新浪科技讯 9月25日晚间消息，小米集团董事长、CEO雷军在与新浪科技等媒体沟通中透露，小米手机 部的研发部有10000多人，公司其实在硬核技术研发投入上下了很大的功夫，但过去公司对这些部分介 绍的很少。 据雷军介绍，5年前小米就提出了要转型智能制造、转型硬核科技公司，但因为之前这些都在保密状 态，大家没有太多感知，而在小米17把过去几年的东西全部放出来的时候，大家就会觉得产品力炸裂。 来源：新浪网 "大家一下觉得小米怎么这么厉害，其实在我们内部都做了5年10年时间了。"雷军表示，这几年自己对 整个中国的工业越来越有信心了，我们早期都在应用层、场景层创新，但今天越来越多的东西是在材料 级和核心零部件级的创新。 ...

Core Insights - Xiaomi's founder Lei Jun emphasized the theme of "change" during the annual speech, highlighting the stories behind Xiaomi's chip development and automotive ventures, which have garnered significant public attention [2] - The company has faced substantial challenges in its automotive journey over the past four years, with Lei Jun indicating that every step has been driven by immense pressure and the need for transformation since 2020 [2][3] - Xiaomi has identified two new strategic areas: chip manufacturing and automotive production, with a commitment to invest 100 billion RMB initially and a total of 10 billion USD over ten years in the automotive sector [3] Automotive Development - Xiaomi officially announced its entry into the automotive market in March 2021, with plans to develop the SU7 Ultra, aiming to compete with luxury brands like Porsche and Tesla [3] - The SU7 project faced initial setbacks, leading to the temporary cancellation of the Ultra project, but later breakthroughs allowed for its revival [3][4] - The first model, the Xiaomi SU7, was launched in March 2024, priced at 215,900 RMB, followed by the SU7 Ultra in February 2025 and the YU7 in June 2025 [4] Sales Performance - From January to August 2025, Xiaomi's automotive sales reached 224,800 units, achieving approximately 64% of the annual target of 350,000 units [4] - The YU7 model has seen significant success, with over 40,000 units delivered since its launch on July 6, 2025 [4] Challenges and Controversies - Despite the sales success, Xiaomi's automotive venture has faced controversies, including a fatal accident involving its autonomous driving system, which has raised public scrutiny [8] - The company announced a recall of 116,900 units of the SU7 standard version due to safety concerns with the driver assistance system, representing 30% of the total sold units [8] - Previous recalls were also noted, indicating the complexities and challenges inherent in the automotive industry, where opportunities and risks coexist [8]

Core Insights - The past five years have marked a significant transformation for Xiaomi, transitioning from an internet company to a player in smart manufacturing, focusing on a comprehensive ecosystem of "people, vehicles, and homes" [1][4] - Xiaomi's CEO Lei Jun emphasized the importance of core technology investment, committing 100 billion yuan over five years to reshape the company's foundation and ethos [4][5] Product Launch - The Xiaomi 17 series was officially launched, featuring advancements in screen, imaging, and battery life, with prices starting at 4,499 yuan for the standard version and going up to 5,999 yuan for the Pro Max version [3][11] - Pre-sales for the Xiaomi 17 series began on September 25, with special offers including two years of screen protection and a one-year exchange policy [3] Technological Advancements - Xiaomi's investment in R&D has significantly increased, with 100 billion yuan allocated over five years compared to just 7.5 billion yuan in 2019, marking a strategic shift towards becoming a technology-driven company [5] - The company has made notable strides in the automotive sector, with the Xiaomi SU7 series and YU7 series achieving strong sales, and plans to deliver over 30,000 vehicles by August 2025 [5] Competitive Positioning - The Xiaomi 17 series is positioned to compete directly with the iPhone, with features such as a 7,000mAh battery that nearly doubles the iPhone 17's capacity [6][9] - The series boasts advanced display technology, including a resolution of 2656×1220 and a peak brightness of 3,500 nits, along with innovative optical components to enhance imaging quality [10][11] Financial Performance - In the first half of 2025, Xiaomi reported total revenue of 227.2 billion yuan, a year-on-year increase of 38.2%, and a net profit of 22.83 billion yuan, reflecting a substantial growth of 146% [5]

9月25日晚间，小米集团创始人雷军再次站上舞台，开启了他的第六次个人年度演讲。会后，雷军接受 了《每日经济新闻》等媒体的采访。雷军称，踩过坑后，小米已经开启了全面高端化的战略，汽车、手 机，甚至是路由器等电子产品都在向高端化迈进。 每经记者杨卉摄 汽车方面，雷军表示，感激新能源汽车行业所有先行者，并认为目前国产汽车都在进步，大家没必要在 竞争上搞得很难看。虽然小米交付汽车只有一年半的时间，也为国产汽车的高端化做出了贡献。但小米 汽车发布后成为全网被"黑"得最惨的品牌之一，希望汽车产业肃清风气。 手机方面，雷军称市场竞争的复杂度和难度远超过汽车，只能打"持久战"。经过几年摸索，小米形成了 自己的高端化的"方法论"：科技引领、认知引领、审美引领。不过，眼下又遇到了新的问题——定制服 务。"如果5年后我们的定制服务（能被）很多高端客户喜欢的话，就基本做成了，能打平了。我都不想 要挣钱，如果可以不亏钱，就算非常成功了。"雷军称。 以下为经过不影响语义的调整的对话实录： 谈小米手机：通过改名，希望外界能够重新认识小米手机 提问：小米17这款产品，从16改名到17，引发了不少热议。同时您也提到要"全面对标iPhone"。 ...

9月25日晚间，小米集团创始人雷军再次站上舞台，开启了他的第六次个人年度演讲。会后，雷军接受 了《每日经济新闻》等媒体的采访。雷军称，踩过坑后，小米已经开启了全面高端化的战略，汽车、手 机，甚至是路由器等电子产品都在向高端化迈进。 汽车方面，雷军表示，感激新能源汽车行业所有先行者，并认为目前国产汽车都在进步，大家没必要在 竞争上搞得很难看。虽然小米交付汽车只有一年半的时间，也为国产汽车的高端化做出了贡献。但小米 汽车发布后成为全网被"黑"得最惨的品牌之一，希望汽车产业肃清风气。 手机方面，雷军称市场竞争的复杂度和难度远超过汽车，只能打"持久战"。经过几年摸索，小米形成了 自己的高端化的"方法论"：科技引领、认知引领、审美引领。不过，眼下又遇到了新的问题——定制服 务。"如果5年后我们的定制服务（能被）很多高端客户喜欢的话，就基本做成了，能打平了。我都不想 要挣钱，如果可以不亏钱，就算非常成功了。"雷军称。 以下为经过不影响语义的调整的对话实录： 谈小米手机：通过改名，希望外界能够重新认识小米手机 提问：小米17这款产品，从16改名到17，引发了不少热议。同时您也提到要"全面对标iPhone"。该如何 理解这句 ...

Core Viewpoint - Xiaomi has transformed from an "internet company" to a "hardcore technology company," focusing on technological strength and high-end market positioning, driven by a significant investment in research and development over the past five years [2][5][10]. Group 1: Company Transformation - Xiaomi's revenue surpassed 200 billion yuan for the first time in 2020, marking the beginning of its high-end exploration, with a planned investment of 100 billion yuan in core technology research over five years [5]. - The company has invested approximately 102 to 105 billion yuan in R&D during the past five years, with a new five-year plan increasing R&D investment to 200 billion yuan [5]. - Xiaomi's self-developed 3nm flagship SoC chip, "Xuanjie O1," was launched this year, making it the first company in mainland China and the fourth globally to achieve advanced 3nm process design capabilities [5]. Group 2: Product Development and Market Position - The Xiaomi 17 series was launched with improvements in imaging, battery life, and gaming performance, starting at a price of 4,499 yuan, and is positioned to challenge Apple's iPhone 17 series [7][13]. - Xiaomi's smartphone shipments rank among the top three globally, with a strong presence in the high-end market, particularly in the 4,000 to 5,000 yuan price range in China [5][10]. - The average price of Xiaomi's cars is 289,000 yuan, comparable to luxury brands like BMW, Mercedes-Benz, and Audi, indicating a successful entry into the high-end automotive market [10]. Group 3: Competitive Strategy - Xiaomi aims to fully benchmark against Apple, emphasizing the need for continuous learning and improvement in all aspects of product development and user experience [14][15]. - The company acknowledges the challenges of competing with Apple, recognizing that the competition will be a long and arduous process, requiring meticulous attention to detail [14][15]. - Xiaomi's strategy includes a focus on three dimensions for high-end development: technology leadership, cognitive leadership, and aesthetic leadership [11][12]. Group 4: Market Challenges and Future Outlook - The company faced significant pressure during 2022 due to global economic conditions, with a 15% decline in performance, followed by a 3% decline in 2023 [12]. - Xiaomi's long-term strategy is to gradually increase market share by 1% annually over the next five years, aiming for a total of 20% market share [15][16]. - The automotive sector has faced challenges, including negative online sentiment, which Xiaomi's CEO has called out as a need for a fair and positive environment for industry growth [18].

Core Viewpoint - The central theme for the company in 2023 is "Change," as articulated by Lei Jun, emphasizing the need to confront challenges and criticisms while transitioning from an internet company to a hard-tech company [2][32]. Group 1: Company Strategy and Vision - Lei Jun expressed the determination to face challenges posed by competitors like Apple, Samsung, and Huawei, and to overcome internal struggles by focusing on core technology investments [2][4]. - The company aims to create the world's strongest pure electric performance vehicle, directly competing with Tesla and Porsche [3][4]. - The launch of the YU7 model has garnered significant attention, with over 200,000 pre-orders in just three minutes, showcasing the company's strong market entry [6][8]. Group 2: Product Development and Features - The YU7 project faced immense pressure during its development, with the success of the SU7 model being critical for the company's future in the automotive sector [8]. - The company has developed its own high-performance electric motor, the Xiaomi V8S, to address market gaps [4][6]. - The Xiaomi 17 series smartphones feature advanced specifications, including the fifth-generation Snapdragon 8 processor and a 7000mAh battery, highlighting the company's commitment to high-end technology [12][19]. Group 3: Market Positioning and Competition - The company is positioning itself against established brands like Tesla, with a focus on performance and technology to change perceptions of its capabilities in the automotive industry [10][32]. - Lei Jun acknowledged the competitive landscape and the need for collaboration within the domestic automotive industry to foster growth and innovation [34]. Group 4: Brand Image and Public Perception - The company has faced significant criticism and skepticism regarding its automotive ambitions, which Lei Jun aims to address through transparency and performance [2][34]. - The renaming of the Xiaomi 16 to Xiaomi 17 is part of a strategy to redefine the brand and assert its commitment to challenging leading global brands [33].

Core Insights - The core theme of the event was "Change," presented by Lei Jun, founder and CEO of Xiaomi, highlighting the launch of new products and innovations in the automotive and technology sectors [1][11] Product Launches - Xiaomi introduced the Xiaomi 17 series smartphones, Xiaomi Pad 8 series, and various home appliances, showcasing continuous innovation across its ecosystem [2][3] - The Xiaomi 17 Pro series features a "wonderful back screen" innovation, enhancing user interaction and experience [3] - The new "Xiaomi Custom Service" for cars offers 26 personalized options, allowing users to customize their vehicles similarly to luxury brands [3][9] Pricing and Availability - The Xiaomi 17 series starts at 4,499 yuan, with the Pro version at 4,999 yuan and the Pro Max at 5,999 yuan, available for pre-sale [5] - The Xiaomi Pad 8 starts at 2,199 yuan, while the Mi Home appliances have prices ranging from 3,999 yuan to 6,399 yuan [5] Automotive Developments - The Xiaomi YU7 SUV, launched in June, achieved over 240,000 orders within 18 hours, marking a significant milestone in the automotive industry [7] - Since its delivery began on July 6, the YU7 has surpassed 40,000 units delivered, with 69% of buyers being family users [7] Customization and Service - The "Xiaomi Custom Service" is a pioneering initiative in China, offering extensive customization options for the YU7 Max and SU7 Ultra models [9] - The service aims to provide a luxury experience comparable to high-end brands, emphasizing the importance of efficiency and craftsmanship in production [9] Strategic Vision - Xiaomi's strategic shift towards core technology investment began five years ago, with a commitment to invest 100 billion yuan in core technology research over the next five years [11][13] - The company has significantly increased its R&D budget from 9.3 billion yuan in 2020 to an expected 30 billion yuan in 2024, doubling its R&D personnel [13] Technological Advancements - Xiaomi's self-developed 3nm flagship SoC chip,玄戒O1, positions the company among the top global tech firms with advanced chip design capabilities [14] - The SU7 series has become one of the best-selling cars in its price range, with the YU7 achieving notable performance records on the Nürburgring track [16]

9月25日，2025雷军年度演讲在国家会议中心举办，小米集团创始人、董事长兼CEO雷军做了主题为"改变"的第六次个人年度演讲，分享玄 戒芯片及小米汽车背后的故事。在演讲后的发布会环节，雷军重磅发布了小米17系列数字旗舰、小米定制服务，及小米平板8系列、米家 三区洗衣机Pro、米家冰箱Pro 微冰鲜双系统法式平嵌、小米电视S Pro Mini LED 2026等多款人车家全生态新品。 2025年，小米数字旗舰迎来史上最大战略变阵，小米17系列产品线全面对齐苹果，升级标准版、Pro、Pro Max三杯机型，以全新产品矩阵 正面迎战苹果。 本次发布会的众多新品，全面展现了小米在手机、汽车和科技生态领域的持续创新成果，是小米过去五年硬核实力质变的坚实例证。其 中，小米17 Pro系列的"妙享背屏"创新，重构智能手机交互模式，为用户带来全新个性化表达和影像、游戏新体验；小米汽车全新推出 「小米定制服务」，提供车漆、轮毂、内饰等26项个性选配，让更多用户体验媲美百万豪车的专属定制服务；小米科技家电三款高端新品 连发，持续推动家电行业的产品形态创新和技术创新。 随着小米过去五年在底层核心技术上的高压强投入，以及高端化战略的 ...

"大家一下觉得小米怎么这么厉害，其实在我们内部都做了5年10年时间了。"雷军表示，这几年自己对 整个中国的工业越来越有信心了，我们早期都在应用层、场景层创新，但今天越来越多的东西是在材料 级和核心零部件级的创新。 责任编辑：王翔 专题：雷军2025年度演讲：谈造芯坎坷、造车争论、赞ModelY、抢苹果用户 新浪科技讯 9月25日晚间消息，小米集团董事长、CEO雷军在与新浪科技等媒体沟通中透露，小米手机 部的研发部有10000多人，公司其实在硬核技术研发投入上下了很大的功夫，但过去公司对这些部分介 绍的很少。 据雷军介绍，5年前小米就提出了要转型智能制造、转型硬核科技公司，但因为之前这些都在保密状 态，大家没有太多感知，而在小米17把过去几年的东西全部放出来的时候，大家就会觉得产品力炸裂。 ...