演唱会经济

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演唱会经济打通“吃住行游购娱”全链条
Zheng Quan Ri Bao· 2025-07-09 16:14
Core Insights - The concert economy is becoming a new norm in cultural tourism consumption, with a significant number of fans traveling across cities to attend concerts, indicating a shift in consumer behavior [1][2] - The concert ticket consumption has a substantial impact on local economies, with a reported ratio of 1:4.8 in terms of local consumption stimulation [1][2] - The concert market in China is experiencing strong growth, with a projected increase in the number of performances and audience attendance [4] Group 1: Consumer Behavior - A survey indicates that 55.2% of concertgoers are willing to travel to nearby cities for performances, highlighting the trend of cross-city attendance [1] - Concerts are increasingly seen as opportunities for tourism, with fans combining concert attendance with local sightseeing [1][2] Group 2: Economic Impact - Direct benefits from concerts include ticket sales and merchandise, while indirect benefits encompass spending on transportation, accommodation, and dining [2] - A successful concert can enhance a city's visibility and reputation, potentially attracting more tourists and investments in the long run [2] Group 3: Industry Trends - Various cities are launching initiatives to capitalize on concert attendance, such as offering travel packages and discounts for concert ticket holders [3] - The concert market is projected to reach 330 performances by May 2025, with a year-on-year growth of 20.9% in audience numbers [4]
4万人演唱会带动4500万消费,“演唱会经济”带火地方文旅?
3 6 Ke· 2025-07-09 00:28
Core Insights - The domestic concert market is experiencing significant growth, with May 2025 seeing a total of 330 performances, a year-on-year increase of 20.9%, and concert attendance reaching 4.484 million, up 23.2% from April 2024 [1] - The ticket revenue for May 2025 reached 3.333 billion yuan, showing slight growth compared to the same period in 2024 [1] - The overall increase in concert events, audience numbers, and ticket sales indicates a robust demand for live performances, with expectations for June data to surpass May [1] Group 1: Concert Demand and Trends - There is a growing willingness among the public to spend on concerts, with high-profile artists like Sun Yanzi and Wang Lihong drawing large crowds [3] - The phenomenon of ticket scarcity has become a common issue, with fans employing various strategies to secure tickets, reflecting the high demand and competitive nature of ticket purchasing [3][4] - The secondary market for tickets remains active, with scalpers charging significant premiums, often 3-5 times the original price for popular concerts [4][9] Group 2: Audience Demographics and Behavior - The audience for concerts is diversifying, with 21.6% of attendees aged 35 and above, indicating a trend where older generations are also engaging in live music experiences [9] - Emotional consumption is driving the popularity of concerts, as younger audiences prioritize immediate emotional satisfaction over traditional long-term investments [9] - Female attendees continue to dominate the concert-going demographic, making up 66.1% of the audience [9] Group 3: Economic Impact of Concerts - Concerts are significantly boosting local economies, with a reported 1:4.8 ratio of ticket spending to surrounding consumption, meaning every 1 yuan spent on tickets generates 4.8 yuan in local economic activity [15] - Major concerts have been shown to increase hotel bookings and local business revenues, with events like Jay Chou's concert in Nanning attracting 170,000 attendees and generating over 1 billion yuan in economic benefits [15] - The integration of concerts with local tourism and hospitality sectors is becoming more pronounced, with cities exploring partnerships to enhance the overall experience for concert-goers [12][15] Group 4: Industry Challenges and Developments - The concert industry is facing challenges related to ticketing transparency and customer experience, with frequent complaints about ticket availability and service issues [8][5] - Recent incidents involving concert cancellations and disputes between promoters and venues highlight the complexities and risks within the industry [7][6] - The overall market for live performances is stabilizing post-pandemic, with global live music industry revenues projected to reach $35.1 billion in 2024, indicating a recovery to pre-pandemic levels [11]
消费者“羊毛”岂能随便“薅”
Xin Hua Ri Bao· 2025-07-08 23:16
Core Viewpoint - The article highlights the exploitation of fans by hotels during a major concert event, where accommodation prices surged by up to 88 times, reflecting a monopolistic behavior that undermines the integrity of the entertainment economy [1] Group 1: Price Surge and Market Behavior - A well-known concert will take place in Dalian, leading to a dramatic increase in hotel prices, with some rates rising by 88 times before ticket sales even began [1] - The hotel staff justified the price hikes by claiming that fans were trying to take advantage of them, indicating a distorted market perception [1] - This behavior is seen as a manipulation of supply and demand, taking advantage of the concert's draw to exploit consumers [1] Group 2: Impact on Local Economy and Reputation - Such practices contradict the original intent of concert events to promote healthy economic growth in surrounding areas [1] - The negative actions of hotels could damage the city's reputation, transforming it into a negative example rather than enhancing its image through quality service [1] - Other cities have begun to implement strict price controls during entertainment events, which helps protect consumer rights and improve local tourism image [1] Group 3: Recommendations for Regulation - To address the issue of price gouging in the tourism sector, a multi-faceted approach is recommended, including the establishment of a transparent pricing control mechanism [2] - Government departments should implement a reporting system for concert seasons and enforce price commitments from contracted businesses [2] - Online platforms should take responsibility for monitoring pricing and alerting consumers to abnormal price increases [2] - Consumers are encouraged to pursue collective lawsuits against businesses that engage in price gouging, based on relevant legal provisions [2]
山东烟台莱山区:打造新场景 撬动“人气流量”变“经济增量”
Zhong Guo Jing Ji Wang· 2025-07-07 06:08
Group 1 - The concert economy in Laishan is becoming a significant driver of cultural consumption, with nearly 100,000 attendees over two days, showcasing the "concert+" model's impact on local tourism and culture [1] - Laishan has seen a surge in concert events, attracting a large number of out-of-town visitors, with 79.7% of attendees coming from outside Yantai, indicating a strong regional draw [1] - The local government is implementing policies to support the development of performance projects and venues, contributing to over 100 million yuan in revenue from the performance market in the past three years [2] Group 2 - Sports events in Laishan are also gaining momentum, with the "Naihai Boxing Carnival" attracting 50,000 attendees, over 40% of whom were from outside the area, highlighting the city's potential as a sports tourism destination [2] - The 2025 Youth Pump Track World Championship qualifiers in Yantai led to a significant increase in hotel bookings, with a rise of 30%-45% in reservations, and hotel revenues doubling compared to regular days [3] - Events are being leveraged as a means to enhance the city's brand and cultural image, with a focus on integrating sports and tourism to convert visitor traffic into lasting cultural consumption [2][4]
庞大歌迷群体跨城追爱 演唱会成流动GDP
Bei Jing Qing Nian Bao· 2025-06-30 23:22
Core Insights - The article discusses the integration of concerts and cultural tourism in Beijing, highlighting the positive impact on market vitality and consumer engagement [1][11][20] Group 1: Policy and Support - Beijing's cultural and tourism bureau has implemented the "Support Measures for Promoting High-Quality Development of Performing Arts," which provides financial support for large concerts and music festivals [15][20] - The policy offers up to 500 million yuan for projects with significant international influence, encouraging innovative performance spaces and immersive experiences [15][20] Group 2: Market Impact - Over 1.1 million attendees have participated in concerts this year, leading to a more than 30% increase in surrounding venue consumption [11][12] - The "concert economy" has shown a multiplier effect, with every 1 yuan spent on tickets generating approximately 4.8 to 6.85 yuan in related spending [12][19] Group 3: Consumer Engagement - Concerts are driving a new trend where fans actively participate in pre-event activities, such as visiting landmarks featuring artist figurines, enhancing the cultural experience [9][10] - Social media plays a crucial role in promoting these events, with fans sharing their experiences and contributing to the city's cultural narrative [19][20] Group 4: Cultural Experience - The integration of concerts with local tourism allows attendees to explore the city, enjoy local cuisine, and engage with cultural attractions, transforming concerts into comprehensive cultural experiences [15][19] - This trend is particularly appealing to younger audiences, who seek both entertainment and cultural enrichment during their travels [19][20] Group 5: Future Trends - The article suggests that the fusion of concerts and tourism will continue to evolve, with more innovative models and collaborations expected in the future [20]
如何放大演艺经济效应
Jing Ji Ri Bao· 2025-06-30 22:13
Core Insights - The performing arts industry is entering a strong growth cycle driven by robust market demand, with projected total revenue of 79.629 billion yuan in 2024, representing a 39.14% increase compared to 2019 [1] - The industry not only enriches people's cultural lives but also generates significant economic benefits, becoming a prominent consumer and cultural highlight [1] Industry Development - The performing arts sector in China has seen remarkable growth, with original works like the national dance drama "Dream of the Red Chamber" and the play "Longan's Lychee" in high demand, showcasing the vitality of local creativity [1] - Advanced technologies such as digital light and shadow, holography, and VR/AR are widely applied, leading to profound changes in artistic expression, operational models, and consumer experiences [1] - The concert economy is particularly noteworthy, with major artists' tours sparking a trend of "cross-city viewing," significantly boosting comprehensive consumption in the tourism and cultural sectors [1] Challenges - Despite the positive growth, there are issues such as a shortage of quality performing arts works and talent, leading to phenomena like "sold-out" tickets and scalping [2] - There is a lack of innovation and a prevalence of homogenization in the industry, with a need for new products and formats to reach diverse audiences [2] - The industry faces challenges such as an incomplete supply chain and an unbalanced market mechanism, resulting in resources concentrating in first-tier cities while third and fourth-tier cities struggle with a lack of professional venues and quality performances [2] Recommendations for Growth - To maintain vitality in the performing arts economy, it is essential to produce more high-quality works and support the creation and promotion of excellent productions [3] - Embracing digitalization to create a "dual performance integration" ecosystem that combines offline shows with online broadcasts is encouraged [3] - Cities with a shortage of professional venues should plan and construct or renovate small and multifunctional theaters to address facility gaps [3] Industry Integration - The integration of "performing arts + technology," "performing arts + cultural tourism," and "performing arts + consumption" is gaining momentum, with a focus on developing immersive technologies and intelligent performance equipment [4] - Encouraging localities to explore cultural "rich mines" and create unique performing arts as city "business cards" is recommended [4] - Policies should be more precise and governance more orderly, including simplifying performance approval processes and supporting innovative development of capable and distinctive performing arts enterprises [4]
演唱会能否成济南城市消费新密码
Qi Lu Wan Bao· 2025-06-30 06:36
Group 1 - The core idea of the articles highlights the significant impact of concerts, particularly Jay Chou's upcoming performances in Jinan, on local consumption and tourism, suggesting a potential "revolution" in cultural tourism consumption [2][3] - Over 4 million people expressed interest in attending Jay Chou's concerts in Jinan, while the venue can only accommodate 60,000 attendees, indicating a high demand for live events [2] - The concert industry in China is experiencing substantial growth, with ticket sales projected to exceed 26 billion yuan in 2024, reflecting a 78.1% year-on-year increase, and attendance expected to surpass 29 million, a 45% increase [3] Group 2 - Concerts are shown to have a consumption leverage effect of 1:5, meaning every 1 yuan spent on tickets can generate 5 yuan in surrounding consumption, highlighting the economic potential of live events [5] - The concept of "ticket root economy" is being utilized by cities like Qingdao, where concert tickets provide discounts for local attractions and accommodations, encouraging extended stays and additional spending [5][6] - Successful examples from Singapore and Hong Kong illustrate how top-tier performances can attract visitors and boost local economies through strategic city planning and tourism policies [6] Group 3 - The concert market in China is projected to maintain a high revenue share, with concert ticket sales accounting for 89.4% of the total performance market revenue as of April 2025, emphasizing the importance of concerts as a key driver for urban consumption [7]
演唱会给海口带来怎样的惊喜和期待?
Hai Nan Ri Bao· 2025-06-30 01:26
Core Insights - Haikou has successfully leveraged the recent Eason Chan concert series to boost local consumption and enhance its international influence, generating a total of 3.95 billion yuan in consumer spending from nearly 60,000 attendees [2][5][10] - The city has been recognized in the "Top 30 Cities for International Communication Influence" report, highlighting its growing cultural and entertainment industry [2][10] Economic Impact - Eason Chan's concert attracted 59,100 attendees, with 69.26% coming from outside the island, contributing to a total spending of 3.95 billion yuan [2] - Other concerts, such as those by the Times Youth League and Kanye West, also saw significant attendance and spending, with the Times Youth League generating 6.55 billion yuan from 70,100 attendees, and Kanye West's concerts bringing in approximately 7.3 billion yuan from nearly 80,000 attendees [3][4] - Jay Chou's concerts had 154,600 attendees, with 62% from outside the island, resulting in tourism revenue of 9.76 billion yuan [5] Government and Market Initiatives - The local government and businesses collaborated to offer various discounts and incentives for concert-goers, including hotel discounts, free entry to attractions, and dining vouchers, which collectively stimulated local consumption [6][10] - The establishment of a tourism and cultural industry development association aims to unify efforts across sectors to enhance the concert economy [7] Consumer Engagement Strategies - Haikou implemented creative marketing strategies, such as themed photo spots and city-wide promotions featuring Eason Chan's music, enhancing the overall experience for fans [8][9] - Local businesses reported increased foot traffic and sales during the concert period, with some restaurants and shops offering special deals for concert attendees [9][10] Competitive Advantages - Haikou benefits from its Free Trade Port policies, which facilitate easier entry for international artists and audiences, making it an attractive location for large-scale events [12][13] - The local government has introduced financial incentives for event organizers, with rewards reaching up to 11 million yuan for qualifying enterprises, further enhancing Haikou's appeal as a concert destination [14] Future Prospects - The success of recent high-profile events has positioned Haikou as a rising player in the entertainment industry, with more international acts scheduled to perform in the coming years [16] - The city's strategic focus on integrating tourism, culture, and entertainment is expected to continue driving growth and attracting global attention [16]
谁是演唱会第一城?1926场演出的增值“魔法”
Jing Ji Guan Cha Wang· 2025-06-27 09:53
Group 1 - The concert market in China is experiencing explosive growth, driven by changes in consumer demand and economic conditions, with a notable shift towards cultural consumption as GDP per capita surpasses $10,000 [2][8] - The number of large-scale concerts is projected to increase significantly, with a 49.9% growth in concerts with over 5,000 attendees and an 84.37% increase for those with over 10,000 attendees in 2024 compared to 2023 [1][2] - Concerts are becoming a key driver for the cultural tourism industry, with cities like Qujing and Sanya seeing substantial economic benefits from hosting large concerts, generating billions in local consumption [3][9] Group 2 - The concert market is expanding beyond first-tier cities, with a significant number of concerts planned in new first-tier and lower-tier cities, indicating a shift in audience demographics and consumption patterns [4][7] - The competition in first-tier cities is becoming saturated, leading to a search for growth opportunities in emerging markets, where demand is rapidly increasing [8][12] - The multiplier effect of concerts is evident, with local economies benefiting significantly from the influx of visitors, as concert-goers tend to spend on accommodation, dining, and tourism activities [9][10] Group 3 - Cities are implementing various strategies to attract concert-goers, including transportation initiatives and promotional policies, to enhance the overall experience and boost local economies [11][12] - The long-term sustainability of the concert economy will depend on cities' ability to convert short-term visitor influx into lasting cultural and economic benefits, requiring a focus on infrastructure and service quality [12][13] - Future trends in the concert industry will likely include diversification in concert formats and experiences, catering to both large-scale events and smaller, more intimate performances [13]
一票难求,多少人为一场演唱会赴一座城?
3 6 Ke· 2025-06-25 10:57
Core Insights - The concert market in China is experiencing a significant resurgence post-pandemic, with increasing audience enthusiasm and ticket demand [3][4][5] - Major artists are seeing sold-out shows, indicating a shift in audience demographics where non-fans are also attending concerts for the experience [5][11] - The ticketing platform, Damai, has seen substantial revenue growth, reflecting the booming live entertainment sector [15][16] Group 1: Market Trends - In May 2023, the total number of concerts reached 330, a year-on-year increase of 20.9%, with 4.484 million attendees, up 23.2% from the previous year [4][12] - The audience demographic is expanding, with 21.6% of attendees aged 35 and above, a 2% increase from the previous year [14] - Concerts are attracting a diverse audience, including older generations, as seen with artists like Dao Lang and other veteran performers [14][22] Group 2: Economic Impact - The concert industry is not only benefiting artists but also boosting the revenue of related businesses, including ticketing platforms and local economies [15][22] - Damai's revenue for the fiscal year 2025 is projected to be approximately 2.057 billion RMB, a 236% increase, making it the second-largest revenue source for Alibaba Pictures [15][16] - Concerts are driving tourism, with significant percentages of attendees coming from outside the host city, leading to increased local spending [22][23] Group 3: Ticketing and Consumer Experience - The implementation of a strict real-name ticketing system has reduced ticket scalping but has also led to consumer complaints regarding refund policies [17][19] - The ticketing revenue distribution shows that artists and promoters take the majority of the income, with ticketing platforms receiving only 3%-20% [19][21] - The concert market's growth has prompted ticketing platforms to explore new business models, integrating travel and entertainment services [25][30]