记者昨天获悉，市政府办公厅近日印发《关于促进首发经济发展的若干措施》，从提升内核、壮大 外延、营造环境等三个层面制定15条措施打造"首发南京"IP，助力建设国际消费中心城市，加快建设具 有世界聚合力的双向开放枢纽。 我市还将打造一批汇集国内外优质消费品牌的首发经济集聚区，支持商圈街区、景区、体育场馆等 地标性建筑向首发活动开放；推动本地品牌与都市圈多元联动，开展集中发布、展示。《若干措施》提 出，打造30个以上"首创金陵"品牌孵化基地，对符合条件的孵化基地，按照最高不超过投入成本（场 租、宣传推广、搭建等）的30%给予补贴，最高30万元。 在壮大首发经济经营主体方面，鼓励跨国公司在南京设立地区总部和功能性机构，支持企业开展市 外连锁经营，每开设一家直营连锁门店给予最高5万元奖励支持，每家企业累计奖励最高50万元。鼓励 首发经济领域企业开展研发、场景创新等，支持专业机构围绕首发经济发展搭建交流平台、发布指标评 价等。打造"首发即发"工业首发经济，服务工业企业、创新产品所属企业的新品首发，打响"宁创新品— 宁首发"品牌。鼓励在展会现场设置首发专区，开展新产品、新服务、新技术等首秀首展。培育引进一 批具有国内国际影 ...

Core Viewpoint - The emergence of the "launch economy" is fundamentally reshaping consumer landscapes, breaking traditional linear growth models and establishing a dynamic interaction system among products, consumers, and markets [1] Group 1: Nature of the Launch Economy - The launch economy represents an extreme form of "new" business, creating scarcity experiences through strategic launches like "global launch, national launch, and regional launch" [2] - This new business model is driven by three forces: technological innovation providing push, consumer upgrades creating pull, and market competition exerting pressure [2] Group 2: Growth Patterns Across Multiple Fields - The launch economy in China is entering a rapid growth phase, with breakthroughs in various sectors such as electronics, fashion, and new energy vehicles [3] - Major cities like Shanghai and Beijing are increasingly internationalizing their fashion weeks, with local brands successfully integrating traditional cultural elements with modern design [3] Group 3: Ripple Effects on the Supply Chain - The launch economy is prompting a transformation in the supply chain, pushing companies to accelerate R&D innovation and emphasizing rapid response and precise delivery in distribution [4] - Collaborative innovation across all stages from R&D to sales is essential for success in the launch economy [4] Group 4: Regional Differentiation Practices - Different cities are developing unique strategies to promote the launch economy, with Shanghai's initiative to become a global launch hub showing positive results [5] - Policies should be more targeted and flexible to encourage manufacturing upgrades through the launch economy [5] Group 5: Global Exploration and Challenges - Compared to Western markets, China's launch economy benefits from a large consumer market, a complete industrial chain, and advanced digital capabilities [6] - Cultural barriers exist for global launches, necessitating localization efforts such as hiring local designers [6] Group 6: Future Trends and Paradigm Shifts - The launch economy is expected to accelerate innovation cycles, with companies potentially launching products multiple times a year [8] - The essence of this transformation is a shift from product-oriented to experience-value-driven business logic, leading to the formation of industry alliances centered around launches [8]

作为今年经济的重头戏，提振消费开了个好头。 杭州市统计局数据显示，一季度，全市社会消费品零售总额2075亿元，同比增长6.3%，比上年全年加 快3.5个百分点。 从扩大优质产品供给、创新多元化消费场景到优化消费环境，今年以来，一系列提振消费政策措施加速 落地，杭城消费市场提质向好，既有"含金量"又见"含新量"。 新需求新供给两侧发力 明星潮牌GOODEES限定快闪店登陆杭城，首日零售额近百万元；潮玩界"顶流"LABUBU在杭州全国首 展，吸引全城年轻人前来打卡；网红奶茶店阿嚒手作首次来杭州，排单也要等两三个小时……开年以 来，"首发经济"在杭州表现亮眼。 消费者争相打卡首店、观赏首展、欣赏首秀，折射出消费市场的多元化需求。消费供给侧也因势而动， 今年，湖滨步行街、钱江新城CBD等12大空间秀场，将开展不少于200次的首发首秀首展活动，推动形 成"全域联动、场景共生"的首发经济生态圈。 需求牵引供给，供给创造需求，正在杭州消费市场生动演绎—— 顺应消费提质升级，传统消费赛道不断突破。 近"30岁"的松木场农贸市场，历经改造后惊艳回归，充满艺术气息的风格，被居民点评"精致得像个美 术馆"；古荡菜市场"爆改"民国风 ...

Group 1 - The core viewpoint is that the influx of overseas brands into China is accelerating, with 487 new brands opening their first stores on cross-border e-commerce platforms in the first quarter of this year [1] - The new brands come from 29 countries and regions, with the highest numbers from the United States, Australia, Germany, France, and New Zealand [1] - The opening of overseas brand stores is revitalizing consumer confidence and creating new growth opportunities in various regions of China [1] Group 2 - The first store of an overseas sports brand in Nanchang, Jiangxi, achieved sales exceeding 1 million yuan on its opening day, with foot traffic in the entire complex increasing by 110% [1] - Consumers express optimism about the shopping experience provided by first-store economies, indicating a strong potential for commercial consumption [2] - The presence of more brands increases consumer choice, which in turn stimulates consumption [3] Group 3 - The surge of overseas brands reflects the strong appeal of the Chinese market and indicates a new path for high-quality economic development in China [4] - The diverse consumer demographics in China and government support for innovative products and business models are key factors driving this trend [4] - Overseas brands are leveraging physical stores and e-commerce platforms to quickly meet Chinese consumer demands, using first-store economies as a lever to tap into the global consumer market [4]

朱克力中国信息协会常务理事，国研新经济研究院创始院长、新经济智库(CiNE)首席研究员，湾区新经 济研究院院长。 在全球消费市场加速转型与技术创新深度渗透的双重背景下，首发经济作为一种以"首发性""稀缺 性""体验性"为核心特征的商业形态，正成为驱动消费升级、重塑产业竞争格局的重要力量。作为中国 消费变革的新引擎，首发经济不仅打破了传统商业的线性增长模式，更通过技术创新、场景重构与价值 共创，构建了"产品—消费者—市场"的动态互动体系。近日，国研新经济研究院创始院长、《首发经 济：中国消费变革新驱动》作者朱克力做客本报《理论研究周刊》，从理论内涵、发展阶段、消费心 理、政策效应、未来趋势等维度，系统性阐述首发经济的发展态势和行业实践。 首发经济的核心驱动因素和行业演进特征 《金融时报》记者：您如何定义首发经济？它与传统消费模式的本质区别是什么？推动首发经济崛起的 核心驱动力有哪些？ 朱克力：首发经济就是把"新"字做到极致的商业形态。它不是简单把新产品放到市场上，而是通过一系 列精心策划的"首秀"，把商品、服务、技术甚至商业模式，以全球首发、全国首发、区域首发的形式推 向大众。就像电影首映礼，把最精彩的内容用最 ...

首店、首秀、首展、首演……一个个"首发"场景正成为多地消费市场的热点。首发经济，是指企业发布 新产品，推出新业态、新模式、新服务、新技术，开设首店等经济活动的总称。中共中央办公厅、国务 院办公厅近期印发的《提振消费专项行动方案》提出，因地制宜推进首发经济，鼓励国内外优质商品和 服务品牌开设首店、举办首发首秀首展。首发经济正在成为多地释放消费潜力、提升城市竞争力的重要 途径。 南京为激发消费新动能，突出"载体+环境"，培育首发经济新场景，通过打造多元化商业载体，培育特 色化商业品牌，厚植高端化商业氛围，形成首发经济良好生态。南京市统计局数据显示，今年前2个 月，南京实现社会消费品零售总额1519.61亿元，同比增长7.9%。 作为西北地区唯一的国家中心城市，西安明确将创建国际消费中心城市列为重要工作内容，不断探索消 费新场景、新载体、新业态，激活消费潜能。首发经济正成为推动西安经济发展的新动能。今年1月 份，陕西省提出，将加快发展首发经济、银发经济、平台经济、夜间经济，完善现代商贸流通体系，扩 大特色农产品电商消费，提升"吃住行游购娱"服务品质，释放文旅消费潜能。 挖掘消费潜力 在进一步扩大内需，提振消费的大背 ...

Core Points - The 34th Harbin Economic and Trade Fair (哈洽会) will be held from May 17 to 21, marking the first major international economic event in Harbin since the successful hosting of the 9th Asian Winter Games [1] Group 1: Participation and Scale - A total of 38 countries and regions will participate, with over 1,500 enterprises registered, featuring Thailand and Mongolia as the guest countries [3] - The exhibition area has reached a historical high of 683,000 square meters, making it the largest in the event's history [4] - This year's fair includes six sub-venues, the highest number ever, including the main venue at Harbin International Exhibition Center [5] Group 2: Innovation and Technology - Over 100 technology innovation enterprises will participate, with notable companies like China Aviation Engine Corporation, China Petroleum, and Huawei showcasing their products, exceeding last year's exhibition scale by 25% [6][7] - The exhibition will feature more than 5,000 types of exhibits, with a 12% update rate for traditional exhibitors and a 15% display rate for new technologies such as drones and humanoid robots [7] Group 3: Business Engagement - The fair plans to invite over 3,000 professional buyers from various industries, with a significant representation from Russia and Northeast Asia [8] - Nearly 100 supporting activities will be held to promote consumption, including cultural events and promotional activities on social media platforms [9] Group 4: Sustainability and Organization - The fair aims for a green construction rate of over 90%, emphasizing the use of environmentally friendly materials and energy-saving equipment [10] - A comprehensive organizational structure involving 39 provincial departments will ensure smooth operations and consumer protection during the event [11]

Core Insights - The "May Day" holiday in China showcased vibrant cultural and tourism activities, diverse consumption scenarios, and innovative consumption formats, highlighting the country's potential as a leading consumer market [1][2]. Consumption Trends - During the holiday, 75 tourism routes connected various scenic spots, boosting intercity consumption [3]. - Hotel bookings in over 1,000 counties increased by more than 30% year-on-year, indicating a new growth point in consumption [4]. - Inbound tourism sales surged by approximately 90% year-on-year, with the "immediate refund" policy for outbound tax refunds implemented nationwide, enhancing the appeal of Chinese tourism [5]. Retail and E-commerce Performance - According to the Ministry of Commerce's data, sales revenue of key retail and catering enterprises rose by 6.3% year-on-year, while online retail sales increased by 9.3% during the holiday [6]. - Major shopping districts experienced a 6.4% increase in foot traffic year-on-year, with Shanghai's online and offline consumption reaching 59.46 billion yuan, a 13.1% increase [9]. New Consumption Formats - The "first launch economy" was evident in Shanghai, where nearly 100 brand new product launches took place, driving surrounding dining, accommodation, tourism, and shopping [8]. - The holiday saw over 20 music festivals, with each ticket generating approximately 8 yuan in additional consumption, indicating a shift from traditional ticket sales to interactive experience economies [9]. Product Sales Growth - Sales of green and energy-efficient products were robust, with nearly 600,000 digital devices sold daily and around 900,000 home appliances sold daily across 12 categories [9]. - Sales of home appliances, automobiles, and communication equipment monitored by the Ministry of Commerce increased by 15.5%, 13.7%, and 10.5% year-on-year, respectively [9]. Economic Contribution - The contribution of domestic demand to economic growth in the first quarter increased by 6.3 percentage points compared to the previous quarter, underscoring the accelerating role of consumption as a primary economic driver [10].

Core Points - The 34th Harbin International Economic and Trade Fair (HICEF) will be held from September 17 to 21 in Harbin, marking the first major international economic event since the successful hosting of the 9th Asian Winter Games [1] - The theme of this year's fair is "Building a New High Ground for Open Northward Cooperation and Sharing New Opportunities for Revitalization and Development" [1] Group 1: Exhibition Scale and Participation - The total exhibition area for this year's fair is 683,000 square meters, featuring the main venue at Harbin International Exhibition Center and six sub-venues, making it the largest in terms of area and number of sub-venues compared to previous years [1] - Over 1,500 enterprises from 38 countries and regions, as well as 23 provinces and cities, have registered to participate, with Thailand and Mongolia serving as guest countries and Shandong Province as the guest province [2] - The fair will showcase more than 5,000 types of exhibits, with a 12% update rate for traditional exhibitors and a 15% display rate for new technologies and products such as unmanned driving and humanoid robots [2] Group 2: Activities and Procurement - Nearly 100 supporting activities will be held during the fair, including cultural performances and promotional events featuring popular online influencers [3] - The fair aims to invite over 3,000 professional buyers, with a significant proportion from Russia and Northeast Asia, particularly in sectors like food packaging and home building materials [3] - The upgraded online platform for trade matching will facilitate digital and intelligent procurement connections, alongside over 50 offline investment and procurement matching events [3] Group 3: Support and Security Measures - A three-tier operational mechanism involving the executive committee, command center, and working groups has been established to ensure effective organization, with 39 provincial and central departments participating [4] - Comprehensive service stations will be set up at the main venue to provide legal consultation, business certification, and other support services [4] - Enhanced monitoring of hospitality services in Harbin will be implemented to ensure a positive experience for both domestic and international guests [4]

Group 1 - The core objective of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" in Huadu District is to achieve initial results by 2025, with a total investment of 114.842 billion yuan across 66 projects [1] - The project includes five major actions: industrial quality enhancement, new urbanization construction, rural landscape improvement, reform initiatives, and mobilization of social forces [1] - The plan aims to accelerate the construction of a modern industrial system, focusing on six strategic industries, three future industries, and five modern service sectors [1] Group 2 - The initiative emphasizes the importance of modern agricultural development, aiming to create five 10 billion yuan-level industrial clusters in areas such as ornamental plants, flowers, aquaculture, fruits and vegetables, and livestock [2] - There are plans to enhance commercial service functions, including measures to promote high-quality development in the commercial sector and initiatives to boost consumption [2] - By 2025, the goal is to establish one national A-level tourist attraction and develop one rural hotel (homestay) cluster [2]