Core Insights - The tourism sector in Shandong Province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and revenue of 194.387 million yuan, marking increases of 14.0% and 12.2% respectively compared to the previous year [1] - Major 5A scenic spots saw an average daily visitor count of 370,800, a 24.1% increase from January 1, 2025, and an average daily revenue of 12.9174 million yuan, up 38.3% from the same date [1] Group 1: Event Highlights - Various cultural and artistic events were organized, such as the "2026 Art Museum Wonderful Night" at Shandong Art Museum, combining exhibitions and performances to enhance the festive atmosphere [2] - Activities like the "Wishing Balloon Release" and "Love Fireworks Show" were held in Zibo, while Dongying utilized social media for live broadcasts, attracting over 30,000 viewers [3] - Cities like Qingdao and Yantai organized unique events to showcase local charm, including winter-themed activities and new year runs [3] Group 2: Scenic Area Innovations - Scenic spots enhanced visitor engagement through interactive experiences, such as role-playing and traditional craft exhibitions in Zibo and immersive tours in Taierzhuang Ancient Town [4] - Weihai's scenic area hosted a "Swan Fairy Tale Festival" with diverse winter activities, while Dezhou and Liaocheng offered various cultural performances to enrich the holiday experience [4] Group 3: Consumer Incentives - Local governments introduced promotional activities to stimulate tourism, including free admission for residents and discounts for visitors in various cities [5] - Jinan launched an ice and snow consumption season to boost winter tourism, while other cities provided special offers to attract visitors [5] Group 4: Cultural Engagement - Cultural venues hosted a variety of events, such as exhibitions and interactive workshops, attracting thousands of participants and enhancing community engagement [6][7] - Activities included photography exhibitions and traditional craft experiences, promoting local culture and heritage [6][7] Group 5: Diverse Tourism Offerings - The popularity of ice and snow tourism increased, with new themed experiences being developed in various parks [8] - Wellness tourism through hot springs gained traction, with several resorts promoting winter wellness packages [8] - Rural tourism continued to thrive, offering unique experiences like farm stays and local cuisine [8]

Core Viewpoint - The New Year's holiday in Liaoning province has seen a significant increase in tourism and consumer spending, driven by various cultural and recreational activities across the region [4]. Group 1: Tourism and Consumer Activity - Various cities in Liaoning have launched engaging cultural and recreational activities, leading to a surge in consumer interest and participation [4]. - On New Year's Day, Shenyang's Zhongjie pedestrian street attracted 924,300 visitors, generating revenue of 102 million yuan [4]. - Dalian's "Winter Fairy Tale, Romantic Dalian" event drew over 1.67 million participants, showcasing the city's appeal as a winter tourism destination [4]. - The "Good Luck Qianshan: Snowman Mobilization" festival in Anshan featured a 3.5-kilometer scenic route that attracted numerous visitors [4]. - The overall consumer market in Liaoning is experiencing a notable increase, with a significant rise in visitors from outside the province [4]. Group 2: Specific Events and Promotions - The "Three Workshops Shenyang Industrial Rock Music Festival" attracted over 6,000 attendees, blending rock music with local culture and cuisine [4]. - In Dalian, the East Gate historical cultural street transformed into a "Magic Paradise," featuring surprise magic shows and performances [4]. - The Shenyang store reported a 30% increase in visitors from southern regions, prompting extended operating hours and additional breakfast offerings [4]. - The "Ninety-Nine Consumption Season" in Panjin attracted tourists with promotional activities, including a stamp collection experience for just 19.9 yuan [5].

Core Viewpoint - The article highlights the cultural activities and exhibitions organized in Hebei province during the New Year holiday, emphasizing the integration of traditional culture with modern interactive experiences to engage the public and enhance cultural appreciation [1]. Group 1: Digital and Interactive Exhibitions - The Hebei Museum launched a digital interactive exhibition titled "Smart Cultural Heart, Renewed Ancient Treasures," allowing visitors to engage with artifacts through 360-degree views and interactive games, making history accessible and enjoyable for all ages [3]. - The exhibition features various formats such as long animations, 3D virtual interactions, and educational games, breaking away from traditional static displays [3]. Group 2: Cultural Events and Activities - During the New Year holiday, the Hebei Museum organized five new exhibitions, 16 offline exhibitions, and over 40 online cloud exhibitions, along with eight themed cultural activities and creative public benefit events [3]. - The "Night Tour of Handan Museum" offers themed explanations and immersive experiences, with daily updates on content and activities, aiming to create a unique cultural leisure scene [4]. Group 3: Traditional Arts and Community Engagement - The Hebei Provincial Mass Art Museum hosted a non-heritage themed exhibition showcasing traditional crafts like paper-cutting and woodblock prints, immersing visitors in festive cultural experiences [4]. - Various libraries and bookstores in the province organized activities that blend cultural challenges with fun, such as guessing book titles and poetry games, to engage readers in traditional culture [5]. Group 4: Performing Arts - Numerous art troupes in Hebei presented a variety of performances, including stage plays and symphonic concerts, to ensure a joyful New Year celebration for the public [5]. - Cultural venues also provided hands-on experiences and exhibitions, bringing art closer to the community and enhancing public participation in cultural activities [5].

Core Insights - The tourism market in China experienced a strong start in 2026, with diverse travel experiences and popular destinations such as Shanghai, Beijing, and Guangzhou [1] Group 1: New Year Travel Trends - "Cross-year travel" has become popular, with searches for "best places to celebrate New Year" increasing by 150% in the last two weeks [2] - Local and nearby short trips accounted for 73.4% of cross-year travel, indicating a trend towards convenient travel options [2] - Theme parks like Shijingshan Amusement Park and Shanghai Disneyland are favored by young travelers for their festive activities and immersive experiences [2][3] Group 2: Unique Travel Experiences - Destinations offering unique experiences, such as the immersive activities in Kaifeng and the snow quality in Tonghua, are attracting visitors [5] - The search interest for Harbin Ice and Snow World surged by 300%, highlighting the appeal of winter-themed attractions [3] - Southern islands like Weizhou Island and Nanao Island are popular for their natural beauty and warm climate, with Weizhou Island's search interest increasing by 156% [3][4] Group 3: International Travel - Outbound travel is becoming more accessible, with Hong Kong and Macau leading the market for New Year trips [6] - The number of travelers to Australia and New Zealand increased by 310%, while trips to Europe rose by 178% compared to the previous year [6] - The international car rental bookings on travel platforms saw a growth of over 200%, indicating a rising interest in exploring diverse global destinations [6]

南京晨报2026-01-01 21:20:31 数千盏电子蜡烛如星辰般点缀在海豚场四周，柔和的光晕映照着蔚蓝的水波，瞬间将氛围感拉满。在悠 扬的乐声中，美人鱼公主、王子，章鱼女巫和海洋里的精灵一起出现在舞台上。2025年12月31日晚，南 京海底世界第八届海底跨年音乐会在浪漫中开启。 本次跨年音乐会以"焕新美人鱼"为主题，借助光影、音乐与AI技术，为市民游客奉上一场沉浸式跨年体 验。当晚的活动从18点开始，银鱼风暴、美人鱼表演、喂鱼表演……最令人期待的是"美人鱼之歌"小剧 场演出。在这里，游客不只是观众，更是这海底世界尊贵的客人，是童话故事里不可或缺的主角，和剧 目里的演员一起互动，用一场独一无二的海底童话夜，种下关于爱与勇气的童话种子，为旧岁写下最温 柔的句点，为新年开启最梦幻的序章。 演出现场，大屏幕上滚动着观众的笑脸，孩子们不断跑出观众席，和演员们互动嬉戏。海底世界的小动 物居民也在当晚"全力营业"：明星海狮和观众玩起套圈的游戏，海豚表演了海底腾跃特技……它们用满 满的活力，和观众一起开启元气满满的新篇章。 来源：南京晨报/爱南京记者 陈起增 新华报业视觉中心记者 邵丹 摄 编辑：宁宁 责编：李君伟 ...

Core Insights - In 2025, driven by policy guidance, technological evolution, and market demand, the cultural and tourism industry is expected to see significant advancements in "culture + technology" and "culture + education" through three key development directions: the emergence of new cultural infrastructure like digital cultural centers and museums, the upgrade of scenario-based services centered on immersive experiences and smart tourism, and the deep reconstruction of educational paradigms featuring AI-driven learning and teaching [1][3][5] Group 1: Digital Infrastructure Development - The implementation of the "Basic Requirements for Digital Cultural Centers' Resources and Technology" in April 2025 marks a new phase of standardization and normalization in the digital construction of cultural centers [3] - Various cultural centers across the country are actively engaging in digital construction, exemplified by Beijing's digital cultural center, which added 13 new activity sections in 2025, achieving 7.188 million clicks throughout the year [3] - Dongguan's "Cultural Guanjia" digital service matrix serves as a model for national digital cultural center construction, characterized by wide coverage, equal access, and standardization [3][4] Group 2: Resource Innovation and Protection - The "Digital Dunhuang: Open Material Library" created by the Dunhuang Academy showcases the innovative use of digital resources, combining cultural heritage with blockchain technology to ensure traceability and verification of material usage [4] - This initiative not only facilitates the regulated circulation of Dunhuang culture but also simplifies the authorization process for related works, fostering a healthy creative ecosystem [4] Group 3: Scenario-Based Service Revolution - The State Council's implementation opinion in November 2025 emphasizes accelerating the application of digital technology in the cultural and tourism sectors, enhancing digital performances, arts, and immersive experiences [5] - The emergence of a new consumption ecosystem centered on "immersive experiences" is evident, with advancements in smart tour systems that offer personalized planning and emotional interaction [6] - Projects like Zhejiang's immersive night tours, which integrate local culture with technology, have become popular among citizens and tourists, enhancing nighttime cultural consumption [6] Group 4: Educational Paradigm Shift - The integration of AI in education is a significant breakthrough in the "culture + technology" domain, with AI teaching systems lowering the barriers to learning artistic skills [7] - The "Bai Ze" platform developed by Shandong Tourism Vocational College exemplifies the embedding of AI in vocational education, enhancing the teaching process without replacing teachers [7] - AI-driven educational initiatives extend learning beyond the classroom, creating engaging experiences for students through hands-on activities and interactive learning environments [7]

Core Viewpoint - The "泉心泉意·爱在邢台" 2025-2026 New Year's Eve event in Xingtai is designed to provide a vibrant and immersive experience for citizens and tourists, featuring diverse activities and cultural representations across the city [11]. Group 1: Event Overview - The New Year's Eve event took place on December 31, 2025, and aimed to create a warm and engaging atmosphere for welcoming the new year [11]. - The event featured multiple locations showcasing different cultural aspects of Xingtai, with a theme centered around "sweet moments" [11]. - Various companies, including家乐园集团, 河北好喜文化传播有限公司, and 河北天泽旅游开发有限公司, collaborated to offer a range of experiences for attendees [11]. Group 2: Activities and Performances - The event included performances such as the music and dance piece "太行泉城颂邢襄" and the song "吉祥谣," along with surprise lottery draws [12]. - A four-hour long music performance featured live bands and various entertainment elements, including a drone show and fireworks, enhancing the festive atmosphere [14]. - Special activities included a collective vow ceremony for 26 couples, a large-scale "鳌鱼灯" exhibition, and themed photo spots appealing to younger audiences [14]. Group 3: Commercial Impact - New consumer venues, including bars and restaurants, opened on New Year's Day, contributing to the commercial vitality of the 京南后海街区 [12]. - The event's diverse offerings aimed to satisfy both culinary and leisure needs of visitors, creating a lively environment for the holiday season [12].

Core Insights - The booking volume for tourism products during the New Year period in 2026 has significantly exceeded previous years, with immersive theme parks becoming popular destinations [2][3] - Wan Sui Mountain Wuxia City has emerged as a standout attraction, with a 15-fold increase in surrounding accommodation bookings compared to the previous year, leading the national growth in bookings [2][5] Group 1: Wan Sui Mountain Wuxia City Overview - Wan Sui Mountain Wuxia City covers over 500 acres and is based on the national forest park, focusing on Song Dynasty Wuxia culture, and was designated as a AAAA-level scenic area in 2018 [2] - The park's ticket policy has been adjusted for the New Year holiday to enhance visitor experience, allowing entry to four different scenic areas once within three days [3] Group 2: Visitor Trends and Popularity - The park has seen a surge in popularity, with social media comments likening the crowd size to that of the Spring Festival, indicating a strong visitor turnout [3][4] - Wan Sui Mountain has been recognized as one of the top ten popular attractions in China, alongside major parks like Shanghai Disneyland and Beijing Universal Resort [6] Group 3: Economic Impact and Accommodation - The total number of visitors to Wan Sui Mountain reached 20.775 million by October 31, generating a revenue of 1.077 billion yuan, with an average daily visitor count of 69,000 [7] - The number of accommodations around the park has increased significantly, with a 15-fold rise in bookings for the New Year period, as local hotels are limited [5][9] Group 4: Unique Features and Marketing Strategy - Wan Sui Mountain has adopted a unique operational strategy by focusing on immersive experiences and interactive performances, featuring over 3000 daily shows and a large cast of NPCs [8][9] - The park offers a highly competitive ticket pricing strategy, with a three-day pass priced at 100 yuan, which has attracted many visitors due to its affordability [8][9]

Group 1 - Major commercial districts in Shanghai are enhancing festive atmospheres with decorations and activities to boost consumer spending during the New Year holiday [1] - Nanjing Road and other shopping areas are distributing 100 million yuan in consumer vouchers and offering extended shopping hours and promotional events [1] - The annual Spring Festival Lantern Festival at the traditional landmark Yuyuan is in full preparation [1] Group 2 - In Xian, the "Daming Palace Banquet" is gaining popularity, offering an immersive experience that combines dining, entertainment, and cultural elements [4] - The traditional snack "Zhonglou Small Milk Cake" has transformed from a seasonal treat to a cultural IP, attracting many consumers through innovative marketing [6] Group 3 - A new consumer space in Zhuzhou, Hunan, combines municipal park and commercial functions, featuring scenic walkways and themed dining areas, drawing large crowds [8] - The atmosphere in the commercial area is lively, with consumers engaging in holiday shopping and enjoying unique experiences [8]

多个沉浸式体验装置亮相，商场商圈逐渐成为消费者"跨年目的地"。受访者供图 新京报讯（记者王萍）当辞旧迎新的氛围渐浓，北京多个商圈、商业综合体也将目光聚焦在跨年、迎新的各项活动上。12月30日，新京报记者从北京多个知 名商场、商圈了解到，近期，商圈跨年活动已经陆续开启，包括知名IP见面会、首展展览、首店亮相等"沉浸式体验"，为跨年注入年轻化和潮流化的节日氛 围。在业内看来，"跨年"节点对于商场、商圈尤为重要。一系列的新体验、新业态、新玩法，都会激发消费者购物热情，带动新年消费市场持续升温。 在北京东方广场东方新天地，消费者不出北京就可以感受到"在香港迪士尼过新年"的感觉。东方新天地相关负责人介绍，自12月起，东方新天地便将其全场 域营造出暖冬氛围，以香港迪士尼乐园的多重20周年限定体验为灵感打造多个奇妙场景。忠粉无数的米奇与好友，超人气的达菲与好友，萌趣可爱的红熊猫 美美，以及带大家提前感受阿伦黛尔美景的安娜与雪宝等一系列主题装置，悉数亮相东方新天地，吸引了众多消费者前来打卡。针对新年到来，东方新天地 还将推出充满香港迪士尼乐园新春氛围的装置，马年春节特色元素点缀其间。沉浸体验主题装置的同时，消费者还可以在现场 ...