演艺经济
Search documents
顶级演唱会轮番登场 “来武汉看演出”成文旅消费新热潮
Chang Jiang Ri Bao· 2025-08-11 00:43
在打造世界知名文化旅游目的地的战略版图中,武汉正以"演艺经济"为支点撬动城市能 级提升。继王力宏、刘宇宁等演出成功举办后,这座城市再度迎来现象级演艺盛事——今年 8月至12月,顶级演唱会将轮番上演,形成贯穿全年的文化消费热潮。 据悉,鹿晗、黄子弘凡、胡海泉、周杰伦等歌手已排定8月、9月档期,11月的武汉演出 市场将形成邓紫棋、陈小春、张震岳"三强争霸"格局,摇滚传奇伍佰则锁定12月登场。 从盛夏到岁末,武汉将持续沉浸在音乐的海洋中。这些密集的演出安排展示了武汉强大 的演出承载能力和市场吸引力,也表明武汉在打造"演艺之都"的道路上不断迈进。"来武汉 看演出"正在成为文旅消费新热潮。 近年来,全国演出市场持续升温,其中演唱会更是独占鳌头。相关统计数据显示,2024 年,全国演出市场销售票房达216亿元,其中演唱会票房高达179亿元。"为一场演出奔赴一 座城"成为新消费潮流。例如,今年3月底,刀郎演唱会在武汉举办期间,武汉体育中心所在 的商圈酒店预订量比前一周猛增550%。刀郎演唱会"引客入鄂"约10万人,人均在武汉停留 两天半,文旅综合消费比平时增长3倍。 作为武汉演艺产业发展的见证者和参与者,武汉华耀广丰文化发 ...
音乐节如何“唤醒”暑期文旅市场?
Yang Shi Xin Wen Ke Hu Duan· 2025-08-08 08:32
Core Viewpoint - The summer entertainment market in China is experiencing a significant boom, driven by the younger generation's travel and participation in music festivals and concerts, which are enhancing the cultural tourism economy [1][3][5] Group 1: Market Trends - The audience aged 18-24 accounts for 36.2% of attendees at large music festivals, indicating a strong interest from students during their summer vacations [3] - The shift from "resource-driven" to "emotion-driven" tourism highlights the importance of transforming cultural elements into perceivable emotional symbols to combat industry homogenization [5] Group 2: Consumer Experience - Music festivals provide immersive experiences that resonate with young consumers, who seek emotional value and unique cultural interactions beyond traditional tourist attractions [3][5] - Events like the Shanghai Spring Music Festival and the integration of local cultural elements into music festivals enhance consumer engagement and create new consumption experiences [3][5] Group 3: Economic Impact - Major concerts, such as Jay Chou's in Nanning, attracted 140,000 attendees and generated local consumption of 1.263 billion yuan, showcasing the multiplier effect of cultural consumption [5] - The integration of concert tickets with local tourism discounts and shopping incentives in places like Hainan and Xiamen reflects a growing trend of combining entertainment with broader economic benefits [5]
中国经济信心说丨音乐节如何“唤醒”暑期文旅市场?
Yang Shi Xin Wen Ke Hu Duan· 2025-08-08 08:05
Core Insights - The summer entertainment market in China is booming, driven by a surge in attendance at music festivals and concerts, attracting tourists from various regions [1][3] - The younger generation, particularly those aged 18-24, constitutes a significant portion of the audience, with 36.2% attending large music festivals, indicating a shift in consumer behavior towards experiential events [3] Group 1: Market Trends - The entertainment economy has transitioned from being resource-driven to emotion-driven, emphasizing the importance of cultural elements as emotional symbols [5] - Events like Jay Chou's concert in Nanning attracted 140,000 attendees, generating local consumption of 1.263 billion yuan, showcasing the economic impact of cultural events [5] - The integration of cultural experiences with tourism and consumption is evident, as seen in initiatives like Hainan's "ticket root benefits" offering discounts at scenic spots for concert-goers [5] Group 2: Consumer Behavior - Young consumers are increasingly seeking immersive experiences, moving away from traditional tourist attractions to emotionally fulfilling events like music festivals [3] - The combination of music festivals with local cultural elements, such as traditional music and food, enhances the overall experience and attracts diverse audiences [3][5] - The rise of digital technologies, such as VR, is transforming cultural heritage into engaging experiences, further appealing to younger audiences [5]
山东泰安:演艺经济驱动文旅产业升级
Zhong Guo Jing Ji Wang· 2025-08-06 05:29
Core Insights - The performance "Chinese Taishan. Fengshan Ceremony" has become a landmark project in Taishan tourism, integrating natural scenery, cultural themes, and local customs into a 70-minute show, attracting significant visitor interest over 16 years [1] - Starting from the end of 2024, a comprehensive upgrade of the performance will be launched, with the revamped version set to premiere on May 1, 2025, showing a 39% increase in attendance and a 57% increase in net revenue during the "May Day" holiday [1] - The upgraded performance has positively impacted surrounding businesses, with hotel occupancy rates increasing by 50%, restaurant revenues rising by 60%, and sales of tourism products growing by 50% within a 3-kilometer radius of the venue [1] Industry Trends - The "performance economy" is becoming a crucial factor in attracting tourists and boosting cultural tourism consumption in Tai'an, with various immersive performances enhancing visitor engagement and local economic activity [2] - The city is focusing on creating new cultural tourism formats and narratives to transform visitor traffic into longer stays and repeat consumption, exemplified by the success of local performances [2] - In 2024, Tai'an received 94.29 million domestic tourists, generating a tourism revenue of 90.27 billion, marking a growth of 12.3% and 12.6% respectively, with an average stay of 2.12 days for external visitors, reflecting a 10.4% increase [3]
“音乐+文旅”点燃山东夏日消费 多元化场景供给,精准对接年轻群体消费新需求
Sou Hu Cai Jing· 2025-08-03 21:37
Core Viewpoint - The music and cultural tourism market in Shandong is experiencing significant growth, with a focus on integrating music events into tourism experiences to attract younger consumers and drive comprehensive consumption [12][13][14]. Group 1: Market Trends - The summer of 2025 has seen a vibrant music performance market in Shandong, with artists like Dao Lang and Sun Yanzi performing in cities such as Jinan and Qingdao, indicating a shift towards second and third-tier cities [13][14]. - The "music + cultural tourism" model is gaining traction, with events designed to enhance local tourism and stimulate economic activity, evidenced by the 12,000 attendees at Dao Lang's concerts generating direct consumption of 3.2 billion and comprehensive consumption of 4.6 billion [13][14]. - The integration of music events into scenic spots is becoming a norm, with venues like the beach in Rizhao hosting concerts that enhance the overall visitor experience [15][16]. Group 2: Consumer Engagement - Music festivals and concerts are being positioned as platforms for diverse consumer experiences, combining dining, shopping, and entertainment to create a holistic consumption ecosystem [13][14][16]. - The River and Sea Music Festival in Dongying featured 112 performances and various cultural stalls, showcasing the synergy between music and local culture, thus enhancing visitor engagement [14]. - The trend of short-distance travel and personalized experiences is evident, with younger consumers showing a preference for unique, immersive events that combine music with local attractions [16][20]. Group 3: Economic Impact - The music events are significantly boosting local economies, with increased foot traffic benefiting restaurants and hotels, leading to occupancy rates exceeding 90% in some establishments [13][14]. - Nighttime economies are being revitalized through music events, with food stalls and entertainment options thriving during and after concerts, creating a vibrant atmosphere for visitors [17][18][19]. - The development of diverse nighttime consumption scenarios is crucial for meeting the growing demand for leisure activities, particularly during the summer season [19].
日照市政协:26次“阳光协商”,商议出150余条发展实招
Qi Lu Wan Bao Wang· 2025-07-29 11:17
Group 1: Performing Arts Economy in Rizhao - The performing arts economy in Rizhao is thriving, highlighted by events like the "Soda Music Chill Party," which attracted 21,000 attendees and achieved over 2 billion online exposures [1] - Various music festivals and events, such as the "Hip-Hop Beach" festival and the "2025 Rizhao Golden Sands Music Carnival," are continuously being launched, contributing to the city's cultural tourism branding [1] - The Rizhao Municipal Political Consultative Conference (CPPCC) has played a significant role in promoting the performing arts economy through initiatives and collaborative meetings aimed at enhancing cultural tourism consumption [1] Group 2: CPPCC Initiatives and Activities - The CPPCC has implemented the "Three Grabs and Three Promotions" initiative to enhance capabilities, responsibilities, and work efficiency, focusing on topics like health industry development and child-friendly city construction [2] - A series of educational activities have been organized to improve the theoretical foundation and practical skills of CPPCC members, including training on proposal writing and public opinion collection [2] - The CPPCC has established a systematic approach to enhance work quality and efficiency, including task lists, process standardization, and a scientific evaluation system for member performance [3] Group 3: Community Engagement and Service - The CPPCC has conducted 26 "Sunshine Consultation" activities on key topics, providing over 150 suggestions to the municipal government, which has been responsive to these recommendations [4] - A service model has been introduced to connect community needs with CPPCC members, facilitating grassroots engagement and addressing public concerns through various outreach activities [4] - Initiatives like "You Speak, I Listen" and "I Contribute to Development" have been launched to strengthen communication channels between the CPPCC and the public, enhancing community welfare [4]
量质齐升 厦门同安文旅“半年答卷”亮眼
Zhong Guo Jing Ji Wang· 2025-07-28 23:58
Core Insights - The article highlights the significant achievements of Tong'an District in Xiamen, particularly in the cultural and tourism sectors, showcasing a robust growth trajectory in visitor numbers and spending [1][2]. Group 1: Economic Performance - In the first half of the year, Tong'an District received 4.81 million domestic and international tourists, marking a 13.4% increase year-on-year [1] - Total tourism expenditure reached 6.535 billion yuan, reflecting a 15.2% year-on-year growth [1]. Group 2: Resource Utilization - Tong'an District leverages its rich natural resources to enhance its cultural and tourism industries, focusing on developing event and performance economies [2]. - The district successfully hosted the UTMB World Series event, attracting top runners from 41 countries, significantly boosting its international profile [2]. - Local sports events generated direct economic benefits of 46 million yuan and indirect benefits of 60 million yuan [2]. Group 3: Cultural Integration - The district promotes cultural tourism by utilizing its historical resources, implementing a "non-heritage +" model to create cultural events [3]. - Activities such as the "Silver City Hundred Arts Show" and the 18th Xiamen Lotus Song Competition have attracted large audiences and fostered cultural exchange [3]. Group 4: Seasonal Promotions - Tong'an District is capitalizing on the summer tourism peak by launching various cultural and tourism activities, including the annual "Ring East Style Season" [4]. - Local towns are developing unique tourism projects, such as summer cooling strategies and tasting events for local agricultural products [4].
市政府召开第157次常务会议:认真学习贯彻习近平总书记在中央城市工作会议上的重要讲话精神,分析研究上半年经济运行情况
Chang Jiang Ri Bao· 2025-07-20 00:33
Group 1 - The city government held its 157th executive meeting to study and implement the important speech by General Secretary Xi Jinping at the Central Urban Work Conference, focusing on the economic operation in the first half of the year and planning key tasks for the second half [1][2] - The city's economic performance in the first half of the year showed signs of recovery, with major indicators growing faster than the same period last year and the first quarter, ranking favorably among similar cities nationwide [2] - The meeting emphasized the need to strengthen the leadership of the Party in urban work and enhance the quality and capability of the workforce to ensure the implementation of seven key tasks for urban modernization [1][2] Group 2 - The meeting highlighted the importance of leveraging Wuhan's cultural resources to create high-quality performances, stimulate market activity, cultivate consumption, and optimize the environment for the development of the performing arts economy [3] - There is a focus on improving work mechanisms and support policies to accelerate the establishment of a first-class performing arts capital in China, aiming for high-quality development in the performing arts sector [3]
来的都是客 只需票一张
Si Chuan Ri Bao· 2025-07-16 00:32
Group 1 - The current trend shows that young people are increasingly becoming fans of large-scale performances, leading to a new ecosystem in performance consumption [3][4] - A large-scale performance generates multiple consumer demands, including food, merchandise, and accommodation, enhancing the overall experience [5][6] - The integration of cultural and tourism resources in Sichuan aims to stimulate consumption through the performing arts, with a focus on developing new business models like "music + tourism" [8] Group 2 - The event "受到召唤·敦煌" provided over 20,000 attendees with benefits such as free museum visits and discounts from over 130 participating merchants, showcasing a successful consumer engagement strategy [7] - In the first five months of the year, Chengdu hosted over 2,100 music performances, generating ticket sales of 474 million yuan, indicating a robust performing arts market [7] - Sichuan's government is actively promoting the development of the performing arts industry as a key driver for cultural and tourism integration, aiming to create a comprehensive product system [8]
“浙BA”IP加持 浙江启动暑期文旅消费季
Zhong Guo Xin Wen Wang· 2025-07-13 05:53
Group 1 - The core event "Colorful Summer in Zhejiang" was launched on July 12, 2023, aiming to boost cultural and tourism consumption in the province through various initiatives [1] - The event features "ten major scenes," "hundreds of discounts," "thousands of activities," and aims to drive consumption from "ten thousand families," with a total of 30.538 million yuan in consumption vouchers to be distributed [1] - New economic models such as performance economy, intangible cultural heritage economy, and night economy are emerging in Zhejiang, enhancing the cultural tourism sector [1] Group 2 - Zhejiang has introduced 100 parent-child study tour routes covering themes like "technology exploration," "cultural inheritance," and "natural ecology" to meet the demand for family travel during the summer [2] - The second batch of "Zhejiang Cultural Tourism Promotion Officers" was appointed to promote new travel experiences and benefits through social media [2] - The innovative "ZheBA" league combines basketball, local culture, and tourism, quickly gaining over 100 million views, marking a new highlight in summer tourism [2]