Core Viewpoint - The recent accident involving Xiaomi's SU7 has significantly impacted the company, leading to public scrutiny and a realization of the high expectations placed on it as an industry leader [1][6][10]. Group 1: Accident Overview - On March 29, a Xiaomi SU7 standard version was involved in a severe traffic accident on a highway, resulting in the deaths of three young women [3]. - The vehicle was operating under the NOA (Navigation on Autopilot) mode at the time of the accident, which issued a warning about an obstacle shortly before the crash [3]. - The last confirmed speed of the vehicle before the collision was approximately 97 km/h [3]. Group 2: Company Response - Following the accident, Xiaomi established a special team to investigate and cooperated with police to provide vehicle data [6][8]. - The company expressed deep condolences to the victims' families and committed to transparency throughout the investigation process [6][9]. - Xiaomi's leadership acknowledged the need to address public concerns and emphasized that the company would not evade responsibility [9]. Group 3: Future Commitments - Xiaomi aims to become a leader in automotive safety, striving to exceed industry standards rather than merely comply with them [1][6]. - The company recognizes the importance of safety in its vehicles and is committed to becoming the safest option in its class [1][6]. - Xiaomi's leadership believes in the company's resilience and determination to overcome challenges and improve its standing in the industry [14].

Core Viewpoint - The ongoing controversy surrounding Xiaomi's SU7 Ultra model has escalated, with numerous consumers seeking resolutions for perceived discrepancies between the vehicle's advertised features and actual performance [10][14][18]. Group 1: Consumer Complaints and Legal Actions - A prominent social media influencer, "风云XTony," reported a meeting with Xiaomi's executives regarding the SU7 Ultra model, but no agreement was reached on compensation for affected customers [2][3]. - A group of over 70 car owners has formed a litigation group, planning to sue Xiaomi for false advertising, demanding a "triple compensation" for their losses [4]. - The dissatisfaction stems from claims that the vehicle's features, such as the carbon fiber hood, do not perform as advertised, leading to demands for refunds of deposits totaling 20,000 yuan [10][14]. Group 2: Company Response and Public Relations - Xiaomi's Vice President, Li Xiaoshuang, publicly denied the accuracy of reports regarding the discussions and emphasized the company's willingness to engage with customers directly [6][7]. - Xiaomi's public relations head supported Li's stance, encouraging open communication with users and dismissing rumors as distractions [9]. - CEO Lei Jun acknowledged the company's responsibility as a major player in the automotive industry, emphasizing the need for enhanced safety standards and accountability following a recent tragic accident involving the SU7 [15][21].

Core Viewpoint - The automotive industry must prioritize safety over flashy technology and marketing gimmicks, as consumer awareness and regulatory scrutiny increase [2][4][5]. Group 1: Consumer Preferences - Consumers are increasingly prioritizing safety in their vehicle purchasing decisions, with 85.67% considering safety as the top factor [15]. - Recent safety incidents have shifted consumer focus from aesthetics and technology to the fundamental need for safe vehicles [6][7]. - The trend indicates a growing rationality among consumers, who are now more critical of marketing claims that emphasize non-essential features [6][7]. Group 2: Industry Response - The automotive industry, particularly new entrants, has been criticized for neglecting safety in favor of marketing innovative features [9][10]. - Regulatory bodies are tightening safety standards, mandating clearer communication regarding vehicle capabilities and safety features [3][17]. - Companies like Xiaomi are recognizing the need to enhance their safety standards in response to public scrutiny following safety incidents [3][4]. Group 3: Marketing and Design Trends - Many automotive companies have shifted their marketing focus towards aesthetics and technology, often at the expense of safety considerations [9][10]. - Features like hidden door handles, while marketed as innovative, have raised safety concerns due to their potential failure in emergencies [11][13]. - The emphasis on "smart" features and design has led to a misalignment with consumer safety expectations, prompting calls for a return to fundamental automotive principles [14][20]. Group 4: Future Directions - The industry must realign its values to prioritize safety in design and marketing strategies to build consumer trust and ensure long-term viability [18][20]. - Companies that integrate safety into their core values and product development processes are likely to succeed in the evolving market landscape [18][20]. - The shift towards a more safety-conscious consumer base and stricter regulations will force the industry to adapt or face significant challenges [17][18].

Core Viewpoint - The automotive industry is focusing on improving vehicle safety, particularly through the implementation of new regulations for Automatic Emergency Braking Systems (AEBS) in light vehicles [1][2]. Group 1: New Regulations - A new mandatory national standard for AEBS has been drafted, requiring M1 and N1 class vehicles to be equipped with this system [1][2]. - The AEBS includes two main functions: Forward Collision Warning (FCW) and Automatic Emergency Braking (AEB), aimed at reducing the likelihood of collisions with vehicles or pedestrians [1]. Group 2: Technical Requirements - For M1 vehicles, the AEBS must be active at speeds between 10 km/h and 80 km/h under all load conditions, while for N1 vehicles, the active speed range is 10 km/h to 60 km/h [2]. - The system must also activate when detecting potential collisions with pedestrians, bicycles, and two-wheeled vehicles at speeds between 20 km/h and 60 km/h [2]. Group 3: Market Impact - Following the announcement of the new regulations, stocks in the automotive parts sector surged, with companies like Jingsheng Electronics and Spring Precision Engineering hitting their daily limits [3]. - The discussion around AEB technology has intensified due to recent accidents involving smart connected vehicles, raising concerns about the effectiveness and reliability of AEB systems [3][4]. Group 4: Industry Debate - There is ongoing debate within the industry regarding the effectiveness of AEB systems, with some executives questioning the reliability of current AEB functionalities and their marketing claims [4]. - Specific incidents, such as the Xiaomi SU7 collision, have highlighted the limitations of AEB systems, particularly in recognizing certain obstacles [4].

运营商财经网 于航／文 5月15日，小米集团董事长雷军发布内部讲话，其中提到了此次颇受关注的小米SU7事故。 所以，雷军强调，小米不再是行业的新人，在任何一个产业里面都没有新手保护期，要有更高的标准和 目标。在汽车安全的领域，小米要成为同档最安全的车。小米汽车不满足于合规和行业领先水平，而是 要做汽车行业的领导者，做出超越行业水平的安全。 小米绝不回避任何问题，直面问题，直面自己，有错就改，持续改进，这需要小米集团每个人高度重 视，需要整个团队齐心协力、团结一心，共同努力。 运营商财经（官方微信公众号yyscjrd）—— 主流财经网站，一家全面覆盖科技、金融、证券、汽车、 房产、食品、医药、日化、酒业及其他各种消费品网站。 雷军表示，曾听朋友说"造车，遭遇交通事故在所难免。" 所以并未想到这场事故会对小米造成这么大 的影响。在四年前造车时，小米就非常重视安全和质量问题，在SU7上市的一年多时间里，参与的所有 的权威机构的评测里面都拿到了最高分，其质量小米一直引以为傲。 他提到，经过此次事件，他认识到了小米不再是汽车行业的新人，其规模、影响力、社会关注度都达到 了较非常高的地方，需要承担一家真正的大公司行业领导 ...

【环球网科技综合报道】5月16日消息，小米集团创始人雷军近日在小米价值观大赛后，面向内部员工 发表演讲，就近期小米因交通事故引发的舆论危机作出回应，强调小米需以更高标准承担行业领导者责 任。 雷军指出，过去小米一直将自身视为汽车行业的新人与创业公司，但此次事件促使企业重新审视自身定 位。他强调，历经15年发展，小米的规模、影响力和社会关注度已达极高水平，社会和公众要求其承担 起真正的大公司和行业领导者的责任。在此背景下，小米在任何产业中都不再享有"新手保护期"，必须 树立更高的标准与目标。 针对未来发展方向，雷军明确表示，小米要在汽车安全领域成为同档车型中最安全的存在。他强调，企 业的目标不仅是合规与达到行业领先水平，更要以行业领导者的姿态，打造超越现有行业水平的安全标 准，为用户出行安全提供更坚实的保障。（纯钧） 谈及小米造车初衷，雷军表示，四年前决定进军汽车领域时，团队便将安全问题置于首要位置。经过汽 车团队三四年的不懈努力，小米SU7上市一年多来，质量始终是团队引以为傲的亮点，在参与的所有权 威机构评测中均斩获最高分。然而，此次事件让小米深刻认识到，公众对企业的期待和要求已远超想 象。 雷军首先回顾了三 ...

【导读】雷军回忆小米10年造芯路，同时回应小米SU7事故 中国基金报记者含章 雷军又上热搜！ 5月15日晚间，小米创办人、董事长兼CEO雷军发布微博称，小米自主研发设计的手机SoC芯片，命名为"玄戒O1"，即 将在5月下旬发布。 当晚，雷军还在小米价值观大赛后对所有小米员工发表演讲，并宣布了自研芯片即将发布。 雷军表示，"这是小米造芯10年阶段性的成果，也是小米突破硬核科技的新起点。造芯片是公众和米粉朋友们对我们殷 切的期待，更是小米迈向硬核科技引领者的必由之路，我们小米将勇往直前。" "2019年，是我们非常困难的一段时间，那时我们面临着内忧外患的各种问题。就是在那一年年底的供应商大会上，我 跟产业链的合作伙伴说过这句话'疾风知劲草，路遥知马力'，我相信，到今天为止，各位合作伙伴们可能都清晰地看 到，今天的小米比5年前强大了很多。"雷军谈道。 雷军最新回应小米SU7事故 在演讲中，除了宣布自研芯片即将发布，同时也谈到了近期小米遭遇的舆论危机以及对小米公司未来发展的展望。 "一位熟悉汽车行业的朋友曾告诉我'造车，遭遇交通事故在所难免'。但是谁也没有想到，这一场事故的影响如此之 大，对我们小米的打击也如此之大。 ...

近日，有网友发布了一则雷军演讲的视频，雷军称"突如其来的交通事故把这一切都击碎了，我们受到 了狂风暴雨般的质疑、批评和指责"，"我们不再是行业的新人，要做出行业水平的安全"。5月16日，多 位小米汽车工作人员向南都记者确认了该演讲属实，有工作人员表示"这是内部视频"。 网友发布的雷军演讲视频。 该网友发布视频称，"在小米价值观大会，雷总第一次线下回应SU7事故。"其发布的长视频显示，雷军 在台上演讲时表示，"突如其来的交通事故把这一切都击碎了，我们受到了狂风暴雨般的质疑、批评和 指责。我和同事们一下子都懵了。一位熟悉汽车行业的朋友告诉我，造车遭遇交通事故在所难免，但是 谁也没有想到这场事故的影响如此之大，对我们小米的打击也如此之大。" 雷军表示，"我们SU7在上市一年多的时间里面，质量一直是我们引以为傲的东西。但万万没有想到， 这场交通事故让我们意识到公众对我们的期待和要求远超了想象。15岁的小米，不再是行业的新人，我 们在任何一个产业里面都没有了新手保护期，我们要有更高的标准和目标。我们要在汽车安全的领域成 为同档最安全的车，不仅仅是合规，也不仅仅是行业领先水平，我们要做的是作为汽车行业的领导者， 做出行业 ...

2025.05. 16 本文字数：503，阅读时长大约1分钟 作者 | 第一财 经 武子晔 5月15日晚，小米创始人雷军的一段演讲视频在网络上流传。他在演讲中提到，3月底一场突如其来 的交通事故，让小米受到了狂风暴雨般的质疑、批评和指责，这对小米的打击超乎想象。 对于演讲视频，第一财经向小米方面求证，截至发稿，该公司未作回应。 雷军还表示，一直以来小米自视为汽车行业的新人，是一家创业公司。然而，这次事件让他深刻认识 到，如今小米的规模、影响力以及社会关注度都已处于很高水平，社会和公众要求小米承担起真正大 公司和行业领导者的责任。15岁的小米，不再是行业的新人，在任何一个产业里面都没有了新手保 护期，要有更高的标准和目标。 雷军称，这场事故让小米意识到，公众对其的期待和要求远超想象。因此，小米要在汽车安全领域成 为同档最安全的车，不仅要做到合规，达到行业领先水平，更要做出超越行业水平的安全。 今年4月1日，雷军曾在微博公开表示，小米绝不回避任何问题。在过去一个多月里，他与集团管理 层和汽车部同事多次开会，核心议题便是如何系统解决问题，拿出更具说服力的经营和治理表现，回 应公众的更高要求。 微信编辑 | 小羊 推 ...