Core Viewpoint - The recent price fluctuations of Moutai products, particularly the significant increase in the price of the Snake Year Moutai, have raised concerns about the short-term pricing logic in the market [1][4]. Price Trends - Moutai products began to see price increases starting from the evening of December 23, with the 25-Year Flying Moutai rising by 40 yuan per bottle to reach 1600 yuan per bottle [4]. - The Snake Year Moutai experienced a notable price surge, jumping from 1770 yuan per bottle to 2000 yuan per bottle, marking a daily increase of over 13% [4]. Market Demand and Speculation - Despite the price increases, a senior liquor dealer indicated that market demand has not changed significantly, attributing the price rise to psychological factors and inter-dealer demand rather than actual consumption [5]. - There are rumors regarding the potential discontinuation of the Snake Year Moutai, which could enhance its scarcity and attract investors or collectors [5]. Upcoming Events Impacting Prices - The upcoming Moutai dealer conference on December 28 is anticipated to influence short-term price trends, with speculation that new product strategies may be announced [6]. - The market is particularly focused on the potential reduction of non-standard products, which could tighten supply in certain segments and support prices [6]. Industry Sentiment - Most industry insiders maintain a rational perspective on the recent price movements, suggesting that the psychological-driven price increases lack long-term support [6]. - The future market trajectory will depend on the recovery of demand and the policies released by Moutai during the dealer conference [6].

格隆汇12月21日｜"酒价内参"过去24小时中收集到的数据显示，中国白酒市场十大单品的终端零售均价 周日未能延续涨势，整体回调。如果十大单品各取一瓶整体打包售卖，今日总售价为9086元，较昨日回 落11元。今日市场十大单品中五种的价格环比上涨，且都是连续攀升。古井贡古20价格环比上涨5元/ 瓶，连升两天逆势领涨，表现较突出，其30天走势图也展现了产品的消费需求韧性。青花汾20与水晶剑 南春价格均上涨2元/瓶，前者已经实现四连阳。飞天茅台价格微涨1元/瓶。五粮液普五八代价格微涨1 元/瓶，迄今已连涨三天。下跌产品方面，国窖1573价格在昨日大幅上涨10元/瓶后，今日显著回落9元/ 瓶，波动较为剧烈。习酒君品价格下跌5元/瓶，过去30天价格走势表明其终端价格体系较为稳定。精品 茅台与洋河梦之蓝M6+价格均下跌3元/瓶。青花郎价格下跌2元/瓶。 ...

今日市场涨多跌少，十大单品中八种的价格出现回升。国窖1573价格环比显著回升10元/瓶，领涨市 场。五粮液普五八代与习酒君品价格分别上涨5元/瓶。水晶剑南春价格上涨4元/瓶。精品茅台与古井贡 古20价格分别上涨3元/瓶。飞天茅台与青花汾20价格均微升1元/瓶。下跌产品方面，青花郎价格回调11 元/瓶，调整幅度较大。洋河梦之蓝M6+价格回落5元/瓶。市场在连续波动后于周末企稳回升，多数主 流品牌价格上行，反映出渠道情绪有所修复，但部分产品仍面临调整压力，市场结构性特征持续。 【点击进入酒价内参，查看真实酒价】 近期茅台酒"控量"的消息被市场普遍关注，一份茅台产品供应及结构改革的"文件"更是在酒圈传得沸沸 扬扬。茅台方面在回应文件为"假"的同时，明确表示市场工作以需求驱动、渠道韧性保护为主，各产品 都以终端动销情况科学、精准把握投放节奏，不会进行"一刀切"的决策。证券日报报道称，多家经销商 反馈，茅台当前的投放策略是针对不同产品进行精准调节。其核心大单品500ml飞天茅台没有减量，且 正常发货；调整主要集中于非标产品，如陈年茅台（15）、1000ml飞天茅台、生肖茅台等配额削减 30%-50%，彩釉珍品则完全停止 ...

12月19日，第三方平台"今日酒价"数据显示，2025年53度500ml飞天茅台散瓶批发参考价为1545元，而 18日价格为1550。 近期，作为国内白酒价格的风向标，53度飞天茅台价格明显波动，一度触及1499元官方指导价下方；在 短暂企稳回升后，今日再度下跌。 此前多家媒体报道，贵州茅台近期推出控量政策，涵盖短期减负和中长期结构性改革。对此，21财经· 南财快讯记者以投资者身份致电贵州茅台证券部求证。接线工作人员表示，公司一直以来强调以需求驱 动为主，注重渠道韧性保护，各产品均根据终端动销情况精准投放。对于未来市场政策，公司仍在研究 中，具体策略可能会在28日左右的渠道商联谊会上正式发布。（详情） 消息面上，12月19日，贵州茅台迎来三季报分红实施，10派239.57元，合计派发现金红利超过300亿 元，规模继续领跑全市场。 但消息未能提振股价。连日上涨的茅台股价今日低开，盘初一度跳水，随后震荡上行，最终小幅收涨 0.21%，最新股价为1410元。 （文章来源：21世纪经济报道） | | 第台 长大 | | 2025年12月19日 (公众号: 今日酒价) | | | --- | --- | --- | - ...

记者丨刘雪莹 编辑丨曾静娇 近期，作为国内白酒价格的风向标，53度飞天茅台价格明显波动，一度触及1499元官方指导价下方；在短暂企稳回升后，今日再度下跌。 12月19日，第三方平台"今日酒价"数据显示，2025年53度500ml飞天茅台散瓶批发参考价为1545元，而18日价格为1550。 此前多家媒体报道，贵州茅台近期推出控量政策，涵盖短期减负和中长期结构性改革。对此，21财经·南财快讯记者以投资者身份致电贵州茅台证券部求 证。接线工作人员表示，公司一直以来强调以需求驱动为主，注重渠道韧性保护，各产品均根据终端动销情况精准投放。对于未来市场政策，公司仍在研究 中，具体策略可能会在28日左右的渠道商联谊会上正式发布。（详情） 消息面上，12月19日，贵州茅台迎来三季报分红实施，10派239.57元，合计派发现金红利超过300亿元，规模继续领跑全市场。 但消息未能提振股价。连日上涨的茅台股价今日低开，盘初一度跳水，随后震荡上行，最终小幅收涨0.21%，最新股价为1410元。 （声明：文章内容仅供参考，不构成投资建议。投资者据此操作，风险自担。） 出品 | 21财经客户端 21世纪经济报道 | | 第台 长天 | ...

记者丨刘雪莹 编辑丨曾静娇 近期，作为国内白酒价格的风向标，53度飞天茅台价格明显波动，一度触及1499元官方指导价 下方；在短暂企稳回升后，今日再度下跌。 12月19日，第三方平台"今日酒价"数据显示， 2025年53度500ml飞天茅台散瓶批发参考价为 1545元，而18日价格为1550。 | | 第台《天 | | 2025年12月19日 (公众号: 今日酒价) | | | --- | --- | --- | --- | --- | | 品名 | | | 昨日行信 | 今日行信 | | (0) 25年 长大(原) | | 53度/500m | 1570 | ા રેટર | | (0) 25年 (大(散) | | 53度/500ml | 1550 | 1545 | 市场的观望情绪浓厚。曾经"买到就是赚到"的硬通货，成了部分囤货黄牛手中的"烫手山芋"。 据大河报报道，因 此前价格回调， 有前期高价囤货的商户单批 出货亏损超30万元，相当于赔 JJ 此前多家媒体报道，贵州茅台近期推出控量政策，涵盖短期减负和中长期结构性改革。对此， 21财经·南财快讯记者以投资者身份致电贵州茅台证券部求证。接线工作人员表示，公 ...

Core Viewpoint - The price expectations for Feitian Moutai have significantly fluctuated, with recent market dynamics causing concern among industry players and investors [3][4]. Price Fluctuations - The wholesale price of 53-degree Feitian Moutai in Zhengzhou experienced notable volatility, briefly dipping below the official guidance price of 1499 yuan before recovering slightly [3][4]. - As of December 16, the price stabilized at 1560 yuan per bottle, reflecting a recovery from earlier lows but still indicating a lack of market confidence [3][4][19]. Market Sentiment - Many merchants who previously stockpiled Moutai at higher prices are now facing significant losses, with some reporting losses exceeding 300,000 yuan on single batches due to price declines [3][8]. - The market sentiment is cautious, with a shift from a "buying is earning" mentality to a more defensive stance among traders [6][8]. Consumer Behavior - Despite the cautious sentiment among wholesalers, end consumers are taking advantage of lower prices, with increased purchases for personal use, especially as the Chinese New Year approaches [18][19]. - The price drop has led to a rise in inquiries from regular customers, indicating a shift in demand dynamics towards more casual consumption rather than high-end corporate purchases [19]. E-commerce Impact - Online platforms have shown relatively stable pricing compared to offline channels, with notable price discrepancies observed, such as Pinduoduo's previous promotional price of 1399 yuan per bottle [13][19]. - The influence of e-commerce pricing strategies and year-end cash flow needs are contributing factors to the observed fluctuations in offline market prices [13].

Core Viewpoint - The white liquor market has seen a rebound in the average retail price of the top ten products, ending a previous trend of continuous decline, with a slight overall increase in market sentiment [1]. Price Changes - The overall packaged price of the top ten products is 9096 yuan, which is an increase of 4 yuan from the previous day [1]. - Among the ten products, six experienced price increases while four saw declines [1]. - Notable price increases include: - Qinghua Lang: up 10 yuan per bottle [1][4]. - Guizhou Moutai (Feitian): up 5 yuan per bottle [1][3]. - Gujing Gong (Gong 20): up 3 yuan per bottle [1][4]. - Guizhou Moutai (Jingpin): up 2 yuan per bottle [1][3]. - Qinghua Fen 20 and Shuijing Jian Nan Chun: both up 1 yuan per bottle [1][4]. - Price declines include: - Wuliangye (Pu Wu 8th generation): down 8 yuan per bottle [1][3]. - Guojiao 1573: down 4 yuan per bottle [1][4]. - Yanghe Dream Blue M6+: down 5 yuan per bottle [1][4]. - Xijiu Junpin: down 1 yuan per bottle [1][4]. Market Sentiment - The market has shown signs of stabilization and recovery after a period of decline, with most brands experiencing price increases [1]. - The price increase of Moutai's main products is expected to boost confidence in the industry and market [1].

Core Viewpoint - The white liquor market has experienced a price correction after a brief rebound, with the average retail price of the top ten products declining slightly, indicating a return to a consolidation phase in the market [1]. Price Trends - The total price for a bundled sale of the top ten products is 9092 yuan, down 26 yuan from the previous day [1]. - The number of products with stable prices has increased significantly, suggesting a market slowdown [1]. - Among the declining products, Qinghua Lang saw the largest drop of 13 yuan per bottle, while Wuliangye Pu 58th generation fell by 10 yuan per bottle [1][3]. - Prices for Feitian Moutai and Jingpin Moutai decreased by 3 yuan and 2 yuan per bottle, respectively [1][3]. - Gujing Gonggu 20 dropped by 1 yuan per bottle, while the prices of Guojiao 1573 and Xijiu Junpin increased slightly by 2 yuan and 1 yuan per bottle, respectively [1][4]. Market Sentiment - Overall transaction volume has weakened, with market participants exhibiting a cautious outlook [1].

Core Viewpoint - A recent meeting has significantly influenced the price trend of Moutai, with various strategies being implemented to stabilize and potentially increase prices in the market [4][14]. Group 1: Price Trends and Market Dynamics - As of December 14, 2025, the price of Moutai on Pinduoduo was reported at 1399 yuan, with sales figures indicating high consumer demand [2][12]. - Following a decline in offline prices, Moutai's price rebounded sharply, with wholesale prices rising from 1495 yuan to over 1500 yuan within two days [5][15]. - On December 14, 2025, the price for Moutai reached 1590 yuan for original boxes and 1570 yuan for loose bottles, with some regions reporting prices exceeding 1600 yuan [6][16]. Group 2: Strategic Responses and Future Outlook - Moutai's recent dealer conference revealed plans to control supply and halt shipments for unfulfilled quotas, focusing on three core products with targeted price ranges of 600+ yuan, 1500+ yuan, and 2000+ yuan for 2026 [4][14]. - The company is expected to optimize its distribution channels, which may lead to improved conditions for dealers [4][14]. - There is speculation that Moutai's price could return to the 1700 yuan range due to its increased scarcity, although fluctuations are anticipated in the near future [8][18].