文旅消费

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“月满马桥——我们的节日·中秋”民俗文化活动在闵行举行
Jie Fang Ri Bao· 2025-10-03 02:21
记者 张熠 黄勇娣 正逢国庆中秋假期,即日起至10月12日,2025年"月满马桥——我们的节日·中秋"民俗文化活动在 闵行区马桥镇满天星生活广场举行。活动以"月照古今 共此时桥"为主题,通过"过去·现在·未来"三大时 空维度的立体化呈现,打造一场融文化传承、科技体验、社区治理、商户联动于一体的中秋文化盛宴。 从汉服游园到诗词飞花令,从长嘴壶茶艺体验到非遗手作体验,市民游客真正成为节日的主 角。"文化扎根于生活,是能够真切感受、亲身参与、融入日常的温暖力量。"马桥镇相关部门负责人 说。 现场活动突出"虚实结合"的技术应用,提升市民游客的沉浸式体验。比如,"AI在马桥·月下音乐 节"、"网动闵行·乐享马桥"马桥网球之夜主题活动、"走进马桥 田野万象"抽象摄影主题展、"马桥网球 公开赛"等系列活动促进文旅消费活力;"HYROX健身赛事"、宠物友好专区、亲子"悦"读游园会等多元 业态覆盖全年龄段受众。 "月满马桥"是闵行区四大节庆活动品牌之一。马桥镇在传承中华优秀传统文化的同时,衔接上海 ATP1000大师赛和LPGA国际女子高尔夫锦标赛的国际流量,将"在地流量"转化为"文旅留量",进而推 动"消费增量"。通过精准引 ...
10月2日长沙瞬时客流最高峰189.74万人次,同比增长21.51%
Chang Sha Wan Bao· 2025-10-03 00:22
Group 1 - The tourism market in Changsha is experiencing a significant surge during the National Day holiday, with a peak visitor flow of 1.89 million at 4 PM on October 2, representing a 21.51% increase compared to the previous year [1] - Popular attractions such as Yuelu Mountain and Orange Island have fully booked tickets for October 3rd, 4th, and 5th, indicating high demand and the necessity for visitors to plan ahead [1] - Yuelu Mountain received nearly 100,000 visitors on October 2, with efficient crowd management observed at the entrance and popular photo spots [1] Group 2 - The overall tourism market in Hunan province remains robust, with a total visitor flow of 13.63 million on the second day of the National Day holiday, marking a 2.17% year-on-year growth [2] - Out of the total visitors, 3.07 million were from outside the province, accounting for 22.54% of the total [2]
国庆中秋假期陕西文旅市场活力迸发
Shan Xi Ri Bao· 2025-10-03 00:00
全省各地通过发放消费券、推出景区惠民措施等方式,提升文旅消费吸引力。省文化和旅游厅结合 热门出游线路情况,积极协调铁路运输部门增开旅游列车250余列,扩大夜间动车组开行范围,实现"昼 游夜行""快旅慢游",最大限度满足游客出行需求,有力提升文旅市场服务保障能力。 国庆中秋假期,三秦大地洋溢着喜庆祥和的节日氛围。全省文旅市场精彩纷呈,惠民举措务实暖 心,文旅消费活力强劲。 铜川市薛家寨景区、溪山胜境景区、药王山景区对生日为10月1日的游客或姓名含"国庆"的游客凭 身份证免门票。咸阳市礼泉县推出游客凭高铁票免费乘坐公交车,免费游览昭陵博物馆、昭陵等景区措 施。渭南市推出"看戏曲 游渭南"渭南市文旅消费补贴。汉中市发放"喜迎双节庆丰收 新潮惠购汉中 游"金秋消费券30万元。商洛市城区道路临时泊位免收停车费,商州区、山阳县、商南县部分党政机关 事业单位停车场免费对外开放;秦岭江山景区对姓名含"建国""国庆""爱国"的游客免票,木王山森林公 园推出住酒店免门票优惠政策。榆林市发放400万元文旅电子消费券,进一步激发市民游客的出游与消 费意愿;神木市尔林兔大草原景区对所有着汉服入园的游客免门票。(记者 李卫) 今年4月, ...
文旅场景上新 消费活力焕新(文化中国行)
Ren Min Ri Bao· 2025-10-02 22:13
Core Insights - The article highlights the ongoing cultural and tourism consumption boom during the National Day and Mid-Autumn Festival, driven by various activities and government initiatives [1][6]. Group 1: Cultural and Tourism Activities - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in consumption subsidies [1]. - New business models and immersive experiences are emerging, enhancing travel options and visitor experiences, emphasizing the integration of culture and tourism for high-quality development [1][3]. Group 2: Innovative Cultural Experiences - The immersive garden music drama "The Old Theatre" premiered in Shanghai, utilizing a semi-mobile viewing format that allows audiences to engage with the performance in various real-life settings [2]. - In Sichuan, visitors are experiencing traditional noodle-making techniques, showcasing local heritage and attracting interest in regional specialties [2]. Group 3: Event-Driven Travel - The trend of traveling for events, such as sports matches, is gaining popularity, with local governments offering discounts and incentives linked to event tickets to stimulate tourism [5][6]. - In Sichuan, a football match attracted thousands of spectators, with accompanying discounts on accommodations and dining, demonstrating the synergy between events and tourism [5]. Group 4: Technology and Cultural Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are combining technology and art to create immersive experiences, attracting significant visitor interest [7]. - Various projects, including VR exhibitions, are transforming historical and cultural themes into engaging experiences, highlighting the fusion of tradition and modern technology [7]. Group 5: Agricultural and Ecological Tourism - The Grunfude Ecological Ranch in Shandong is attracting families with its modernized farming practices and educational experiences, showcasing the integration of agriculture and tourism [8]. - In Xinjiang, a water dance show combines light technology and cultural elements, illustrating the diverse offerings in the tourism sector [8].
山东多地景区迎来“双节”开门红
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-02 07:53
围绕"国庆+中秋"双节同庆打造文旅项目,满足不同游客群体需求。济南市推出多项沉浸式游园活 动,"天下第一泉"景区举办"泉颂华章"游园会,推出红歌快闪、游船赏月、古风NPC互动、国潮市集等 项目,各郊区因地制宜打造花博会、农场秋季研学、自助采摘节等丰富活动;烟台市依托张裕酒文化博 物馆打造"张裕1892老厂公园嘉年华",设置趣味游戏互动点位,串联老厂公园全区域,让游客在沉浸游 戏中品味百年酿酒史;淄博市周村古商城推出"古城灵狮献瑞"夜间观影体验,进一步延长文旅消费时 长;济宁市以举办2025国际孔子文化节为契机,立足济宁文化圣地资源优势,推出诗书礼乐风雅集、有 朋音乐节等精品活动。 文旅消费让利惠民,游客出游热情高涨 山东省各市充分利用长假消费高峰契机,推出系列旅游、住宿消费优惠福利政策,持续刺激文旅消费市 场。聊城市44家A级景区推出免票或折扣优惠,结合国庆期间"鲁超联赛"、全国轮滑赛等重大赛事契 机,面向赛事相关群体推出专属优惠;潍坊市发放餐饮、文创优惠券2万张,直接拉动消费300万元;威 海市刘公岛、华夏城、仙姑顶等十余家知名景区推出大门票、组合套票、市民学生专属优惠,打造"乐 游"又"惠游"的精彩体验; ...
成都祠堂街非遗市集开市!“成都礼物”点亮双节文旅消费
Sou Hu Cai Jing· 2025-10-02 02:36
封面新闻记者 杨金祝 10月1日,国庆假期首日,集非遗展示与文创消费于一体的特色市集,在成都市祠堂街新华日报驻成都办事处热闹开市。作为展现天府文化的重要窗口, 市集将"成都礼物"的匠心与市井烟火融合,成为市民游客打卡热门地。 此次市集上,"成都礼物"专属展位集中陈列非遗时尚、蓉味手信等代表性产品,展示传统技艺与现代审美的创新碰撞;同步开展的非遗技艺展演、手作体 验活动,更让市民游客近距离感受文化传承的温度与"成都礼物"的文化底蕴。 事实上,祠堂街非遗市集仅是"成都礼物"城市布局的缩影。目前,"成都礼物"已构建起丰富的产品矩阵,经三批次遴选推出223件(套)获评产品,涵盖 文博文化、非遗时尚、智慧科技、潮流玩具、蓉味手信等六大类别。从承载千年文脉的金沙"太阳神鸟"首饰、瓷胎竹编礼盒,到贴合现代生活的熊猫IP潮 玩、交子文化衍生品,均是传递成都文化基因的生动载体。 在场景布局上,"成都礼物"形成"临时体验+常设消费"的多维网络。除祠堂街临时市集外,成都市区已布局22家"成都礼物"线下门店,广泛覆盖宽窄巷 子、锦里、武侯祠及成都博物馆等热门景区与文博场馆。临时市集的限时热闹与常设门店的持续运营形成互补,既满足游客短 ...
孙志洋检查调度节日安全保障工作并慰问一线值守人员
Guang Zhou Ri Bao· 2025-10-02 01:34
Core Points - The city of Guangzhou is enhancing its safety and emergency response measures during the holiday period, emphasizing the importance of effective communication and rapid response to emergencies [1][2] - The city is focusing on ensuring the safety of popular tourist destinations and managing the high volume of people and traffic during the ongoing Fifteenth National Games and the Special Olympics [2] Group 1 - The mayor of Guangzhou, Sun Zhiyang, conducted inspections to ensure the effectiveness of safety measures and to express gratitude to staff working during the holiday [1] - The city government is utilizing digital tools to improve the efficiency of emergency response and information reporting [1] - There is a strong emphasis on the integration of resources and technology to enhance the city's emergency management capabilities [1] Group 2 - The city is prioritizing the safety of crowded areas such as tourist attractions, shopping districts, and large supermarkets, with a focus on risk assessment and safety measures [2] - There is a commitment to thorough inspections and safety regulation in key sectors, including gas, transportation, construction, and hazardous materials [2] - The city aims to optimize traffic management and provide timely information on road conditions and weather to ensure smooth and safe travel for citizens [2]
国庆中秋假期首日,文旅消费活力强劲 “跟着赛事游四川”氛围浓
Si Chuan Ri Bao· 2025-10-02 01:16
多地举办高水平赛事,"跟着赛事游四川"氛围浓。10月1日晚,"川超"自贡灯城燊龙队与内江重龍 酒队的比赛火热开踢。 赛场外搭起特色展区,自贡文化和旅游消费季与2025"甜蜜内江·相约双节"消费季同步释放活力, 百场活动+多维票根优惠,让观赛群众开启"观赛+消费+出游"的"双节"体验,点燃两地文旅消费热潮。 广安开展"足见广安·超级安逸"川超狂欢活动,设置10个重点景区"川超"创意打卡点与万人祝福签名 墙。遂宁激情开展"香港精装明星足球赛"等10项重点文旅活动。 当日,记者从中国铁路成都局集团有限公司成都车站获悉,成都车站迎来出行客流高峰,全站共发 送旅客66.6万人次,创历史新高。其中,成都东站发送旅客42.8万人次。 假期首日客流以中长途出行为主。省外热门目的地集中在北京、重庆、西安、昆明、武汉等旅游资 源富集城市,省内方向以泸州、西昌等周边城市及黄龙九寨等热门景区为主。(记者 吴梦琳 丛雨萌 寇 敏芳) ●铁路成都车站发送旅客66.6万人次,其中成都东站发送旅客42.8万人次 10月1日,国庆中秋假期首日,四川文旅市场精彩纷呈,文旅消费活力强劲。铁路成都车站迎来出 行客流高峰,创下历史新高。 记者从文化和 ...
国庆中秋假期首日全省4A级及以上景区热度高涨 迎客超278万人次
Nan Fang Ri Bao Wang Luo Ban· 2025-10-02 00:57
Core Insights - The tourism market in Guangdong is experiencing a significant surge during the National Day and Mid-Autumn Festival holiday, with various attractions reporting increased visitor numbers compared to the previous year [1][2][3]. Group 1: Visitor Statistics - On the first day of the holiday, 4A-level and above scenic spots in Guangdong received 2.784 million visitors, marking a year-on-year increase of 6.1% [1]. - Key monitored areas, including ancient post roads and red tourism sites, saw varied visitor growth: 515,000 for ancient post roads (up 2.2%), 183,000 for red tourism sites (up 3.3%), 282,000 for rural tourism points (up 4.5%), and 314,000 for public cultural institutions (up 3.8%) [1]. Group 2: Tourism Orders and Popular Attractions - Overall tourism orders in Guangdong increased by 27% compared to last year, with Guangzhou seeing a 25% rise and Shenzhen experiencing a 39% increase [2]. - Popular attractions included the Guangzhou Science Museum, the South Yue King Museum, and the Chimelong Resort, which attracted significant visitor interest [2]. Group 3: Cultural and Sports Events - A "Cultural and Sports Carnival" was launched in Guangzhou, integrating various sectors to promote tourism alongside the 15th National Games [3]. - The 11th Football Champions Challenge in Zhuhai attracted participants and their families, promoting travel alongside sporting events [3]. Group 4: International Cultural Activities - International cultural events, such as the "Golden Land" music week and the 33rd Macau International Fireworks Competition, contributed to the influx of tourists [4]. Group 5: Diverse Cultural Activities - Various cultural activities were organized to enhance the holiday experience, including free access to public cultural venues and numerous festive events [5][6]. - The Guangdong Provincial Library and the Intangible Cultural Heritage Museum hosted themed activities and workshops, enriching the cultural landscape during the holiday [5][6].
信长星刘小涛检查调度国庆中秋假期文旅消费和安全生产工作
Xin Hua Ri Bao· 2025-10-01 23:28
随后,信长星、刘小涛来到省应急指挥中心召开调度会,听取省应急管理厅、交通运输厅、文化和 旅游厅有关情况汇报,视频连线沪蓉高速南京主线收费站、镇江西津渡景区工作人员,察看南京钟山风 景区、苏州平江历史文化街区、连云港花果山景区和常泰大桥、京沪高速扬州段实时画面,详细了解文 旅活动、交通出行、安全防范等情况,对节日期间坚守岗位的工作人员表示慰问。 10月1日,省委书记信长星、省政府党组书记刘小涛检查调度国庆中秋假期全省文旅消费和安全生 产工作。信长星强调,要深入学习贯彻习近平总书记重要指示精神,坚持守土有责、守土负责、守土尽 责,以"时时放心不下"的责任感扎实做好各项工作,让人民群众度过一个平安祥和的假期。 在南京城墙台城段,众多游客来此游览打卡。信长星、刘小涛登上城墙,走进文创商店、美食市 集,与市民游客交流。临近中午,夫子庙游人如织。信长星、刘小涛沿贡院街察看,询问文旅消费、景 区管理等情况,要求有关方面精准把握客流变化趋势,完善管理和服务措施,切实做好高峰时段的分 流、疏导工作,不断提升游客体验感和满意度。 信长星指出,今年国庆中秋双节叠加,假期较长,群众出行意愿强,人员流动量大,必须把安全防 范摆在重中之 ...