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西贝公布13道菜品制作全过程
Zheng Quan Shi Bao· 2025-09-12 09:16
Core Viewpoint - The company West Bie has publicly addressed accusations from influencer Luo Yonghao regarding the use of pre-prepared dishes in their restaurants, asserting that all dishes served are freshly made and not pre-prepared [1][2]. Group 1: Company Response - West Bie published a letter to customers on September 12, refuting Luo Yonghao's claims and detailing the preparation process of 13 dishes he ordered [1]. - The founder, Jia Guolong, emphasized that there are no pre-prepared dishes in their restaurants and that pre-processing is fundamentally different from pre-prepared dishes [2]. - Following the controversy, West Bie introduced a "Luo Yonghao Menu" featuring the dishes he ordered, allowing customers to choose from this list [3]. Group 2: Customer Engagement - West Bie has committed to two major promises: a "money-back guarantee" if customers find the food unsatisfactory and the option for customers to tour the kitchen to see how dishes are prepared [3]. - The restaurant has also launched a "Luo Yonghao Set Meal" that includes 13 dishes, which can be customized by customers [2]. Group 3: Industry Perspective - Jia Guolong acknowledged the potential benefits of pre-prepared dishes in terms of food safety, cost control, and efficiency, indicating that they represent a future trend in the industry [3]. - He clarified that while West Bie does not currently use pre-prepared dishes, he does not criticize the concept as a whole [3].
西贝公布13道菜品制作全过程
证券时报· 2025-09-12 09:10
Core Viewpoint - The article discusses the controversy surrounding Xibei Restaurant's use of pre-prepared dishes, sparked by public figure Luo Yonghao's criticism, and Xibei's subsequent defense and transparency efforts [1][2][3]. Group 1: Incident Overview - Luo Yonghao and his party dined at Xibei on September 10, 2025, and he later claimed on social media that most dishes were pre-prepared and overpriced [1]. - Xibei responded by stating that Luo's accusations were unfounded and emphasized their commitment to quality and transparency [1][2]. Group 2: Xibei's Response - Xibei published the detailed production process of the 13 dishes ordered by Luo, asserting that none of them were pre-prepared according to national regulations [2]. - Founder Jia Guolong announced that Xibei's restaurants do not use pre-prepared dishes and expressed intentions to pursue legal action against Luo for damaging the brand's reputation [2]. Group 3: New Initiatives - Following the incident, Xibei introduced the "Luo Yonghao Menu," allowing customers to order dishes that Luo had previously selected, with the option to customize their orders [3]. - Xibei committed to two guarantees: a money-back policy if customers find the food unsatisfactory and the opportunity for customers to tour the kitchen to see dish preparation [3]. Group 4: Company Philosophy - Jia Guolong acknowledged the potential benefits of pre-prepared dishes in terms of food safety and cost efficiency but clarified that Xibei does not currently use them [3]. - He emphasized the importance of customer satisfaction and employee recognition over rapid expansion or public listing ambitions [3].
追热点|罗永浩悬赏10万元征证据,西贝发公开信称指责不实!预制菜标准如何划定?
Sou Hu Cai Jing· 2025-09-12 09:03
Core Viewpoint - The controversy surrounding the restaurant chain "Xibei" has been ignited by public criticism from influencer Luo Yonghao, who accused the brand of serving mostly pre-prepared dishes, leading to significant public concern and a strong response from Xibei's founder, Jia Guolong [1][4][11]. Group 1: Controversy and Reactions - Luo Yonghao publicly criticized Xibei on social media, claiming that the restaurant served "almost all pre-prepared dishes" and called for legislation requiring restaurants to disclose the use of such items [1][11]. - Jia Guolong, the founder of Xibei, announced plans to sue Luo Yonghao, emphasizing the damage to the brand's reputation caused by the influencer's extreme statements [4][6]. - In response to the criticism, Xibei has launched a "Luo Yonghao Menu" in all its locations, allowing customers to order dishes that Luo had previously tried, with a promise of a money-back guarantee if they are unsatisfied [7][13]. Group 2: Financial and Operational Details - Luo Yonghao's dining experience at Xibei included 15 dishes for a total of 830 yuan, which Jia Guolong defended as reasonable pricing [6][8]. - Xibei has committed to transparency by allowing customers to visit the kitchen and observe the cooking process, aiming to dispel claims of using pre-prepared dishes [13][25]. Group 3: Industry Context and Regulations - The controversy has sparked discussions about the use of pre-prepared dishes in the restaurant industry, with regulatory bodies advocating for clearer labeling to inform consumers [34][36]. - Jia Guolong acknowledged the growing trend of pre-prepared dishes in the industry but clarified that Xibei does not currently use them, distinguishing between pre-prepared and pre-cooked items [28][26]. Group 4: Public Sentiment and Social Media Impact - The incident has generated significant online discussion, with some supporting Luo Yonghao's claims while others defend Xibei's quality and pricing [11][39]. - The situation highlights the influence of social media on public perception and the potential impact of celebrity endorsements or criticisms on brand reputation [30][41].
西贝全国门店上线“罗永浩菜单”
Sou Hu Cai Jing· 2025-09-12 09:03
Core Viewpoint - The ongoing controversy surrounding the comments made by Luo Yonghao about Xibei's use of pre-prepared dishes has led to significant responses from both parties, with Xibei's CEO asserting that all dishes are freshly made and announcing plans to open kitchens for public viewing [1][2][4]. Group 1: Company Response - Xibei's CEO, Jia Guolong, stated that all dishes served in their restaurants are not pre-prepared and announced plans to open kitchens for public viewing starting September 12 [1][2]. - Xibei will launch the "Luo Yonghao Menu" across all its locations on September 12, featuring 13 dishes [1][7]. Group 2: Controversy Details - Luo Yonghao publicly criticized Xibei on social media, claiming that the restaurant chain primarily serves pre-prepared dishes, prompting Xibei to announce intentions to sue him [2][4]. - Luo has offered a reward of 100,000 yuan for evidence supporting his claims about Xibei's use of pre-prepared dishes [4]. Group 3: Customer Engagement - Xibei staff reported that the "Luo Yonghao Menu" is available for customers, with a total price of 561 yuan for 12 dishes, suitable for 6 to 7 people [7]. - Customers are encouraged to order from the "Luo Yonghao Menu" or visit the kitchen to verify the preparation of dishes [7].
西贝发公开信称罗永浩“预制菜”指责不实,向全社会开放后厨参观
Sou Hu Cai Jing· 2025-09-12 08:58
Core Viewpoint - The restaurant company Xibei has publicly refuted accusations made by influencer Luo Yonghao regarding the use of pre-prepared dishes, asserting that the claims are unfounded and providing detailed production guidelines for 13 specific dishes [1][5][6]. Group 1: Company Response - Xibei issued a letter to customers clarifying the situation and expressing gratitude for their support over the past 37 years, emphasizing the collective effort of its employees [3][4]. - The company confirmed that Luo Yonghao's claims about the dishes being pre-prepared are inaccurate and has taken steps to ensure transparency by releasing detailed production processes for the dishes in question [5][6]. Group 2: Transparency Initiatives - Xibei announced plans to open its kitchens for public tours, allowing customers to observe food preparation processes while dining [1]. - The company will also facilitate visits to its sourcing locations, including central kitchens and farms, to further enhance transparency regarding ingredient sourcing and food safety [1].
我不吃西贝,主要是它不够预制
Hu Xiu· 2025-09-12 08:51
Core Viewpoint - The article discusses the positioning of Xibei in the food industry, particularly in relation to the concept of pre-prepared meals, and how it caters to a specific demographic of middle-class families with children [12][13][20]. Group 1: Xibei's Market Position - Xibei serves a stable and predictable dining experience, appealing to families looking for safe and non-spicy options in shopping malls [13][15]. - The brand has become synonymous with a certain level of quality and reliability in the context of Northwest cuisine, being the only major chain in that category [15][20]. - The article highlights that Xibei's customer base is not precisely targeted but rather a result of market selection, indicating a unique market position [15][16]. Group 2: Definition of Pre-prepared Meals - According to the new regulations issued in 2024, Xibei does not qualify as a pre-prepared meal provider, as its operations involve initial processing in a central kitchen followed by final cooking in-store [20][21]. - The article argues that the public's perception of pre-prepared meals often conflates any use of central kitchens with being a pre-prepared meal, which is a misunderstanding [31][32]. - The distinction between pre-prepared meals and Xibei's model is crucial, as it affects consumer expectations and regulatory compliance [22][29]. Group 3: Industry Trends and Regulations - The article notes that the new regulations aim to clarify the definition of pre-prepared meals, which may inadvertently benefit chain restaurants like Xibei by removing the stigma associated with pre-prepared food [30][34]. - There is a growing trend towards central kitchens in the restaurant industry, which is seen as essential for scaling operations and ensuring food safety [33][36]. - The article emphasizes that the regulatory environment is evolving to support the development of central kitchens while addressing public safety concerns [34][35]. Group 4: Consumer Behavior and Pricing - The pricing strategy of Xibei is influenced by its location in shopping centers, where high rent costs are a significant factor in menu pricing [39][40]. - The article suggests that consumer dissatisfaction with Xibei's prices stems from a broader issue of rising costs in the restaurant industry, exacerbated by economic conditions [43]. - It highlights the need for consumers to make informed choices regarding pre-prepared meals, balancing convenience with health considerations [45][49].
西贝晒13道菜品制作过程称罗永浩指责不实,随后博文不可见,于东来发文力挺西贝
Sou Hu Cai Jing· 2025-09-12 08:46
Core Viewpoint - The incident involving the well-known restaurant chain Xibei and public figure Luo Yonghao highlights the ongoing debate about the use of pre-prepared dishes in the restaurant industry, with Xibei defending its practices and Luo advocating for transparency in food sourcing [2][3][4][25]. Company Response - Xibei issued a letter to customers addressing Luo Yonghao's comments, emphasizing its commitment to quality and thanking its 40 million annual customers for their support [2][6]. - The company confirmed that the dishes served during Luo's visit were not pre-prepared, and they provided detailed production processes for 13 dishes to clarify their cooking methods [4][9][30]. Public Reaction - Luo Yonghao criticized Xibei on social media, claiming that most of the dishes were pre-prepared and calling for legislation to require restaurants to disclose such practices [3][25]. - Following Luo's comments, Xibei's founder, Jia Guolong, expressed his intention to sue Luo for defamation, stating that Luo's remarks had caused significant harm to the brand [30][33]. Industry Context - The incident reflects a broader trend in the restaurant industry regarding the use of pre-prepared foods, with some industry leaders acknowledging that pre-prepared dishes can be a part of modern dining [30]. - Luo's comments have sparked discussions about consumer rights and the need for transparency in food sourcing, which may influence future regulations in the restaurant sector [24][28].
西贝发公开信公布菜品制作流程,称“绝不姑息污蔑品牌行为”
Xin Jing Bao· 2025-09-12 08:44
新京报讯(记者王萍)继9月11日西贝创始人、CEO贾国龙对于"罗永浩吐槽西贝是预制菜"一事进行了 回应并否认西贝是预制菜之后,9月12日,西贝微博发布致顾客一封信,称"绝不姑息污蔑品牌行为", 并将事发当天罗永浩一行人所点的13道菜品具体制作过程的"作业指导书"全部公布。 2024年3月18日,市场监管总局、教育部、工业和信息化部、农业农村部、商务部、国家卫生健康委下 发《关于加强预制菜食品安全监管促进产业高质量发展的通知》,其中对预制菜的定义如下:预制菜也 称预制菜肴,是以一种或多种食用农产品及其制品为原料,使用或不使用调味料等辅料,不添加防腐 剂,经工业化预加工(如搅拌、腌制、滚揉、成型、炒、炸、烤、煮、蒸等)制成,配以或不配以调味 料包,符合产品标签标明的贮存、运输及销售条件,加热或熟制后方可食用的预包装菜肴,不包括主食 类食品,如速冻面米食品、方便食品、盒饭、盖浇饭、馒头、糕点、肉夹馍、面包、汉堡、三明治、披 萨等。 西贝方面认为,西贝的菜品对齐国家标准。罗永浩当餐消费的菜品不属于《关于加强预制菜食品安全监 管促进产业高质量发展的通知》中所定义的"预制菜"。"罗永浩作为公众人物,对当餐菜品作出'几乎全 ...
西贝公布罗永浩点的13道菜制作过程
Sou Hu Cai Jing· 2025-09-12 08:35
Core Viewpoint - The recent controversy surrounding the restaurant chain Xibei involves accusations from public figure Luo Yonghao regarding the use of pre-prepared dishes, which Xibei has refuted by clarifying their food preparation processes and emphasizing their commitment to quality [1][2]. Group 1: Company Response - Xibei publicly addressed the accusations made by Luo Yonghao, stating that his claims about their dishes being mostly pre-prepared are unfounded [2][6]. - The company has released detailed production guidelines for 13 specific dishes to demonstrate their preparation methods and ensure transparency [2][7]. - Xibei emphasized that the dishes consumed by Luo do not fall under the definition of "pre-prepared dishes" as outlined by the relevant regulatory authorities [2][3]. Group 2: Customer Engagement - In response to the controversy, Xibei has opened its kitchens for public tours, allowing customers to observe food preparation processes firsthand [2][3]. - The company expressed gratitude to its customers for their support and emphasized the importance of maintaining the integrity of its brand [3][4]. - Xibei plans to provide further opportunities for customers to visit its production facilities, including its central kitchen and various sourcing locations [2][3]. Group 3: Background Information - Xibei was founded in May 1988 and has served nearly 40 million customers annually, employing over 18,000 staff members [3]. - The incident began when Luo Yonghao dined at a Xibei location and subsequently criticized the restaurant on social media, prompting Xibei's detailed response [4][6].
西贝公布“罗永浩同款菜单”具体制作过程
Bei Jing Shang Bao· 2025-09-12 08:19
Core Viewpoint - The company West B is responding to public criticism from influencer Luo Yonghao regarding the use of pre-prepared dishes in its restaurants, asserting that the claims made by Luo are unfounded and damaging to its reputation [1][4]. Group 1: Response to Criticism - West B published a letter to customers addressing Luo Yonghao's accusations, confirming that his statements about the restaurant's use of pre-prepared dishes are inaccurate [1]. - The company provided detailed "operating instructions" for 13 dishes to demonstrate the actual preparation methods used in its restaurants, emphasizing that these methods reflect real on-site processing [1][4]. - Luo Yonghao dined at a West B location with a group of five, ordering 16 dishes and two bowls of rice, after which he criticized the restaurant on social media for allegedly serving mostly pre-prepared dishes [4]. Group 2: Compliance with Standards - West B stated that its dishes comply with national standards and referenced a notification from multiple government departments regarding the definition of pre-prepared dishes, clarifying that the items consumed by Luo do not fall under this definition [4]. - The notification defines pre-prepared dishes as those made from one or more food products that undergo industrial pre-processing, which does not include staple foods like frozen rice or bread [4]. Group 3: Commitment to Transparency - To enhance product and service quality, West B announced plans to open its kitchens for public tours, allowing customers to observe food preparation processes while adhering to food safety regulations [5]. - The company will also facilitate visits to its source locations, including production facilities and farms, with information about these opportunities to be shared with the public [5].