原标题：扩大入境消费政策进一步优化 本报北京4月27日讯（记者冯其予）国新办27日举行新闻发布会，介绍《关于进一步优化离境退税 政策扩大入境消费的通知》有关情况。商务部副部长盛秋平在发布会上表示，进一步优化离境退税政 策，是完善境外人员生活便利制度的重要举措，有利于提高境外旅客在华购物的便利性，提升旅游、消 费的获得感、满意度。 近年来，我国有序扩大自主开放和单边开放，对38个国家实行了单方面免签政策，对54个国家实行 过境免签并将停留时间延长至240小时，推出了一系列入境便利化政策。2024年我国接待外国游客2694 万人次，同比增长96%。入境旅客总花费达到942亿美元，增长了77.8%。今年一季度入境外国游客 921.5万人次，同比增长40.2%。 购物是旅行中一项不可或缺的体验。文化和旅游部产业发展司司长缪沐阳表示，下一步，文化和旅 游部将配合商务部及相关部门，推动《通知》各项举措落地见效。将鼓励和引导旅游景区、度假区、文 博场馆等境外旅客集聚区域的特色文化产品等店铺备案成为离境退税商店，推动在相关区域科学合理布 局"即买即退"集中退付点。 海关对离境退税物品的口岸验核是境外旅客办理离境退税手续的一个 ...

Core Viewpoint - The shift in consumer spending patterns is highlighted by Chongqing surpassing Shanghai as the top city in retail sales, indicating a potential decline in Shanghai's status as a consumer powerhouse [1][4]. Group 1: Retail Sales Data - In Q1 2023, Shanghai's total retail sales of consumer goods reached 405.745 billion yuan, a year-on-year decrease of 1.1%, while Chongqing's figure was 420.432 billion yuan, an increase of 4.1% [1]. - Shanghai had maintained the top position in retail sales since 2018, but this recent change raises questions about its commercial status [1][4]. Group 2: Shift to Service Consumption - Shanghai is focusing on service consumption, launching initiatives like the "Service Consumption Season" and the "Five-Five Shopping Festival" to promote this sector [4][5]. - In 2023, service consumption contributed nearly 60% to Shanghai's total retail sales, surpassing the contribution from goods retail by over 10 percentage points [5]. Group 3: Economic Indicators - The per capita disposable income in Shanghai for Q1 2023 was approximately 25,800 yuan, ranking first among 31 provinces and showing a nominal growth rate of 4.6% [6]. - Nationally, per capita service consumption expenditure was 13,016 yuan in 2022, with a year-on-year growth of 7.4%, and service consumption accounted for 46.1% of total consumption expenditure [5]. Group 4: Consumer Behavior Trends - Emotional value is increasingly influencing consumer behavior, with a focus on experiences rather than just material goods [15]. - The rise of service consumption is seen as a response to the demand for emotional and experiential satisfaction, leading to a symbiotic relationship between goods and services [15]. Group 5: International Consumer Engagement - Shanghai is enhancing its appeal to international tourists, with significant growth in overseas visitor numbers and spending, particularly from countries with visa exemptions [16][18]. - In 2024, Shanghai is expected to receive 6.706 million inbound tourists, a year-on-year increase of 84%, with a notable rise in tax refund sales for foreign visitors [18][19].

Core Insights - The Ministry of Commerce's Vice Minister Sheng Qiuping announced significant progress in the cultivation of international consumption center cities since the plan was introduced in July 2021 [1] - The five cities involved—Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing—have seen notable improvements in international influence, consumption driving power, and central radiation capacity [1] - It is projected that by 2024, the number of foreign visitors entering the five international consumption center cities will approximately double compared to the previous year [1] Summary by Categories International Consumption Center Cities - The initiative aims to enhance the international consumption capabilities of Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing [1] - The collaboration between the Ministry of Commerce and these cities has led to measurable advancements in their global standing [1] Visitor Projections - The forecast for 2024 indicates a significant increase in foreign visitors, with an expected growth of about 100% compared to the previous year [1]

Core Points - The Guangzhou government is implementing measures to develop the city into an international consumption center by 2025 [1] Group 1: Policy Implementation - The city will promote the opening of domestic duty-free shops to enhance consumer options [1] - A work plan to improve the effectiveness of the outbound tax refund policy has been issued, which includes optimizing the layout of tax refund stores and expanding product categories [1] - The introduction of "buy and refund immediately" measures is aimed at streamlining the tax refund process for consumers [1] Group 2: Consumer Promotion Activities - Consumer promotion activities and inbound tourism products will be launched in conjunction with key international exhibitions such as the Canton Fair to enrich consumer offerings [1]

Core Insights - The emergence of new flagship stores in Chongqing reflects the city's strong consumer power and favorable business environment, positioning it as a leading city for flagship store development in China [2][4][5] Group 1: Flagship Store Economy - Chongqing has seen a significant increase in flagship stores, with 892 new stores established in various sectors, including fashion and dining [4] - The city has hosted over 120 flagship launch events in the past three years, indicating a robust strategy to attract new brands [4] - In 2024, Chongqing is expected to welcome over 80 new flagship stores, further solidifying its status as a preferred location for brands [4] Group 2: Consumer Power - Chongqing's social retail sales are projected to reach 1.57 trillion yuan in 2024, with a year-on-year growth of 3.6%, ranking second among major international consumer cities [6] - High consumer spending is evident, with flagship stores like BASEMENT FG attracting over 20,000 daily visitors and achieving annual sales exceeding 100 million yuan [6] - The presence of affluent young consumers in Chongqing is driving demand for high-end brands, as seen with brands like ANN ADELMAN targeting this demographic [6] Group 3: Business Environment and Policy Support - The Chongqing government has introduced policies to support the flagship store economy, including financial incentives for brands and event organizers [8] - The city is actively developing commercial spaces and enhancing core business districts to attract more flagship stores [9] - Ongoing efforts to improve service levels and support for businesses aim to ensure that flagship stores not only enter the market but also thrive in the long term [8]

Group 1: Core Initiatives for International Consumption Center Cities - The recent release of measures to support the cultivation of international consumption center cities emphasizes eight key tasks aimed at accelerating the development of cities like Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing [1] - Shanghai has launched the "First Release Shanghai 3.0" policy to enhance the environment for global product launches, focusing on exhibition support, customs facilitation, and financial incentives [3] - Guangzhou is actively promoting the integration of commerce, tourism, and culture to enhance consumer engagement and has introduced the "New Eight Scenic Spots of Consumption" to attract visitors [4][7] Group 2: Specific Developments in Shanghai - Shanghai hosted nearly 3,000 brand launch events last year, with 1,269 new stores opened, marking a 28% year-on-year increase [1] - The "First Release Shanghai" initiative will feature significant brand exhibitions, including the global premiere of Loro Piana's exhibition in March [2] - The city aims to optimize the approval process for launch events, implementing a "one-time approval" system to improve administrative efficiency [3] Group 3: Guangzhou's Strategic Plans - Guangzhou has established a comprehensive policy framework to support its goal of becoming an international consumption center, including plans for the period from 2022 to 2025 [5][6] - The city is focusing on revitalizing traditional brands and enhancing cross-border e-commerce capabilities to attract global brands [6] - Future plans include creating a hub for high-end consumer brands and promoting local products globally through major exhibitions [7] Group 4: Tianjin's Development Efforts - Tianjin has implemented a multi-dimensional consumption development system since being designated as a national pilot city, with a goal to exceed 500 billion yuan in retail sales by 2025 [9] - The city has introduced innovative consumption scenarios and financial incentives to stimulate consumer spending [9] - Efforts are underway to enhance product branding in various manufacturing sectors and promote local specialties [10]