Core Viewpoint - The event showcasing seasonal fresh fruits from Xinjiang aims to enhance the market presence of these products in the Guangdong-Hong Kong-Macao Greater Bay Area, promoting local agricultural products and supporting farmers' income [10][11][33]. Group 1: Event Overview - The event titled "Seasonal Fresh Fruits from Xinjiang Entering the Bay Area" was held at the 1906 Technology Park in Guangzhou, featuring various fruits such as Tang Wang Ancient Melon and Kashi Melon [3][10]. - The event is part of Guangdong's 2025 "Consumption Assistance Mid-Summer Action," organized by the Guangdong Consumption Assistance Alliance [12][13]. Group 2: Product Highlights - Featured products included Xinjiang's unique fruits like the Kashi Melon, which is renowned for its sweetness and quality, and the Tang Wang Ancient Melon, known for its high sugar content and appealing appearance [18][27]. - The fruits are praised for their flavor and freshness, attracting many visitors to the event [6][7]. Group 3: Market Strategy - The initiative aims to strengthen the consumption assistance efforts and promote Xinjiang's high-quality fruits to the Greater Bay Area and national markets [15][32]. - The event also included online sales platforms to facilitate the purchase of Xinjiang fruits, allowing consumers to enjoy discounts and home delivery [39][40]. Group 4: Support and Collaboration - The event received support from the Agricultural Bank of Guangdong Province, which provided consumer assistance policies and promotional activities [34]. - The Guangdong Consumption Assistance Alliance emphasized the importance of leveraging marketing channels and supply chain advantages to support the development of Xinjiang's fruit industry [32][33].

Core Viewpoint - The "Helping Consumption · Fresh Movement in Beijing" event aims to promote local agricultural products from various regions into the Beijing market, supporting rural revitalization and enhancing the quality of life for urban residents [1][2]. Group 1: Event Overview - The event took place from July 18 to 20 at the Beijing Fresh Agricultural Products Distribution Center, featuring over 200 quality enterprises showcasing more than a thousand types of specialty agricultural products [1]. - The products included geographical indication products and green organic certified items, facilitating one-stop shopping for urban residents [1]. - The event was co-hosted by multiple government agencies and regions, including Hebei, Inner Mongolia, and Xinjiang, focusing on regional specialty products [1][2]. Group 2: Economic Impact - The initiative is part of the national rural revitalization strategy, utilizing a "government platform, enterprise participation, and market operation" model to enhance farmers' income and enrich the urban "vegetable basket" [2]. - The main venue, the Beijing Fresh Agricultural Products Distribution Center, plays a crucial role in supplying various agricultural products to the eastern urban areas and the city’s sub-center [2]. Group 3: Future Plans - A "Consumption Assistance Nearby" plan was launched to facilitate direct access of regional agricultural products to community convenience stores, establishing a long-term production and sales mechanism [2]. - Future activities will include promotional events in key business districts, communities, and enterprises, combining online and offline efforts to enhance market competitiveness and provide high-quality agricultural products to urban residents [2]. Group 4: Product Highlights - The event featured the first release of the "2025 Directory of Quality Agricultural Products from Supported Cooperation Areas," showcasing products like Anhui's "Cloud Tea" and Akesu's sugar heart apple dried fruit [3].

Core Viewpoint - The article highlights the successful efforts of the support team in promoting the sales of lychees in Leiling Town, Shantou City, which has significantly benefited local farmers and contributed to the high-quality development of the lychee industry [5][8]. Group 1: Sales Support and Farmer Assistance - The support team prioritized purchasing lychees from impoverished households and families in need, addressing their immediate challenges [10][11]. - The team implemented a "zero markup" direct sales model, purchasing lychees at nearly double the market price, which maximized farmers' profits [18][19]. - The total procurement volume reached approximately 1 million pounds, alleviating the sales pressure on farmers [33]. Group 2: Community Engagement and Economic Impact - The support team organized sales events, directly selling over 50,000 pounds of lychees, generating around 500,000 yuan in consumer support, and increasing farmers' income by about 100,000 yuan [36][37]. - Local community members actively participated in sorting and packaging, contributing to their income while supporting the sales efforts [22][21]. Group 3: Brand Development and Marketing - The support team collaborated with local government to enhance the branding of Leiling lychees, including launching a cultural tourism season to showcase the product [41][43]. - The team initiated a campaign to create a brand logo and image for Leiling lychees, successfully promoting them on national media platforms [45][46].

Core Viewpoint - The establishment of the "Zheyang Batang" special agricultural products pavilion in Hangzhou marks a significant step in promoting the unique flavors of Batang County, Sichuan, to a broader market, overcoming geographical and logistical challenges [2][3] Group 1: Product and Market Development - The "Zheyang Batang" brand showcases high-quality plateau specialties such as barley, yak meat, chili peppers, and walnuts, which are cultivated in Batang's unique climate [2] - The collaboration between Batang County government and Zhejiang enterprises has led to the creation of a supply chain for specialty agricultural and pastoral products [3] - The pavilion aims to provide a direct sales channel to the Hangzhou market, enhancing the visibility and accessibility of Batang's products [3] Group 2: Collaborative Model - The initiative employs an innovative model of "government guidance + state-owned enterprise support + media empowerment + university innovation" to drive consumption assistance [3] - Hangzhou Daily Newspaper Group utilizes its multimedia platform to highlight Batang's cultural heritage and ecological value [3] - Zhejiang University of Science and Technology's design team integrates Batang's cultural elements into the store design, creating an appealing atmosphere that combines Tibetan style with modern aesthetics [3] Group 3: Future Plans and Strategies - Future strategies include exploring innovative models such as "online live streaming + offline experiences" and "cultural tourism integration + agricultural product exhibitions" to enhance brand influence and market competitiveness [3] - The goal is to increase awareness and engagement with Batang's products among consumers in Zhejiang and across the nation [3]

Core Insights - The "Highland Apple Juice" from Jiuzhizhen Agricultural Technology Co., Ltd. has been recognized as one of the "2025 Hangzhou Specialty Souvenirs" [1][2] - The evaluation aimed to enhance consumer confidence in Hangzhou and promote the theme of "satisfactory consumption" [1][2] - The selection process involved nearly 200 companies and 101 candidate products, with only 59 making it to the final list [1][2] Group 1 - The Highland Apple Juice stood out due to its unique selling points of being sourced from 3000 meters above sea level and having no additives [2] - Other notable products included advanced technology items like Hikvision's sonar fish finder and NetEase's AI answering pen, emphasizing a blend of innovation and social responsibility in the selection criteria [2] - The product is available for purchase in physical stores and online platforms, enhancing its visibility and accessibility to consumers [2] Group 2 - The initiative traces back to 2022 when the company identified high-quality apples in Garze, Sichuan, during a support program from Hangzhou [3] - The company has implemented a "pre-order" model to secure 5 million pounds of apples, ensuring a stable supply chain and increased farmer income [3] - Future plans include developing more products from Garze, such as matsutake mushrooms, to further strengthen the economic ties between Hangzhou and Garze [3]

7月14日消息，在国务院国资委指导下，中核集团、华润集团、中国商飞7月11日在宁夏银川联合承办主 题为"宁心聚力 富民兴农 携手共建美丽新宁夏"的央企消费帮扶聚力宁夏乡村振兴行动。行动现场，多 家中央企业与宁夏本地企业现场完成帮扶产品认购，以实际行动搭建"产供销"对接桥梁。 宁夏回族自治区党委副书记庄严在致辞中强调，多年来，在国务院国资委的指导下，中央企业始终以心 系"国之大者"的责任担当助力宁夏发展，在产业培育、基础建设、人才资源等方面倾注了大量的心血。 中核集团在行动现场作了交流发言。参与定点帮扶工作三十年来，中核集团始终将产业培育作为强基富 民的重要抓手，始终坚持聚力构建帮扶格局，强化统筹形成合力；聚力培育内生动力，夯实产业发展根 基；聚力拓展消费帮扶，组建多元帮销网络，用心用情用力做好巩固拓展脱贫攻坚成果与全面推进乡村 振兴有效衔接，累计向宁夏同心县等4个定点帮扶县投入无偿帮扶资金超4.3亿元，有偿帮扶资金超67亿 元，消费帮扶超5亿元，培训各类人才超15万人次。 （央企消费帮扶聚力宁夏乡村振兴行动现场） 据悉，中核集团下属36家法人单位扎根宁夏，230亿元资产厚植根基，解决近2000个就业岗位，年纳 ...

Core Viewpoint - Guangxin Group is actively supporting the provincial "Hundred Million Project" through a three-pronged assistance model that includes industrial-driven development, targeted procurement support, and platform empowerment to enhance sales channels for agricultural specialty products in paired assistance counties and towns, achieving a virtuous cycle of industrial upgrading and farmer income increase [1]. Group 1: Industrial Driven Development - Since the Guangxin Group's assistance team entered Heshui Town in Yangchun City, a series of initiatives including financial investment, technical guidance, and industry subsidies have been implemented, leading to the establishment of a small silkworm co-cultivation base, a Xiangyun silk drying field, and an ecological agricultural demonstration park for the silkworm and Xiangyun silk industry [2]. - The demonstration park covers an area of 130 acres and includes production areas for Xiangyun silk, silkworm breeding demonstration areas, five dyeing and finishing workshops, and drying fields, with an annual production capacity of 1 million meters of Xiangyun silk, which is sold in cities like Shenzhen and Hangzhou, as well as overseas markets in Europe and Japan [2]. Group 2: Targeted Procurement Support - Guangxin Group has established a new pattern of production and sales connection that spans from the field to the table, achieving full coverage of agricultural product procurement from paired assistance regions in its employee canteens, effectively broadening sales channels for agricultural specialty products in Yangchun City, Zijin County, and Huizhou [7]. - The group’s subsidiary, Guangqing Technology, conducts monthly targeted procurement of agricultural products such as grains, oils, vegetables, and meats from collective enterprises in the paired assistance village, forming a stable consumption support chain [7]. Group 3: Platform Empowerment - To leverage regional advantages for county economic development, Guangxin Group has invested funds and mobilized social forces to build a "Hundred Million Project" assistance cooperation pavilion, collaborating with logistics and supply chain companies to continuously strengthen the foundation for high-quality agricultural specialty products to "go out of the mountains and into the bays" [11]. - The group has also created its own e-commerce platform featuring a "Hundred Million Project" assistance section, showcasing over 200 types of agricultural products from designated assistance counties and towns [7]. Group 4: Future Plans - Guangxin Group plans to continuously explore the value of agricultural products, streamline sales channels, and inject new vitality into the high-quality development of county economies, thereby activating new momentum for rural industrial revitalization [18].

Core Insights - The "North Cattle South Transport Fresh Meat into Guangdong" brand launch event for Inner Mongolia's fresh beef industry took place in Shenzhen, resulting in over 10.7 billion yuan in signed contracts [1] - Ordos City, a key area for consumption assistance, signed 3.5 billion yuan in orders, leading the event in contract value [1] Group 1: Sales and Contracts - From March to May this year, Ordos City engaged in multiple sales meetings in Shenzhen, resulting in significant contracts including a 2 billion yuan agreement for 100,000 cattle with Guangdong's Yuehai Foods [3] - The total signed contracts included 10 billion yuan in intent orders for 50,000 cattle with Guangdong Shenglong Cattle Industry Group and 5 billion yuan for other cold chain products [3] - The first batch of over 1,000 live cattle is set to be shipped to Shenzhen, with an initial cold chain shipment valued at 1 million yuan already delivered [3] Group 2: Industry Development and Collaboration - Ordos City has been actively promoting consumption assistance and signed 1.945 billion yuan in agreements in April, leveraging the "North Cattle South Transport" project to enhance collaboration between key cities and production areas [4] - The initiative aims to connect local agricultural products with the high-quality food demands of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting both consumers and local farmers [4] - The collaboration is expected to stabilize sales channels for northern agricultural enterprises, promote standardized development, and enhance local industry through the introduction of advanced processing and logistics practices from the Greater Bay Area [5] Group 3: Strategic Goals and Future Plans - The Ordos City government plans to explore order-based breeding cooperation with Yuehai Foods, encouraging farmers to raise high-quality cattle to promote rural revitalization [5] - The partnership aims to create a full industry chain model from pasture to table, ensuring high-quality and safe meat products for consumers in the Greater Bay Area [5] - The collaboration is designed to establish a beneficial cycle that connects production and sales, ultimately increasing income for farmers and rural collectives [4]

Core Insights - The "Hometown Flavor Experience Center" has opened its first national store in Shenzhen's Luohu Dongmen area, aiming to establish a sustainable new model for consumer assistance by launching the "2025 Shenzhen Consumer Assistance Product Marketing and Cultural Design Competition" [1][5] Group 1 - The opening event was attended by officials from the Shenzhen Rural Revitalization and Cooperation Exchange Bureau, Luohu District Government, and representatives from various industries, channels, and design sectors across the country [1] - A significant highlight of the event was the signing of the "Industry Covenant," which aims to streamline the entire supply chain from the origin of assistance products to the consumer end, creating an efficient collaborative ecosystem that integrates procurement, exhibition, logistics, and online promotion [3] - The strategic location of the "Hometown Flavor Experience Center" in the traditional core business district of Dongmen is intended to leverage the area's substantial foot traffic and historical significance, exploring a new consumption model that combines experience, cultural tourism, and public welfare [5] Group 2 - The center is designed to provide a continuous showcase and stable sales channel for high-quality agricultural specialty products from across the country, contributing positively to regional coordinated development and rural industry revitalization [5] - The competition will engage top domestic design talents and professional institutions, driving design innovation to enhance the added value and market competitiveness of assistance products through brand building and cultural empowerment [3]

Group 1 - The "2025 Shenzhen Consumption Assistance Product Marketing and Cultural Design Competition" aims to enhance the market competitiveness of assistance products through cultural design, with the theme "Design Empowering Rural Areas, Consumption Illuminating Life" [1] - The competition addresses the market pain points of high-quality but weakly branded agricultural products from assistance areas, collaborating with top design forces and professional institutions to encourage low-carbon packaging design and overall branding solutions [1] - A "One County, One Product" strategy will be implemented, involving a think tank of marketing, branding, design, and retail experts to provide on-site guidance and promotional activities [1] Group 2 - The competition collaborates with companies like China Resources Vanguard, Tianhong, and Shenzhen Agricultural Investment to facilitate a complete "design-production-sales" process for assistance agricultural products [2] - A partnership with the "Peregrine Award," a core award of Shenzhen's "Design City," allows winning designs to qualify for the award and participate in related exhibitions and industry matchmaking events [2] Group 3 - A strategic cooperation agreement was signed among Shenzhen Media Group, major retail companies, and various industry associations to create a comprehensive ecosystem for assistance products covering procurement, exhibition, logistics, and online promotion [4] - The "Hometown Flavor Experience Center" was inaugurated in the core business district of Dongmen, providing a stable sales channel for high-quality agricultural products and promoting regional development and rural industry revitalization [4] - The center aims to explore new consumption models that integrate experience, cultural tourism, and public welfare, revitalizing the Dongmen business district [4]