Core Insights - Guizhou Moutai has gained significant attention at the China International Consumer Products Expo by not only showcasing its full range of products but also selling Moutai liquor for the first time at the event, achieving sales of over 10 million yuan [1][3] - The company's strategy reflects a response to the current market conditions, focusing on addressing the mismatch between supply and demand while maintaining its high-quality brand image [3][10] Group 1: Changes in Strategy - Moutai is actively engaging with consumers through various channels to address the "supply-demand mismatch," aiming to reach consumers where they are [3][5] - The company has initiated a transformation focusing on customer segments, consumption scenarios, and service improvements, which began in mid-2022 [5][6] - Moutai is collaborating with emerging tech companies like BYD and Huawei to tap into new customer bases and enhance its market presence [5][6] Group 2: Consumer Engagement - Moutai is creating new consumption scenarios by emphasizing emotional value and integrating its products into consumers' lifestyles [6][10] - The company has implemented flexible distribution strategies to cater to regional market demands and is actively promoting events to connect with consumers [6][12] - Moutai is enhancing its direct marketing efforts through self-operated stores and digital platforms to better understand consumer needs [6][9] Group 3: Brand Consistency - Despite changes, Moutai's core values of high quality and strong brand recognition remain unchanged, allowing it to maintain its position as a top choice for premium liquor [10][11] - The company has consistently adapted to market changes, successfully navigating previous industry downturns and maintaining a strong demand for its products [11][12] - Moutai's commitment to quality management and cultural value continues to underpin its market strategy, reinforcing its resilience in the face of industry challenges [12]

Core Viewpoint - The article discusses the recent issuance of guidelines by the Central Committee of the Communist Party of China and the State Council aimed at accelerating the establishment of a high-quality employment service system for college graduates, focusing on optimizing the entire chain of education, training, and employment services to enhance job quality and stability [1][5]. Group 1: Overall Requirements - The guidelines emphasize the importance of prioritizing employment for college graduates, integrating education, training, and employment, and aligning talent supply with industry demand [6]. - A comprehensive service system is to be established within 3 to 5 years to ensure high-quality and sufficient employment for graduates [7]. Group 2: Optimizing Training Supply System - The guidelines call for a scientific assessment of talent development trends and supply-demand conditions, including the establishment of a talent demand database [8]. - Higher education programs and resource structures will be dynamically adjusted to better align with economic and social development needs [8]. Group 3: Strengthening Employment Guidance System - The guidelines propose enhancing career education and employment guidance, making it a mandatory part of the curriculum, and developing national teaching materials [9]. - Employment education will be integrated with ideological and professional education to foster a correct employment outlook among students [9]. Group 4: Improving Job Recruitment System - The guidelines advocate for the establishment of regional and industry-specific job markets for college graduates and the optimization of recruitment processes [10]. - There will be a focus on providing diversified and precise employment services, particularly in key sectors [10]. Group 5: Enhancing Support and Assistance System - A mechanism for assisting disadvantaged groups, including low-income families and long-term unemployed graduates, will be established [12]. - The guidelines include provisions for training programs aimed at improving the employability of these groups [12]. Group 6: Innovating Monitoring and Evaluation System - Regular surveys will be conducted to monitor employment trends and graduate job-seeking intentions, with a focus on risk assessment and response strategies [13]. - The evaluation of employment quality will be integrated into the assessment of educational institutions and their programs [13]. Group 7: Consolidating Support and Guarantee System - The guidelines stress the need for robust employment service institutions within universities, ensuring adequate resources and personnel [14]. - A professional team of employment guidance teachers will be developed to enhance the quality of employment services [14]. Group 8: Promoting Digital Employment Services - The establishment of a national employment service platform is proposed to facilitate digital job services and improve accessibility for graduates [15]. - The guidelines encourage the use of new technologies in employment services to enhance efficiency and effectiveness [15].