文旅消费
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活力中国调研行丨从边境小城到文旅胜地 珲春边境文旅热潮背后的“流量密码”
Xin Hua Wang· 2025-08-12 06:24
Core Insights - The article highlights the surge in border and cross-border tourism in Hunchun City, located at the intersection of China, North Korea, and Russia, as summer approaches [1]. Group 1: Tourism Development - Hunchun City has been continuously upgrading its cultural and tourism products and services, aiming to unleash the potential of tourism consumption and establish itself as a destination city in Northeast Asia [3]. - The city showcases its unique charm through its advantageous geographical location and development environment, combining border and cross-border tourism to create a cohesive tourism experience [5]. Group 2: Visitor Attraction - Hunchun is increasingly attracting both domestic and international tourists, enhancing its "international flair" as it promotes diverse tourism opportunities [5].
新华视点丨暑期文旅市场亮点纷呈:从清凉游到主题展 消费潜力持续释放
Xin Hua Wang· 2025-08-12 05:38
Group 1: Summer Tourism in Hunan - Hunan's Loudi city is promoting "cooling tourism" activities to boost summer cultural and tourism consumption [1] - The Longshan National Forest Park in Lianyuan city has created various water-related consumption experiences, attracting visitors seeking relief from the heat [1] - The Sanlian Cave scenic area in Xinhua County has opened a "Green Wild Fairy Tale" forest oxygen bar, quickly becoming a popular spot for tourists [3] Group 2: Cultural Consumption Trends - The 2025 PTS Beijing International Trend Toy Exhibition will be held from August 1 to 3, featuring major international IP giants like Disney and Universal, alongside emerging domestic IPs [5] - The 2025 China International Digital Interactive Entertainment Expo in Shanghai, themed "Gathering What You Love," covers multiple fields including games, anime, and smart entertainment, attracting hundreds of thousands of attendees [6] - The expo showcases both well-known IPs and new works from emerging artists, serving as a significant platform for global creators [7] Group 3: Night Economy in Urumqi - Urumqi's Tianshan Mingyue City features a variety of dining, entertainment, and performance activities, enhancing cultural engagement and stimulating consumption, thus contributing to the development of the "night economy" [16][17]
丹凤持续拓宽文旅消费市场
Sou Hu Cai Jing· 2025-08-12 05:32
Group 1 - Danfeng County is focusing on enhancing the overall tourism experience by improving various elements such as dining, accommodation, transportation, entertainment, and shopping to stimulate steady growth in cultural and tourism consumption [2][3] - The county has organized a special food competition and evaluations for "famous stores," "famous dishes," and "famous chefs," launching a food map app and promoting 52 unique dishes to attract repeat visitors [2] - A total of 35 distinctive homestays have been established, integrating homestay construction with local industries and promoting various models such as "tourist attractions + homestays" and "cultural customs + homestays" [2] Group 2 - Danfeng County is upgrading scenic spots like Dihua Ancient Town and Taohua Valley, and has introduced four premium tourism routes to enhance visitor experiences [3] - The county is leveraging digital tourism projects using holographic projection and AR technology to create immersive cultural experiences, attracting over 221,800 tourists [3] - A public brand matrix named "Dan Shui Feng Shan New Agricultural Products" has been developed, featuring 31 ecological products and 7 nationally certified green foods, promoting local agricultural products [3]
三亚“海陆空”三维发力激活文旅消费市场
Hai Nan Ri Bao· 2025-08-11 01:14
三亚"海陆空"三维发力激活文旅消费市场 这里的消费场景有七十二变 7月27日,德国神鹰航空运营的 "法兰克福⇌曼谷⇌三亚"第五航权航线首航航班成功抵达三亚凤凰国际 机场。 8月6日晚,2025年(第二十六届)海南国际旅游岛欢乐节活动之一无人机花火大会《魔童闹海岛》在三 亚璀璨上演。 在三亚国际免税城内,众多市民游客前来购买免税商品。(资料图) 今年初,中国旅游集团所属星旅远洋邮轮"鼓浪屿"号停靠在海南三亚凤凰岛国际邮轮港。(资料图) 本 版图片除署名外均由海南日报全媒体记者 王程龙 摄 海南日报全媒体记者 李梦楠 在三亚消费,藏着多少精彩可能? "洋面孔"安娜走出凤凰国际机场,称赞通关快捷,支付顺畅,第一时间感受到这座城市的友好与便利。 第一次来三亚的"新朋友"上海游客黄悦沉浸在三亚琳琅多样的免税购物场景里,从国际大牌到特色好 物,品类丰富,价格优惠。 来过三亚多次的"老朋友"游客张晨则惊喜于快闪店和IP联名商品的更新,让他每次来都有新收获。 消费是拉动经济增长的强劲引擎。三亚第三季度将聚力打造国际旅游消费中心核心区,"海陆空"三维发 力,进一步激发旅游消费活力;消费场景"七十二变",让老地方焕发出新面貌;政 ...
顶级演唱会轮番登场 “来武汉看演出”成文旅消费新热潮
Chang Jiang Ri Bao· 2025-08-11 00:43
在打造世界知名文化旅游目的地的战略版图中,武汉正以"演艺经济"为支点撬动城市能 级提升。继王力宏、刘宇宁等演出成功举办后,这座城市再度迎来现象级演艺盛事——今年 8月至12月,顶级演唱会将轮番上演,形成贯穿全年的文化消费热潮。 据悉,鹿晗、黄子弘凡、胡海泉、周杰伦等歌手已排定8月、9月档期,11月的武汉演出 市场将形成邓紫棋、陈小春、张震岳"三强争霸"格局,摇滚传奇伍佰则锁定12月登场。 从盛夏到岁末,武汉将持续沉浸在音乐的海洋中。这些密集的演出安排展示了武汉强大 的演出承载能力和市场吸引力,也表明武汉在打造"演艺之都"的道路上不断迈进。"来武汉 看演出"正在成为文旅消费新热潮。 近年来,全国演出市场持续升温,其中演唱会更是独占鳌头。相关统计数据显示,2024 年,全国演出市场销售票房达216亿元,其中演唱会票房高达179亿元。"为一场演出奔赴一 座城"成为新消费潮流。例如,今年3月底,刀郎演唱会在武汉举办期间,武汉体育中心所在 的商圈酒店预订量比前一周猛增550%。刀郎演唱会"引客入鄂"约10万人,人均在武汉停留 两天半,文旅综合消费比平时增长3倍。 作为武汉演艺产业发展的见证者和参与者,武汉华耀广丰文化发 ...
2025南阳市文旅消费季正式启动
Sou Hu Cai Jing· 2025-08-10 14:04
Core Points - The 2025 Nanyang Cultural Tourism Consumption Season was officially launched on August 7, marking a significant milestone for the development of Nanyang's cultural tourism industry [1] - The launch ceremony featured a theme of "Now Departing to Nanyang," showcasing a series of cultural performances that highlighted Nanyang's rich historical and cultural heritage [3][4] - The event aims to attract visitors by promoting diverse tourism activities such as family tours, educational trips, and summer vacations, along with various ticket discount policies [5] Group 1 - The launch ceremony served as an important platform to display Nanyang's unique charm to the outside world [1] - Performances included traditional dances and fashion displays that emphasized Nanyang's status as a significant birthplace of Han culture [3] - The event created a vibrant atmosphere, encouraging visitors to explore and experience Nanyang's beauty and culture [4] Group 2 - Nanyang plans to leverage its rich cultural tourism resources to offer a variety of tourism activities [5] - The initiative includes implementing substantial discount policies and high-quality tourism products to enhance service offerings [5] - The goal is to invite tourists from all directions to visit, understand, and fall in love with Nanyang [5]
可互动、可触摸、可共情——夜宿博物馆一票难求
Zhong Guo Qing Nian Bao· 2025-08-09 08:21
Core Viewpoint - The rise of overnight museum activities is becoming a popular choice for summer cultural tourism consumption, driven by high temperatures and government encouragement for extended museum hours [2][5][12]. Group 1: Popularity and Experience - Overnight activities in museums, such as sleeping next to dinosaur skeletons, provide unique experiences that attract families and children [2][5]. - The National Natural History Museum has been hosting overnight activities since 2006, initially aimed at providing unique nighttime experiences for children [5][6]. - The activities include interactive elements like 4D movies, hands-on workshops, and storytelling, enhancing the educational experience [5][8]. Group 2: Economic Impact and Trends - The overnight museum activities are seen as a way to boost nighttime economy and cater to the high tourist demand during summer [5][12]. - These activities are characterized as a composite cultural tourism product, emphasizing immersion and interaction, which aligns with current consumer trends [9][14]. - The National Natural History Museum generates revenue through these activities, contributing to its sustainable development as a self-financing institution [14]. Group 3: Challenges and Innovations - The overnight activities face challenges such as safety concerns, operational standards, and the need for content innovation [12][13]. - There is a call for comprehensive safety management systems and operational guidelines to ensure the safety of participants and artifacts [12]. - The need for innovative talent capable of planning and executing these new types of activities is highlighted as a critical factor for success [12][13]. Group 4: Future Outlook - The overnight museum experience is expected to evolve from a novelty to a regular cultural tourism offering, reflecting the deep integration of culture and tourism [14]. - Future activities will focus on balancing educational value with entertainment to enhance participant experience [14]. - The trend indicates a significant potential for overnight museum activities to become a normalized part of cultural tourism consumption [14].
暑期文旅市场亮点纷呈:从清凉游到主题展 消费潜力持续释放
Xin Hua She· 2025-08-07 08:25
Group 1 - Hunan Loudi is promoting "Cool Summer Tours" to boost summer cultural tourism consumption [1] - The Longshan National Forest Park in Lianyuan City has created various water-related activities, attracting visitors seeking relief from the heat [1] - The Sanlian Cave Scenic Area in Xinhua County has opened a new "Green Wild Fairyland" theme area, quickly becoming a popular spot for tourists [1] Group 2 - The 2025 PTS Beijing International Trendy Toy Expo will be held from August 1 to 3, featuring major international IPs like Disney and Universal [3] - The expo serves as a global platform for the exchange of trendy toy IPs, attracting both well-known and emerging domestic brands [5] Group 3 - The 2025 China International Digital Interactive Entertainment Expo was recently held in Shanghai, themed "Gathering What You Love" [7] - The event attracted over 800 well-known companies from 37 countries, showcasing a vibrant cultural symbol of Shanghai's gaming industry [7] - The expo highlights the evolution of Shanghai's gaming industry and its integration of "Haipai culture" into digital entertainment [7] Group 4 - The inaugural "Millet Carnival" coincided with the China International Digital Interactive Entertainment Expo, themed "Illuminate Dimensions, Enjoy Passion" [9] - The event featured role-playing characters and a "Pain Car" art exhibition, creating an immersive experience for attendees [11] Group 5 - The "Hello! Giant Panda" themed art exhibition in Hong Kong celebrates the 28th anniversary of Hong Kong's return to China, showcasing panda-themed artworks [13] - The exhibition uses art as a bridge to convey the charm and cultural significance of the giant panda [15] Group 6 - Urumqi, Xinjiang is enhancing its "night economy" with vibrant nightlife and diverse entertainment options in the Tianshan Mingyue City area [17] - The area features various performances and activities, stimulating consumer spending and enriching cultural experiences for residents and tourists [19] Group 7 - Hangzhou's Lin'an District is attracting tourists with its natural summer retreat, characterized by beautiful mountain and water landscapes [21]
暑期文旅消费何以火热
Jin Rong Shi Bao· 2025-08-05 02:29
Group 1 - The summer tourism market is experiencing a surge in consumer enthusiasm, driven by various promotional activities and events across regions [1][2] - The Ministry of Culture and Tourism is organizing over 43,000 cultural and tourism consumption activities during the summer season, with a total of 3.9 million events and over 570 million yuan in consumer subsidies [1][2] - The transformation and upgrading of the cultural tourism industry, along with the integration of culture and tourism, are creating more immersive consumer experiences and diverse consumption methods [1][2] Group 2 - Government policies aimed at boosting cultural and tourism consumption are playing a significant role, including measures to enhance product supply and financial support for key consumption areas [2][3] - Financial institutions are innovating products to meet the financing needs of cultural tourism enterprises, with initiatives like the "Su Travel Loan" in Jiangsu Province aimed at providing substantial financing [3][4] - The integration of cultural elements into tourism is enhancing consumer experiences, with new business models and collaborative efforts between banks and tourism sectors to support emerging tourism trends [4]
呼和浩特:暑期文旅市场“热”力全开
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-04 23:35
Group 1 - The tourism market in Hohhot is experiencing significant growth due to its unique natural scenery and rich cultural heritage, attracting a large number of visitors during the peak season [1][5] - Various tourism resources, such as the Chulu Ranch, are drawing crowds, with local businesses benefiting from increased foot traffic and sales [2][3] - Local food and cultural events, including concerts and food festivals, are enhancing visitor experiences and driving up food-related sales in the area [4][5] Group 2 - Local businesses, including photography studios and ethnic clothing rentals, are capitalizing on the influx of tourists, with some reporting daily customer volumes of around 10 groups for photo shoots [2][3] - The demand for local specialties, such as beef jerky and ethnic handicrafts, is high, with some stores experiencing long queues and frequent restocking [2][3] - The overall increase in tourist numbers and total tourism revenue indicates a robust recovery and growth in the tourism sector in Hohhot [5]