（来源：易居研究院） 中国房地产市场正经历深刻变革，从过去的高速增长转向高质量发展阶段。"内卷"作为近年来描述中国房地产行业竞争状态的关键词，反映了行业在转型 期面临的结构性困境与挑战。2025年，中国房地产市场仍处于深度调整期，成交相对低迷、企业运营承压，行业的"寒意"尚未完全散去，国家统计局刚发 布的8月份的房地产数据表明促进"止跌回稳"还需要更大力度。在这一背景下，深入研究房地产行业"内卷"现状及其应对策略具有重要意义。 一 房地产行业"内卷"的现状分析 "内卷"(involution)原指一种社会或文化模式在某一发展阶段达到某种确定的形式后，便停滞不前或无法转化为另一种高级模式的现象。在房地产行 业，"内卷"主要表现为：在有限的市场空间内，企业间竞争加剧，边际效益递减，创新动力不足，整体行业效率下降 。2025年，房地产行业的"内卷"有 从单纯的价格竞争演变为包括产品同质化、营销手段趋同、资源错配等多维度的系统性困境的趋势。 那么当前房地产行业"内卷"有哪些具体表现呢？在此，选择主要的作些分析： （一）土地市场竞争白热化 2025年土地市场呈现"价稳量减"特征，房企拿地策略更加谨慎，高度聚焦核心城市， ...

Core Insights - China's urbanization is transitioning from rapid growth to stable development, focusing on high-quality urban renewal as a new economic growth point [1] - Ruian Real Estate is elevating its "XINTIANDI" brand from a commercial project to a community brand, emphasizing comprehensive solutions for urban renewal [1][2] - The company aims to integrate residential, office, commercial, and cultural ecosystems to provide demonstrative solutions for future cities [1][2] Group 1: Urban Renewal Strategy - Ruian Real Estate has successfully revitalized the Shanghai Shikumen historical district using a "developmental protection" model, creating a multifunctional community that combines culture, commerce, and living spaces [2] - The company has developed various community solutions, including landmark communities, regional center communities, micro-vacation communities, and knowledge innovation communities [2] - The brand upgrade reflects the core proposition of "there's always a new world," focusing on organic updates in space, content, and services [2][3] Group 2: Community Development Initiatives - The six projects previously named "Tiandi" will now be unified under the "XINTIANDI" brand, while specific knowledge innovation communities will retain their original names [3] - Ruian plans to enhance its community development solutions by upgrading urban micro-vacation experiences and establishing new benchmarks for regional center communities [3][6] Group 3: Cultural and Economic Impact - The flagship community, Shanghai XINTIANDI, has expanded its area by 2.4 times since 2021, now covering 1.2 square kilometers [4] - New projects like XINTIANDI Dongtaili will focus on local culture and diverse culinary experiences, aiming to stimulate cultural consumption in the Huangpu core area [5] - The company emphasizes the importance of "locality" in community building, ensuring that developments meet the needs of the people and the specific characteristics of the land [6][7]

改造前的成都市金牛区抚琴街道西南街社区杏园。 成都市金牛区抚琴街道西南街社区供图 居民在改造后的杏园饮茶聊天。 王钦玉摄 改造前的成都双桥子立交桥桥下空间。 图为成都市公园城市建设管理局提供 居民在改造后的成都双桥子立交桥下篮球公园运动。 刘雨杰摄 改造后的"留声记·1982"。 图为成都市公园城市建设管理局提供 引子 城市高架桥下建公园、社区闲置空地变邻里会客厅……在四川成都街头漫步，多处小微公共空间改造创 意十足。 改造前的成都"留声记·1982"。 图为成都市公园城市建设管理局提供 这些由城市中缺乏合理规划、未充分利用的剩余空间改造而来，可供市民休闲、娱乐、交往的高品质空 间，在成都被称作"金角银边"。 践行人民城市理念，截至去年底，成都累计打造"金角银边"848处。今年3月，住房和城乡建设部公布第 二批城市更新典型案例，成都市相关经验做法入选。 "金角银边"本是围棋术语，指的是棋子落子位置不同，抢占先机的效率不同。对城市而言，这一概念同 样颇有意义：合理利用位置优越的小空间，能够发挥大作用。 今年7月召开的中央城市工作会议部署"高质量开展城市更新"。8月，中共中央、国务院印发《关于推动 城市高质量发展 ...

引子 城市高架桥下建公园、社区闲置空地变邻里会客厅……在四川成都街头漫步，多处小微公共空间改造创 意十足。 这些由城市中缺乏合理规划、未充分利用的剩余空间改造而来，可供市民休闲、娱乐、交往的高品质空 间，在成都被称作"金角银边"。 践行人民城市理念，截至去年底，成都累计打造"金角银边"848处。今年3月，住房和城乡建设部公布第 二批城市更新典型案例，成都市相关经验做法入选。 "金角银边"本是围棋术语，指的是棋子落子位置不同，抢占先机的效率不同。对城市而言，这一概念同 样颇有意义：合理利用位置优越的小空间，能够发挥大作用。 充分利用桥下、街旁、地下、屋顶、低效用地等7类剩余空间 桥上，车水马龙；桥下，绿意盎然。 在成都双桥子立交桥下，昔日杂乱无章的闲置空间已悄然焕新：爬山虎一圈圈缠绕，将灰扑扑的桥墩裹 住，一座篮球公园坐落其间，一些市民正在场上挥汗如雨。 瞄准、起跳，市民张晨投出一记标准的三分球。"这里太阳晒不着，空气流通还好。"张晨满意地说，从 家走过来也就10多分钟，自己常来锻炼。 空间资源的高效利用，是城市规划的重要命题。一些城市中心区绿地不足、休闲空间不够，土地开发却 已接近饱和，很难扩展增量。同时，受 ...

Group 1: Urban Development Transformation - Shandong is undergoing a transformation from "quantity" to "quality" in urban development, shifting from rapid growth to stable development and focusing on improving existing urban areas [1][2] - The urbanization rate in Shandong has increased from 52.03% in 2012 to 66.48% in 2024, with a steady annual growth rate of 1.2 percentage points, reflecting the province's significant role in national urbanization [2] Group 2: Quality of Life Improvements - Shandong has implemented urban quality enhancement and renewal actions, resulting in a cumulative increase of 141,000 hectares in green coverage and 36,000 hectares in park land from 2012 to 2024, with an average per capita park area of 18.7 square meters [4] - Over 8 million residents have transitioned from shantytowns to modern housing, and 23,000 neighborhoods have undergone renovations, improving living conditions [4] Group 3: Infrastructure and Services - Shandong has focused on "invisible projects" such as underground pipelines and sponge city initiatives, achieving over 99% in water supply, gas coverage, and sewage treatment rates, while updating over 88,000 kilometers of underground pipelines [5] - The province has built nearly 3,000 square kilometers of sponge cities and 1,029 kilometers of comprehensive utility tunnels, leading the nation in these developments [5] Group 4: Smart City Governance - Shandong is integrating smart elements into urban management, enhancing efficiency and citizen satisfaction through real-time monitoring and digital services [6][7] - The establishment of a city management system that integrates various services has improved community governance, with 70% of residential communities forming owners' committees [8]

Core Insights - The "Qinian Dajie" land parcel in Beijing's Dongcheng District is entering the pre-application phase for bidding, highlighting its strategic location and potential for high competition among developers [1][3][6] - The starting price for the land is set at 1.95 billion yuan, translating to a starting floor price of 78,000 yuan per square meter, which is considered relatively low given the land's prime location [3][13] - The land's development will face challenges due to strict construction requirements and the need to maintain the historical and cultural integrity of the area [7][8][10] Location and Accessibility - The Qinian Dajie land is situated within the second ring road, adjacent to the Temple of Heaven Park and within walking distance to major attractions like Tiananmen Square [1][4] - The area boasts excellent transportation links, with nearby metro access and a variety of essential services, including educational and medical facilities [4][6] Development Specifications - The total area of the land is approximately 22,800 square meters, with a planned construction area of 25,000 square meters and a low plot ratio of 1.1 [6][7] - Residential units are capped at 70% of the total area, with specific height restrictions for different sections of the land, indicating a focus on low-density housing [7][8] Market Potential - The land's unique characteristics and location are expected to attract strong interest from developers, with potential bidding prices likely to exceed 15,000 yuan per square meter based on market trends [13][15] - Historical data from similar land sales, such as the nearby Jinyu Pond parcel, indicates a high likelihood of significant price appreciation due to the scarcity of residential land in the core area [13][15] Future Outlook - The successful bidding and development of the Qinian Dajie land could set a precedent for future land releases in Beijing's core areas, especially following the anticipated UNESCO World Heritage status for the central axis of Beijing [15] - The emphasis on cultural preservation and urban renewal in future developments suggests that while opportunities for new projects may arise, they will be closely aligned with maintaining the historical character of the city [15]

Core Insights - The South Central Axis International Cultural and Technological Park is showcasing its innovative practices in urban renewal and industrial upgrading at the IASP 2025 World Conference [1][3] - The park has successfully established over 400 enterprises, focusing on new-generation information technology and the metaverse [1][4] Urban Renewal and Industrial Upgrade - The transformation of old spaces and industrial upgrading is a critical issue in global urban development, with a focus on preserving urban culture while enhancing spatial functionality and industrial capacity [3] - The park's location was previously a major hub for the clothing wholesale industry in North China, which underwent a significant upgrade starting in October 2022 as part of the Beijing-Tianjin-Hebei coordinated development strategy [3] - A "government-enterprise joint meeting" mechanism was established to address major issues collaboratively, resulting in a record efficiency for urban renewal projects, completing the process in just 10 months [3][4] Industrial Development Strategy - The park aims to become a benchmark for digital economy cities, focusing on a "culture + technology" dual-core driving direction, with an emphasis on digital humans, digital content, and smart interactive hardware [4] - Among the 400+ enterprises in the park, there are national-level specialized "little giant" enterprises, 10 specialized small and medium-sized enterprises, and over 120 high-tech enterprises, indicating a robust development in sectors like integrated circuits and artificial intelligence [4] Service Support System - The park has developed a "three ones" service support system, which includes a metaverse industry base, an ecological service platform, and a fund that integrates various industry resources to provide comprehensive support for enterprises [4] - This system aims to facilitate the entire lifecycle of businesses, offering services such as incubation, financing, business model development, talent services, and market expansion [4] Future Development Plans - The park plans to enhance its metaverse industry service platform and strengthen interactions with surrounding communities, schools, and cultural facilities to reconstruct the regional urban functional system [5] - The goal is to cultivate emerging industrial clusters and reinforce the industrial driving effect, positioning the park as a core engine for high-quality development in the South Central Axis region [5]

2025南京金秋经贸洽谈会（简称"金洽会"）将于9月23日开幕。记者17日了解到，开幕式上将重点 发布"城市焕新·共筑精彩"——2025南京市城市机会清单。近年来，在推进城市焕新过程中，南京因地 制宜、分类施策，打造了一批各具特色的地标性项目。从老车站、老厂房到老住区，每一次焕新都彰显 着城市魅力，展示着这座城市的机会与机遇。 位于鼓楼区汉中门278号的汉中门长途客运站，承载了很多老南京人的回忆。作为南京市第二批城 市更新试点项目，闲置十几年的客运站摇身一变，成为金运LIVE·金智里园区，开出数智健康的"新班 车"。 青砖黑瓦、红墙平顶、橘色楼梯、透明玻璃连廊……漫步在园区内，一座座造型别致、色彩各异的 建筑，勾勒出汉中路边一处新空间。 金智里运营单位江苏金陵交运集团有限公司副总裁崔志波介绍，为了改变老车站空间低效、业态落 后的面貌，企业采取自主更新模式，对老房子加固后塑造全新风貌。将老车站停车区改造为面向汉中路 的喷泉广场；优化人行、车行动线，并牺牲部分商业利益，打造地面架空停车和机械立体车库。 目前，在业态上，金智里引进富士胶片、ZEST造型、大介健康等江苏首店和一批国际国内一线商 业品牌，满足年轻人时尚 ...

Group 1 - The exhibition "Awakening the Memory of Liulin" aims to promote community engagement in urban development and showcase the transformation of the Liulin area [1] - The exhibition is structured around three main themes: historical culture, the "Erliao" architecture, and the comparison of old and new [3][4] - Historical artifacts displayed in the exhibition connect the past with the present, highlighting the industrial heritage of the Liulin area, which began with the establishment of the Tianjin Paper Factory in 1937 [4][6] Group 2 - The "Erliao" facility, established in 1956, has undergone various functional transformations and is now a creative industry center, reflecting the evolution of the area [6] - The renovation of historical buildings is guided by the principle of "developing while protecting," aiming to make cultural heritage accessible to the public [6][11] - The cultural arts center has hosted various events, enhancing community interaction and providing a platform for local businesses and artists [9] Group 3 - The integration of modern container architecture with historical buildings creates a unique urban landscape, fostering a vibrant environment for startups and cultural activities [9] - The company plans to continue developing cultural consumption scenes and establishing a cultural identity for the region through ongoing activities and partnerships [11]

Group 1: Cement Industry - The cement market is currently experiencing weak demand, with an average price of 271.67 yuan/ton in August, showing a month-on-month decline [1] - Seasonal demand is expected to recover from September to November, potentially leading to price increases due to the "anti-involution" trend promoting capacity reduction [1] Group 2: Consumer Building Materials - Retail sales of building and decoration materials grew by 2.2% year-on-year from January to July 2025, but saw a 0.5% year-on-year decline in July, indicating a seasonal slowdown [2] - Urban renewal initiatives are anticipated to boost demand for renovation and repair materials such as pipes, waterproofing, and coatings [2] Group 3: Glass Fiber - The market for glass fiber is under pressure, with small and medium enterprises experiencing slight price reductions for coarse yarn due to high inventory levels [3] - Demand for high-end electronic yarn remains strong, while traditional electronic yarn products face increased supply pressure, leading to a slight price decrease [3] Group 4: Float Glass - The float glass market continues to show weak demand, with prices reverting to levels seen before the June price increase, indicating a historical low [4] - Seasonal demand may improve slightly, but supply-side pressures are expected to limit significant price increases in the short term [4]