Core Viewpoint - The company "胖东来" has initiated legal action against a social media influencer for defamation related to claims about a product quality issue, specifically concerning red underwear that allegedly caused allergic reactions. The company is seeking damages of no less than 1 million yuan [1][3][8]. Group 1: Legal Actions - The lawsuit against the influencer, known as "两个小段," is based on claims that the influencer's video on Douyin (TikTok) led to significant negative publicity and customer complaints for the company [1][3]. - The company has reported a total of 7 ongoing lawsuits and 9 additional cases it plans to pursue, indicating a broader strategy to protect its brand reputation [2][3]. - The company is pursuing damages of at least 1 million yuan for the defamation case, reflecting the seriousness with which it views the impact of the influencer's statements [1][8]. Group 2: Company Response and Investigation - Following the initial claims, the company established a special investigation team and temporarily removed the affected product from shelves, demonstrating a proactive approach to customer concerns [6]. - A detailed investigation report was released, confirming that the product in question met quality standards, but the company acknowledged failures in handling customer complaints and has taken disciplinary actions against staff involved [6][7]. - The company has committed to compensating affected customers and has implemented measures to improve its complaint handling processes [6][8]. Group 3: Public and Media Reaction - The incident has sparked significant public interest and debate, with the founder of the company emphasizing the need for rational discourse and accountability in public statements [11]. - The influencer involved has since issued a statement denying malicious intent and expressing regret for the emotional nature of their comments, indicating a recognition of the incident's broader implications [13][14]. - The situation has led to a ripple effect, with other retailers reportedly removing the brand's products from their shelves, further complicating the company's market position [7][8].