文旅融合
Search documents
对话丨文化自信点燃文旅热火访中国社会科学院旅游研究中心秘书长金准
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-10-10 00:02
Core Insights - The tourism market during the National Day and Mid-Autumn Festival has shown a significant increase in consumer enthusiasm, reflecting the high-quality development of China's cultural and tourism industry [2] Group 1: Characteristics of the Tourism Market - The tourism market is characterized by a higher degree of cultural and tourism integration, utilizing digital technology and immersive experiences to engage visitors [2] - There is a shift towards personalized and segmented market demands, with keywords like "niche," "thematic," and "in-depth" becoming prominent [2] - The expansion of tourism destinations is evident, with traditional popular cities maintaining their appeal while many third and fourth-tier cities and rural areas emerge as new growth points [2] Group 2: Driving Factors Behind Market Growth - Macroeconomic policies have played a crucial role in boosting market confidence, with various measures introduced to promote cultural tourism consumption and optimize holiday arrangements [3] - Supply-side innovation and upgrades are key drivers, with new business models and services enhancing visitor experiences, particularly through the rise of "night economy" and smart tourism technologies [3] - Deep cultural confidence among the populace serves as an intrinsic motivation for market growth, with traditional culture being celebrated during holidays [3] Group 3: Promoting Red Culture and Integration - To better promote red culture, there is a need to explore deeper ideological content and innovate storytelling methods, making historical narratives relatable to younger audiences [4] - The application of advanced technologies like 5G and AI in red tourism sites can create immersive and digital experiences [5] - Extending the industrial chain by developing red cultural products and integrating red tourism with local development can enhance both social and economic benefits [5] Group 4: Sustaining Holiday Economic Momentum - To maintain the momentum of the holiday economy, a shift from short-term stimulation to establishing long-term mechanisms is necessary [6] - Supply-side structural reforms should focus on developing more engaging and immersive tourism products, reducing reliance on ticket sales [6] - Enhancing public service systems and infrastructure, particularly in emerging tourist destinations, is essential for improving consumer experiences [6] - Utilizing digital tools to match supply and demand effectively can provide personalized services to tourists [6] - Promoting integrated urban-rural cultural tourism development can activate the potential of rural areas and support rural revitalization [6]
深度关注丨流动的中国 一派生机勃勃
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-10-10 00:02
中央纪委国家监委网站 柴雅欣 国庆中秋假期,各地群众选择多种方式出游赏景、放松休闲,欢度"双节"。 图为10月5日,游客在宁夏银川 市鼓楼步行街游玩。 新华社记者 杨植森 摄 当金秋时节遇上黄金假期,人们奔赴大江南北,文旅市场热力十足。据交通运输部消息,今年国庆中秋假期 (10月1日至8日),全社会跨区域人员流动量累计24.33亿人次,日均3.04亿人次,比2024年同期日均同比增 长6.3%。经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人次,较2024年国庆节假日 7天增加1.23亿人次。 从北国山麓到南海之滨,从西部高原到东方沃野,爱国氛围叠加出游热情,流动中国尽显澎湃活力;从国旗 下的热泪盈眶到红色游的方兴未艾,从听风赏秋中的轻松惬意到古建文博里的流连忘返,"人气旺"带动"消费 火",假日中国一派欣欣向荣。 双节同庆,大好河山激发家国情怀 10月1日清晨,江苏省南京雨花台烈士就义群雕前庄严肃穆,庆祝中华人民共和国成立76周年升国旗仪式隆重 举行。国歌铿锵奏响,五星红旗伴随朝阳冉冉升起,现场游客自发肃立、行注目礼,在晨光中感悟家国情 怀。 同升一面旗,共祝祖国好。北京天安门广场、澳 ...
一座桥牵起两座城
He Nan Ri Bao· 2025-10-09 23:40
福建泉州,在这座南方沿海名城,有一座名叫洛阳桥的宋代跨海大桥。为何在国庆中秋假期会想去看看 这座桥,也是有许多机缘巧合。 假期计划好的泉州之旅,本没有洛阳桥这一站,只因推开宾馆房间门时,被床头背景墙上的大幅照片吸 引,只见郁郁葱葱的红树林与古老石桥在阳光下相互映衬,再一看照片右下角写着跨海古桥洛阳桥,不 禁感到疑惑,为何泉州会有以洛阳命名的桥?古代还能建跨海桥?为了解开心中的疑惑,洛阳桥之旅就 这样开始了。 打车前往泉州城东北方向约10公里的入海口,洛阳桥就在这里。相传,古时由于社会动荡不安,时有战 争爆发,大量中原人南迁,因思念故土而给这座桥取名洛阳桥。在桥上漫步,历史的厚重感便扑面而 来。桥现长约731米,几十座船形桥墩犹如历史的舟楫,承载着自北宋以来岁月的沧桑。这座由泉州太 守、书法大家蔡襄主持修建的石桥,是中国历史上第一座跨海梁式石桥,也曾是北上内陆腹地与海上丝 绸之路的交通要冲。 曾经,倚江面海的泉州,由这座桥联络世界,传递宋元时代的灿烂与辉煌;今天,簪花女子步履轻盈, 熙熙攘攘的游客,穿梭在桥南桥北,既是桥上的过客,也是桥头的风景。人、桥、景合一,荡漾起万般 风情。 洛阳桥的价值,远不止于桥本身。 ...
奋进的河南 决胜“十四五”·郑州篇丨文旅深融合,催生几多新景
He Nan Ri Bao· 2025-10-09 23:40
Core Insights - Zhengzhou is enhancing its cultural tourism and positioning itself as an international consumption center, aiming to attract 170 million domestic and international tourists and achieve over 200 billion yuan in tourism revenue by 2024 [9][12]. Group 1: Cultural and Tourism Development - Zhengzhou is focusing on cultural prosperity and has achieved significant milestones, including the designation of Zhengzhou Yinki International Tourism Resort as a national-level tourist resort and the recognition of various cultural projects [9][10]. - The city is developing a comprehensive display system for Chinese civilization, with 116 museums established, promoting the theme of "Summer and Shang Capital, Yellow Emperor's Hometown" [10][11]. Group 2: Integration of Modern and Traditional Elements - The city is leveraging digital technology to enhance visitor experiences at cultural sites, such as the newly opened Dahu Village Ruins Museum, which utilizes advanced digital techniques for immersive storytelling [10][11]. - Zhengzhou is promoting a cultural tourism belt that integrates natural and cultural resources, focusing on the Yellow River and Mount Song, to create premium travel routes [11][12]. Group 3: Youth Engagement and New Consumption Trends - The city is revitalizing urban spaces to attract younger demographics, with new commercial districts like Baidu New Scene offering a blend of historical and modern experiences [13][14]. - Zhengzhou is fostering popular brands and cultural consumption trends, with a notable increase in inbound tourists by 18% in the first half of the year [14][15]. Group 4: Performing Arts and Entertainment - Zhengzhou is positioning itself as a "City of Performing Arts," hosting numerous concerts and performances that attract large audiences and stimulate local consumption [18][19]. - The city supports various theatrical productions and has established a brand around its rich cultural heritage, with performances like "Only Henan: Drama Wonderland" and "Zen Buddhism Shaolin: Music Grand Ceremony" gaining national recognition [19].
接待人次与消费额大幅增长,外地游客超50% 这个假期,镇江文旅“全线飘红”
Zhen Jiang Ri Bao· 2025-10-09 22:39
Core Insights - The tourism sector in Jiangsu experienced significant growth during the National Day and Mid-Autumn Festival holidays, with a daily average increase in visitor numbers and spending of 15.17% and 14.14% respectively compared to the previous year [1] Group 1: Visitor Statistics - A total of 181.91 million visitors were received at 31 A-level scenic spots, marking a year-on-year increase of 21.83% during the holiday period [2] - The city recorded 10.09 billion yuan in tourism spending through UnionPay channels, representing a 22.51% increase year-on-year and accounting for 44.26% of the total inter-city consumption in the industry [1][2] Group 2: Product Diversification - The integration of cultural and technological elements in performances at key scenic spots enhanced visitor engagement, with notable events like "Su Dongpo Meets Bai Niangzi" and "National Trend Challenge" attracting significant audiences [2] - Cultural venues hosted 181 events, serving over 565,700 participants, with small theater performances achieving over 90% occupancy [2] Group 3: Consumer Engagement Strategies - The city implemented various consumer-friendly policies, including extended hours for cultural venues and free or low-cost access to sports facilities, which stimulated tourism spending [3] - Multiple markets and events were organized in popular areas, such as the "Jingji Road" and "Yongan Road" food streets, drawing large crowds [3] Group 4: Service Enhancements - To facilitate transportation for visitors, the city provided free parking at 68 locations and launched customized shuttle services to popular tourist sites [4] - A total of 104 student volunteers participated in tourism service initiatives, while law enforcement conducted inspections to ensure compliance and maintain a smooth holiday experience [4]
江西九江 锚定长江经济带重要节点城市 迈出高标准高质量建设新步伐
Ren Min Ri Bao· 2025-10-09 22:02
Core Viewpoint - The city of Jiujiang is actively advancing its economic development through significant investments in manufacturing, cultural tourism, and infrastructure, aiming to become a key node in the Yangtze River Economic Belt. Group 1: Economic Development Initiatives - Jiujiang is implementing a total investment of 10.6 billion yuan in the Jiujiang Petrochemical project, which aims to produce 1.5 million tons of aromatics annually, potentially revitalizing the local petrochemical industry [1] - The city is focusing on modernizing its industrial system by enhancing traditional industries and fostering new ones, with a reported investment of 4.96 billion yuan in digital transformation, leading to a 38.6% increase in technological upgrades [2] - New industries are emerging, such as the global leader in copper foil production, Jiujiang Defu Technology, which has increased its annual capacity to 191,000 tons [2] Group 2: Environmental and Ecological Initiatives - Jiujiang has maintained air quality at national secondary standards for four consecutive years and has achieved Class II water quality in the Yangtze River for seven years [4] - The city has implemented 317 major projects for the protection of the Yangtze River, including the remediation of 856 pollution outlets [4] - Jiujiang is actively promoting a carbon peak pilot program and has engaged in the trading of pollution rights, generating a transaction volume of 46.15 million yuan [5] Group 3: Cultural and Tourism Development - The Jiujiang section of the Yangtze National Cultural Park has attracted over 6.2 million visitors, transforming into a popular leisure destination [6] - The city is enhancing its cultural tourism through events and projects, including the Lushan International Love Film Week and the Lushan Cup Dragon Boat Race, which are boosting local economic activity [7][8] - Jiujiang is positioning itself as a key player in the Yangtze River International Golden Tourism Belt, promoting its natural and cultural resources [8] Group 4: Infrastructure and Logistics - Jiujiang is developing a national logistics hub to enhance its port capabilities, with significant infrastructure projects underway, including the completion of the Lushan Station and the opening of new railway lines [9] - The port's cargo throughput is projected to reach 223 million tons by 2024, ranking 31st globally, with a 10.37% year-on-year increase in cargo throughput from January to August [10] - The city is leveraging its geographical advantages to foster cross-border e-commerce and shipping finance, aiming to transform its inland economy into an open frontier [10]
【“十四五”成绩单】文旅融合发展 让“诗与远方”相得益彰
Yang Shi Wang· 2025-10-09 16:02
Core Insights - The "14th Five-Year Plan" marks a significant transformation in various sectors, with notable achievements in tourism, cultural heritage, and economic growth [1][3]. Tourism Development - The national tourism supply system has seen rapid development, with 58 new 5A-level tourist attractions, bringing the total to 16,500, and county-level coverage reaching 97% [3]. - During the recent National Day and Mid-Autumn Festival holiday, there was explosive growth in tourism to lesser-known cities, with Alshan experiencing a 340% increase in popularity as a travel destination [3]. - In the first half of the year, domestic travel reached 3.285 billion trips, with total spending hitting 3.15 trillion yuan, setting a new record [3]. Cultural Heritage - Significant progress has been made in cultural heritage work, with 60 projects listed as World Heritage sites and 44 on the UNESCO Intangible Cultural Heritage list as of July this year [5]. - Cultural sites like Liangzhu, Yinxu, and Sanxingdui have become popular tourist destinations, significantly boosting local tourism [5]. - The museum sector is projected to welcome nearly 1.5 billion visitors in 2024, indicating a strong public interest in cultural experiences [5]. International Tourism - The expansion of China's visa-free travel options and the extension of transit visa-free periods to 240 hours have contributed to a rise in international tourism, with inbound tourist numbers expected to reach 132 million in 2024, a year-on-year increase of over 60% [5].
“超级假期”见证“超热”文旅消费图景
Xin Hua Wang· 2025-10-09 14:16
Core Insights - The "super holiday" combining National Day and Mid-Autumn Festival saw a significant increase in both tourist numbers and spending, with 888 million domestic trips taken and total spending reaching 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1][3] Group 1: Travel Trends - The average travel radius for tourists expanded to 212.66 kilometers, a year-on-year increase of 14.8%, while the average leisure radius was 23.04 kilometers, up 24.5% [4][6] - Long-distance travel orders increased by 3 percentage points, with travelers covering over 180 countries and regions, significantly higher than the previous year [4][6] - Rural residents accounted for 22% of travelers, totaling 102 million trips, which is 11.5% of the total domestic trips during the holiday [7][9] Group 2: Consumer Behavior - Tourists are increasingly avoiding crowded cities, with over 40% opting for less popular destinations, and nearly 30% visiting lesser-known attractions in popular areas [7][9] - The average spending per tourist increased by 14.6% compared to last year, with hotel occupancy rates exceeding 80%, particularly in second and third-tier cities [13][15] Group 3: Cultural Engagement - There is a growing emphasis on cultural experiences and emotional value, with tourists participating in various cultural activities such as intangible cultural heritage experiences and tea ceremonies [16][18] - The search volume for "night tours" surged by 386.5%, indicating a trend towards themed tourism [16][18] Group 4: Service Enhancements - Numerous tourist destinations implemented customer-friendly measures, including extended hours and smart management systems to enhance visitor experience [19][21] - Over 29,000 cultural and tourism events were held nationwide, with more than 480 million yuan in consumer subsidies distributed [19][21] Group 5: Post-Holiday Trends - Travel platforms reported continued growth in off-peak travel orders, reflecting the ongoing vibrancy and potential of cultural tourism consumption [22]
全市“双节”期间文旅市场创历史新高
Sou Hu Cai Jing· 2025-10-09 14:08
Core Insights - The cultural and tourism market in Lingwu achieved remarkable results during the recent National Day and Mid-Autumn Festival holidays, with a total of 154,500 visitors and a tourism revenue of 7.456 million yuan, marking year-on-year increases of 327.19% and 576.04% respectively, both reaching historical highs [1] Group 1: Cultural Events and Activities - The "Le Dong Ling Zhou" starry music season became a key driver of market engagement, attracting not only local residents but also visitors from Inner Mongolia and Gansu, showcasing a successful model of "daytime sightseeing and nighttime music" [3] - Major scenic spots enhanced their cultural offerings, with the Water Cave Scenic Area hosting the "Ancient and Modern Carnival" and a large-scale performance, drawing nearly 100,000 visitors and generating over 6.13 million yuan in revenue [5] - The Lingwu Animal Park emerged as a popular destination for families, with interactive experiences leading to 12,000 visitors during the holiday period, highlighting the potential of the "pet economy" [7] Group 2: Rural Tourism and Community Engagement - The "Follow the Harvest Evening Tour in Lingwu" theme activity boosted rural tourism, with over 11,000 visitors to rural tourism demonstration sites during the holidays [6] - Public cultural venues like libraries and museums remained open for free, hosting over 20 cultural performances that reached more than 30,000 people, reflecting the city's commitment to cultural accessibility [8] Group 3: Future Development and Strategy - The local cultural tourism bureau emphasized that the holiday's success reflects both the release of consumer potential and the effectiveness of Lingwu's integrated cultural tourism development strategy, with plans to enhance service quality and deepen industry integration moving forward [10]
湖南假期文旅市场:山水有新韵 服务见温度
Xin Hua Wang· 2025-10-09 14:05
大型沉浸式山水实景演出《赊月洞庭》现场。(湖南省演艺集团供图) 节庆的欢歌渐次响起,一些沉睡的记忆也被悄然唤醒。对老矿工李杨能而言,这个假期最大的收获是"穿越"回20世纪70年代他所工作的矿区 ——在位于郴州市苏仙区的"711时光小镇",一场以"回到那一年国庆"为主题的活动,通过打造系列沉浸式怀旧场景,再现矿区生活。 从张家界的奇峰秀水到怀化的乡村田园,从长沙热闹的街巷到郴州"苏醒"的工矿遗址……刚刚结束的国庆中秋假期,三湘大地上,多样的节 庆活动与"走心"的服务交织,展现出文旅新活力。 10月4日,游客在张家界国家森林公园黄石寨景区游览(无人机照片)。新华社发(吴勇兵 摄) 在位于郴州市北湖区的仰天湖大草原,韩国游客金民俊感慨:"这趟旅行真是充满了惊喜!"金民俊说,原本他是冲着湖南的自然风光而来, 没想到刚好碰上中国的假期,景区举办了许多活动,他参加了大草原上的派对、篝火晚会,还看了烟花秀。"以前,我们对湖南的张家界更为了 解,但现在郴州在韩国的知名度也越来越高。中国这么大,未来我希望能去更多城市!" 文化与旅游相融合,在山水间激荡出新的火花。 在岳阳,沉浸式夜游项目《今上岳阳楼》假期日均营收45.5万元, ...