Core Viewpoint - The article discusses the operational adjustments of Xibei, a Chinese restaurant chain, including the closure and opening of stores as part of normal business practices, while also addressing the impact of a recent controversy regarding pre-prepared dishes and the subsequent promotional strategies employed to attract customers [3][4][5]. Group 1: Store Operations - Xibei has announced that the opening and closing of stores are normal operational behaviors in the restaurant industry, with dynamic adjustments based on business conditions [3]. - Recently, Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu, while also planning to open eight new locations by the end of the year [3]. - The company aims to enhance service quality, optimize menu offerings and pricing, and improve customer dining experiences through initiatives like kitchen transparency and customer feedback [3]. Group 2: Response to Controversy - In September, Xibei faced backlash over its use of pre-prepared dishes, leading to a public apology and a commitment to adjust its production processes to prioritize on-site cooking [4]. - Following the controversy, Xibei implemented menu changes, including transitioning certain children's meals to be freshly prepared in-store [6]. Group 3: Promotional Strategies - To counteract a significant drop in customer traffic due to the pre-prepared dish controversy, Xibei has been issuing various discount coupons, such as a 100 yuan no-threshold coupon and a 50 yuan voucher for purchases over 50 yuan [7]. - The promotional strategy has reportedly led to a noticeable increase in customer traffic and sales across multiple locations, alleviating some operational pressures [7]. - However, experts warn that frequent promotions may undermine the brand's high-end image and lead to long-term challenges in maintaining perceived value among consumers [7].

Core Insights - The frequent closures of Xibei restaurants may be related to the pre-prepared food controversy in September this year [1][2] - Xibei has stated that opening and closing stores is a normal business practice in the restaurant industry, and they are dynamically adjusting the number of stores based on operational conditions [1] - Despite closures, Xibei continues to open new locations, with eight new stores planned to open by the end of the year [1] Store Adjustments - Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu as part of its normal operational adjustments [1] - The company is committed to upgrading services, optimizing dishes and prices, and enhancing customer feedback mechanisms to improve dining experiences [1] Response to Pre-prepared Food Controversy - Following the pre-prepared food controversy, Xibei acknowledged a significant gap between its production processes and customer expectations, leading to adjustments in food preparation methods [2] - The company has shifted to more on-site cooking to better meet customer demands [2] Promotions and Customer Engagement - Xibei has implemented various promotions, including issuing discount coupons to attract customers after the controversy [3][4] - The adjustments in menu items, such as switching to on-site cooking for children's meals, aim to enhance customer satisfaction [3] - The issuance of no-threshold and minimum purchase coupons has been effective in increasing foot traffic and sales in stores [4] Long-term Brand Implications - While short-term promotions have successfully increased customer traffic, there are concerns about the long-term impact on brand perception [4] - Continuous discounting may lead consumers to perceive a mismatch between quality and price, potentially undermining the brand's high-end image [4]

Core Viewpoint - The company Xibei is undergoing significant brand changes and promotional activities in response to a decline in sales due to recent controversies, aiming to restore its image and boost consumer confidence. Group 1: Brand Changes - The logo of Xibei's Beijing Shijingshan Wanda store has changed from a red and white color scheme to a white and green one, and the name "Yomiancun" has been replaced with "I Come from the Grassland" [1][3] - Staff at the store confirmed the logo change but did not provide clear information regarding the name change, indicating a lack of communication from headquarters [3] Group 2: Sales Promotions - Xibei has launched multiple promotional campaigns, including issuing consumption vouchers to encourage customer visits. From October 9 to October 31, customers can receive vouchers based on their spending, with specific conditions for usage [3] - A previous promotion, "Xibei Treats You to Dinner," offered customers a free 100 yuan dining voucher for in-store purchases, valid until October 31, 2025 [5] Group 3: Menu Adjustments - In response to customer feedback, Xibei is implementing menu changes, including price reductions on certain dishes. For example, the price of grassland tender grilled lamb chops has decreased from 119 yuan to 99 yuan [5] - The company has committed to adjusting its food preparation processes, with plans to shift from centralized kitchen operations to on-site cooking by October 1, 2025, including using non-GMO soybean oil for all dishes [5]

Core Points - The company Xibei has made significant price adjustments to its menu items across all locations, effective October 1, following a public outcry and internal changes [1][2] - The price reductions include items such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 109 yuan, and the scallion grilled fish, which dropped from 89 yuan to 79 yuan [1] - The company has also implemented several operational changes, including a shift from centralized kitchen processing to on-site cooking at restaurants, as part of its commitment to improve quality and address previous criticisms [2] Price Adjustments - The price changes were reported to be substantial, with many items seeing reductions [1] - Specific examples of price changes include the yellow millet cold cake, which went from 29 yuan to 26 yuan [1] - Customers are being incentivized with 100 yuan dining vouchers available for immediate use [1] Operational Changes - The company has initiated a comprehensive overhaul of its food preparation processes since September 15, with most changes now in effect [2] - Notable changes include the on-site grilling of lamb skewers and the fresh preparation of oatmeal millet porridge with pumpkin [2] - However, some items, like the tender grilled DHA big yellow fish, continue to use frozen ingredients due to equipment limitations at the restaurant [2] Social Media and Public Relations - The founder of Xibei, Jia Guolong, has cleared content from multiple social media accounts, indicating a potential shift in public relations strategy [2] - The company's official WeChat account remains private, suggesting a cautious approach to public engagement [2]

Group 1 - The company, Xibei, issued an apology on social media acknowledging a significant gap between its production methods and customer expectations, expressing gratitude for customer feedback [1] - Xibei plans to adjust its cooking methods for various dishes by October 1, including switching to freshly made beef patties and original cut fish for children's meals, and preparing lamb skewers on-site [1] Group 2 - Luo Yonghao criticized Xibei's response, questioning the company's claims about pre-prepared dishes and suggesting that customers have been unfairly treated [3] - Luo highlighted concerns regarding the transparency of Xibei's practices, particularly in relation to the sale of leftover dishes before the new changes take effect [3]

Core Viewpoint - Xibei Catering Group issued an apology regarding the ongoing issues related to prepared dishes, announcing adjustments to be completed by October 1, 2025 [1] Group 1 - The company will implement a total of nine adjustments across its nationwide stores by the specified date [1] - One significant change includes replacing the "children's meal cod fish strips" with "freshly fried and baked large yellow croaker" [1] - The store manager clarified that the cod fish strips will not be made with large yellow croaker, as cod does not meet the conditions for on-site processing, leading to its removal from the menu [1]

Core Viewpoint - The company, Xibei, acknowledges a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve customer experience through adjustments in food preparation methods by October 1, 2025 [1][3]. Group 1: Adjustments to Food Preparation - Xibei will switch all dishes cooked with soybean oil to non-GMO soybean oil [1]. - The beef sauce for children's rice will be prepared fresh at the store instead of pre-made [1]. - The beef patties for children's meals will be made fresh on-site [1]. - The cod fish strips will be replaced with fresh, whole yellow croaker, prepared on-site [1]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1]. - The pork chop dish will use fresh pork ribs instead of semi-finished products, cooked on-site [1]. - The braised meat in the flaky meat sandwich will be prepared fresh at the store [1]. - The shredded spicy chicken will be cooked fresh at the store [1]. - The oatmeal millet porridge will be freshly made with real pumpkin slices [1]. Group 2: Customer Engagement and Transparency - Xibei encourages customers to continue providing feedback and suggestions for improvement [3]. - The founder of Xibei, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful peers [3]. - The company invites customers to supervise the improvement measures and promises to keep them updated on changes [3]. Group 3: Public Reaction - Following the apology letter, there was a notable public reaction, with some consumers expressing dissatisfaction with the company's response [5]. - Notable figures, such as Luo Yonghao, questioned the sincerity of the apology, indicating a broader scrutiny of the company's communication [4].

Core Viewpoint - The company West B is addressing customer concerns regarding its food production processes and has acknowledged a significant gap between its practices and customer expectations. The company has committed to implementing nine adjustments across its nationwide stores by October 1, 2025, to enhance customer experience and food safety [1][4][8]. Group 1: Customer Concerns and Company Response - West B issued an apology on September 15, acknowledging the confusion and concerns raised by customers regarding its food production methods [1][4]. - The company emphasized its commitment to food safety and compliance with national regulations while actively seeking to improve its production processes [4][5]. - The adjustments planned include transitioning from pre-prepared to freshly made items in stores, such as using non-GMO soybean oil and preparing various dishes on-site [3][5]. Group 2: Impact of Controversy - The controversy began on September 10 when a public figure criticized West B's dishes as pre-prepared, leading to a heated exchange between the company's founder and the critic [8][9]. - Following the criticism, West B experienced a significant drop in daily revenue, with losses estimated at 1 million yuan on September 10 and 11, and further declines of 2 to 3 million yuan on September 12 [9]. - The company had to halt its initiative to allow public kitchen inspections after negative reports surfaced regarding food safety practices [9].

Core Points - Xibei has issued an apology letter on September 15, stating that all partners are actively working to address customer concerns and improve experiences [1] - The company plans to implement adjustments in all nationwide stores by October 1, 2025, focusing on food safety and inventory turnover while shortening product shelf life [1] - Xibei encourages customers to continue providing feedback for ongoing improvements [1] Adjustments and Changes - All dishes using soybean oil will switch to non-GMO soybean oil [4] - Children's meal beef rice will be adjusted to be stir-fried on-site [4] - Children's meal beef patties will be made fresh on-site [4] - Children's meal cod fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [4] - Grilled lamb skewers will be freshly cut, skewered, and grilled on-site [4] - Pork chop sauerkraut will switch from semi-finished pork chops to fresh pork ribs, stir-fried on-site [4] - The braised meat in flaky meat sandwich will be made with fresh meat, braised on-site [4] - Shredded spicy chicken will be made with fresh chicken, boiled on-site [4] - Oatmeal millet porridge will be freshly cooked on-site with added fresh pumpkin slices [4]

Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].