北京商报讯（记者 吴其芸）2月13日，去哪儿旅行数据显示，2026年春节假期，哈密—北京、夏河—成 都等多条热门"反向团圆"航线机票量同比增长超5倍。当上春节主理人的"00后"发现，"反向机票"立省 千元，于是用省下的钱，带爸妈住好酒店、逛主题乐园、自驾游周边。 具体来看，目的地为北京的"反向团圆"航线中，热度最高的航线包括揭阳—北京、兰州—北京等。除了 哈密，增长最快的出发地还包括攀枝花、中卫、梅县、临沂等，航线机票量增长均超过5倍。目的地为 上海的"反向团圆"航线中，热门出发地包括白山、延吉、琼海、东营等，增速最快的城市为岳阳、三明 等，增幅均超3倍。飞往广州、深圳、 成都的反向过年航线中，夏河—成都航线票量增5倍，铜仁—深 圳航线增4倍，临汾—深圳、营口—广州、林芝—广州增幅都超过2倍。 春节假期，反向飞往北京的旅客中，20%的旅客年龄超过50岁，其中，60岁及以上旅客同比2025年春节 假期增加1.6倍；而从春节期间整体飞行目的地来看，最受50岁以上旅客欢迎的飞行目的地均为一线大 城市，TOP5城市分别为北京、上海、成都、广州、深圳。 ...

Core Insights - The 2026 Spring Festival holiday will last for 9 days, the longest in history, significantly boosting travel demand, especially to smaller cities, compared to the 2025 Spring Festival [1] - Hotel prices in smaller cities like Shantou and Jieyang have surged dramatically, with some hotels experiencing price increases of over 20 times, while prices in major cities have decreased [3][4] Group 1: Travel Trends - Smaller cities are becoming increasingly popular travel destinations due to their unique local customs and cultural experiences, attracting tourists from larger cities [7] - The rise in popularity of smaller cities is supported by social media, which has helped promote local cultural activities, leading to increased tourist traffic [7][8] Group 2: Hotel Pricing Dynamics - In Shantou, hotel prices have increased significantly during the Spring Festival, with some hotels charging over 20 times their regular rates, such as the Tevina Hotel, which went from approximately 94-119 yuan to over 1400 yuan per night [3][4] - Conversely, hotels in major cities like Shanghai have seen price reductions during the same period, with some hotels offering discounts of over 50% [5][4] Group 3: Booking Trends - Data indicates that hotel bookings in smaller cities have surged, with Shantou leading with a 186% increase in pre-orders, followed by Jieyang and Chaozhou with increases of 162% and 135%, respectively [9] - The trend of travelers seeking unique cultural experiences in smaller cities is evident, with many opting for accommodations that offer local cultural activities, resulting in a doubling of bookings in places like Jieyang and Puer [9][10]

Group 1 - The core idea of the article highlights the evolving ways families are reuniting for the Spring Festival in 2026, with a notable shift towards "reverse reunions" where elderly parents travel to their children's work locations instead of the traditional model of children returning home [4][6] - The demand for short-term rentals and accommodations has increased due to the influx of families in major cities, indicating a shift in consumer behavior during the typically slow rental season [6] - There is a significant rise in travel among older adults, with a 40% increase in flight bookings to Beijing and notable growth in other cities, reflecting a trend of older travelers participating in family reunions [8] Group 2 - The traditional family reunion meals are evolving, with many opting for professional chefs to provide "home-cooked" meals, which alleviates the challenges of restaurant reservations during the busy holiday season [9][13] - The search volume for "home chef services" has surged by 233.1% year-on-year, with a 526.4% increase in service postings, indicating a strong market demand, particularly among younger consumers [13] - The integration of technology into traditional practices is evident, with robots being utilized for tasks such as writing couplets, showcasing a blend of cultural heritage and modern innovation [14][16]

Group 1 - The article highlights a new trend of "reverse reunion" where elderly parents travel to their children's work locations instead of children returning home for the Spring Festival, indicating a shift in family dynamics and travel patterns [2][5][11] - There is a significant increase in travel bookings for seniors aged 60 and above, with notable growth in ticket reservations to major cities like Beijing (40% increase), Chengdu (31%), Tianjin (30%), and Guangzhou (27%) compared to the previous year [11] - The demand for short-term rentals has surged due to this trend, with families opting for larger accommodations to host their parents, leading to increased bookings in hotels and vacation rentals during what is typically a slow season [5][7] Group 2 - The concept of hiring professional chefs for home-cooked reunion dinners is gaining popularity, providing a new dining experience that alleviates the challenges of restaurant reservations during the festive season [12][17] - The search volume for "home chef services" has skyrocketed by 233.1% and the order volume has significantly increased, particularly among younger consumers aged 30 and below, who account for 50% of the orders [19] - The integration of technology into traditional practices is evident, with robots being used to write couplets and perform various tasks, showcasing a blend of cultural heritage and modern innovation [20][24] Group 3 - The city of Chengdu is actively promoting AI and technology during the Spring Festival, with events planned to showcase over 30 AI consumer products, enhancing the festive experience [24] - The establishment of a permanent platform for AI products is planned for 2026, indicating a long-term strategy to develop a vibrant consumer landscape in Chengdu [24]

Group 1 - The article highlights a new trend of "reverse reunion" during the Spring Festival, where elderly parents travel to their children's work locations instead of the traditional model of children returning home [2][4][10] - There is a significant increase in demand for short-term rentals and accommodations in major cities due to this trend, with families opting for larger spaces to celebrate together [4][6] - The number of flight bookings for travelers aged 60 and above has seen a notable increase, with bookings to major cities like Beijing and Chengdu rising by 40% and 31% respectively [10] Group 2 - The concept of home-cooked reunion dinners is evolving, with many families hiring professional chefs to prepare meals at home, providing a new dining experience [11][15] - The demand for "chef-at-home" services has surged, with a 233.1% increase in search volume for this service in January compared to the previous year, indicating a shift in consumer preferences [19] - Young consumers, particularly those under 30, are driving the growth in orders for home-cooked meals, accounting for 50% of the total orders during the Spring Festival [19] Group 3 - The integration of technology into traditional practices is evident, with robots being used to write Spring Festival couplets, showcasing advancements in AI and robotics [20][22] - A new "robot supermarket" in Chengdu features a variety of robotic products, blending technology with cultural experiences, and is part of a broader initiative to enhance consumer engagement through innovative experiences [20][24] - Chengdu plans to establish a permanent platform for AI and technology products, aiming to create new consumption scenarios and attract more visitors [26]

Group 1 - The local government of Zhangjiagang is distributing 1 million yuan worth of cultural and tourism consumption vouchers to non-Suzhou residents who stay for work during the Spring Festival, along with 500 yuan in subsidies for each person [1] - Jiangsu province plans to hold at least 3,000 recruitment events and provide 1 million job positions as part of the "Spring Warm Heart" employment promotion activities [1] - The initiative aims to make Jiangsu a preferred destination for laborers seeking employment [1] Group 2 - Many local governments in Jiangsu are encouraging foreign workers to stay during the Spring Festival by inviting their families to join them, offering various subsidies and benefits [2][3] - For example, in Zhenjiang, families of workers can receive up to 1,400 yuan in transportation and accommodation subsidies, along with nearly 2,000 yuan in dining and shopping discounts [3] - This approach not only supports the continuous operation of businesses during the holiday but also provides emotional comfort to workers [3] Group 3 - Jiangsu is actively engaging with university students to encourage them to return to their hometowns for work, highlighting local development and job opportunities [4] - Events like the "Students Return to Hometown" initiative in Yancheng showcase local industries and job prospects to returning students [4] - Zhangjiagang's job fair attracted over 200 companies offering more than 10,000 positions, emphasizing the importance of retaining local talent [4] Group 4 - Companies like Shagang Group are actively recruiting for various positions, with plans to hire over 1,300 individuals this year [5] - Jiangsu Multi-Dimensional Technology Co., Ltd. is also seeking IT engineers and other technical staff, offering salaries ranging from 5,000 to 20,000 yuan [6] - The demand for skilled workers is evident, with many job seekers being local university graduates [6] Group 5 - Jiangsu's human resources departments are conducting outreach to understand the employment needs of local businesses and facilitate recruitment [7] - Policies such as the "Warm Heart Ten Articles" aim to stabilize employment by providing targeted support to key industries [8] - The province is also leveraging big data to monitor employment needs and enhance labor supply connections [8] Group 6 - The "Spring Wind Sending Jobs" initiative will be launched post-holiday, focusing on cross-province labor cooperation to ensure a stable workforce of over 24 million migrant workers in Jiangsu [9] - This effort is crucial for maintaining operational capacity and supporting economic development in the region [9]

Core Viewpoint - Shandong Airlines is enhancing its operational capacity for the 2026 Spring Festival travel season by increasing flight routes and frequencies to meet diverse travel demands, ensuring a safe and convenient travel experience for passengers [1][2][4]. Group 1: Operational Enhancements - The airline will deploy 130 passenger aircraft and operate over 24,000 flights during the 40-day Spring Festival travel period, averaging about 590 flights per day, with peak days reaching approximately 620 flights [1]. - Shandong Airlines is optimizing 20 key routes and adjusting 22 routes to align with popular travel trends, including "southward escape from the cold" and "northward pursuit of snow" [1][2]. - New direct flights have been added from Jinan, Qingdao, and Yantai to Jiamusi, and frequencies have been increased on routes from Qingdao to Dalian and Qiqihar [1][2]. Group 2: International and Regional Connectivity - The airline has launched new direct flights from Qingdao and Jinan to Hanoi and Ho Chi Minh City in Vietnam, as well as to Kuala Lumpur in Malaysia, enhancing connections between Shandong and Southeast Asia [2]. - New routes have been established to strengthen air connections between the Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Chengdu-Chongqing regions [2]. Group 3: Passenger Services and Safety Measures - Shandong Airlines is implementing a "Spring Breeze Action" to improve the flight network between eastern and western regions, adding routes to facilitate the return of migrant workers [4]. - The airline is focusing on enhancing the travel experience for special passenger groups, including the elderly, children, and first-time flyers, by optimizing service processes and providing various support measures [6]. - Safety remains a top priority, with the airline conducting thorough safety checks and implementing a proactive approach to manage potential risks during the travel season [6][8].

"今年想接爸妈来我这里过年""爸妈一辈子没见过大海，想带他们旅行过年去看海"……春节的脚步越来 越近，"在哪过年"成为年轻人热议的话题。与父辈倾向的"归巢式"团圆不同，越来越多年轻人选择"反 向团圆"，以接长辈来自己的城市、伴父母旅行等方式，为传统团圆注入新的形式。 年轻人选择"反向团圆"，背后有着诸多现实考量，"社交压力"是其中之一。有网友说，忙碌一整年，返 乡本是慰藉乡愁、与家人话家常的温情时刻，可亲友间的工资"拷问"、婚育催问、房车追问，却常将轻 松假期变成一场被动应对的"考验"，本该惬意的春节，过得焦虑又疲惫。"反向团圆"，追求更纯粹、轻 松的陪伴，反倒让年轻人更从容自在。 事实上，"反向团圆"也是年轻人对亲情与团圆的正向表达。成长于开放多元时代的年轻人，在渴望节日 团圆的同时，往往追求更个性化的生活方式和节奏。相较于返乡后的"赶场式"拜年，越来越多的年轻人 更渴望与父母进行高质量的深度陪伴，让亲情在无扰相处中沉淀升温。 来源：人民日报 作者: 易舒冉 让父母体验自己工作城市的生活，增进相互之间的理解与沟通；带父母旅行，享受静谧悠闲的时光，弥 补平日里没时间陪伴父母的遗憾；即便因学业、事业繁忙，选择" ...

9天的"最长春节假期"转瞬将至，游客积蓄已久的热情被彻底点燃，旅游市场供需两旺。多家旅游平台1 月30日发布的数据显示，目前众多目的地的机票、酒店以及定制游、纯玩小团等旅游产品早早进入"抢 订模式"，今年许多年轻人选择不再去"卷"回家的一张票，而是接老爸老妈们飞来大城市过年，北京再 次登顶境内游最热门目的地。 据中国旅行社协会联合途牛旅游网发布的《2026春节旅游消费趋势报告》，北京、广州、上海、三亚、 哈尔滨、昆明、成都、南京、重庆、厦门等传统热门城市持续火爆，预订热度位居春节境内游热门目的 地榜单前列。 年俗文化、冰雪旅游与避寒康养是今年春节假期旅游市场更为热门的三大出游主题。传统文化游方面， 北京、广州、成都、西安、长沙、南京、杭州、泉州、太原、苏州等历史文化名城更"吸睛"。逛庙会、 赶大集、赏灯会等年俗活动，以及亲手制作非遗手工或文创等深度体验备受游客青睐，在年味中感受国 潮风尚成为旅行的重要环节。 境内跟团游热门产品中，"北京5日定制游""长沙-张家界5日定制游""哈尔滨-雪乡-亚布力5日游"等5至6 日行程的定制团、纯玩小团预订火爆。 从客源地来看，今年春节假期超七成用户来自一、二线城市，其中，来 ...

Core Viewpoint - The 2026 Spring Festival travel rush (Chunyun) is expected to see significant increases in passenger volumes, with a focus on enhancing service quality through technology and personalized offerings, reflecting a deeper integration with economic development [2][3][4][5] Group 1: Passenger Volume and Predictions - The national railway is projected to transport 539 million passengers during the Spring Festival, marking a 5.0% year-on-year increase [3] - Civil aviation passenger transport is expected to exceed 95 million, averaging 2.38 million passengers daily, setting a new historical record [3] Group 2: Service Enhancements - Technological advancements such as electrified railways, big data for capacity allocation, and AI customer service are being utilized to improve service quality [3] - Personalized services include special ticket booking for migrant workers, additional student discount tickets for graduates, and dedicated phone booking for elderly passengers [3] Group 3: Travel Trends and Experiences - The Spring Festival is witnessing a rise in combined travel modes, such as "return home + tourism" and "visiting relatives + vacation," enriching the travel experience [4] - The introduction of themed trains and special services for elderly travelers reflects a shift towards a more enjoyable and leisurely travel experience [4] Group 4: Economic Integration and Coordination - The timing of the holiday in mid to late February necessitates closer coordination between pre-holiday travel and post-holiday work resumption, with various sectors collaborating to facilitate this transition [5] - Initiatives like "point-to-point" transportation for workers and incentives for early return to work are being implemented to support economic recovery [5] Group 5: Evolving Nature of Spring Festival Travel - The changes in Spring Festival travel reflect a more mature and human-centered approach to public service, moving beyond mere transportation to a multi-faceted service platform [5] - The Spring Festival is now seen as a showcase of national development achievements and cultural integration, enhancing the overall travel experience [5]