Core Insights - The report highlights the rising popularity of functional and health-oriented food products driven by workplace health needs and an aging population, leading to innovative product developments in the nutritional supplement category [4] - The leisure food sector is experiencing a transformation towards emotional consumption, with products leveraging regional symbols and nostalgia to meet consumer demands [5] Group 1: Product Rankings - The top three products in the consumption heat index are: 1. Hand-pulled cheese (1.51) 2. Freshly picked lychee from Yunnan (1.28) 3. High-quality fresh milk from Guangming (1.25) [2][3] - New entries in the index include various products such as hand-pulled cheese, lychee, and high-quality fresh milk, indicating a trend towards innovative food offerings [2][3] Group 2: Health and Nutrition Trends - The demand for health supplements is increasing, with products like Yanzhi's low-sugar bird's nest and Swisse's whey protein powder being tailored for specific consumer needs, such as office settings and personalized nutrition [4] - Abbott's senior nutrition powder combines 18 essential nutrients to address comprehensive health needs, targeting the elderly demographic [4] Group 3: Leisure Food Innovations - Leisure food products are evolving to cater to emotional consumption, with brands like Hand-pulled cheese and Old Sichuan beef jerky using cultural elements to enhance consumer connection [5] - The rise in water beverage sales is noted, with brands like Yuanqi Forest and Suntory innovating to meet the hydration needs of active consumers [5] Group 4: Index Overview - The report is part of the CRCINDEX series, which includes various consumption indices aimed at tracking market trends and providing insights for businesses [6][7]

Core Insights - Julydeer® is a dietary supplement brand founded in 2012 in Colorado, USA, focusing on "scientific, rigorous, innovative, and safe" principles in its product development and manufacturing [1] - The brand emphasizes technological innovation and has established a comprehensive R&D and production system for dietary supplements, ensuring product safety and efficacy through various certifications [1] - The company combines traditional herbal wisdom with modern scientific research, adhering to evidence-based medicine principles in its product formulations [1] Product Range - **Liver Protector: Milk Thistle Hard Capsules** - Contains 10,000mg of North American wild milk thistle seeds and 500mg of concentrated silymarin extract per serving - Designed for individuals with liver damage from alcohol, fatty liver, or abnormal liver indicators, showing clinical evidence of improving liver function [2] - **Cardiovascular Shield: Natto Hard Capsules** - Contains 150mg of natto kinase per bottle, supporting cardiovascular health with a gentle and safe thrombolytic effect [2] - **Krill Oil Soft Capsules** - Contains 1,000mg of Antarctic krill oil, enhancing Omega-3 absorption and showing significant effects on blood lipid regulation [3] - **Fish Oil Soft Capsules** - Contains 400mg of DHA and 100mg of EPA, supporting brain and eye health, particularly beneficial for children's brain development and elderly cognitive maintenance [4] - **Joint and Respiratory Health: Quercetin Hard Capsules** - Demonstrates a 15% reduction in blood uric acid levels and a 35% decrease in gout attack risk [6] - **Anti-Aging and Immune Support: PQQ Collagen Hard Capsules** - Activates mitochondrial function and reduces oxidative damage to skin cells [7] - **Astaxanthin Soft Capsules** - Features a patented extraction method that improves absorption by 260%, significantly enhancing its antioxidant effects [8] - **Women's Multivitamin Tablets** - Provides a comprehensive nutrient profile to improve hair loss and enhance immunity [9] - **Brain Health and Sleep Management: Phosphatidylserine Hard Capsules** - Supports cognitive function and alleviates anxiety, particularly beneficial for students and high-pressure workers [14] Brand Positioning - Julydeer® aims to redefine dietary supplements with a focus on "precision nutrition," adhering to high standards of purity, concentration, absorption, and transformation [1] - The brand's claims are supported by scientific literature, avoiding absolute terms and disease treatment claims, thus ensuring compliance with advertising laws and health food regulations [1]

越来越多的中国父母发现，除了日常饮食，自己的宝贝还需要更多的营养补充。 正处于骨骼、肌肉、大脑飞速发育期的儿童，对各种营养素的需求都很大。随着生活水平的提高和健康观念的普及，新一代父母的育儿观念和喂养习惯也在 逐步升级，尤其进入后疫情时代，他们更注重孩子的综合发展和营养补充，也意识到科学精细的婴幼儿营养对健康管理的重要性；再加上实际生活中的确有 不少孩子存在偏食、挑食等不良饮食习惯，无法从日常食物里获取足够营养，这时候就需要为孩子额外补充营养了。 如果把孩子比喻为正在成长的树苗，儿童营养品就是富含着的各种养分，帮助孩子茁壮成长。因此，儿童营养品也成为眼下母婴行业备受关注的新增长点。 值得注意的是，尽管正处于新经济周期的中国消费者对价格更为敏感，但在以儿童营养补充剂为代表的儿童保健品品类上，很多人，尤其是新一代父母却乐 于接受较高溢价。而中国一系列鼓励生育政策的出台，一定程度上也加大了高端儿童营养品的需求。 有机配方儿童营养品在中国的迅速发展就是这一趋势的重要体现。 有机产品，是指严格遵循在动植物生产过程中的自然规律，强调自然土壤管理，不使用化学合成的农药、化肥、生长调节剂、转基因技术的产品。有机产品 以健康、 ...

继儿童粉、成人粉、母婴用品、宠物食品等新品类之后，贝因美又将触角伸向了大健康。5月7日，北京商报记者获悉，贝因美于近日宣布推出"生命伴侣系 列"益生菌新品。当奶粉市场竞争陷入内卷，贝因美意图通过益生菌这类高复购、强黏性的健康产品切入成人市场。但在日益激烈的全家营养赛道中，伊 利、飞鹤、佳贝艾特等奶粉巨头已经提前布局，并推出了全生命周期产品。贝因美加码益生菌赛道，能否讲出新故事，存在不小的难度。 据了解，此次贝因美首发推出的"生命伴侣系列"主要有生命伴侣1号、生命伴侣2号、生命伴侣10号，使用场景分别对应肠胃、肝脏和孕期。贝因美表示，新 品作为即食型益生菌，是肠道健康的"第四餐"，每颗含1001亿活菌+典藏专利菌株，聚焦精准营养、精确营养技术、个性化人群营养，活菌率能达到99%以 上。 欧睿国际数据显示，2022年以来，中国益生菌市场以每年11%－12%的速度快速增长。国际益生菌协会（IPA）分析认为，中国已经成为全球第二大益生菌 消费市场，到2028年市场规模有望接近2000亿元。 对于贝因美入局益生菌的优势，贝因美创始人兼首席科学家谢宏在发布会上表示，"贝因美进入益生菌赛道，是因为这是现代人基础健康的保障， ...

Core Insights - The 2025 China Consumer Economy Forum highlighted six major consumption trends and five future directions in the food industry, emphasizing the importance of pre-prepared meals and cell-cultured meat in driving industry transformation [1][4]. Industry Overview - The food industry is a crucial pillar of the national economy, with 430,000 large-scale food processing enterprises and a total output value exceeding 9 trillion yuan in 2024, maintaining a stable single-digit growth rate despite a slowdown compared to the end of the 13th Five-Year Plan [4]. - The deep processing ratio in the food industry has increased to 42% by the end of 2023, with emerging categories like functional foods and pet foods growing faster than traditional grain and staple products [4]. - The regional landscape is evolving, with traditional grain-producing provinces seeing a decline in market share, while regions like Chengdu and Liuzhou are experiencing rapid growth due to the development of specialty food ingredients [4]. Technological Innovation - Significant advancements in food processing technologies, such as synthetic biology and cell-cultured meat, are leading to lower production costs and increased industrialization [5]. - The integration of industrial and digital applications is enhancing food safety and consumer confidence through technologies like blockchain [5]. Consumer Trends - There is a shift towards precise nutrition and health demands, with consumers increasingly focusing on food functionality and health benefits [6]. - Convenience needs are driving a "fragmented dining revolution," with pre-prepared foods catering to the time-saving requirements of younger consumers and restaurants [6]. - Emotional value is becoming a new currency in consumer spending, with brands leveraging local cultural narratives to enhance product appeal [7]. - Sustainable consumption practices are gaining traction, with companies adopting green manufacturing and supply chain practices to reduce carbon footprints [7]. - Digitalization is reshaping the entire consumer journey, utilizing technologies like VR to enhance the shopping experience and standardizing culinary skills through smart devices [8]. Future Directions - The food industry is expected to evolve towards industrialized precise nutrition, a revolution in protein sources, a collaborative cooking era, a closed-loop carbon consumption model, and a service-oriented food approach [9]. - The cost of functional products is anticipated to decrease, leading to greater industrialization and a shift from mass production to personalized nutrition [9]. - The acceptance of cell-cultured meat is expected to rise, marking a significant transformation in protein sourcing and enhancing food security [9]. - The concept of "food as a service" is projected to redefine product value, focusing on consumer experience and emotional engagement [9].