Core Viewpoint - The real estate industry is undergoing a deep adjustment period, with inventory reduction pressure and upgraded residential demand coexisting, making the construction of "good houses" the core direction for industry transformation [1] Group 1: Industry Consensus - The key to healthy development in real estate is inventory reduction, with the notion that those who can achieve this will be the industry's heroes [4] - The industry requires a "spark" of confidence and action to recover, emphasizing the need for marketing empowerment and government-enterprise collaboration [6] Group 2: Solutions for Inventory Reduction - Experts discussed practical solutions for inventory reduction and "good house" construction, emphasizing the need for digital transformation and collaboration between product quality and marketing [8] - A case study highlighted that real estate does have a future, but it requires new recognition and methods to break through challenges [10] - Design is identified as a key lever for creating "good houses," focusing on cultural roots, scene creation, and quality control [14] Group 3: Marketing Innovations - The need for collaboration among policies, real estate companies, design, and property management is crucial for "good house" construction, aiming to upgrade from merely meeting housing needs to creating quality living experiences [16] - Practical strategies for cost reduction and efficiency improvement in real estate operations were discussed, focusing on tax management throughout the development process [18] - A digital and new media marketing strategy was proposed, detailing a complete digital path for real estate sales that significantly improved customer visit rates and conversion rates [20] Group 4: Insights and Future Directions - The forum reached a consensus that the transformation of the real estate industry requires both internal refinement of "good house" products and external exploration of innovative marketing paths [24] - The event received extensive media coverage, spreading the "good house + good marketing" transformation concept to a broader audience [26] - The industry is shifting from "scale expansion" to "quality competition," with the forum providing practical paths and confidence for future development [28]

21世纪经济报道记者 吴抒颖 广州报道 为了满足购房者对"好房子"的追求，广州、深圳这两座一线城市的土地市场出现了新的变化。这两座城 市近期频繁推出低密度、环境好的地块，以匹配市场对"好房子"建设的需求。 以7月7日深圳龙华出让的一宗地块为例，这宗地块的土地面积为2.18万平方米，挂牌起始价为16.84亿 元，起始楼面价为2.8万元/平方米。这宗地块采用"价高者得"原则，无销售限价、无70/90户型比例限 制、无配建保障房要求，开发灵活性较高。地块容积率仅2.8，低于深圳多数住宅用地。 最终，根据成交结果，经过超百轮竞价，深圳中海地产以总价23.7亿元竞得地块，溢价率40.74%，成交 楼面价为约3.9万元/平方米。 中指研究院深圳分院高级分析师孙红梅指出，这宗地块未来可开发高层低密度社区，提升居住舒适度。 此外，深圳近期推出的宅地普遍降低容积率、取消限价，强调"居住品质升级"，这宗地块符合这一导 向。"近期深圳土拍市场的高溢价成交，是 "核心地段+低密品质+政策红利"三重因素共同影响的结 果。" 7月30日，深圳出让一宗龙华区宅地，土地出让面积2.19万平方米规划建筑面积6.8万平方米，容积率 3.1，起始 ...

Core Viewpoint - The report by JLL highlights the recovery and stabilization of the real estate market in the Greater Bay Area's mainland cities, driven by policy easing and financial support for developers [1][3]. Residential Market Summary - In the first quarter, the overall sales figures and prices of new residential properties performed well, but the market sentiment weakened in April due to the instability caused by the trade war, leading to a cautious buyer attitude [3][4]. - Overall new residential sales in the Greater Bay Area increased by 3% year-on-year in the first half of the year [3]. - The average monthly new residential transactions are expected to reach 27,000 to 28,000 in the second half, with an annual total projected at around 300,000 units; however, there is a potential price decline of up to 5% for the year [4]. Commercial Property Investment Summary - The attitude of property owners has shifted to a more pragmatic approach, with industrial logistics transactions accounting for over 50% of the market in the first half of 2025, including significant deals in large logistics asset packages [3][5]. - The community commercial sector is gaining traction, with stable rental yield projects attracting investor interest, suggesting a potential increase in quality commercial asset transactions in the second half of the year [3][5]. - The logistics and commercial sectors are expected to outperform other segments, driven by strong demand from the expanding cross-border e-commerce market [4][5]. Market Outlook - The easing of demand-side policies and the construction of quality housing are anticipated to release pent-up demand for both rigid and improved housing [3]. - The implementation of special bond storage and acquisition of residential properties is expected to alleviate financial pressures on developers and promote a balance between supply and demand in the real estate market [3]. - Despite the anticipated recovery, market confidence is expected to take time to restore, with ongoing uncertainties likely to maintain a cautious atmosphere into the third quarter [4].

2025年是"好房子"建设元年。目前时间已进入下半年，各地"好房子"建设进展如何？有哪些可借鉴的经 验做法？ 各地开始交卷了。 近期，住建部发布了《"好房子"建设经验做法（第一批）》。文件收录了14个省的经验做法，内容涵盖 六个方面，即出台推动政策、加强技术支撑、打造示范样板、强化科技赋能、优化物业服务和健全产业 体系。住建部还喊话各地，"结合实际学习参考"。 这14个省的经验做法反映出"好房子"建设的哪些趋势？有哪些值得房企关注及参考？ 好房子建设 14个省给出这些经验 住建部发布的文件来看，被列为示范的省份都有以下2个特点： 第一，"好房子"建设涵盖商品房、保障房以及旧房改造。 第二，"好房子"建设，需要政策、标准、技术、产业等打组合拳。 例如政策方面，入选的省份开展了一些探索，从政策上给予"好房子"一定的倾斜。例如山东省提出，使 用住房公积金贷款购买高品质住宅的，贷款额度可按一定比例上浮。 另外，出台技术导则，提高标准底线，为"好房子"搭建一个指导体系。如，江苏省发布的《改善型住宅 设计与建造导则》，从规划布局、公共设施、环境营造等方面提升住区空间品质；从户型设计、材料选 用、建造管理等方面提升住宅性能 ...

Group 1 - The construction of "good houses" requires increased policy support and management throughout the entire process, including standards, planning, construction, inspection, and property management [1][2] - Emphasis on technical support is crucial, with local governments developing standards to address common quality issues such as sound insulation and leakage [2][3] - The promotion of "good houses" necessitates the establishment of demonstration projects, with incentives for pilot projects and innovative construction techniques [2][3] Group 2 - Strengthening technological empowerment is essential, focusing on key technologies for smart and near-zero carbon housing [3][4] - Optimizing property services through digital transformation and smart management is vital for enhancing residential community services [3][4] - Building a comprehensive industry system by forming alliances among various stakeholders in the housing sector can enhance the entire lifecycle and supply chain of "good houses" [3][4] Group 3 - The construction and renovation of "good houses" can stimulate home-buying enthusiasm and contribute to the stable and healthy development of the real estate market [4] - The shift in urban development from large-scale expansion to quality improvement aligns with the goal of enhancing living conditions through "good house" initiatives [4]

Core Viewpoint - The construction and renovation of "good houses" is essential for improving living conditions and contributing to the stable and healthy development of the real estate market in China [4] Group 1: Policy Support - There is a need to increase policy support for the construction of "good houses," ensuring quality throughout the entire process from planning to operation [1] - Key responsibilities and focus areas for promoting "good house" construction should be clearly defined, with support from policies, land, finance, and taxation [1] - Support measures should include community service facilities that do not count towards building area limits and encouraging banks to provide credit support for eligible projects [1] Group 2: Technical Support - Strengthening technical support is crucial, with local governments developing standards to address common quality issues such as sound insulation and leakage [2] - Renovation of old houses should follow technical guidelines focusing on updating equipment, using quality materials, and ensuring suitability for various demographics [2] - Demonstration projects should be encouraged through policy incentives, with innovative construction techniques like modular building being explored [2] Group 3: Technological Empowerment - Research on key technologies for smart and near-zero carbon housing is necessary, focusing on improving living quality through insulation and noise reduction [3] - Optimizing property services through digital transformation and smart management is essential for enhancing residential community management [3] - Establishing an industry alliance for "good houses" can integrate various stakeholders and promote advanced technologies in construction [3] Group 4: Market Impact - The shift in urban development from expansion to quality improvement highlights the importance of "good house" construction as a means to enhance living conditions [4] - Continuous progress in "good house" construction will enable more residents to achieve their ideal living conditions [4]

今年上半年，全国新建商品房销售面积降幅比去年同期收窄15.5个百分点，商品房销售金额降幅同比收窄19.5个百分点，全国70个大中城市新建商品住宅价 格指数同比降幅连续8个月收窄，重点地区土地溢价率有所回升、库存下行……在一系列政策"组合拳"的加持下，房地产市场朝着平稳健康的方向稳步前 行。 数据变化的背后，是我国房地产行业供需两端预期的逐步改善。记者近日在多地采访了解到，房地产行业已告别过去"高周转、高杠杆"的无序扩张阶段，正 加速转向以"品质驱动"为核心的"好房子"建设新周期。 从"造房子"到"造生活" 7月28日，在位于成都市青羊区的成都越秀·阅今沙的样板间，不少市民正在看房。7.2米开间的客厅，入户采光厅与厨房、餐厅联动形成超17平方米的"花园 餐厨"空间，这些新颖的设计让前来看房的刘女士眼前一亮。三代同住的她很在意老人和孩子的活动空间，而这个小区下楼即是公园。 越秀地产中西部区域公司副总经理徐扬说，越秀·阅今沙设计中将自然公园与生活场景融合，整体规划打造楼盘外围约60亩公园，充分融入竹编、银杏、蜀 锦等在地文化符号，引入网红咖啡品牌等，以"公园+商业+社区"的创新模式将门前公园升级为一整片慢行生活系统 ...

Group 1: Residential Market Overview - The residential market in the Greater Bay Area showed signs of fatigue in Q2 due to tariff uncertainties, with market confidence expected to take time to recover, despite a potential easing of US-China trade tensions in the second half of the year [1] - The average monthly transactions for new homes are projected to be between 27,000 to 28,000, with an estimated total of around 300,000 new home sales for the year, while property prices may face a downward pressure of 0-5% [1] - The sales performance in the first half of the year was notably strong in Guangzhou and Shenzhen, indicating that quality properties in prime locations continue to attract buyers even amid market instability [1] Group 2: Commercial Property Investment Outlook - The logistics and commercial sectors are expected to perform well in the second half of the year, driven by strong demand for logistics assets due to the expansion of cross-border e-commerce [2] - The Greater Bay Area's warehousing market is anticipated to face significant new supply in the next two to three years, which may lead to increased vacancy rates and pressure on rental levels [2] - There is a growing interest in community commercial projects, particularly in second-tier cities, where owners are more pragmatic, making these projects attractive to insurance and real estate funds [2][3] Group 3: Policy and Economic Environment - The government policies in the Greater Bay Area have continued to support the stabilization of the real estate market, focusing on easing financial pressures on the supply side while maintaining demand-side support [3] - The recovery of the residential market is primarily driven by the overall economic environment rather than policy changes, with potential positive impacts from favorable economic factors such as interest rate cuts by the Federal Reserve [3]

Core Insights - The company successfully acquired a prime land parcel in Taiyuan City, which has already commenced preliminary preparation work on the same day of acquisition [1] Group 1: Land Acquisition Details - The land parcel is located in the southern part of Longcheng South Street, covering a total area of approximately 30,680.33 square meters (about 46.02 acres) [2] - The planned use of the land is for residential with a commercial component (5% commercial), with residential area approximately 29,146.31 square meters and commercial area about 1,534.02 square meters [2] - The land has a low-density construction plan with a floor area ratio of only 2.5, aiming for nearly 100% usable area [2] Group 2: Strategic Location and Amenities - The land is strategically positioned in the core of Taiyuan's southern urban development, benefiting from significant transportation advantages, being close to major roads and accessible via Metro Line 1 [2] - Surrounding amenities include commercial support from Taiyuan Impression City and quality educational resources such as Taiyuan Affiliated Primary and Secondary Schools, along with healthcare facilities like Shanxi Bethune Hospital [2] Group 3: Development Philosophy and Execution - The company adheres to the "early construction, early development, early delivery" philosophy, having mobilized project teams to commence work immediately after land acquisition [5] - This approach is designed to effectively shorten the project development cycle and ensure a solid foundation for high-quality construction [5] Group 4: Policy and Industry Context - In February, the Shanxi Provincial Department of Housing and Urban-Rural Development issued a plan to promote the construction of "good houses," emphasizing human-centered design and various community needs [4] - The company aims to implement the design principles outlined in this plan, focusing on creating high-quality living spaces that meet diverse community requirements [4] - The "land acquisition and immediate construction" initiative, launched in 2021, streamlines project processes to enhance the business environment and reduce costs, which the company has successfully adopted in multiple projects [8]

Core Viewpoint - The real estate market in China has shown signs of stabilization and recovery in the first half of the year, driven by policy support, demand structure adjustments, and industry transformation [1][2][3] Market Performance - New residential sales in key cities remained stable, with first-tier and strong second-tier cities experiencing year-on-year growth in sales area, such as Shenzhen and Guangzhou with increases of 24% and 17% respectively [2] - The second-hand housing market saw significant growth, with cities like Shenzhen reporting over 30% year-on-year increase in transaction volume [2][3] - Overall, the new residential prices in 100 cities increased by 1.16% in the first half of the year, with a 0.19% increase in June [2] Policy Measures - The government has implemented various "stabilize the real estate market" policies, focusing on stimulating demand, reducing inventory, and managing risks [5][6] - Over 340 policy measures were introduced across various regions, including adjustments to housing fund policies and increased subsidies for home purchases, particularly for families with multiple children [6][7] Land Market - The land market saw a 27.5% year-on-year increase in land transfer revenue, although the area of land sold decreased by 5.5% [4] New Development Models - The real estate sector is transitioning towards a new development model, emphasizing a "market + guarantee" housing supply system and high-quality housing construction [8][9] - The government aims to enhance the quality of housing, with new standards for "good houses" being established and implemented [9] Outlook for the Second Half - Industry experts anticipate that policies will continue to focus on stabilizing expectations, activating demand, optimizing supply, and mitigating risks, with ongoing differentiation in the market [10]