Core Viewpoint - The company Xibei is undergoing significant brand changes and promotional activities in response to a decline in sales due to recent controversies, aiming to restore its image and boost consumer confidence. Group 1: Brand Changes - The logo of Xibei's Beijing Shijingshan Wanda store has changed from a red and white color scheme to a white and green one, and the name "Yomiancun" has been replaced with "I Come from the Grassland" [1][3] - Staff at the store confirmed the logo change but did not provide clear information regarding the name change, indicating a lack of communication from headquarters [3] Group 2: Sales Promotions - Xibei has launched multiple promotional campaigns, including issuing consumption vouchers to encourage customer visits. From October 9 to October 31, customers can receive vouchers based on their spending, with specific conditions for usage [3] - A previous promotion, "Xibei Treats You to Dinner," offered customers a free 100 yuan dining voucher for in-store purchases, valid until October 31, 2025 [5] Group 3: Menu Adjustments - In response to customer feedback, Xibei is implementing menu changes, including price reductions on certain dishes. For example, the price of grassland tender grilled lamb chops has decreased from 119 yuan to 99 yuan [5] - The company has committed to adjusting its food preparation processes, with plans to shift from centralized kitchen operations to on-site cooking by October 1, 2025, including using non-GMO soybean oil for all dishes [5]

Core Points - The company Xibei has made significant price adjustments to its menu items across all locations, effective October 1, following a public outcry and internal changes [1][2] - The price reductions include items such as the grassland tender grilled lamb chop, which decreased from 119 yuan to 109 yuan, and the scallion grilled fish, which dropped from 89 yuan to 79 yuan [1] - The company has also implemented several operational changes, including a shift from centralized kitchen processing to on-site cooking at restaurants, as part of its commitment to improve quality and address previous criticisms [2] Price Adjustments - The price changes were reported to be substantial, with many items seeing reductions [1] - Specific examples of price changes include the yellow millet cold cake, which went from 29 yuan to 26 yuan [1] - Customers are being incentivized with 100 yuan dining vouchers available for immediate use [1] Operational Changes - The company has initiated a comprehensive overhaul of its food preparation processes since September 15, with most changes now in effect [2] - Notable changes include the on-site grilling of lamb skewers and the fresh preparation of oatmeal millet porridge with pumpkin [2] - However, some items, like the tender grilled DHA big yellow fish, continue to use frozen ingredients due to equipment limitations at the restaurant [2] Social Media and Public Relations - The founder of Xibei, Jia Guolong, has cleared content from multiple social media accounts, indicating a potential shift in public relations strategy [2] - The company's official WeChat account remains private, suggesting a cautious approach to public engagement [2]

Group 1 - The company, Xibei, issued an apology on social media acknowledging a significant gap between its production methods and customer expectations, expressing gratitude for customer feedback [1] - Xibei plans to adjust its cooking methods for various dishes by October 1, including switching to freshly made beef patties and original cut fish for children's meals, and preparing lamb skewers on-site [1] Group 2 - Luo Yonghao criticized Xibei's response, questioning the company's claims about pre-prepared dishes and suggesting that customers have been unfairly treated [3] - Luo highlighted concerns regarding the transparency of Xibei's practices, particularly in relation to the sale of leftover dishes before the new changes take effect [3]

Core Viewpoint - Xibei Catering Group issued an apology regarding the ongoing issues related to prepared dishes, announcing adjustments to be completed by October 1, 2025 [1] Group 1 - The company will implement a total of nine adjustments across its nationwide stores by the specified date [1] - One significant change includes replacing the "children's meal cod fish strips" with "freshly fried and baked large yellow croaker" [1] - The store manager clarified that the cod fish strips will not be made with large yellow croaker, as cod does not meet the conditions for on-site processing, leading to its removal from the menu [1]

Core Viewpoint - The company, Xibei, acknowledges a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve customer experience through adjustments in food preparation methods by October 1, 2025 [1][3]. Group 1: Adjustments to Food Preparation - Xibei will switch all dishes cooked with soybean oil to non-GMO soybean oil [1]. - The beef sauce for children's rice will be prepared fresh at the store instead of pre-made [1]. - The beef patties for children's meals will be made fresh on-site [1]. - The cod fish strips will be replaced with fresh, whole yellow croaker, prepared on-site [1]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1]. - The pork chop dish will use fresh pork ribs instead of semi-finished products, cooked on-site [1]. - The braised meat in the flaky meat sandwich will be prepared fresh at the store [1]. - The shredded spicy chicken will be cooked fresh at the store [1]. - The oatmeal millet porridge will be freshly made with real pumpkin slices [1]. Group 2: Customer Engagement and Transparency - Xibei encourages customers to continue providing feedback and suggestions for improvement [3]. - The founder of Xibei, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful peers [3]. - The company invites customers to supervise the improvement measures and promises to keep them updated on changes [3]. Group 3: Public Reaction - Following the apology letter, there was a notable public reaction, with some consumers expressing dissatisfaction with the company's response [5]. - Notable figures, such as Luo Yonghao, questioned the sincerity of the apology, indicating a broader scrutiny of the company's communication [4].

Core Viewpoint - The company West B is addressing customer concerns regarding its food production processes and has acknowledged a significant gap between its practices and customer expectations. The company has committed to implementing nine adjustments across its nationwide stores by October 1, 2025, to enhance customer experience and food safety [1][4][8]. Group 1: Customer Concerns and Company Response - West B issued an apology on September 15, acknowledging the confusion and concerns raised by customers regarding its food production methods [1][4]. - The company emphasized its commitment to food safety and compliance with national regulations while actively seeking to improve its production processes [4][5]. - The adjustments planned include transitioning from pre-prepared to freshly made items in stores, such as using non-GMO soybean oil and preparing various dishes on-site [3][5]. Group 2: Impact of Controversy - The controversy began on September 10 when a public figure criticized West B's dishes as pre-prepared, leading to a heated exchange between the company's founder and the critic [8][9]. - Following the criticism, West B experienced a significant drop in daily revenue, with losses estimated at 1 million yuan on September 10 and 11, and further declines of 2 to 3 million yuan on September 12 [9]. - The company had to halt its initiative to allow public kitchen inspections after negative reports surfaced regarding food safety practices [9].

Core Points - Xibei has issued an apology letter on September 15, stating that all partners are actively working to address customer concerns and improve experiences [1] - The company plans to implement adjustments in all nationwide stores by October 1, 2025, focusing on food safety and inventory turnover while shortening product shelf life [1] - Xibei encourages customers to continue providing feedback for ongoing improvements [1] Adjustments and Changes - All dishes using soybean oil will switch to non-GMO soybean oil [4] - Children's meal beef rice will be adjusted to be stir-fried on-site [4] - Children's meal beef patties will be made fresh on-site [4] - Children's meal cod fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [4] - Grilled lamb skewers will be freshly cut, skewered, and grilled on-site [4] - Pork chop sauerkraut will switch from semi-finished pork chops to fresh pork ribs, stir-fried on-site [4] - The braised meat in flaky meat sandwich will be made with fresh meat, braised on-site [4] - Shredded spicy chicken will be made with fresh chicken, boiled on-site [4] - Oatmeal millet porridge will be freshly cooked on-site with added fresh pumpkin slices [4]

Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].

Core Viewpoint - The company West Be has issued an apology letter addressing customer concerns and announcing a series of adjustments to improve food preparation processes in its restaurants by October 1, 2025 [1][3][4]. Summary by Categories Apology and Customer Engagement - West Be expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback [1][3]. - The company emphasizes its commitment to food safety and adherence to national laws and regulations [3][4]. Adjustments to Food Preparation - By October 1, 2025, West Be will implement the following changes in all its nationwide stores: 1. All dishes using soybean oil will switch to non-GMO soybean oil [1][3]. 2. The children's dish "Beef Braised Rice" will be prepared fresh in-store [1][3]. 3. The children's beef patties will be made fresh on-site [1][3]. 4. The children's fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [1][3]. 5. Lamb skewers will be cut, skewered, and grilled fresh in-store [1][3]. 6. The pork chop in sauerkraut will be adjusted from semi-finished to fresh pork ribs, stir-fried in-store [1][3]. 7. The "Pork Sandwich" will use fresh meat for braising on-site [1][3]. 8. The "Shredded Chicken with Spicy Sauce" will be made with fresh chicken boiled in-store [1][3]. 9. The oatmeal millet porridge will be freshly cooked in-store with added fresh pumpkin slices [1][3]. Commitment to Continuous Improvement - The company acknowledges that the planned improvements are not sufficient and welcomes ongoing customer suggestions for further enhancements [4]. - West Be aims to maintain transparency and invites customers to supervise the implementation of these changes [4].

Core Viewpoint - Xibei has issued an apology regarding the pre-prepared food incident, acknowledging the concerns and criticisms from customers and committing to improve its food preparation processes to better meet customer expectations [2][5][10] Summary by Relevant Sections Apology and Customer Engagement - Xibei expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback and suggestions [10][18] - The company emphasizes its commitment to food safety and adherence to national laws and regulations [11] Changes in Food Preparation - Xibei plans to transition food preparation from a central kitchen to in-store cooking by October 1, 2025, to enhance customer experience [12][13] - Specific adjustments include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [13] 2. Preparing children's meals, such as beef rice and beef patties, on-site [19] 3. Using fresh fish and meat for dishes like fried fish and lamb skewers, prepared in-store [19] 4. Making oatmeal porridge with fresh pumpkin slices instead of pre-made pumpkin puree [19] Transparency and Continuous Improvement - Xibei commits to transparency in its operations, inviting customers to supervise the improvement measures and promising to keep them updated on changes [17][18] - The company acknowledges that the planned improvements are just the beginning and welcomes ongoing customer feedback for further enhancements [15]