节日消费
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多彩活动“解锁”文化跨年新场景带来新体验 全方位激发节日消费活力
Yang Shi Wang· 2026-01-01 11:07
Group 1: New Year Celebrations and Activities - The New Year celebrations in various regions, including Langfang, Fujian, and Zhejiang, featured immersive experiences and cultural activities, attracting thousands of visitors [1][4][8] - In Langfang, a New Year's Eve event combined immersive theater, blessings, and youth festivities, drawing over ten thousand tourists [1] - Fujian's Yongchun created a winter field park utilizing idle farmland post-harvest, attracting families and children for interactive experiences [4] Group 2: Cultural and Economic Impact - Langfang launched the "Chinese New Year · Langfang Flavor" series of cultural activities to stimulate holiday consumption through various dimensions [4] - In Zhejiang's Chiaohsi, a folk culture week attracted visitors with traditional performances and a food market featuring local delicacies, expecting over 600,000 visitors and generating over 50 million yuan in consumption [10] - In Jiangsu, movie-themed New Year activities, including ticket promotions and themed markets, significantly increased cinema attendance, with a reported box office of over 19.72 million yuan on December 31, 2025 [20]
璀璨新街口:数十万人跨年同守候,新百销售迎开门红
Yang Zi Wan Bao Wang· 2026-01-01 08:09
从当晚23时起,人流开始从四面八方涌向新街口中心点。作为跨年焦点的新百商场,其亚洲顶尖裸眼3D巨幕准时点亮,与建筑外墙的灯光秀交相辉 映,"新年快乐"四个大字在夜幕中格外醒目,成为吸引人流的璀璨地标。据统计,仅新百商场当日便迎来客流超25万人次,客流增长100%。 2025年12月31日深夜,南京新街口广场化作一片绚丽灯海,数十万市民、游客自发聚集于此,共同迎接2026年的到来。 商场内人气爆棚。 跨年活动不仅展现了南京市民对生活的热爱,也彰显了城市商圈通过营造节日场景激发消费活力的成功实践。在璀璨灯光、温暖人潮与旺盛消费的交织 中,金陵古城以它特有的方式,迎来了2026年的蓬勃生机。 扬子晚报/紫牛新闻记者陈哲视频陈哲 新百商厦跨年夜统计数据。 "10,9,8……3,2,1!新年快乐!"当手机时钟跳转至零点,人群中爆发出热烈的欢呼声。帽子被抛向空中,拥抱与祝福在寒风中传递,陌生人的微笑 与问候让这个冬夜充满暖意。高涨的人气直接转化为消费动力,新百商场当日销售额突破6200万元,销售增长62%,为2025年画上了一个亮眼的句号。 来自江宁的大二学生张同学激动地表示:"虽然没有烟花表演,但和这么多人一起倒数,感 ...
通辽市节日市场活力迸发
Xin Lang Cai Jing· 2025-12-31 19:00
Group 1 - The consumer market in Tongliao City is experiencing a pre-holiday surge, with increased activity in retail, automotive sales, and dining sectors as New Year's Day approaches [1][2] - Supermarket retail is leading the consumption wave, with festive promotions and discounts attracting shoppers, exemplified by the significant discounts at stores like Yile Fresh and Dazhonghua [1] - The automotive sector is also witnessing a sales boom, with dealerships offering substantial cash discounts and purchase subsidies, leading to a notable increase in customer foot traffic and sales volume [2] Group 2 - Restaurants are catering to holiday dining needs by offering customized family reunion meal packages, which have become popular among consumers [2] - Online food delivery platforms like Meituan and Ele.me are seeing a significant increase in order volumes for holiday meal packages, with many merchants providing combined discounts and gifts to enhance customer experience [2]
不只是看烟花,2026跨年夜还在看什么?
Tai Mei Ti A P P· 2025-12-31 11:47
Group 1 - The core event of the news is the New Year's Eve celebrations across various cities in China, highlighting the growing trend of "cross-year economy" which has become a significant driver of winter consumption and urban vitality [5][6] - The cross-year economy is characterized by diverse activities ranging from cultural performances to immersive experiences, catering to the emotional and experiential needs of consumers, particularly the younger generation [5][6][9] - Data from Meituan Travel indicates a 117% increase in bookings for cultural and tourism activities during the New Year period, with searches for "cross-year fireworks shows" and "cross-year concerts" rising over 500% [3][5] Group 2 - The trend of cross-year celebrations has evolved beyond mere festivities to encompass a full consumption ecosystem, integrating dining, accommodation, shopping, and cultural experiences [6][7] - The rise of new consumption patterns is evident as businesses innovate to meet the emotional value demands of consumers, leading to unique offerings such as outdoor music events and themed dining experiences [5][6][9] - The phenomenon of "cross-year economy" is expanding from first-tier cities to lower-tier cities, with local characteristics being incorporated into celebrations, thus enhancing regional tourism and local product sales [6][7]
西城老字号隐退经典菜元旦限时“复出”,抢消费券助力嗨吃
Bei Jing Ri Bao Ke Hu Duan· 2025-12-31 08:05
Group 1 - The festive consumption market in Beijing is gradually heating up as the New Year and Spring Festival approach, with the "Old Brand Joint Fleet" under Beijing Huaten Group entering the "Double Festival Service" mode early [1][4] - Classic dishes that were once popular but have faded away will make a limited-time return on New Year's Day 2026, including signature dishes from renowned restaurants, aiming to revive traditional flavors while incorporating contemporary aesthetics [4] - The "West City Consumption Coupons" initiative will provide consumers with discounts during the New Year period, with various coupon options available, allowing for significant savings when dining at participating old brand restaurants [4] Group 2 - Several old brand restaurants are launching creative dishes themed around the Year of the Horse, enhancing the dining experience with interactive elements such as photo spots and "New Year Wish Walls" [7] - Customized banquet options for New Year's Eve are being offered by various old brand restaurants, along with upgraded gift boxes featuring traditional foods [7] - The traditional handmade yuanxiao (glutinous rice balls) will be available for sale during the New Year holiday, maintaining the authentic experience of hand-rolled production [9]
节日消费市场持续火热 各地保价稳供措施护航节日消费市场
Yang Guang Wang· 2025-12-31 01:21
Group 1 - The holiday consumption market is experiencing a surge as New Year's approaches, with businesses actively diversifying product offerings and implementing price stability measures to support the festive market [1] - In Shijiazhuang, Hebei, the flower market is vibrant with a variety of flowers and potted plants, creating a festive atmosphere that appeals to consumers [1] - In Taiyuan, Shanxi, restaurants are seeing high demand for New Year's Eve dinner reservations, with some customers booking tables up to two weeks in advance [2] Group 2 - Cinemas in Taiyuan are also preparing for the New Year, with pre-sales for screenings being strong and special decorations being set up to enhance the festive experience for viewers [2] - The cinema aims to create a memorable New Year celebration by incorporating elements like a "petal rain" during certain screenings to enhance the celebratory atmosphere [2]
胡昌升调研检查安全生产、保供稳价并走访慰问 压紧压实责任 注重细节管理 为人民群众营造安定祥和节日环境
Xin Lang Cai Jing· 2025-12-30 16:02
压紧压实责任 注重细节管理 为人民群众营造安定祥和节日环境 胡昌升调研检查安全生产、保供稳价并走访慰问 12月30日,元旦假期来临之际,省委书记、省人大常委会主任胡昌升在兰州调研检查安全生产、民生商品保供稳价和节日消费等工 作,走访慰问全国先进工作者、老党员和基层一线工作人员,向全省人民致以节日祝福。新甘肃·甘肃日报记者 孟捷 新甘肃客户端兰州12月30日讯(新甘肃·甘肃日报记者 崔亚明)元旦假期来临之际,省委书记、省人大常委会主任胡昌升今天在兰州调 研检查安全生产、民生商品保供稳价和节日消费等工作,走访慰问全国先进工作者、老党员和基层一线工作人员,向全省人民致以节 日祝福。他强调,要深入学习贯彻党的二十届四中全会精神,全面贯彻落实习近平总书记视察甘肃重要讲话重要指示精神,坚持以人 民为中心的发展思想,纵深推进主动创安主动创稳,以"时时放心不下"的责任感履职尽责,用心用情做好元旦期间惠民生、保供应、 促消费、护稳定等工作,确保全省人民度过欢乐平安祥和的节日。 责任编辑:杨晨雨 在兰州汽车新东站,胡昌升现场检查旅客进站安检、班线运力调度及车辆安全保障等情况,并与司乘人员、旅客和安检人员交流。他 强调,元旦假期人 ...
元旦临近餐饮消费迎旺季 跨年聚餐预订热度持续攀升
Zheng Quan Shi Bao Wang· 2025-12-29 11:16
海底捞小程序预订页面显示,目前全国大部分门店在12月31日、1月1日跨年时间段的餐位已显示"候补 预订"状态。海底捞订餐数据显示,截至12月25日,全国海底捞门店跨年两天的订餐量已超40万桌。 海底捞相关负责人表示,随着全国多地气温走低,火锅消费逐步进入冬季旺季。叠加圣诞节、跨年夜、 元旦等多个节点,年末聚餐需求持续释放,跨年消费的热情尤其高涨。同时,不同消费群体在跨年方式 上的多元化选择,一定程度上推动了用餐时间的"错峰",有望进一步提升门店总接待量。 随着2026年元旦假期临近,餐饮消费市场进入传统旺季,跨年聚餐的预订热度已率先升温。 近日美团发布数据显示,最近一周平台上"跨年"主题的预售套餐订单量同比增长166%。跨年夜当天, 各地主打异国风味的餐厅预订量同比增长98%,其中,上海、北京、广州、深圳、杭州是跨年国际美食 消费TOP5热门城市,增量上,大连、天津、济南成为新晋黑马,餐厅预订量激增2倍以上。 为迎接消费高峰,平台也联合餐饮商家积极备战。近日美团上线"异国佳肴半价"活动,面向西餐、东南 亚菜、韩国烤肉、中东风味等热门菜系投入超5000万张堂食券,助力消费者以更优的价格体验到多元优 质的美食。 ...
跨年夜餐饮预订火爆 你准备怎样迎接元旦?
Xin Lang Cai Jing· 2025-12-28 12:13
【#跨年夜餐饮预订火爆# 你准备怎样迎接元旦?】#元旦氛围越来越浓了#元旦脚步临近,广东多地节 日氛围愈发浓厚。广东餐饮市场提前进入消费旺季,热门餐厅线上线下预订热潮涌动,尽显消费市场的 澎湃活力与韧性。在广州,无论是承载老广记忆的粤式点心店,还是深受年轻人喜爱的特色火锅店,都 已感受到这股岁末消费热浪。前台咨询预订的电话铃声此起彼伏,店员正忙着核对订单、确认席位。后 厨师傅们也已开始备料,为即将到来的客流高峰做足准备。某餐馆门店负责人告诉记者,目前跨年夜和 元旦的订台已经完成,订台率比平日增加50%。@央视网 ...