国际传播
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让海外网红讲好中国故事
Jing Ji Guan Cha Bao· 2025-08-30 12:56
Core Viewpoint - The rise of overseas influencers in China is significantly enhancing the global storytelling of China, providing a fresh and relatable perspective that resonates with international audiences [2][5]. Group 1: Rise of Overseas Influencers - The development of short video and live streaming platforms has made China one of the most active markets for internet content creation, allowing foreign creators to showcase their experiences in China [3]. - Influencers from various backgrounds are capturing everyday life in China, presenting a vibrant and multifaceted image that contrasts with traditional narratives [3][4]. Group 2: Reasons for Popularity - Overseas influencers bring a sense of novelty and authenticity, as their foreign perspective is often perceived as a more trustworthy evaluation of China [4]. - Their content is typically concise, humorous, and relatable, utilizing multiple languages to reach a broader audience [4]. - The rapid development of Chinese society provides a wealth of engaging content for influencers, enhancing the appeal of their narratives [4]. Group 3: Social Reactions - The popularity of overseas influencers has sparked discussions in China, with many viewing it as an effective means of international communication [5]. - There are concerns regarding the reliance on foreign voices to tell Chinese stories, raising questions about national narrative confidence [5][7]. Group 4: Advantages of International Communication - Overseas influencers possess a unique international perspective, making them adept at presenting Chinese stories in a relatable manner [8]. - Their content often humanizes China's image, countering stereotypes prevalent in Western media [8]. - They complement official narratives, appealing to younger audiences and diversifying the storytelling landscape [8]. Group 5: Potential Risks and Challenges - The involvement of overseas influencers carries risks, including potential political sensitivities and the possibility of misrepresenting Chinese culture [9]. - There is a growing sentiment of discomfort among some Chinese citizens regarding the perceived preference for foreign narratives over domestic voices [9]. - The varying cultural contexts in which these stories are received can lead to misunderstandings and backlash [9]. Group 6: Strategies for Effective Storytelling - To maximize the impact of overseas influencers, it is essential to provide them with a deeper understanding of Chinese culture and history [12]. - Supporting influencers with resources and platforms can enhance their reach and effectiveness in storytelling [12]. - Encouraging diverse content creation that goes beyond entertainment can present a more comprehensive view of China [12]. Group 7: Enhancing Domestic Storytelling - Building narrative confidence among Chinese storytellers is crucial for a balanced representation of China [14]. - Improving the international communication skills of Chinese content creators can help them effectively share their stories on global platforms [14]. - Fostering international collaborations and enhancing platform capabilities can facilitate the global dissemination of Chinese narratives [15].
看芭蕾舞动中国神话
Su Zhou Ri Bao· 2025-08-29 23:20
Core Viewpoint - The original ballet "The Magpie Bridge," produced by Suzhou Cultural Investment Development Group, aims to bridge cultural gaps between the East and West through art, showcasing the potential of the Suzhou Ballet Troupe [1][6]. Group 1: Production and Creative Team - The ballet is directed by Tan Yuanyuan, known as the "Ballet Queen," who leads an international creative team to tell Eastern stories through Western ballet [2][3]. - The creative team includes notable figures such as Tian Mi, Hu Yanjun, and Yang Zixin, contributing to various aspects like music composition and stage design [3]. - The cast features principal dancers from Suzhou Ballet and special guest Liang Zecheng from the Philadelphia Ballet, creating a diverse performance lineup [3]. Group 2: Artistic Innovation - "The Magpie Bridge" incorporates elements of traditional Chinese culture and modern ballet, using innovative stage design to reflect Jiangnan's aesthetics [4]. - The choreography combines Chinese classical dance, classical ballet, and modern ballet, enriching the visual and auditory experience [4]. - Costume designer Yang Donglin faced challenges in merging traditional Chinese attire with contemporary ballet, resulting in a unique design approach [5]. Group 3: Cultural Significance and Future Plans - The ballet aims to convey Chinese stories to a global audience, reflecting the universal themes of love and connection [6]. - Following its premiere, "The Magpie Bridge" will embark on a tour in Italy and France, promoting cultural exchange between China and Europe [6].
海南国际传播中心东盟联络中心在马来西亚挂牌
Hai Nan Ri Bao· 2025-08-02 00:35
Group 1 - The ASEAN Liaison Center was inaugurated in Kuala Lumpur, Malaysia, on August 1, aiming to establish a cooperative bridge for international communication, economic trade, cultural exchange, and think tank collaboration between Hainan and ASEAN [2][3] - The "Land-Sea New Corridor ASEAN Economic Station" was also unveiled, which will provide practical services for ASEAN enterprises to connect with Hainan's free trade port policies and expand cooperation [2] - The fifth season of "Here is Hainan: Seeking Secrets" was globally launched, showcasing Hainan's rainforest ecology and cultural charm to international audiences [2] Group 2 - A joint initiative called the "International Land-Sea Trade New Corridor Regional Cultural Cooperation (Kuala Lumpur) Initiative" was launched by ten organizations from China and Malaysia, aiming to build cultural ties and stimulate economic collaboration [3][4] - Agreements were signed for co-production of the film "Wind from the Sea" and strategic cooperation with Malaysian media outlets to enhance content creation and international communication networks [3] - A talent training agreement was established to create a "Hainan Free Trade Port Talent Practice Base," focusing on cultivating international media talents to meet the needs of cooperation between the free trade port and ASEAN [4]
《人工智能时代的国际传播现状与案例》征稿启事
Huan Qiu Wang Zi Xun· 2025-07-14 05:47
Core Viewpoint - The Global Times and Beijing Normal University are collaborating to explore the profound changes brought by intelligent technology in international communication, planning to publish a book titled "Current Status and Cases of International Communication in the Age of Artificial Intelligence" between 2025 and 2026, and are inviting case submissions from the public [1][3][4]. Group 1: Publication Overview - The planned publication will consist of two main sections: an independent research report and a selection of innovative industry application cases, aiming to summarize current practices and extract forward-looking methodologies for international communication practitioners [4]. - The book is intended to provide replicable innovative paradigms for professionals in international communication [4]. Group 2: Call for Submissions - The project invites submissions from various entities including government, enterprises, universities, commercial groups, NGOs, and individuals, focusing on the application of intelligent technology in international communication [5][21]. - The submission period is open from now until August 31, 2025, with selected cases to be acknowledged in the publication and authors receiving a copy of the case collection [6][22]. Group 3: Submission Guidelines - Cases should demonstrate the application of intelligent technology in international communication, with a focus on authenticity, innovation, and representativeness [23][25]. - Submissions can be made in two formats: a document not exceeding 3000 words or a complete material package [8][24]. Group 4: Themes for Case Studies - The call for cases emphasizes seven categories of intelligent technology applications, including AI-driven content planning, intelligent translation, virtual ambassadors, immersive experiences, AI model applications, intelligent distribution, and audience insights [9][27]. - Each category aims to explore specific applications of technologies such as big data, AI, machine learning, natural language processing, computer vision, virtual reality (VR), augmented reality (AR), and large language models [9][27].
连续三年引燃海南“村VA”背后蕴藏着怎样的发展逻辑
Hai Nan Ri Bao· 2025-07-02 01:18
Core Viewpoint - The "Village VA" volleyball league in Hainan is not only a sports event but also a significant cultural and economic initiative that promotes rural revitalization and community engagement [2][10]. Group 1: Grassroots Participation and Government Support - The "Village VA" league has seen enthusiastic participation from diverse local players, including fishermen, farmers, and students, reflecting the deep-rooted volleyball culture in Hainan [2][3]. - The Hainan provincial government has included "Village VA" in its work reports for two consecutive years, indicating strong support through policy, resource integration, and infrastructure development [2][3]. Group 2: Cultural Integration and Community Engagement - The event serves as a platform for cultural exchange, showcasing local traditions and cuisine, enhancing the cultural atmosphere around the volleyball matches [4][5]. - The use of Hainan dialect during the event adds a unique cultural flavor, fostering a sense of community and enhancing local cultural heritage [5]. Group 3: Economic Impact and Rural Revitalization - The league has become a powerful force for rural revitalization, integrating local industries and promoting regional specialties, with over 1.2 million attendees and a tourism revenue of 5 billion yuan since its inception [7][10]. - The event has successfully transformed into a consumption scene, linking sports with local industries, thereby driving economic growth in rural areas [7][10]. Group 4: International Promotion and Brand Expansion - The "Village VA" league has attracted international attention, with foreign influencers and tourists participating, enhancing Hainan's global visibility [9][10]. - The league's unique island characteristics and diverse sporting events have created a distinctive brand that resonates both locally and internationally [9][10].
第31届北京国际图书博览会开幕,首日都有哪些精彩活动?
Xin Jing Bao· 2025-06-19 10:38
Core Points - The 31st Beijing International Book Fair (BIBF) commenced on June 18, 2025, at the National Convention Center, with Malaysia as the guest of honor [1][5] - The theme of this year's fair is "Promoting the Inheritance and Development of Civilization, and Promoting Mutual Learning and Win-Win Cooperation" [1] - Over 1,700 exhibitors from 80 countries and regions are participating, showcasing 220,000 high-quality books [1][3] Group 1: Events and Activities - The Hong Kong Pavilion opened at the BIBF, featuring the "World Chinese Literature Festival" unveiling ceremony [8][10] - The Hong Kong Pavilion focuses on "Strolling through Hong Kong: Intangible Heritage and Urban Memory," displaying over 500 cultural products [8][10] - The "Chinese Writers Pavilion" was inaugurated, highlighting the 80th anniversary of the victory in the Anti-Japanese War and showcasing anti-war literature [13][15] Group 2: International Collaboration and Literature Promotion - The third Snow Desert International Academic Forum was held, discussing the value and international dissemination of Chinese literature [18][20] - The 2025 Beijing International Publishing Forum addressed global publishing cooperation and the integration of artificial intelligence in the industry [26][27] - The "Sailing Plan" Literary Salon discussed the translation and promotion of Chinese literature globally, with over 160 translation projects signed [22][25] Group 3: New Book Releases - The book "Living Traditional Culture" was promoted, emphasizing the practical application of traditional culture in modern life [29][31] - "Waves of Stars: Life's Glimmer and the Long Song of Hope" was released, documenting a Syrian girl's story of resilience amid war [35][37] - The "Monster Master" series, a popular children's literature series, is undergoing strategic collaboration for IP development [38][42]
全省唯一!日照这一案例成功入选
Qi Lu Wan Bao Wang· 2025-06-13 01:58
Group 1 - The core viewpoint of the article highlights that Rizhao City has been recognized as a typical case for international exchange and mutual learning in network civilization for 2025, being the only city in Shandong Province to receive this honor [1][6] - The initiative showcases Rizhao's efforts to promote socialist core values through innovative international communication methods, integrating these values into various aspects of provincial and social development [6][7] - Rizhao has successfully utilized local culture and the influence of foreign internet celebrities to enhance cross-cultural communication and promote its unique stories, such as seafood cuisine and rural markets, to a global audience [6][7] Group 2 - The event was guided by the China Cyber Space Research Institute and organized by "China Internet Information" magazine, receiving submissions from 27 provinces, with 60 cases evaluated, ultimately selecting 20 outstanding examples [3][7] - Rizhao's case is part of a broader initiative that includes various cities across China, each showcasing unique cultural narratives and international outreach strategies [7]
坚定文化自信 建设文化强国 | 加快构建中国话语和中国叙事体系
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-06-06 00:10
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair opened, featuring over 4,000 cultural investment and financing projects and more than 120,000 cultural products on display [1] - Xi Jinping emphasized the need to accelerate the construction of a Chinese discourse and narrative system to better showcase China's stories and the underlying ideological and spiritual strength [1][2] - The construction of this discourse system is crucial for addressing major theoretical and practical issues in China's development and for providing theoretical foundations and ideological guidance for the country's progress [2][3] Group 2 - The international landscape is undergoing significant changes, and China aims to promote international cultural exchanges while enhancing its cultural soft power and global influence [3][4] - The relationship between inheritance and innovation is vital, as traditional Chinese culture serves as a foundation for developing a modern discourse system that resonates with contemporary values [4][5] - The discourse system must reflect both local characteristics and global perspectives, integrating Chinese narratives into the international context to enhance understanding and acceptance [5][6] Group 3 - The relationship between theory and practice is emphasized, with the need for a discourse system that is rooted in Chinese socialist practices and continuously evolves through practical experiences [6][7] - Cultural practices and innovations are essential for constructing the discourse system, as they shape social consensus and value recognition [8][9] - The importance of people-centered approaches is highlighted, with a focus on meeting the spiritual and cultural needs of the populace and encouraging public participation in cultural creation [9][10]
借力人工智能构建国际传播新格局
Xin Hua Ri Bao· 2025-06-04 23:17
Group 1 - Accelerating the development of the next generation of artificial intelligence is crucial for gaining a competitive edge in global technology and driving the optimization and upgrading of industries in China [1][2] - AI technology provides potential solutions for international communication challenges and helps build a new international communication system [1][2] - Emphasizing multi-party cooperation and collaborative governance can transition content production from "human-dependent" to "intelligent generation" [1][2] Group 2 - Strengthening the technological foundation is essential for intelligent communication, focusing on generative AI and increasing resource investment for innovation [2][3] - Developing multimodal content generation systems tailored to different cultural backgrounds and communication scenarios can enhance content production efficiency [2][3] - Establishing a global information international communication big data platform to integrate diverse data sources will support precise content customization and personalized delivery [2][3] Group 3 - Innovating communication strategies through platform construction, emotional resonance, channel reconstruction, and scene innovation is key to building an international intelligent communication system with Chinese characteristics [3][4] - Encouraging platforms like TikTok and Kuaishou to optimize algorithms and content ecosystems can enhance user engagement and expand overseas markets [3][4] - Creating a comprehensive communication network that combines mainstream and niche platforms can improve the effectiveness of international communication [4] Group 4 - Establishing a governance framework that addresses ethical, technical, and institutional aspects is vital for the healthy development of intelligent communication [5][6] - Implementing ethical standards and ensuring fairness in algorithm design are essential for maintaining the integrity of international intelligent communication [5][6] - Developing a long-term mechanism that includes legal regulations and standardized technical requirements will promote the standardized development of international intelligent communication [6]
教育早餐荟 | 清华大学成立两所研究院;豆包旗下AI智能体耳机升级
Bei Jing Shang Bao· 2025-05-20 01:27
Group 1 - The National University Student Employment Service Platform is conducting multiple specialized job fairs to support high-quality employment for college graduates in Henan province, in collaboration with the Ministry of Education and the Henan Provincial Education Department [1] - Tsinghua University has established two new research institutes, focusing on international communication and new productivity, enhancing collaboration with Xinhua News Agency in policy consulting, academic research, talent cultivation, and cultural dissemination [2] - The enrollment channel for the 2025 Hongzhi Class at Fangshan Middle School in Beijing has opened, targeting 10 students from economically disadvantaged backgrounds, offering a comprehensive support policy including tuition and living subsidies [3] Group 2 - ByteDance's Doubao has upgraded its AI smart earphone, Ola Friend, allowing users to directly engage in real-time conversations with an independent English learning AI named Owen, enhancing the product's functionality for English language practice [4]