长沙晚报掌上长沙9月2日讯（全媒体记者 周辉霞）近日，霸王茶姬公开了2025年第二季度财报。财报 显示，截至今年6月30日的第二季度，霸王茶姬全球门店数达到7038家。二季度总GMV达81.031亿元， 同比增长15.5%。二季度净收入33.319亿元，同比增长10.2%；调整后净利润为6.298亿元，对应的调整 后净利率为18.9%；截至6月30日，霸王茶姬小程序注册会员用户数达到2.069亿。 本季度，霸王茶姬的海外业务表现亮眼，海外GMV（商品交易总额）为2.352亿元，同比大增77.4%， 环比增长31.8%，海外市场已逐渐成为重要的发展引擎。4月份开始，由各互联网平台发起的"外卖大 战"开打，霸王茶姬坚持"价值优先"的战略，不以价格换市场。 海外GMV大增77.4% 逐步成为增长引擎 财报显示，本季度，霸王茶姬海外GMV为2.352亿元，同比、环比均实现双位数增长：同比大增 77.4%，环比增长31.8%，已逐步成为驱动公司整体增长的引擎之一。 截至6月30日，霸王茶姬全球门店共7038家，其中包括海外的208家门店：马来西亚178家、新加坡16 家、印度尼西亚8家、泰国5家、美国1家。本季度，霸王 ...

导读：面对补贴诱惑，这家新茶饮头部品牌选择以"战略克制"应对——通过产品升级、用户运营和全球 化布局，将"价值优先"转化为可持续增长动能。 当新茶饮行业陷入"外卖补贴战"与"流量焦虑"的双重漩涡，霸王茶姬用一份亮眼的成绩单，为行业注入 了一剂清醒剂。 8月29日，这家新茶饮头部企业发布的2025年第二季度财报显示：总净收入同比增长10.2%至33.319亿 元，全球GMV突破81亿元大关，海外市场GMV更以77.4%的同比增幅成为最大亮点。在行业普遍以"0 元购"等极端促销争夺流量的背景下，霸王茶姬选择了一条"反常规"路径——通过战略定力与价值优 先，构建起穿越周期的增长模型。 "价格战或许能换取短期流量，但不符合高质量发展的底层逻辑。"在分析师电话会议上，创始人张俊杰 的表态掷地有声。财报数据印证了这一判断：二季度霸王茶姬毛利率提升至53.9%，注册会员数突破2 亿大关，季度净增1455万，同比增长42.7%。更值得关注的是，在保持价格策略一致性的前提下，其外 卖GMV占比逆势提升至52%，73.9%的订单来自复购用户——当同行在补贴战中消耗品牌价值时，霸王 茶姬正用用户粘性构筑起真正的护城河。 破局价格战 ...

北京时间8月29日晚间，霸王茶姬(NASDAQ：CHA)发布2025年第二季度财报。财报显示，当季实现总 净收入33.319亿元人民币，同比增长10.2%；全球GMV达81.031亿元，同比增长15.5%。海外市场GMV 达2.352亿元，同比大涨77.4%。全球门店规模达到7038家，公司毛利率持续提升至53.9%，彰显出显著 的规模效应与供应链优化成果。值得关注的是，品牌注册会员数历史性突破2亿大关，季度净增1455 万，同比增长42.7%，为业务发展构筑坚实根基。 在随后的分析师电话会议上，霸王茶姬创始人、董事长兼全球CEO张俊杰和霸王茶姬全球CFO黄鸿飞深 度解析业绩背后的战略逻辑。"我们坚持以品牌价值和产品创新为核心的发展路径，本季度，公司净收 入延续双位数同比增长，盈利能力保持稳定。"张俊杰认为，中国企业正在经历从"中国制造"到"中国品 牌"的发展阶段，价格战可能短期吸引消费行为，但长期来看不符合品质生活、高质量发展的路径。 支撑这些成果的，是公司前瞻性构建的本土化团队。分析师电话会上，张俊杰首次公布了全新的北美核 心管理阵容：任命Emily Chang为北美首席商务官，她曾担任麦肯世界集团中国区 ...

8月29日晚间，霸王茶姬（NASDAQ: CHA）公开了2025年第二季度财报。财报显示，截至今年6月30日的第二季度，霸王茶姬全球门店数达到7038家。二 季度总GMV达81.031亿元，同比增长15.5%。二季度净收入33.319亿元，同比增长10.2%；调整后净利润为6.298亿元，对应的调整后净利率为18.9%；截至 6月30日，霸王茶姬小程序注册会员用户数达到2.069亿。 本季度，霸王茶姬的海外业务表现亮眼，海外GMV为2.352亿元，同比大增77.4%，环比增长31.8%，海外市场已逐渐成为重要的发展引擎。4月份开始， 由各互联网平台发起的"外卖大战"开打，霸王茶姬坚持"价值优先"的战略，不以价格换市场。 海外GMV大增77.4% 逐步成为增长引擎 财报显示，本季度，霸王茶姬海外GMV为2.352亿元，同比、环比均实现双位数增长：同比大增77.4%，环比增长31.8%，已逐步成为驱动公司整体增长的 引擎之一。 根据公开信息，霸王茶姬在近期也进入了越南和菲律宾市场。 在海外市场，霸王茶姬推出具有各地特色的产品和营销创新，取得了显著成效。4月份，霸王茶姬在东南亚市场推出的谷香焙茶（Hojicha G ...

Core Insights - Bawang Chaji (NASDAQ: CHA) reported its Q2 2025 financial results, showing a total GMV of 8.1031 billion yuan, a year-on-year increase of 15.5% [1][6] - The company achieved a net income of 3.3319 billion yuan, up 10.2% year-on-year, with an adjusted net profit of 629.8 million yuan, corresponding to an adjusted net profit margin of 18.9% [1][6] - As of June 30, the total number of registered users on Bawang Chaji's mini-program reached 206.9 million, reflecting a year-on-year growth of 42.7% [7] Global Expansion - Bawang Chaji's overseas GMV reached 235.2 million yuan, marking a significant year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [2][6] - The company has expanded its global store count to 7,038, including 208 overseas locations in countries such as Malaysia, Singapore, Indonesia, Thailand, and the United States [2][6] - Bawang Chaji successfully entered the Indonesian market, opening 8 stores, and has also launched its second store in the U.S. after the first opened in Los Angeles [2][4] Product Innovation and Marketing - The company has introduced localized products and marketing strategies in overseas markets, achieving notable success with products like Hojicha Genmai Milk Tea and the Earl Grey series [3][6] - Bawang Chaji has launched region-specific products in various Chinese provinces, which have been well-received by local consumers [6][9] Talent Acquisition and Management - The company announced a new North American management team, hiring Emily Chang as Chief Business Officer and Aaron Harris as Chief Development Officer, both with extensive experience in the industry [4][6] User Engagement and Retention - Bawang Chaji's membership ecosystem has shown healthy growth, with registered members surpassing 200 million, indicating strong user engagement [7] - The company has maintained a "value-first" strategy, focusing on quality products and services rather than competing on price during the recent "takeout war" [6][7]

Core Insights - Bawang Tea Ji (CHA.US) reported its Q2 2025 financial results, showing a total GMV of 8.1031 billion yuan, a year-on-year increase of 15.5% [1][5] - The company achieved a net income of 3.3319 billion yuan, up 10.2% year-on-year, with an adjusted net profit of 629.8 million yuan and an adjusted net profit margin of 18.9% [1][5] - The number of registered users on the Bawang Tea Ji mini-program reached 206.9 million, marking a significant growth of 42.7% year-on-year [1][7] Global Expansion - Bawang Tea Ji's global store count reached 7,038, including 208 overseas stores in markets such as Malaysia, Singapore, Indonesia, Thailand, and the United States [2][3] - The overseas GMV for the quarter was 235.2 million yuan, reflecting a substantial year-on-year increase of 77.4% and a quarter-on-quarter growth of 31.8% [2][3] - The company successfully entered the Indonesian market, opening 8 new stores, and has plans for further expansion in North America [2][4] Product Innovation and Marketing - Bawang Tea Ji launched localized products and marketing strategies in overseas markets, achieving notable success with products like Hojicha Genmai Milk Tea and the Earl Grey series [3][6] - The company introduced new products in its classic category, such as "Yi Qi Hong Chen" and "Xia Meng Mei Long," which received positive market feedback [7] - The company has been actively engaging with consumers through a new membership ecosystem and events, enhancing user loyalty [7][8] Strategic Approach - Bawang Tea Ji adheres to a "value-first" strategy, focusing on quality rather than competing on price during the recent "takeout war" initiated by various internet platforms [5][8] - The company has demonstrated resilience in maintaining stable growth in GMV and net income despite market challenges [5][8] - Cost improvements were noted, with a 1.5% decrease in raw material, storage, and logistics costs year-on-year, contributing to a healthy profit margin [8]