原标题：九寨沟助力入境游推出多项创新举措 随着入境便利政策的持续推进，"China Travel"正吸引着越来越多的海外游客走进中国。5月28日晚 于成都举办的携程集团Envision.2025全球大会上，九寨沟管理局副局长郭晓敏就九寨沟景区入境游及游 客服务等相关情况接受中新网采访。 随着国家240小时免签政策的实施，九寨沟景区入境游客数量迎来大幅增长，去年接待入境游客达 38.3万人次，创下历史新高。然而在此过程中，入境游客面临咨询难、入园难、订票难、支付难等诸多 问题。为有效解决这些难题，九寨沟景区推出一系列针对性措施。 郭晓敏表示，在订票方面，景区创新推出网络入境游客护照直通车服务，入境游客可使用护照在境 外通过官网或各大OTA平台直接预订景区门票。针对入园难的问题，鉴于语言不通导致的咨询障碍，景 区在游客中心咨询点设置了精通14国语言的AI翻译机，门禁系统32个闸机通道，均可输入护照号完成 快速入园。在支付领域，景区实现了全球主流信用卡支付，入境游客下载支付宝国际版利用"碰一碰"功 能可以进行支付，东南亚游客使用本国支付APP即可在景区内实现扫码支付，实现支付无障碍。 在拓展入境市场和提升全球品牌影 ...

Core Insights - The influx of international tourists to Hangzhou has significantly increased, with a 107.8% year-on-year growth in inbound visitors expected in 2024, reaching 1.1669 million [2] - The popularity of cultural and immersive experiences, such as tea picking and local cuisine, is attracting more foreign visitors, particularly from Japan, South Korea, and Europe [2][4] - The introduction of new policies, such as visa exemptions and convenient payment systems, is enhancing the travel experience for international tourists [6][8] Group 1: Tourist Demographics and Trends - Hangzhou is experiencing a surge in inbound tourism, with a notable increase in overnight visitors, particularly from Japan and South Korea, with a 25.6% rise in European visitors [2][4] - The city is becoming a popular destination for diverse tourist groups, with seasonal trends showing increased visitors from Southeast Asia during traditional festivals and a rise in European tourists during summer [5] - Customized and free travel options are gaining traction among European tourists, with travel agencies expanding related itineraries [4][5] Group 2: Cultural and Technological Integration - The tea culture experience is a key attraction, with tourists engaging in activities like tea picking and learning tea arts, enhancing their cultural immersion [10] - Hangzhou is leveraging technology to improve tourist experiences, such as the "AI Hangzhou" program for seamless hotel check-ins and the introduction of instant tax refund services [6][10] - The city is also promoting local specialties, including tea and innovative tech products, to appeal to international visitors [6][10] Group 3: Payment and Service Enhancements - The implementation of a dual-channel tax refund system and the ability for tourists to use international payment methods like Alipay is streamlining the shopping experience for foreign visitors [7] - Hangzhou has established 162 tax refund stores, with plans to increase the number of instant refund merchants to 118, facilitating easier transactions for tourists [7] - The city is enhancing its service offerings, including luggage handling services that allow tourists to explore without the burden of their bags [9][10]

2024年以来，"China Travel"热度持续攀升，多地将入境游 作为2025年文旅发展的重要任务，并从交通便利化、支付便 利化等方面推出新举措，促进入境游市场发展。在此背景下， 中国银联加快推动跨境支付生态的构建，持续扩大"外卡内 绑"和"外包内用"的业务范围，让外籍来华人员能像境内用户 一样享受到便捷的支付体验，以更好满足用户持续增长的跨境 支付需求。 作者： 言生 封图：图片资料室 这些高效便捷的支付体验，都是中国银联 "锦绣行动"的创新实践成果。2024年，银联联合商业银行、收单机构、商户等产业方，聚焦全国41个重点城 市，围绕"食、住、行、游、购、娱、医、学"八大高频场景，构建"刷卡、扫码、手机Pay、现金存取"并行的包容性支付体系。 近日， "购在中国 ·2025大湾区消费季"在广州启动，银联也深入推进 "锦绣行动2025" ， 在提振消费满足多元化消费需求的同时，共建大湾区支付无障碍生活圈。 在境 外，银联联动港澳地区、东南亚、欧美等 39家境外机构，开展境内消费返现活动。 "以前需要携带大量现金，现在用家乡的电子钱包就能完成采购。"来自马来西亚的贸易商叶先生，经常来广州线下参展参会，他刚 ...

Group 1 - The core viewpoint of the article highlights the anticipated increase in travel enthusiasm among family units during the upcoming Dragon Boat Festival, coinciding with Children's Day, leading to a 23% year-on-year growth in domestic peripheral travel bookings for the 2025 holiday [1][2] - In Shenzhen, the city is expected to attract a new wave of inbound tourists during the Dragon Boat Festival, following its recognition as one of the top ten inbound travel cities during the May Day holiday [1] - The top ten inbound travel destinations for the Dragon Boat Festival include major cities such as Shanghai, Beijing, and Guangzhou, indicating a strong demand for urban tourism [1][2] Group 2 - The proportion of family travel orders on the Ctrip platform has significantly increased, with 35% of orders being from parent-child families, and searches for family-friendly hotels rising by 45% compared to the previous year [2] - The search interest for domestic inbound travel hotels has more than doubled, with the top ten source countries for inbound tourists being Malaysia, South Korea, and Singapore [2] - Popular outbound travel destinations for the Dragon Boat Festival include Japan, South Korea, and Hong Kong, with short-haul flights under three hours being particularly favored due to visa convenience and travel time [2]

Group 1 - The recent surge in inbound tourism has made cities like Shenzhen compete for international visitors, with over 100 million entry-exit checks recorded by Shenzhen Border Inspection Station as of May 19 this year [1] - Shenzhen has implemented measures such as 240-hour transit visa exemptions and unilateral visa waivers, leading to a significant increase in foreign visitors [1][3] - The popularity of "Shenzhen manufacturing" is evident as foreign tourists, particularly from India and the Middle East, are increasingly purchasing jewelry and electronic products in local markets [1][2] Group 2 - Foreign tourists are particularly interested in high-tech products such as drones and AI glasses, with Shenzhen being a hub for innovative electronic products [2] - The hotel industry in Shenzhen is adapting to the influx of foreign visitors, with a reported 50% occupancy rate from international guests in some five-star hotels [2] - The Chinese government is enhancing visa policies and travel convenience, signaling a strong push for high-quality tourism, which benefits Shenzhen's position as a consumption destination [3]

Core Insights - "Inbound tourism" has become a new focal point for various cities, with Shenzhen emerging as a key destination for foreign visitors due to favorable policies and geographical advantages [10][7][11] Group 1: Inbound Tourism Data - As of May 19, 2024, Shenzhen's border inspection station recorded over 100 million inbound and outbound passengers, achieving this milestone 24 days earlier than the previous year [1] - The number of foreign visitors entering Shenzhen reached 2.64 million, a 41% increase year-on-year, with visa-free entries accounting for 560,000, marking a 105% increase [1][10] Group 2: Consumer Trends - Foreign tourists are increasingly drawn to Shenzhen's manufacturing, particularly in the jewelry and electronics sectors, with significant interest in diamond products and innovative tech gadgets [1][2] - Popular products among foreign visitors include drones, AI glasses, and other high-tech items, which are often more affordable than in their home countries [2][10] Group 3: Economic Impact - The influx of foreign tourists has led to a surge in business opportunities, particularly in shopping and dining, with many establishments adapting to cater to this demographic [3][5] - The hospitality sector has seen a notable increase in foreign guest occupancy, with some hotels reporting up to 50% of their guests being international [5][6] Group 4: Strategic Recommendations - Experts suggest that Shenzhen should enhance its appeal by creating technology experience landmarks and improving multilingual guidance systems to better serve foreign tourists [8][11] - The city is encouraged to leverage its unique cultural and historical sites alongside its technological advancements to create a distinctive tourism brand [11][10]

Core Viewpoint - The article highlights the surge in inbound tourism in Shenzhen, driven by favorable policies such as visa exemptions and improved transit options, positioning the city as a key destination for foreign visitors [1][14]. Group 1: Inbound Tourism Data - As of May 19, 2024, Shenzhen's border inspection station recorded over 100 million inbound and outbound travelers, achieving this milestone 24 days earlier than the previous year [1]. - The number of foreign visitors entering Shenzhen reached 2.64 million, marking a 41% year-on-year increase, with visa-exempt entries rising by 105% to 560,000 [1]. Group 2: Consumer Behavior and Preferences - Foreign tourists are increasingly drawn to Shenzhen's manufacturing sector, particularly in the jewelry and electronics markets, with a notable interest in diamond products and innovative tech gadgets [3][14]. - The popularity of Shenzhen's tech products, such as drones and AI glasses, is evident among foreign visitors, who appreciate the competitive pricing and advanced features [3][14]. Group 3: Economic Impact and Business Opportunities - The influx of foreign tourists has led to a boom in local businesses, especially in areas like Luohu, where food and shopping options are thriving [5][9]. - Hotels and shopping centers are adapting to cater to the growing number of foreign guests, with some hotels reporting that 50% of their clientele are international visitors [8][9]. Group 4: Strategic Recommendations - To capitalize on the inbound tourism trend, Shenzhen should enhance its technological experiences and improve multilingual guidance systems, while also promoting brand collaborations with international platforms [11][12]. - The city is encouraged to develop unique tourism products that reflect its cultural and technological strengths, aiming to transform transient visitors into long-term tourists [15].

Group 1 - The recent surge in inbound tourism has made Shenzhen a key destination for foreign visitors, driven by factors such as visa exemptions, convenient travel, and restored flight routes [1] - Shenzhen has successfully transformed transient visitors into longer-staying tourists, with foreign tourists increasingly shopping for local products like gold jewelry and electronics [1] - The city's unique technological offerings are becoming a new tourism highlight, with products like drones and camera accessories gaining popularity among foreign visitors [1] Group 2 - Shenzhen's tourism is evolving to combine cultural heritage and natural beauty, with attractions like Dongmen Old Street and Dapeng New District being highlighted [2] - To convert inbound tourism "flow" into "stay," Shenzhen aims to leverage its diverse resources to create distinctive tourism products and enhance its city branding [2] - The focus is on developing high-quality, competitive sightseeing tourism products that reflect Shenzhen's unique characteristics and advantages [2]

Core Viewpoint - The company reported a strong performance in Q1 2025, with revenue and net profit exceeding market expectations, driven by controlled marketing expenses and favorable foreign exchange gains [1][3]. Performance Review - In Q1 2025, the company's revenue increased by 16% to 13.8 billion yuan, aligning with market expectations; non-GAAP net profit reached 4.2 billion yuan, exceeding market expectations by 9% [1]. - The company's hotel booking revenue in Q1 2025 was 5.54 billion yuan, a 23% year-on-year increase, surpassing market expectations by 1.4% [1]. Development Trends - Domestic tourism demand remains robust, with hotel prices expected to stabilize. The company anticipates a mid-to-low double-digit year-on-year growth in domestic hotel night stays for Q2 2025, with a narrowing decline in Average Daily Rate (ADR) [1]. - For outbound travel, the company expects a 15-20% year-on-year increase in outbound flight and hotel bookings in Q2 2025, recovering to 120% of 2019 levels, despite challenges in the Thai market [2]. Growth Expectations - Trip.com is projected to achieve high growth, with international OTA bookings increasing over 60% in Q1, and inbound travel bookings nearly doubling [3]. - The company expects to maintain a 50%+ revenue growth rate for Trip.com in the second half of the year, supported by strong demand from inbound tourism policies and brand expansion into new markets [3]. Profit Forecast and Valuation - The company has adjusted its non-GAAP net profit forecasts for 2025 and 2026 upwards by 3% to 16.4 billion yuan and 18.9 billion yuan, respectively, while maintaining revenue expectations [3]. - The target prices for the company's shares are set at $75.9 for US stocks and HK$588.5 for Hong Kong stocks, reflecting a potential upside of 13% and 14% from current prices [3].

Core Viewpoint - Company maintains revenue expectations for 2025/2026 while raising non-GAAP net profit forecasts by 3% for both years due to better-than-expected cost control [1] Group 1: Financial Performance - Company reported Q1 2025 revenue of 13.8 billion, a 16% year-on-year increase, meeting consensus expectations; non-GAAP net profit reached 4.2 billion, exceeding market expectations by 9% due to controlled marketing expenses and favorable foreign exchange gains [2] - Non-GAAP net profit forecasts for 2025 and 2026 are adjusted to 16.4 billion and 18.9 billion respectively [1] Group 2: Domestic Tourism Demand - Domestic hotel booking revenue for Q1 2025 was 5.54 billion, a 23% year-on-year increase, surpassing market expectations; domestic hotel booking volume increased nearly 20% [3] - Company anticipates mid to low double-digit year-on-year growth in domestic hotel night volume for Q2 2025 [3] Group 3: International Travel Trends - During the May Day holiday, outbound hotel and flight bookings increased by 30%, with demand for destinations like Japan and Europe compensating for the slow recovery in Thailand [4] - Company expects a 15-20% year-on-year increase in outbound hotel and flight bookings for Q2 2025, returning to 120% of 2019 levels [4] Group 4: Trip.com Growth Strategy - Trip.com achieved over 60% year-on-year growth in international OTA bookings, with its revenue share rising to 13%; inbound travel bookings surged by approximately 100% [5] - Company plans to maintain investment in Trip.com, focusing on marketing in low-penetration markets and enhancing brand presence in the Middle East and Europe, with an expected operating profit margin of 28% for 2025 [5]