楼市回暖
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“红五月”火力全开,上海4楼盘认购率突破100%,“金三银四”顶豪新盘接连日光 丨 五一促消费观察
Hua Xia Shi Bao· 2025-05-06 23:58
Core Insights - The Shanghai real estate market is experiencing a significant surge in demand, particularly during the "Golden March and Silver April" period, with new high-end projects selling out quickly and second-hand home transactions exceeding 1,000 units on weekends [3][10][11] - The Feiyun Yuefu project in the Pudong New Area has seen remarkable interest, with over 400 groups registering for the second batch of 160 units, resulting in a subscription rate of 318% and triggering sales restrictions and point systems [4][5][8] Market Performance - In April, the total transaction area for both new and second-hand homes in Shanghai reached 231 million square meters, a year-on-year increase of 21% [10] - The new housing market recorded a transaction area of 55 million square meters in April, remaining stable compared to the previous year, with a cumulative transaction area of 204 million square meters from January to April, reflecting a 5% year-on-year growth [10] - The average price of new homes in Shanghai rose by 0.61% month-on-month in April, ranking second among 100 cities [10] Project Highlights - The Feiyun Yuefu project is notable for being the first to trigger the "high-quality construction" indicator under Shanghai's new "dual high dual competition" trading rules, with its first batch of 228 units receiving 939 subscriptions, setting records for both subscription numbers and points [4][5] - Other projects, such as the Pudong Lian Garden, also reported high subscription rates, with 112 units attracting 359 subscriptions, achieving a rate of approximately 319% [5] Future Outlook - Analysts predict that the high demand observed during the "May Day" holiday will continue, supported by favorable policies and a robust supply of new homes [3][8] - The market is expected to maintain a stable and healthy development trend, with a significant number of new projects entering the market, particularly in high-demand areas [8][11]
多地“取消公摊”!房地产行业利好不断,2025年房价会涨吗?
Sou Hu Cai Jing· 2025-05-05 04:31
Group 1 - The real estate market in China is showing signs of recovery, with new home transaction area in 30 key cities reaching 3.9 million square meters in the 51st week of December, a 12.7% increase from the previous week and a 58.1% increase year-on-year [1] - From December 1 to 21, the new home market saw a 21.8% month-on-month growth and a 23.4% year-on-year growth, with first-tier cities recording a transaction area of 820,000 square meters, up 59.4% from the same period last year [1][3] - Government policies, such as the "housing ticket" pilot program and the gradual implementation of the "shared area cancellation" policy, are stimulating market activity and boosting buyer confidence [3][5] Group 2 - The real estate sector is experiencing stabilization in both volume and price, particularly in first-tier cities, indicating strong market demand and a gradual recovery of market confidence [5][6] - Despite the positive trends, the A-share real estate sector faces pressure due to concerns about the sustainability of market improvements, a lack of further favorable policies, and a significant rise of approximately 40% since September [6] - Long-term investment potential remains strong for quality real estate companies, as they are expected to enhance profitability and gain market share amid the ongoing recovery [6][8]
政策“组合拳”+促销优惠 一季度房地产市场“活跃度”不断提升
Yang Shi Wang· 2025-05-02 02:22
近日,在北京南五环的一个新房售楼处,来选房看房的市民依旧络绎不绝。来访的市民表示,现在政策宽松了,回去和孩子们商 讨一下,改善一下居住条件。 一线城市新房及二手房成交量保持高位运行 目前,北京不少新房项目的咨询量、线下到访量大幅度增加,部分项目到访量较春节前增长了近一倍。最新数据显示,今年一季 度,北京全市新房网签达到9700套,同比增长12.3%。除了北京,广州、深圳等一线城市新房以及二手房的成交量也一直处于高位运 行。销售人员称,他们从早上8点一直忙到凌晨1点半,很久没有见这么大的客户量了。 二三线城市新房和二手房交易量明显增加 央视网消息:"五一"假期,房地产市场热度依旧。记者在北京、贵阳、重庆等多地探访发现,在一系列楼市优化支持政策的"组 合拳"影响下,房地产市场持续回暖,楼市"活跃度"不断提升。 一线楼市的热度正在不断传导到更多的二三线城市,新房和二手房的交易量也在明显增加。今年一季度,重庆中心城区商品住房 成交实现连续6个月正增长;武汉新房成交量超过18000套,同比增长超三成;贵阳成交量持续保持同比上涨,市场信心稳步修复。 专家表示,今年以来,各种利好政策的持续加强,有效提振了购房者的信心,楼市 ...
一口价房源集中亮相武汉购房节 首日到访量同比增长40%
Chang Jiang Ri Bao· 2025-05-01 04:00
活动现场,贝壳网联合武汉江城府、城投融创国博城等品牌楼盘同步推出近200套特价 房,优惠幅度从几万元到几十万元不等,并在线上推出多项购房补贴。贝壳华中区域新房总 经理祝甜介绍,当前购房者更关注居住品质,一口价房源让利叠加品牌房企的交付保障,有 效降低了置换门槛。 2025年一季度,我市商品住房成交18833套,相比去年同期的14189套增长约33%,网签 销售面积增长12.9%。安居链平台负责人介绍,近期120—160平方米改善户型咨询量环比上 涨35%。 "希望通过本次购房节能进一步释放消费潜力,推动住房建设向绿色化、智能化、适老 化方向升级。"武汉市房地产开发协会会长张汉培介绍,本次购房节集中展示了智慧住宅、 青年社区、绿色科技、智能家居、居家养老等创新成果,推出购房优惠、家装补贴、金融支 持等惠民政策,让市民"一站式"实现从购房到安居的多元需求。 4月30日,以"宜居武汉 乐购江城"为主题的2025年武汉春季购房节在汉口江滩启幕, 398套一口价房源集中亮相,吸引众多市民到场咨询。业内专家认为,此次购房节可视为武 汉楼市回暖的重要信号,购房者与房企双向奔赴的表现折射出市场信心的加速修复。 长江日报记者梳 ...
北京楼市,真的热起来了?
Sou Hu Cai Jing· 2025-04-29 19:02
Core Insights - The Beijing real estate market is showing signs of recovery as the peak sales season "Golden March and Silver April" comes to an end, with significant increases in transaction volumes and market activity [1][3] Transaction Volume - In March, the transaction area of commercial housing in first-tier cities increased by nearly 95% month-on-month and 18% year-on-year, with Beijing's residential transaction area doubling month-on-month [3] - The number of second-hand housing transactions in Beijing reached 32,662 units from March to April, representing a month-on-month increase of 26.52% and a year-on-year increase of 18.19% [3] - The transaction cycle for quality properties has significantly shortened, with some properties in core areas being sold within days of listing [3] Land Market Activity - The land market in Beijing is also heating up, with high premium transactions becoming more common. For instance, a plot in Haidian District sold for a record price of 102,300 yuan per square meter [6] - This trend indicates strong competition among developers for prime land, reflecting their optimism about the future of the Beijing real estate market [6] Price Trends - Overall housing prices in Beijing are stable, but there is a noticeable divergence in price trends across different regions and property types. The average price of second-hand homes in April was 44,454 yuan per square meter, with some core areas experiencing price increases [8] - New home prices showed a slight month-on-month increase of 0.54%, with high-end projects in prime locations seeing significant price hikes, while some suburban projects are offering discounts to accelerate sales [8] Policy Support - Since September 30, 2024, Beijing has implemented a series of policies to optimize the real estate market, including lowering mortgage rates and reducing down payment requirements, which have effectively lowered barriers for buyers [10] - The first mortgage rate for first-time homebuyers has been reduced to 4.05%, and the minimum social security or tax payment period for non-local families has been shortened [10] Market Outlook - Despite the positive signs in the Beijing real estate market, there are still uncertainties regarding the macroeconomic environment and market inventory that could impact future developments [10][12] - Industry experts believe that the government will continue to support the real estate sector, and if key measures like interest rate cuts are implemented, market expectations may further improve [12] - The recovery may exhibit structural characteristics, with core areas and high-quality projects leading the market, while non-core areas may experience slower recovery [12]
北京楼市¨暖春效应¨兑现,热点区域引关注
3 6 Ke· 2025-04-29 07:16
与此同时,北京楼市的结构性回暖特征日益凸显。优质板块、品牌开发商、配套完备的项目快速去化,形成了强者恒强的马太效应。相较之下,品质低、位 置偏、配套弱的项目则表现乏力,市场冷热分化愈加明显。以核心学区、近地铁板块、产城融合区域为代表的"抗跌区"持续吸金,成为购房者配置房产的优 选区域。 在楼市回暖的带动下,土地市场亦开始升温。3月18日,北京海淀区一宗宅地经260轮竞价后,以楼面价10.23万元/㎡成交,成为北京首宗楼面价破"10万+"地 块,刷新历史纪录。这一现象不仅显示出开发企业对优质地段的高度认可,也反映出对未来楼市稳定预期的信心。苏州、杭州等城市土拍市场同样活跃,进 一步印证了全国范围内房地产市场正在逐步修复。 政策层面持续释放利好信号。多轮"认房不认贷"、首付比例调整、贷款利率下调等政策,逐渐落地生效,为购房者提供了更大空间。此外,银行信贷环境宽 松,审批周期缩短、利率进一步下探,降低了入市门槛,有效撬动了购房意愿。 2025年春季,北京楼市的"暖春效应"如期兑现。 不同于去年同期市场的低迷观望,今年一季度,北京房地产市场明显回温,多个数据维度均呈现出积极信号,不仅增强了购房者信心,也为开发商提供了 ...
樱花树下,“好房子”奔进春天里
Sou Hu Cai Jing· 2025-04-21 10:56
赶着楼市"金三银四"的尾巴,烟台"好房子"同步迎来了销售旺季。4月19日,2025烟台樱花惠民购房季 在牟平举办,10家房地产企业现场为市民提供总价值22万元的购房消费券,助力市民选购心仪的"好房 子"。短短两天的时间,超过4000人次市民入场观展,登记意向购房群体达100余组。 樱花搭台 好房子迎来"好买家" 2025烟台樱花惠民购房季现场,市民不但直奔主题,也货比三家。"小区有多少个停车位?可不可以 租?""入住多久能供暖?打头的户型冬天冷不冷?""小区除了会所和社区食堂,有没有健身房?有没有 瑜伽馆,怎么收费?" "这两天来看房子的市民,集中在35—45岁的城市高净值人群,刨除首付和公积金之外,每月实际还贷 额一般不超过3500元。"购房季现场,青特·尚誉府置业顾问胡民强告诉记者。"我们项目从去年开盘以 来一直卖得不错,最近新开的几栋11层住宅里,很多中、大户型都只剩了三四个楼层,不少抢手的楼层 还没等开盘,就有人预付了定金。叠加2月份发放的购房优惠券,以及其他满减条件,有些户型总价可 以打97折。" 连年来,烟台发放多轮购房优惠券,如今市民申领已经驾轻就熟,点点手机就能完成操作。记者从现场 了解到,本 ...
新房成交近2万套,高端改善盘持续领跑:武汉楼市回暖丨楼市观察
Sou Hu Cai Jing· 2025-04-15 07:13
Core Viewpoint - Wuhan's real estate market is showing signs of a "small spring" recovery, with overall stability and upward trends observed in the market [2][3][4]. Group 1: Market Performance - In March, Wuhan's new residential property transactions reached 8,613 units, a significant increase compared to February [4]. - The total sales of new homes in the first quarter amounted to 18,833 units, representing a year-on-year increase of 4,644 units, or 32.73% [3][10]. - The second-hand housing market also saw a notable increase, with 8,772 transactions in March, reflecting a month-on-month rise of 70.96% and a year-on-year increase of 14.71% [4]. Group 2: Policy Impact - The recovery in Wuhan's real estate market is attributed to a series of policies implemented since last year, including "Han Ten Policies" and "Commercial to Residential" initiatives, which have contributed to market stabilization [3][10]. - The demand-side policies, such as tax rebates and subsidies for multi-child families, have effectively reduced purchasing costs and stimulated demand [9][12]. Group 3: Market Segmentation - The market is experiencing a divergence, with high-end properties in core urban areas performing well, while the demand for affordable housing remains weak [4][10]. - The new housing supply in March was approximately 566,000 square meters, a 165% increase month-on-month, with a transaction volume of 600,000 square meters [10][12]. - The average absorption rate for new properties was 36%, which is better than the previous three years' averages [10]. Group 4: Future Outlook - Experts caution that the current recovery is temporary and may not indicate a full market reversal, with potential declines in transaction volumes expected in the second quarter [5][12]. - The high inventory levels in the second-hand market, with 19,600 listings as of April 1, indicate ongoing challenges in price stabilization [12][13].
“地王”频现,楼市预期被扭转!你怎么看?
Sou Hu Cai Jing· 2025-04-05 15:08
Group 1 - The core point of the article highlights the emergence of "land kings" in first and strong second-tier cities, with record high land prices being achieved in places like Hangzhou, where a plot sold for approximately 77,000 yuan per square meter and another for 88,000 yuan per square meter [1][3] - Major cities such as Beijing, Shanghai, Chengdu, and Tianjin have also seen similar trends, indicating a shift in market expectations for the real estate sector [1][4] - The high premium land transactions are concentrated in core areas with quality resources, while ordinary peripheral areas remain stagnant, suggesting a selective recovery in the real estate market [3][4] Group 2 - The article suggests that while the overall real estate market has not fully recovered, the emergence of "land kings" is a positive signal for the industry, as cities are offering prime land to stimulate market revival [4][5] - In cities like Wenzhou, despite the lack of "land kings," there is still strong demand for quality housing, as evidenced by successful sales of properties like Zhongnan·Luhuhai at around 28,000 yuan per square meter [5][10] - The potential for land competition in Wenzhou exists, particularly for high-quality plots, although true "land kings" may not emerge due to the city's development level [5][6] Group 3 - The article identifies specific plots in Wenzhou that could attract developer interest, such as the Lujaowan plot and several low-density plots, although the overall land supply remains limited [6][9] - It emphasizes that merely having slightly higher land prices than previous years will not be sufficient to drive market recovery in Wenzhou, as there are still significant obstacles to overcome [7][14] - The presence of excessive resettlement housing has been a major factor in the decline of Wenzhou's real estate market, indicating a need for a shift towards higher-quality residential developments [14][16] Group 4 - The article argues that the recovery of the real estate market is not reliant on a broad price increase but rather on the leadership of high-quality assets in prime locations [16] - It stresses the importance of developing high-quality housing in core areas to meet the evolving demand for better living conditions, as buyers are increasingly looking for quality over affordability [16]
竞价50轮!近6年最高溢价率!刚刚 常熟2025年首场土拍迎来开门红!
Sou Hu Cai Jing· 2025-04-03 18:21
Core Viewpoint - The recent land auction in Changshu marked a significant event in the real estate market, with a total transaction price of 619 million yuan, reflecting a floor price of approximately 8,645 yuan per square meter and a premium of 19.27%, the highest since 2020 [1][2][11]. Group 1: Auction Details - Changshu Xinchuan Real Estate acquired the 2025A-001 plot in the Longteng area, with a total area of 65,691 square meters [2][3]. - The auction attracted intense competition, lasting over an hour with 50 rounds of bidding, indicating a robust market interest [2][11]. - The premium of 19.27% represents the highest rate in Changshu since 2020, with developers paying an additional 100 million yuan for this plot [2][3]. Group 2: Land Characteristics - The plot has a low plot ratio of 1.01 to 1.09, making it one of the lowest in the area in the past decade, which enhances its attractiveness for residential development [3][6]. - The large size of the plot allows for the potential development of high-end residential products, providing ample space for amenities and recreational facilities [6][10]. - The location is strategically positioned near high-end residential areas, enhancing its appeal to affluent buyers [8][10]. Group 3: Market Trends - The land auction reflects a broader trend of rising market temperatures in Changshu, with significant government support for housing purchases, including a 100 million yuan fund for talent home purchases [11][12]. - Policies such as tax subsidies and reduced down payment ratios are boosting market confidence, contributing to a 73.93% month-on-month increase in new home transactions in March [12][14]. - The market is witnessing strong demand for improvement-type residential projects, with several new developments achieving impressive sales figures [14].