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水果店竟成了最难做的生意?
Hu Xiu· 2025-07-12 12:01
一、水果店主的一声叹息 2016年,张东夫妻两人在一个社区底商租了间70平方米的门店开水果店,据张东称,当时他也做了不少 考察,在这个小区周围一家水果店都没有,加上附近小区的消费水平不低,开水果店应该能行,所以就 开出了水果店。 "刚开店的半年多生意真的很不错,每天都忙得闲不下来,店内每天都会有一款水果做特价来吸引顾 客,生意很火爆,经常在晚上的下班高峰买单都要排队。"张东回忆称,那段时间感觉生意还挺好做 的,每个月的净利润都在2万元以上,当时想着开店真的好,对比下来可比去外边打工强多了。 "生意好了没多久,在2017年年初,小区附近一下又多了两家水果店。"张东称,新开的水果店每家都是 新开店做活动,也是每天都有促销做活动的特价水果,自己店里的客人明显少了下来。 他称,这几年实体店生意不好做,但是新的店却不少,现在周围的水果店、社区生鲜店大大小小有十几 家,有的店干了没半年就关店换人了,有的门店来来回回已经换了好几拨,"线下流量有限,大家为了 抢生意免不了相互压价,搞促销,可想而知大家的利润也会越来越薄,总之,大家生意现在都不好 做。" "今年年初,附近有家新开的店,店主是位90后女孩,也可能是为了寻求差异化 ...
蓝皮书:中国形成以宁夏为核心、青海甘肃为两翼的枸杞产业集群
Zhong Guo Xin Wen Wang· 2025-07-10 16:06
Core Insights - The "China Goji Berry Industry Blue Book (2025)" indicates that by the end of 2024, China's goji berry planting area will reach 1.5927 million acres, with fresh fruit production at 1.3069 million tons and dried fruit production at 299,600 tons, forming an industrial cluster centered in Ningxia and supported by Qinghai and Gansu [1] Group 1: Industry Overview - By 2024, China's goji berry export volume is expected to stabilize at over 11,000 tons, primarily targeting traditional Asian markets and mainstream consumption markets in Europe and America [1] - The export product range is evolving from initial processed goji berries and goji berry juice to more refined products such as goji berry powder and freeze-dried goji berries, with Ningxia, Shandong, Guangxi, and Guangdong being the main export regions [1] Group 2: Regional Developments - Qinghai province has established the largest organic goji berry base in the country, with a planting area of 210,200 acres, of which 190,500 acres are certified organic, generating over 5 billion yuan in total industry chain value [2] - Gansu province's Jingyuan County has built multiple demonstration bases with a scale of over 10,000 acres, achieving an annual output value exceeding 2 billion yuan, forming a "Northwest Goji Berry Industry Golden Triangle" [2] Group 3: International Trade Dynamics - Vietnam has become the largest trading partner for China's goji berry exports, marking a shift in the international trade landscape, while Guangxi has risen to the third position in export volume due to its land port advantages [2] - This transition signifies a critical step for China's goji berry industry from "raw material export" to "brand export" [2] Group 4: Technological Advancements - Core production areas in China are accelerating technological upgrades, with Ningxia introducing IoT technology for precision planting and achieving a 60% automation rate in processing [2] - The "Chaidamu Organic Goji Berry" brand value has surpassed 3 billion yuan, highlighting the focus on organic demonstration bases in Qinghai and Gansu [2] Group 5: Future Projections - The National Goji Berry Engineering Technology Research Center predicts that by 2025, the proportion of deep-processed goji berry products will increase to 40%, with export prices expected to rise by 20% [3] - Experts recommend leveraging the "Belt and Road" initiative to enhance alignment with international standards and develop high-value-added products such as functional foods and health products [3] - Ningxia plans to implement three major actions: "Quality Improvement," "Brand Strengthening," and "Market Expansion" to promote the goji berry industry towards high-end, intelligent, and international development [3]
宁夏枸杞电商2024年零售额超15亿元 在全国市场份额超61%
Huan Qiu Wang Zi Xun· 2025-07-09 13:10
《报告》指出,得益于"宁夏枸杞""中宁枸杞"两大区域公用品牌的强力建设以及成本价格透明化等有效 举措的保驾护航,2024年,宁夏枸杞电商零售额达15.3亿元,同比提升8.4个百分点,零售量达2369.2万 件,同比增长6.1%,宁夏在全国市场的份额高达61.3%。宁夏依托精深加工、需求洞察、品牌声誉等环 节的全产业链创新,在原浆、冻干等高端产品上溢价显著,也为其他产区向高附加值转型提供了成功范 式。 《报告》进一步分析指出,枸杞干果市场相对成熟,叠加电商渠道特有的信息透明化与交易即时性,各 产区价格指数呈现高度趋同性。其中,宁夏枸杞干果指数波动最小,依托其作为"道地药材产区"的品质 背书与消费者高度信任,形成了稳定的价格锚点。反观枸杞原浆市场,各产区指数走势分化显著,宁夏 枸杞原浆价格指数是唯一保持连续正向增长的标杆,充分彰显了宁夏在精深加工、需求洞察、品牌溢价 等环节的全产业链优势。 枸杞作为中国历史悠久、文化底蕴深厚的特色农产品,兼具药用、食用和经济价值,在农业结构、健康 产业及文化传承中占有独特地位,已成为宁夏、甘肃、青海等地重要的经济作物之一。以宁夏回族自治 区的中宁县为代表的枸杞主产县区正把发展枸杞 ...
南航集团举办第二届“翼展乡村 品味山河”乡村振兴帮扶产品展销会
其中,阿勒泰是世界大果沙棘的源生地之一,作为新疆沙棘加工的领军企业之一,新疆惠华沙棘生物科 技有限公司负责人表示:"沙棘中含维生素种类多达14种,有很强抗氧化功能,我们开发生产的沙棘产 品有4大系列30多种,在多地展销会上多次获得金奖,希望借助乡村振兴帮扶平台,让更多的人尝到我 们新疆的产品。""这个好!对身体健康有帮助!""比超市买的更新鲜""香味太正了,怎么下单?"员工 的赞叹声不绝于耳,不少人当场掏出手机扫码订购。 活动以"产品推介+文旅展示+试吃品鉴+直播互动"为特色,搭建起乡村好物从田间到市场的"快车道", 吸引南航员工、合作单位代表等千余人参与,现场认购声、点赞声此起彼伏,奏响了一曲乡村振兴 的"协奏曲"。 走进展销会现场,仿佛一场"舌尖上的乡村之旅"。新疆墨玉县的玛仁糖甜糯弹牙、干果香气浓郁;皮山 县藏桂乡的瓜蒌饱满丰实,木吉镇的土桃汁水充盈,巴什兰干乡的"明星杏"金黄诱人;广西瑶族的非遗 歌手更以一曲《南门外》边弹边唱,将"大美广西"的山水画卷与特色农产品一同"唱"给观众;更有来自 广东的五指毛桃、贵州的吊龙牛肉、重庆的羊肉碗粉、湖南的米粉、辽宁的樱桃和花生、吉林的大豆 油、湖北的艾香、海南的 ...
种荔枝这件事,汉武帝没做到,宋徽宗做到了
Bei Jing Qing Nian Bao· 2025-06-24 15:12
Core Insights - The article discusses the historical significance and cultural impact of lychee in the Song Dynasty, highlighting its popularity among various social classes and its transformation into a common delicacy [1][3][12] Group 1: Historical Context - In the Song Dynasty, lychee products became widely available, with street vendors selling various lychee-related items, indicating a shift towards "lychee freedom" for the common people [1][3] - The first known monograph on lychee, "Guangzhong Litchi Pu," was written during the Northern Song period, documenting 22 varieties of lychee, although it has since been lost [5] - The "Litchi Pu" by Cai Xiang provided a comprehensive account of lychee cultivation and processing methods in Fujian and Guangdong, emphasizing the fruit's regional significance [5][6] Group 2: Lychee Products and Processing Techniques - Various lychee products mentioned include lychee syrup, candied lychee, and dried lychee, which were popular in the markets of the Song Dynasty [3][4] - Processing methods for lychee included "red salt," "white sun," and "honey simmering," each affecting the fruit's flavor and preservation differently [6][7] - The "red salt" method involved soaking lychee in a brine solution, resulting in a product that could be stored for several years but lost much of its original flavor [6][7] Group 3: Cultural Significance - Lychee was highly regarded by notable figures such as Su Shi and Cai Xiang, who praised its taste and beauty in their writings, indicating its cultural importance [8][9] - The story of "Eighteen Lady" lychee, linked to a historical figure, further illustrates the fruit's association with nobility and its esteemed status in society [8][9] - Emperor Huizong's efforts to transplant lychee trees to the capital reflect the fruit's value, as it became a symbol of luxury and imperial favor [10][11]
浪漫圆梦,银发蜜月——“齐鲁之星”银发蜜月新疆旅游专列开行
Qi Lu Wan Bao· 2025-06-14 07:25
齐鲁晚报·齐鲁壹点 李牧青 通讯员 宋雅寒 谭雪 "时光不老,重写蜜月诗千行;旧梦新途,专列载满白首情。"6月14日8时许,Y204/1次"齐鲁之星"银发蜜月新疆旅游专列载着来自山东的700余名老年游客 从青岛城阳站开出,开启一场"浪漫圆梦 银发蜜月"新疆全景之旅。这是"齐鲁之星"今年第二趟"鲁疆号"银发旅游专列,不同的是,此次专列是国铁济南局首 次尝试"银发蜜月"主题专列,通过蜜月主题活动、父亲节惊喜、婚姻保鲜秘籍分享、书香丝路读书分享会等丰富多彩的节目和活动串联起整个行程,和老年 朋友一起见证一生相守、为爱启程。 启动仪式在城阳站候车仪式举行,山东中铁文旅发展集团有限公司、青岛车务段、青岛西村季食品科技有限公司、青岛前沿广告有限公司、青岛食速达供应 链有限公司相关领导和嘉宾出席了启动仪式,青岛西村季食品科技有限公司董事长崔力为本次专列致辞,与会领导为本次西村叔叔旅游专列冠名揭牌。 "看到这次老年蜜月主题的专列感觉很新颖,第一时间给爸爸妈妈报了名,他们用一生的时间等我们长大,现在该使他们好好享受人生的时候了,希望爸爸 妈妈这次新疆之行收获幸福快乐。"来自济南的陈女士给记者介绍说。 本次旅游专列全程共计17天 ...
汇嘉时代落地新疆首单离境退税业务 新疆商贸龙头抢滩中亚消费新蓝海
Core Viewpoint - The company, Huijia Times, has successfully implemented a tax refund service for international travelers at its Urumqi store, marking a significant step in enhancing consumer experience and expanding its market reach in the Xinjiang region [1][2]. Company Overview - Huijia Times has been rooted in the Xinjiang retail industry for over 20 years, establishing a presence in 10 cities with 25 stores and a commercial area exceeding 1.07 million square meters [2]. - The company boasts a large active membership base and quality supplier resources, positioning itself as a leading player in the Xinjiang retail sector [2]. Financial Performance - In the 2024 fiscal year, Huijia Times reported a revenue of 2.409 billion yuan and a net profit attributable to shareholders of 58.36 million yuan, with a remarkable 1137.23% year-on-year increase in net profit for the fourth quarter [2]. - The company has announced a generous dividend distribution of 0.05 yuan per share, totaling 23.27 million yuan, and plans to repurchase shares, bringing the total cash dividend to 33.08 million yuan, which accounts for 56.69% of the 2024 net profit [2]. Tax Refund Policy Implementation - The company has completed the registration process to become a tax refund store for international travelers, in line with the recent policy changes aimed at optimizing the tax refund store layout [1][2]. - The new policy allows for tax refunds on purchases exceeding 200 yuan, enhancing the shopping experience for foreign tourists [2]. Market Opportunities - With the increasing urbanization and rising consumption levels in Central Asia, Huijia Times aims to capitalize on the growing number of foreign tourists visiting Xinjiang, particularly from countries like Kazakhstan and Uzbekistan [3][4]. - The company is focusing on expanding its product offerings, including electronics and local specialties, to cater to the preferences of international travelers [3]. Visitor Statistics - The Urumqi Tianshan International Airport has seen a significant increase in inbound travelers, with 61,530 entries and exits recorded from May 1 to May 21, representing a year-on-year growth of 82.7% [4]. - Among the inbound travelers, over 8,900 were foreign visitors, accounting for nearly 14.47% of the total, with a notable increase of 75.7% compared to the previous year [4].
2025年零食饮料趋势白皮书-Flywheel飞未
Sou Hu Cai Jing· 2025-06-02 03:51
今天分享的是:2025年零食饮料趋势白皮书-Flywheel飞未 零食饮料从"饱腹"转向"悦己",社交属性与情感寄托成为卖点。联名款(如六神花露水味产品)通过话题营销引发关注,谐音梗、人格化包装(如"一整 根"概念)契合年轻群体情绪表达需求,社媒互动量同比增长72%。 3. 场景多元化 报告共计:90页 《2025年零食饮料趋势白皮书》由Flywheel发布,聚焦零食饮料行业趋势、市场洞察及创新解决方案,核心内容如下: 一、行业趋势解析:四大核心方向凸显 1. 全效健康化 健康成为核心诉求,消费者关注成分天然与功能属性。例如,A2-β酪蛋白、冻干果茶等成分因营养价值受青睐;无添加、低糖概念产品增长显著,2024年 健康概念相关零食销售额同比提升,消费者愿为"轻负担"产品买单。 2. 情绪价值驱动 产品适配多场景需求:野餐、办公室场景推动便携包装零食增长,2024年相关品类销售额同比提升;即饮饮料向"健康餐替"延伸,满足"无需烹饪、随时随 地"的便捷需求。 4. 文化融合创新 国潮元素与地域特色成为创新亮点。鲁菜经典口味、天津特色风味被融入零食饮料,结合传统文化营销(如节日限定包装),推动社媒总浏览量同比增长 ...
霍尔果斯跨境游爆火!免签购物天堂藏着多少惊喜
Sou Hu Cai Jing· 2025-05-20 10:35
怎么说呢...最近要是聊起"五一"假期最火的跨境目的地,中哈霍尔果斯国际边境合作中心绝对能排进前 三。平均每天3万人次的客流量,免税店里挤到转不开身的盛况,连见多识广的边检民警都说"快赶上春 运了"。 免签政策下的购物狂欢 走进合作中心联检大厅,26条人工通道和18条快捷通道全开的阵仗就透着不寻常。执勤民警岳爽告诉 我,他们甚至为商户和游客设计了错峰通关方案——你懂的,就像热门餐厅的"午市晚市分流",但这里 分的是跨国消费流量。 免税店里简直像在过节,哈萨克斯坦产的巧克力堆成小山,法国香水柜台前永远围着试香的姑娘,俄罗 斯套娃和新疆艾德莱斯绸摆在一起竟毫无违和感。河南姑娘李诗慧拖着塞满糖果的行李箱说:"比代购 便宜30%不说,关键能亲手挑到最新鲜的生产日期。" 边陲小镇的国际化蜕变 话说回来,十年前这里还只是个边民互市点,如今却成了中亚客商口中的"小迪拜"。华鑫名品店的丁店 长指着货架说:"哈国客人现在连锅碗瓢盆都来这儿买,去年我们专门增设了俄语价签。"免税区里不时 能听见中哈双语讨价还价的声音,收银台同时摆着支付宝和Kaspi Bank(哈萨克斯坦电子支付系统)的 标识。 最让人意外的是中医体验区前排起的长 ...
对话智利前农业部长安东尼奥·沃克:中智可围绕农牧渔业深化合作,推动贸易提质升级
21世纪经济报道记者舒晓婷 北京报道 5月15日,安东尼奥·沃克在中国-智利企业家委员会20周年年度会议上发言称,长期以来,中国和智利 之间保持着非常良好的经贸关系和外交关系,未来可以进一步深化合作。智利农产品以质量著称,正从 粮食和农产品的出口国向生态农业服务和农业生态系统出口转型。农业、牧业、渔业等领域的发展对于 智利的经济转型十分重要,希望双方围绕这些领域深化合作,推动中智贸易提质升级。 安东尼奥·沃克对21世纪经济报道记者指出,智利车厘子新鲜且味道甜美,并且在中国春节期间可以供 货。这对中国消费者来说是好消息。他表示,对未来智利车厘子对华出口前景保持乐观。 安东尼奥·沃克对21世纪经济报道记者称:"智利拥有丰富的水土资源以及良好品质的产品,生产大量的 葡萄酒、新鲜食品、干果、肉类等,并向中国出口相关食品。我们长期与中国保持合作关系,双方对彼 此的文化都有所了解。从这个角度来说,我对未来中国和智利的合作前景非常乐观。我相信双方将会迎 来更加美好的未来。" 当前,全球面临气候变化和粮食安全挑战。在安东尼奥·沃克表示看来,推动粮农产业发展,需要"向技 术求答案、向创新求解法"。而中国在促进脱贫和农业发展水平 ...