and resources to the Western Science City of Chongqing High-tech Zone, promoting a blend of technological innovation and cultural vitality [9]. Group 3: Operational Insights - Lisheng Sports, as the exclusive operator for the new season, aims to enhance event quality, improve player incentive mechanisms, and create a platform for brand collaboration, positioning the tour as a prestigious stage for players and a showcase for brands [11]. - The emphasis on professional operation and international standards is expected to elevate the event's profile and impact [6][11].
贵州持续推新产品新业态 诚邀海内外游客“惠游贵州”
Zhong Guo Xin Wen Wang· 2025-05-13 15:31
Core Viewpoint - Guizhou is actively promoting new tourism products and services to enhance visitor experience and attract both domestic and international tourists, coinciding with the 15th "China Tourism Day" [1][3]. Group 1: New Tourism Products and Initiatives - Guizhou is integrating various tourism sectors such as cultural tourism, wine tourism, sports tourism, and health tourism, launching diverse night tourism products like Huangguoshu Night Tour and immersive experiences [4]. - The province is also introducing unique cultural performances and events, including ethnic opera and various village-themed activities, to provide a richer experience for visitors [4]. Group 2: Consumer Incentives and Discounts - Guizhou has implemented consumer-friendly measures, offering free admission to state-owned A-level tourist attractions for specific groups, including children under 6, seniors over 65, and various professionals [5]. - For group tourists, the province has introduced the "2025 Guizhou Province 'Attracting Tourists' Reward Measures," which includes incentives for travel agencies and discounts for transportation services [5]. Group 3: Service Enhancements - To improve tourism services, Guizhou is launching initiatives like the "Satisfaction Tourism" campaign to enhance the travel environment and is working on upgrading hotels to four-star standards and above [6]. - The province is establishing visitor service points at key transportation hubs and enhancing training for tour guides to improve service quality [6].
体旅融合添彩峨眉山
Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]
南京玄武激活“体育+文旅”,让更具品质的户外生活触手可及
Yang Zi Wan Bao Wang· 2025-05-05 07:47
Core Viewpoint - The article highlights the transformation of Xuanwu District into a high-quality outdoor sports destination, leveraging its unique ecological resources and urban infrastructure to attract outdoor enthusiasts and promote sports tourism [1][5][9]. Group 1: Ecological and Urban Integration - Xuanwu District features a harmonious blend of urban and natural landscapes, characterized by its "mountains and water" integration, making it an attractive location for outdoor activities [1]. - The area boasts a 9.8-kilometer waterfront along Xuanwu Lake, providing opportunities for various outdoor activities such as hiking, cycling, and camping, enhancing the appeal of the district as a natural habitat [1][3]. Group 2: Sports Facilities and Activities - Xuanwu Lake has established itself as a leading water sports base since 2019, offering diverse activities like dragon boat racing and kayaking, which cater to the growing interest in outdoor sports [3]. - The district has developed a comprehensive sports scene, including a marathon course, hiking trails, and unique facilities like a professional karting track and a dual-certified equestrian center, setting industry benchmarks for sports tourism [3][5]. Group 3: Events and Tourism Promotion - Major sporting events have been instrumental in promoting tourism in Xuanwu, with various national and local competitions scheduled to take place, thereby attracting participants and spectators to the area [5]. - Events such as the National Youth Kayaking U Series Finals and the Nanjing Marathon are expected to drive consumer spending and enhance the integration of sports and tourism [5]. Group 4: Infrastructure and Service Development - Xuanwu District is focused on enhancing its infrastructure to support a comprehensive sports tourism ecosystem, ensuring that all essential services are available to visitors [9]. - The district aims to position itself as an internationally recognized outdoor sports park, emphasizing quality and accessibility in its offerings [9].