随着中国对55国240小时过境免签政策全面实施，免签政策扩围、国际航线恢复为入境游注入新动力， 但如何将"流量"转化为"留量"，成为目的地竞逐的关键。携程集团创新推出"入境游服务柜台"项目， 以"来华第一站"为服务理念，整合支付指导，景点规划，住宿预订等十余项高频需求，为旅客提供一站 式，全链路的高品质服务。 不久前，由上海市互联网业联合会发起的2025年"社会责任和社会公益优秀案例"评选结果出炉，携程一 站式入境游咨询中心项目获得优秀案例奖。 这一创新服务模式于2024年4月首先在上海浦东机场落地试点。在上海试点成功的基础上，携程进一步 将务升级为标准化，系统化的"入境游咨询中心"，并逐步拓展服务网络。目前已在上海，北京，香港建 成运营，并计划延伸至深圳、广州，构建覆盖华北、华南、华东的"暖心接驳网"。项目开创了"企业主 导，政府支持，产业链协同"的入境旅游服务新模式，为提升中国旅游国际竞争力提供了可复制、可推 广的实践案例。 一站式方案服务入境游，点亮来华第一站 2025年8月，携程与首都机场联合启用全国首个入境游咨询中心，配备多语言服务专员，提供行程规 划、交通接驳、支付指南等一站式服务。在首都国际机场 ...

根据国家移民管理局的数据，在2025年的出入境人员中，内地（大陆）居民3.35亿人次、港澳台居民2.79亿人次，同比分别上升15.1%、10.1%；外国人 8203.5万人次，同比上升26.4%。 值得注意的是，2025年免签入境外国人3008万人次，占入境外国人73.1%，同比上升49.5%。 吕宁提到，在促进中外人员交流交往方面，2025年，国家移民管理局增加印度尼西亚为240小时过境免签政策适用国家、广东5个口岸为政策适用口岸，口岸 总数增至65个；实施东盟国家旅游团入境云南西双版纳免签政策；配合有关部门将我国单方面免签国家增加至48国、互免签证国家扩大至29国，推动对中国 单方面免签国家增至28国。 另据北京市文化和旅游局数据，2025年全市共接待入境游客548万人次，同比增长39%，实现旅游花费505.6亿元，增幅达44.7%，两项数据均再创历史新 高。 吕宁表示，在有力保障人员要素高效跨境流动的同时，助力带动"中国游""中国购"持续升温，一个开放包容、繁荣稳定、充满活力的中国越来越被各国人民 所感知和认同。 1月28日，国家移民管理局召开新闻发布会，发布2025年移民管理工作主要数据。国家移民管理 ...

央视网消息：2025年，中国入境游呈现"中心城市引领、边境区域活跃、全域线路贯通"的新格局。240小时过境免签、区域性免签等政策精准发力，叠 加智能通关、跨区域服务配套优化，跨区域游览旅客占比升至41%，从北京王府井到黑龙江黑河口岸，从上海外滩到广西东兴小城，全域旅游正成为高水平 开放的新名片。 2025年超半数跨区域入境游客选择"核心城市+边境小城"线路。全国旅检口岸实施过境免签手续一次办结，14个重点口岸推广"刷脸"智能通关，人均通 关10秒，从都市繁华到边关风情，政策赋能与服务升级双向发力，全域旅游正让中国入境游焕发全新活力。 入境免税消费迎爆发式增长 2025年，中国入境游与免税退税消费形成强劲共振，推动入境游客从"观光打卡"向"深度购物"转身，中国正加速跃升为国际消费目的地。 2025年，国家移民管理局对54国入境旅客实施的240小时过境免签政策，实现"一地入境、多省游览"的便利化升级：云南磨憨口岸开通"15分钟快速通 关"通道，试点建设车辆快捷通关系统；广西东兴试点中越跨境二维码支付，越南游客在口岸扫码即可畅享广西美食，2025年东兴边检站全年查验出入境人 员超1000万人次，同比增长13%。 中 ...

Group 1 - The Spring Festival travel market is experiencing a surge in bookings, with a notable increase in demand for comprehensive cultural tourism experiences that combine performances, folk traditions, and unique dining options [1][2] - Family-oriented theme park hotel bookings have seen a year-on-year increase of over 90%, indicating a trend towards quality and multifaceted experiences in this year's Spring Festival tourism consumption [1][2] - The combination of family travel and cultural experiences is becoming a core growth point for the Spring Festival tourism market, with destinations like Sanya and Haikou seeing booking increases close to 100% [2] Group 2 - Immersive experiences in intangible cultural heritage and tourism are gaining popularity, with cities known for their unique cultural backgrounds expected to become dark horses in the Spring Festival tourism market [3] - The integration of traditional customs into local tourism experiences is enhancing cultural engagement, as seen in places like Huangshan and Sichuan, where traditional festivals and crafts attract family visitors [3] - The participation in hands-on activities, such as pottery making in Jingdezhen, allows tourists to appreciate the craftsmanship behind intangible cultural heritage [3] Group 3 - The trend of "spending the Spring Festival in China" is gaining traction among foreign tourists, expanding the market for inbound tourism [4] - Countries like Singapore, Australia, and Canada are among the top sources of tourists planning to celebrate the Spring Festival in China, with some regions experiencing booking increases of up to 9 times [4] - Cities like Shanghai, Guangzhou, Beijing, and Chengdu are becoming preferred destinations for foreign tourists due to their rich cultural resources and convenient transportation networks [4]

（来源：中国台湾网） 转自：中国台湾网 "欧洲游客爱去迪士尼乐园，爱逛名创优品。"这句话，出自首届上海旅游攻略超级大赛（简称"旅超大赛"）选手、上海国旅的"00后"产品经理唐 伟杰之口。 据上海市文旅局公布的最新数据，2025年，全市接待入境游客936.02万人次，同比增长39.58%。其中，入境过夜游客878.94万人次，增长 45.09%，创历史新高。"中国入境游第一站"的新名片愈发亮眼夺目。 2025年12月31日晚，来自俄罗斯的达莎（右）和朋友在徐汇滨江露天冰场开启跨年游。智通财经记者 朱伟辉 图 依托免签政策的强势拉动，上海入境游何以"火力全开"？ 1月26日，智通财经（www.thepaper.cn）记者采访上海部分旅游集团、旅行社发现，"来上海过大年"的入境游客"多点开花"。上海对入境游客的服 务，不仅仅在吃穿住行，更细致到挖掘他们的消费习惯、兴趣爱好。 马年新春将至，入境游也迎来旺季。上海市文旅局表示，"旅选上海，超级新春"2026春节文旅场景密集上新中，将推出"节庆活动""演出项目""博 物馆展览""美术馆展览""非遗活动""公共文化活动""儿童友好阅读新空间活动"等七大板块共计2570项活 ...

Core Insights - The inbound tourism market in Beijing is experiencing significant growth, with projections for 2025 indicating 5.48 million inbound tourists and a tourism expenditure of 50.56 billion yuan, both reaching historical highs [1][3] - The increase in inbound tourists is driven by enhanced services and diverse product offerings, positioning Beijing as a preferred destination for international travelers [1][3] Group 1: Inbound Tourism Growth - In 2025, Beijing is expected to welcome 5.48 million inbound tourists, marking a 39% year-on-year increase [3] - The tourism expenditure is projected to reach 50.56 billion yuan, reflecting a 44.7% increase compared to previous years [3] - The top three source countries for inbound tourists are Russia, the United States, and Malaysia, with visitor numbers of 504,900, 354,600, and 298,800 respectively [3] Group 2: Service Enhancements - Beijing is implementing convenience reforms to improve the overall experience for inbound tourists, focusing on efficient customs and immigration processes [5] - The introduction of a "one-stop" transit visa exemption model and other innovative regulatory measures have significantly reduced travel times for tourists [5] - The "Beijing Service" stations at major airports have served over 1.47 million travelers, showcasing the city's commitment to enhancing visitor experience [5] Group 3: Diverse Tourism Products - Beijing has launched ten themed inbound tourism routes under "Beijing New Discoveries," catering to various interests and seasonal characteristics [8] - New winter tourism routes have been introduced to attract visitors during the off-peak season, incorporating elements like ice sports and cultural heritage [8] - The city is also focusing on creating tailored products for short-term visitors and transit tourists, including cultural heritage tours and theme park experiences [8] Group 4: Cultural Experience Demand - There is a growing demand among inbound tourists for deep cultural experiences, such as traditional Chinese arts and crafts [9][11] - Travel agencies are actively developing themed tours that include activities like calligraphy, paper-cutting, and cooking classes to enhance cultural immersion [11] - The Beijing Municipal Bureau of Culture and Tourism aims to continuously improve the quality of inbound tourism products and services to attract more international visitors [11]

Core Insights - The tourism market is experiencing significant growth as the winter vacation and the 2026 Spring Festival approach, with inbound tourism and cultural experiences becoming key highlights [1] - Data indicates that the number of travel bookings for the winter vacation and Spring Festival has surpassed last year's figures, with hotel bookings for popular cities increasing by 70% year-on-year [1] Group 1: Inbound Tourism - Inbound tourism is particularly vibrant this Spring Festival, with foreign tourists increasingly choosing to experience Chinese culture during this time [1] - Flight bookings for foreign visitors during the Spring Festival have surged over four times compared to last year, with cities like Shanghai, Guangzhou, Hong Kong, Beijing, and Chengdu being the most popular [1] - Notable increases in domestic flight bookings from foreign tourists have been observed, with Argentine visitors increasing by 900% and European countries like the Netherlands, Spain, and the UK seeing over 200% growth [1] Group 2: Cultural Experiences and Family Tourism - The demand for cultural experiences, including artistic performances and traditional customs, is driving growth in the holiday tourism market, especially among families [2] - Hotel bookings for theme park hotels that offer integrated experiences have increased by 94% year-on-year [2] - Cities known for intangible cultural heritage experiences, such as Huangshan and Jingdezhen, are seeing significant growth in hotel bookings, with Huangshan's bookings up 170% and Jingdezhen's doubling [2] Group 3: Travel Trends - The longer holiday period has led to a surge in travel demand during the festival, with a 30% increase in product bookings for mid-festival travel [2] - The peak travel day is expected to be the third day of the new year, with bookings up over 40% compared to last year [2] - Short-haul outbound travel products for 5 to 7 days remain popular, with a trend of travelers extending their trips to balance returning home for the holiday and going abroad for vacation [2]

Core Insights - The travel market is heating up as the winter vacation and the 2026 Spring Festival holiday approach, with students starting to travel early for the holiday season [1][3] Group 1: Travel Trends - The first wave of travelers includes university students taking advantage of the winter break, leading to a noticeable increase in flight bookings, particularly among the 18-22 age group, which saw a nearly 30% week-on-week increase [3] - Data from Qunar indicates that flight bookings for the period from January 12 to January 19 have significantly increased, with a 20% rise in travelers flying out as the winter break begins [3][7] - The trend of early travel for the Spring Festival is evident, with many families and students opting for trips during the winter break, leading to a surge in bookings for family-oriented travel products [3][4] Group 2: Booking Statistics - Hotel bookings for popular cities during the Spring Festival have increased by 70% year-on-year, with family travel making up over 30% of the bookings [4][7] - The demand for vacation rentals has surged, with bookings for standalone villas increasing by 77% year-on-year, indicating a preference for larger accommodations [5] - The average length of stay for vacation rentals has exceeded 12 days, with a 35% increase in bookings for stays of 7 days or more, reflecting a trend towards longer, more planned vacations [6] Group 3: Family Travel Dynamics - Families are becoming the core demographic for travel during the Spring Festival, with over half of domestic travel bookings on Ctrip being for family trips [11] - The age group of 30-50 years is the primary market for travel, accounting for 45% of flight bookings, while children and teenagers represent 23% of ticket purchases [11][12] - The popularity of theme parks and cultural venues is rising, with ticket bookings for attractions like Shanghai Disneyland and Beijing Universal Resort seeing significant increases [12][13] Group 4: International Travel - The outbound travel market is experiencing notable growth, particularly to Southeast Asia, with a 45% increase in long-haul travel bookings [10][14] - The number of inbound tourists during the Spring Festival has doubled compared to last year, with significant interest from countries like Malaysia, South Korea, and Japan [14]

利好政策赋能，"开放中国"的魅力更加"丝滑"。越开放，越蓬勃。过境免签政策持续扩容、免税购物政 策不断优化、"即买即退"适用商店持续增加……中国在开门迎客的同时，各项配套措施相继推出，全方 位提升入境游便利程度。得益于中国日益开放的举措，2026年新年伊始，越来越多外国游客在中国旅 游、购物，激活更多消费动能。尤其是2024年底升级的 "240小时过境免签" 政策，让外国游客"说走就 走" 的中国游成为现实。当前，中国240小时过境免签政策的适用国家已扩大至55个，适用口岸也增加 至65个。得益于更大范围、更宽领域、更深层次的过境免签政策，入境旅游新流量加速汇聚。据国家移 民管理局数据，2026年元旦假期期间，入境外国人中，适用免签政策入境29.2万人次，较2025年同期增 长35.8%。从中不难看出，随着系列便利化措施不断落地，签证、支付、消费、产品、服务各方面综合 发力，中国入境旅游进入一个高速增长、高品质发展的新阶段。 （来源：千龙网） 2026年开年，中国入境游迎来强劲开局。数据显示，多地旅游目的地客流均呈现显著增长，适用免签政 策入境的外国人达到29.2万人次，较去年同期增长35.8%。国际旅游行业 ...

Core Viewpoint - China is expanding its visa-free entry policy to include five additional countries from June 1, 2025, to May 31, 2026, allowing citizens from Brazil, Argentina, Chile, Peru, and Uruguay to enter China for business, tourism, family visits, and transit for up to 30 days without a visa [1]. Group 1: Visa Policy Impact - The visa-free policy has significantly increased the number of foreign visitors to China, with a reported 6.1 billion entries in 2024, marking a 43.9% year-on-year increase [4]. - In the first three quarters of 2025, entry numbers reached 5.1 billion, a 14.3% increase compared to the same period in 2024, nearing historical peaks [5]. - The number of visa-free foreign entrants reached 11.5 million in 2024, a 112.3% increase year-on-year, indicating the policy's effectiveness in attracting tourists [4]. Group 2: Tourism and Cultural Exchange - The relaxation of visa policies has sparked a surge in tourism, shifting from mere sightseeing to deeper cultural experiences, thus enhancing China's global tourism appeal [4]. - Increased cultural exchanges and cooperation opportunities for multinational companies have emerged, with more projects in arts, academia, and technology [4]. - The influx of tourists has led to the emergence of niche services catering to visitors, such as personalized travel planning and local assistance, creating new growth points in the inbound tourism market [5]. Group 3: Emerging Professions - The rise in inbound tourism has led to the creation of nearly ten new niche professions, with the most popular being private language guides and local companions [7]. - The demand for personalized services has driven the growth of roles such as "inbound travel planners," "medical companions," and "cultural facilitators," reflecting a shift towards individualized travel experiences [8]. - The number of candidates for tour guide qualifications surged to approximately 310,000 in 2024, highlighting the increasing importance of language skills in the tourism sector [10]. Group 4: Regulatory Considerations - The rapid growth of informal services like "private companions" raises concerns about the lack of qualifications and safety measures, necessitating regulatory attention [11]. - Many individuals offering these services may not have the required tour guide certifications, which could lead to legal issues and safety risks for tourists [12]. - The absence of standardized pricing for these services may result in market confusion, prompting the need for clearer regulations to ensure fair competition and consumer protection [13].