乡村产业振兴

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巴林左旗林东镇靠“菜篮子”闯出致富新赛道
Nei Meng Gu Ri Bao· 2025-06-19 08:21
Core Insights - The article highlights the successful implementation of modern agricultural practices in Hohxinglong Village, Lin Dong Town, which is part of Chifeng City's broader rural revitalization efforts [1][2] - The integration of technology and policy support has significantly enhanced agricultural productivity and income for local farmers [1][2] Group 1: Agricultural Development - The facility agriculture cluster in Hohxinglong Village has expanded to over 11,500 acres, with a focus on "expanding scale, accessing markets, and improving quality and efficiency" [1] - The vegetable base in Hohxinglong Village, covering 191.6 acres, utilizes a full-chain model that allows for vegetables to reach Beijing's Xinfadi market within 10 hours post-harvest, increasing local farmers' annual income by up to 18,000 yuan [1] Group 2: Technological Innovation - Lin Dong Town has established a three-tier technical service system involving "technology special commissioners, doctoral workstations, and school-local cooperation" to enhance agricultural practices [1] - Collaboration with Renmin University of China has been initiated to promote the development of the celery industry within the facility agriculture sector [1] Group 3: Economic Impact - The local government is transitioning from scale expansion to quality improvement in facility agriculture, with plans to add 1,950 acres this year [2] - The vegetable industry in Hohxinglong Village has created an employment network covering over 100 individuals, contributing to an average annual income increase of over 150,000 yuan for the village collective [2]
以梅为媒 产融共生
Jin Rong Shi Bao· 2025-06-17 06:16
Core Viewpoint - The article highlights the successful integration of financial support into the traditional agricultural sector, specifically focusing on the development of the plum industry in China through innovative financial services and collaboration between banks and agricultural enterprises [1][2]. Group 1: Financial Support Initiatives - The People's Bank of China and seven other departments have launched a plan to support rural industrial revitalization, aiming to enhance the agricultural supply chain through financial innovation [1]. - Huishang Bank's Wuhu branch has developed a comprehensive financial service model for Liuliu Fruit Garden Group, which includes a "loan contract + floating interest rate mechanism + medium to long-term strategic cooperation agreement" [2]. Group 2: Industry Development and Challenges - Liuliu Fruit Garden Group, a leading enterprise in the national plum industry, has established a full industry chain covering planting, research and development, processing, and sales, but faced challenges such as seasonal funding gaps and financing barriers for small and medium-sized enterprises [2]. - The bank has introduced a package of financial services, including a credit loan of 10 million yuan, raising the total credit limit to 40 million yuan, and a floating interest rate mechanism that can offer discounts of up to 20 basis points [2]. Group 3: Impact on Farmers and Production - Farmers have benefited from specialized loans that alleviate financial pressures during the planting season, allowing them to expand their operations and increase production [3]. - For instance, a farmer received a loan of 500,000 yuan to purchase seedlings and organic fertilizers, enabling an expansion of approximately 200 acres and an expected increase in annual income by over 300,000 yuan [3]. Group 4: Long-term Vision and Market Position - The Wuhu branch of Huishang Bank has created a service network that connects financial specialists with leading enterprises and chain participants, providing comprehensive support from financing to market expansion [4]. - Liuliu Mei has become a top brand in the national snack market, ranking first in retail sales in the fruit snack industry with a market share of 4.9% and leading the natural jelly sector with a market share of 45.7% [4].
“百花玉琴”的AB面:敬业的共富村播 感性的山区女孩
Zhong Guo Xin Wen Wang· 2025-06-15 06:42
Core Insights - The article highlights the story of Chen Yuqin, a grassroots cadre in Baihua Village, who utilizes live streaming to sell agricultural products and improve the livelihoods of local villagers [1][3] - Chen's efforts have led to significant sales growth, with over 400 live streaming sessions and nearly 300,000 yuan in sales, benefiting more than 2,000 villagers [7] Group 1: Background and Motivation - Chen Yuqin grew up as a left-behind child in the mountains and returned to Baihua Village after her grandmother's passing, motivated to help local elderly residents [3][4] - The establishment of a "Common Prosperity Life Liaison Officer" talent pool in Xianju County aligned with Chen's desire to assist her community [3] Group 2: Live Streaming and Sales Growth - Initially, villagers were skeptical about selling products online, but after Chen's persistent efforts, the first sale occurred in April 2024, starting with three loofahs for 12 yuan [3][4] - The live streaming sessions have successfully sold nearly 60,000 orders of agricultural products, showcasing the potential of e-commerce in rural areas [7] Group 3: Community Impact and Challenges - Chen emphasizes the importance of addressing the spiritual needs of elderly villagers, who may have financial stability but seek companionship and self-worth [7][8] - The logistics of selling perishable goods posed challenges, but improvements in local postal services have facilitated better distribution [8] Group 4: Future Outlook and Vision - The article discusses the broader implications of rural development in Zhejiang Province, with initiatives aimed at enhancing economic growth in underdeveloped areas [8][9] - Chen believes that young farmers can bridge the gap between producers and consumers, contributing to sustainable development in their hometowns [9]
揭阳市揭西县:科技赋能乡村产业振兴
Zhong Guo Fa Zhan Wang· 2025-06-11 09:29
Core Insights - The "fish-vegetable symbiosis" demonstration base in Pankeng Village, Jiexi County, represents a significant innovation in modern agriculture, showcasing a sustainable model that integrates aquaculture and agriculture without traditional farming methods [1][2][3] Group 1: Project Overview - The project is a collaboration between Pankeng Village and Guangdong Yonggao Agricultural Co., Ltd., with the first phase completed and operational by January 2025 [2] - The system utilizes circular fish ponds and sand-based vegetable cultivation, eliminating the need for water changes in fish farming and fertilizers in vegetable growing [2] Group 2: Technological Advancements - The fish-vegetable symbiosis system has achieved a nitrogen utilization rate increase from 30% to 85%, and water resource recycling rate exceeds 90% [2] - The output per unit area has improved by 3 to 5 times, with a 30% reduction in vegetable growth cycles and a 50% increase in fish production [2] Group 3: Environmental Impact - The system promotes zero pollution and sustainable development, avoiding the use of chemical fertilizers and pesticides, which are common in traditional agriculture [3] - The natural biological control system significantly reduces pests, contributing to a healthier ecosystem and serving as a model for ecological agriculture [3]
产业反哺乡村 共赴振兴茶路
Jin Rong Shi Bao· 2025-06-03 04:24
Core Insights - The article highlights the financial support provided to the tea industry in Anhui Xuancheng, focusing on the implementation of the "Rural Industry Revitalization and Common Development Plan" by the People's Bank of China Xuancheng branch [1] - The integration of finance with the tea industry and culture aims to enhance the overall development of the tea sector, transforming it into a lifestyle choice [1] Financial Support Initiatives - The Ma'anshan Rural Commercial Bank Guangde Branch has introduced a "Tea Industry Full Chain Financial Plan," offering a product matrix of "short-term turnover + long-term support" to address funding gaps for tea farmers and enterprises [2] - The bank provides low-interest loans to tea farmers and long-term loans of up to 5 years for tea companies, facilitating modern factory construction and equipment upgrades [2] Impact on Local Economy - The financial support has enabled local enterprises like Jitong Tea Development Co., Ltd. to expand production, resulting in increased refined tea output and enhanced product competitiveness [2] - The collaboration between the bank and Jitong Tea has also included promotional efforts, such as a video showcasing the tea production process, which has helped elevate the brand's visibility [2] Employment and Community Development - The growth of Jitong Tea has led to the creation of over 50 jobs for tea pickers and 20 for processing workers, contributing to local employment and increasing annual income for surrounding villagers by 10,000 yuan per person [3] - The implementation of organic planting and ecological maintenance practices has fostered a close connection between enterprises, farmers, and production bases, promoting sustainable development [3] Financial Metrics - As of April 2025, the loan balance for agricultural projects at the Ma'anshan Rural Commercial Bank Guangde Branch is expected to exceed 790 million yuan, supporting over 10 tea enterprises and farmers [3] - The bank's support has been crucial for the development of regional brands like "Guangde Golden Bud" and "Jishan Bamboo Sea Tea" [3]
赋能“百千万”!东莞举办荔枝经纪人及荔枝电商专题培训
Sou Hu Cai Jing· 2025-05-30 19:35
本次培训旨在发挥电商平台优势,助力东莞荔农有效拓展销售新渠道,构建荔枝产业高质量发展"产供销"链条。 为贯彻落实省委、市委关于壮大特色农产品品牌、畅通供销渠道的工作部署,持续擦亮"东莞高端荔枝"金字招牌,5月30日,东莞市农业农村局、东莞市商 务局联合抖音电商平台,成功举办2025年东莞荔枝经纪人和荔枝电商培训会。 交流会现场气氛热烈、研讨深入。在交流互动环节,荔枝从业者及电商经营者踊跃发言,结合自身经营实际,分享了许多针对性问题和建设性意见。 "兰姐冰荔"负责人王仕兰表示,她从2019年开始在抖音电商平台上销售荔枝,期间遇到过一些关于店铺运营和规则等方面的问题,由于未及时掌握平台的规 则导致走了不少弯路,本次培训会让她更加熟悉了平台规则,也为接下来的荔枝销售工作提供了新思路和新方法。 "果王冰荔"传承人黄文杰提到,当前东莞荔枝品种优质品率稳定在90%以上,"高端荔枝出东莞"的市场美誉度持续攀升。其中,厚街镇作为"冰荔"核心产 区,经济效益较高。"今天的培训会让我们与抖音电商水果生鲜负责人直接对接,让我们对通过电商渠道推动东莞荔枝销售信心满满。"黄文杰说。 此次培训会是东莞落实"百县千镇万村高质量发展工程"、 ...
5天拉动20亿元消费!一只“鹅”让一座小城“狂飙”?
21世纪经济报道· 2025-05-30 14:24
Core Viewpoint - The article highlights the phenomenon of "Rongchang Lu Goose" becoming a viral food sensation, driven by social media influence and local tourism, showcasing the potential of local specialties to boost regional economies and cultural identity [1][11][17]. Group 1: Viral Marketing and Social Media Impact - The rise of "Lu Goose Brother" Lin Jiang, who gained over 700,000 followers in one month by promoting Rongchang Lu Goose through social media platforms [3][5]. - Lin Jiang's actions led to over 200 million tourists visiting Rongchang during the May Day holiday, resulting in a retail sales increase of 258% year-on-year, reaching 2 billion yuan [3][8]. - The hashtag RongchangGoose garnered over 500 million views, demonstrating the extensive reach of the marketing campaign [4][5]. Group 2: Economic Impact and Sales Growth - The sales of Rongchang Lu Goose surged by 5300% following the viral marketing, with slaughter volumes increasing by over 300% in early April [8][11]. - During the May Day holiday, Rongchang sold 290,150 Lu Geese, which could circle around Chongqing's inner ring road 2.3 times [8][11]. - The overall consumption in Rongchang exceeded 1 billion yuan daily, driven by the increased demand for Lu Goose [8]. Group 3: Cultural and Tourism Development - The success of Rongchang Lu Goose reflects the growing trend of food tourism, where culinary experiences drive travel decisions among younger generations [17][18]. - The article emphasizes the importance of integrating local cuisine with cultural narratives to enhance tourism and economic development [17][18]. - The phenomenon illustrates a new paradigm in cultural tourism, where food serves as a medium to convey local culture and stimulate economic activity [17][18]. Group 4: Regional Industry Dynamics - The article notes that there are currently 3,608 companies related to Lu Goose in China, with a significant concentration in the Southwest region [22]. - Guangdong province, as the leading goose-producing area, has a total of 869 Lu Goose enterprises, highlighting the competitive landscape of the industry [22][27]. - The article discusses the need for Guangdong to enhance its local food branding and production capabilities to capitalize on the growing trend of food-related tourism [27][28].
山东探索乡村振兴齐鲁样板建设的规律和路径
Zhong Guo Jing Ji Wang· 2025-05-26 05:48
Core Viewpoint - The event focused on the theme of "Rural Revitalization Qilu Model and Its Upgrading," aiming to promote theoretical innovation, policy recommendations, and practical applications for comprehensive rural revitalization in Shandong [1][2]. Group 1: Event Overview - The event included three main segments: results release, expert discussion, and roundtable discussion [1]. - The former president of Shandong University, Fan Liming, emphasized the importance of showcasing results and expert discussions to foster interaction between theory and practice [1]. Group 2: Key Insights from Results Release - Liu Guoliang, Vice President of the Shandong University National Governance Research Institute, provided a systematic interpretation of the main content of the "Rural Revitalization Qilu Model and Its Upgrading," focusing on the theoretical framework, practical experiences, and specific implementation paths [1]. - The research team aims to continue exploring the rules and paths of building the Qilu model for rural revitalization with a scientific and rigorous approach [1]. Group 3: Academic Discussion Highlights - Liu Zhenjie from the Shandong Provincial Department of Agriculture and Rural Affairs outlined four key tasks for the development of the Qilu model: ensuring stable production of important agricultural products, promoting high-quality development of rural industries, constructing rural revitalization areas, and innovating agricultural technology [1]. - Zhou Yuxi, Vice President of Shandong Agricultural University, discussed the impact of environmental changes on agricultural production and suggested using technological innovation to address agricultural development challenges [1]. Group 4: Roundtable Forum Insights - Zhai Zhenran, Director of the Rural Economy Division of the Shandong Provincial Development and Reform Commission, introduced the comprehensive strength and key focus areas of rural industries in Shandong [2]. - Professor Xu Feng from Shandong University proposed a path for rural industrial revitalization through "cultural tourism integration, village appearance optimization, and brand building" [2]. - Professor Chang Dongfeng from Shandong University suggested establishing a rural financial service system to promote technology empowerment in rural finance [2].
邮储银行江西泰和县支行让更多创业者在家乡实现致富梦想
Zheng Quan Ri Bao Zhi Sheng· 2025-05-20 06:43
Core Viewpoint - The article highlights the successful expansion of a grape plantation in Jiangxi Province, facilitated by financial support from Postal Savings Bank, demonstrating the importance of targeted financial services in rural development [1][2]. Group 1: Financial Support and Impact - The grape grower, Chen Jisong, faced funding challenges for expanding his plantation but received a 200,000 yuan loan from Postal Savings Bank, which enabled him to build standardized greenhouses and improve irrigation systems [1][2]. - The expected grape yield is projected to increase from 30,000 jin to 80,000 jin, significantly enhancing both quality and profitability [2]. Group 2: Agricultural Development Strategy - Postal Savings Bank's local branch has established a specialized "Three Rural" financial service team to provide tailored financial solutions directly to farmers, promoting rural entrepreneurship and industry revitalization [2]. - The bank's agricultural loan balance has exceeded 1.1 billion yuan, benefiting numerous farmers and contributing to local economic growth [2].
建行金融“活水”助力梨花飘香
Huan Qiu Wang· 2025-05-19 07:58
宁陵梨主要种植区域为宁陵县石桥镇,种植面积约22万亩,是河南第一产梨大县。近年来,在酥梨培 育、品种高接换优及其相关产业推进过程中,种植农户、种植合作社以及涉及酥梨产品加工的小微企业 等在融资方面往往遇到困难,其他融资渠道或多或少存在手续复杂、授信低、效率低等原因,不能解决 种植户的燃眉之急。在此背景下,建行"豫农振兴贷-酥梨贷"应运而生。 "豫农振兴贷-酥梨贷"产品是建行为乡村产业振兴上下联动的一个真实写照。从2023年上半年开始,建 行宁陵分行联动宁陵县农业农村局、石桥镇政府对酥梨贷项目进行现场重点宣讲。上线当天累计为石桥 集村27户成功授信437.9万元,支用贷款222.56万元,上线一周授信和投放支用均超1000万元,授信户数 金额均居全省第一位。目前建行年利率由上线的3.75%降为3.45%,为梨树高接换优和高标准梨树种植 解决资金问题,助力酥梨产业升级。 为进一步助力"豫农振兴贷-酥梨贷"的产业兴旺,建行对酥梨加工企业"小梨妹"公司进行调研授信,截 至目前,建行已经为"小梨妹"公司上下游农户、合作社等授信超过500万元,现在"小梨妹"公司已经成 为宁陵当地规模最大、创收最高的酥梨及其相关农产品加工 ...