Core Viewpoint - The company Xibei is undergoing significant brand changes and promotional activities in response to a decline in sales due to recent controversies, aiming to restore its image and boost consumer confidence. Group 1: Brand Changes - The logo of Xibei's Beijing Shijingshan Wanda store has changed from a red and white color scheme to a white and green one, and the name "Yomiancun" has been replaced with "I Come from the Grassland" [1][3] - Staff at the store confirmed the logo change but did not provide clear information regarding the name change, indicating a lack of communication from headquarters [3] Group 2: Sales Promotions - Xibei has launched multiple promotional campaigns, including issuing consumption vouchers to encourage customer visits. From October 9 to October 31, customers can receive vouchers based on their spending, with specific conditions for usage [3] - A previous promotion, "Xibei Treats You to Dinner," offered customers a free 100 yuan dining voucher for in-store purchases, valid until October 31, 2025 [5] Group 3: Menu Adjustments - In response to customer feedback, Xibei is implementing menu changes, including price reductions on certain dishes. For example, the price of grassland tender grilled lamb chops has decreased from 119 yuan to 99 yuan [5] - The company has committed to adjusting its food preparation processes, with plans to shift from centralized kitchen operations to on-site cooking by October 1, 2025, including using non-GMO soybean oil for all dishes [5]

Core Viewpoint - Xibei has acknowledged a significant gap between its production processes and customer expectations, committing to adjustments in its cooking methods by October 1, 2025 [1][3]. Group 1: Apology and Adjustments - Xibei issued an apology letter on its official Weibo account, recognizing the need for improvements in its food preparation processes [1]. - The company plans to transition its cooking processes to in-store preparation, with a series of adjustments to be completed by October 1, 2025 [3]. - Specific changes include using non-GMO soybean oil for all dishes, preparing children's meals on-site, and ensuring fresh ingredients are used for various menu items [3]. Group 2: Customer Engagement and Transparency - Xibei is actively communicating with suppliers to address concerns about food safety and shelf life, aiming to shorten the shelf life while ensuring safety [3]. - The founder of Xibei, Jia Guolong, has promised to prioritize customer feedback and maintain transparency in operations, stating, "Customers can criticize me a thousand times, but I will treat them like my first love" [3]. - The company encourages ongoing customer suggestions for further improvements [3]. Group 3: Social Media Response - Following the initial apology, Xibei modified its statement by adding quotation marks around the word "虐" (abuse), indicating a shift in tone [6]. - Influencer Luo Yonghao responded on social media, questioning the nature of the customer experience that warranted such an apology [7].

Core Viewpoint - The company Xibei issued an apology on September 15, acknowledging a significant gap between its production processes and customer expectations, particularly in response to recent criticisms regarding the use of pre-prepared dishes in its restaurants [1][4]. Group 1: Company Response - Xibei plans to improve its food preparation methods by transitioning from centralized kitchen pre-processing to on-site cooking at its restaurants by October 1 [3]. - Specific changes include using non-GMO soybean oil for all dishes cooked with soybean oil, preparing children's beef rice dishes on-site, and switching from semi-finished pork chops to fresh pork ribs cooked at the restaurant [3]. - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [3]. Group 2: Background of the Incident - The controversy began on September 11 when influencer Luo Yonghao criticized Xibei for allegedly serving mostly pre-prepared dishes, calling it "disgusting" given the high prices [4]. - Xibei's founder, Jia Guolong, initially denied the claims and threatened legal action against Luo, asserting that the restaurant does not use pre-prepared dishes [4]. - Following media reports revealing the use of pre-processed ingredients in Xibei's kitchens, the company suspended kitchen tours to maintain food safety standards [5]. Group 3: Support and Public Perception - Despite the backlash, Yu Donglai, founder of the supporting company Pang Donglai, expressed confidence in Xibei's ability to address the issues and urged the public to help rather than harm the business [3][5]. - Jia Guolong acknowledged the need for transparency and indicated a willingness to learn from Pang Donglai's practices [3][5].

Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].

Core Viewpoint - The company West B is making significant adjustments to its food preparation processes in response to customer feedback, aiming to enhance customer experience and ensure food safety by transitioning from centralized kitchen processing to on-site cooking by October 1, 2025 [1][11][15]. Summary by Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][11]. - Children's meal beef stew sauce will be prepared fresh at the store [2][11]. - Children's meal beef patties will be made fresh on-site [3][11]. - Children's meal cod fish sticks will be replaced with fresh-cut large yellow croaker, fried and grilled on-site [4][11]. - Grilled lamb skewers will be freshly cut, skewered, and grilled at the store [5][11]. - Pork chop with sauerkraut will use fresh pork ribs cooked on-site instead of semi-finished products [6][11]. - The braised meat in flaky meat sandwich will be prepared fresh at the store [7][11]. - Hand-shredded spicy chicken will be cooked fresh on-site [8][11]. - Oatmeal millet porridge will be freshly cooked at the store with added fresh pumpkin slices [9][11]. Customer Engagement and Transparency - The company expresses deep apologies for any confusion and emphasizes its commitment to food safety and compliance with national regulations [11][15]. - West B encourages ongoing customer feedback and aims to continuously improve its services [16][21]. - The founder, Jia Guolong, has committed to transparency and learning from industry best practices [16][21]. Public Reaction and Industry Context - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at West B locations [21][22]. - Discussions around "pre-prepared dishes" have raised consumer awareness regarding their right to know about food preparation practices [22][25]. - Regulatory bodies are emphasizing the need for transparency in the use of pre-prepared dishes in the restaurant industry to build consumer trust [26].

Core Viewpoint - The company West Be has issued an apology letter addressing customer concerns and announcing a series of adjustments to improve food preparation processes in its restaurants by October 1, 2025 [1][3][4]. Summary by Categories Apology and Customer Engagement - West Be expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback [1][3]. - The company emphasizes its commitment to food safety and adherence to national laws and regulations [3][4]. Adjustments to Food Preparation - By October 1, 2025, West Be will implement the following changes in all its nationwide stores: 1. All dishes using soybean oil will switch to non-GMO soybean oil [1][3]. 2. The children's dish "Beef Braised Rice" will be prepared fresh in-store [1][3]. 3. The children's beef patties will be made fresh on-site [1][3]. 4. The children's fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [1][3]. 5. Lamb skewers will be cut, skewered, and grilled fresh in-store [1][3]. 6. The pork chop in sauerkraut will be adjusted from semi-finished to fresh pork ribs, stir-fried in-store [1][3]. 7. The "Pork Sandwich" will use fresh meat for braising on-site [1][3]. 8. The "Shredded Chicken with Spicy Sauce" will be made with fresh chicken boiled in-store [1][3]. 9. The oatmeal millet porridge will be freshly cooked in-store with added fresh pumpkin slices [1][3]. Commitment to Continuous Improvement - The company acknowledges that the planned improvements are not sufficient and welcomes ongoing customer suggestions for further enhancements [4]. - West Be aims to maintain transparency and invites customers to supervise the implementation of these changes [4].

Core Viewpoint - Xibei has issued an apology regarding the pre-prepared food incident, acknowledging the concerns and criticisms from customers and committing to improve its food preparation processes to better meet customer expectations [2][5][10] Summary by Relevant Sections Apology and Customer Engagement - Xibei expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback and suggestions [10][18] - The company emphasizes its commitment to food safety and adherence to national laws and regulations [11] Changes in Food Preparation - Xibei plans to transition food preparation from a central kitchen to in-store cooking by October 1, 2025, to enhance customer experience [12][13] - Specific adjustments include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [13] 2. Preparing children's meals, such as beef rice and beef patties, on-site [19] 3. Using fresh fish and meat for dishes like fried fish and lamb skewers, prepared in-store [19] 4. Making oatmeal porridge with fresh pumpkin slices instead of pre-made pumpkin puree [19] Transparency and Continuous Improvement - Xibei commits to transparency in its operations, inviting customers to supervise the improvement measures and promising to keep them updated on changes [17][18] - The company acknowledges that the planned improvements are just the beginning and welcomes ongoing customer feedback for further enhancements [15]

Core Viewpoint - Xibei has issued an apology acknowledging the significant gap between its production processes and customer expectations, committing to improvements in response to customer feedback [2][4][6] Group 1: Apology and Commitment to Change - Xibei expressed deep regret for the inconvenience and concerns caused to customers and thanked those who provided feedback [2][4] - The company emphasized its adherence to strict food safety standards and relevant laws [2] - Xibei plans to implement several adjustments in its operations by October 1, 2025, to enhance customer experience [6][4] Group 2: Specific Changes to Menu and Operations - All dishes using soybean oil will switch to non-GMO soybean oil [6] - Children's meals will be prepared fresh at the store, including beef rice and beef patties [6] - Other menu items, such as fish sticks and lamb skewers, will also be made fresh on-site [6][4] - The company is working with suppliers to address concerns regarding food shelf life while ensuring safety [4][6] Group 3: Industry Reactions and Support - Yu Donglai, founder of Pang Donglai, expressed hope that the public would support Xibei in its efforts to improve rather than destroy the brand [9] - Yu acknowledged the challenges of running a business and encouraged rational understanding from the public [9] - Luo Yonghao responded to Yu, urging him to clarify the situation before being misled by others [10]

Core Viewpoint - The company, Xibei, has issued an apology to its customers acknowledging the gap between its production processes and customer expectations, and it is committed to making improvements to enhance customer experience [1][15]. Group 1: Apology and Commitment - Xibei expresses deep apologies for the concerns and troubles caused to customers and appreciates the feedback received [1][15]. - The company reassures customers of its commitment to strict food safety standards and compliance with national laws [1][15]. Group 2: Improvement Measures - Xibei is actively working on addressing customer concerns by adjusting its food preparation processes, moving from centralized kitchen processing to on-site cooking at stores by October 1, 2025 [2][15]. - Specific changes include: - Switching to non-GMO soybean oil for all dishes cooked with soybean oil [2][15]. - Preparing children's meals, such as beef rice and beef patties, on-site instead of using pre-made ingredients [3][4][15]. - Using fresh fish for children's meals instead of pre-processed options [5][15]. - Cooking lamb skewers and pork dishes on-site rather than using semi-finished products [6][7][15]. - Making fresh chicken and porridge with real ingredients at the store [9][10][15]. Group 3: Ongoing Engagement and Transparency - The company acknowledges that the improvements made are not sufficient and invites customers to continue providing suggestions for further enhancements [11][15]. - Xibei emphasizes its commitment to transparency and learning from successful models in the industry [12][13][15].

Core Viewpoint - The company West B is addressing customer concerns regarding its food production processes and is committed to making significant improvements to meet customer expectations [1][3]. Summary by Categories Customer Feedback and Apology - West B acknowledges the widespread attention and criticism it has received from customers, expressing gratitude for the feedback and concerns raised [1][3]. Planned Improvements - The company plans to transition from centralized kitchen processing to on-site cooking in stores by October 1, 2025, to enhance customer experience [3][5]. - Specific adjustments include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil. 2. Preparing children's meals, such as beef rice and beef patties, on-site. 3. Using fresh fish for children's fish sticks, cooked on-site. 4. Preparing lamb skewers, pork chops, and other dishes from raw ingredients in-store [5]. Quality Assurance - West B is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [3][5]. - The company encourages ongoing customer suggestions for further improvements [3].