从无人机到全景相机，从手机到AI眼镜，过去一年，一场围绕技术、生态与用户的"战争"已然打响。 大疆于2025年7月刚发布全景相机Osmo 360，影石随即传出将推全景无人机的消息，两家企业在彼此的核心业务上，有了交集。再比如智能硬件领域，无 论是大厂还是手机厂商，都纷纷加入AI眼镜行业，企图分一杯羹。 当消费电子行业的边界日益模糊。曾经的"友商们"纷纷闯入对方腹地，这是市场见顶下的无奈内卷，还是技术融合前的阵痛？ 为何跨界和"内卷"成为主流 过去的一年，大疆和影石，这两家原本分属于不同赛道的巨头，毅然选择互相"飞入"对方领空。 2025年7月，长期以无人机为核心业务的大疆正式发布首款全景相机Osmo 360，定价2999元，比影石旗舰产品Insta 360 X5首发价格还要低800元。 面对攻势，影石在短短三个月后发布了Insta360 X4 Air，主打"全球最轻8K全景相机"，还在三季报中透露，基于全景影像技术的延伸，公司已布局无人机 赛道，计划推出两个无人机品牌，其中与第三方联合孵化的全景无人机"影翎Antigravity"公测已近尾声，有望于2025年第四季度实现部分区域市场试售。 影石明确表示，这将 ...

对此，国家知识产权局、公安部、国家市场监督管理总局近日联合部署了知识产权代理行业专项整治行 动，强调要在申请端、审查端、代理端协同发力，从源头上遏制不以真实发明活动为基础的专利申请和 不以产业化为目的的专利买卖行为。这直接抬高了"伪创新"的制度成本。 国家知识产权局近期出台了《知识产权促进民营经济发展实施办法》（以下简称《办法》）。在知识产 权强国建设迈入新阶段、发展新质生产力成为核心任务的当下，我国正通过一套系统性强、针对性高的 政策工具，精准破解制约民营企业创新的知识产权瓶颈，为其高质量发展筑牢制度基石。 破解"不敢创" 当前，部分民营企业尤其是科技型中小企业在创新活动中仍存顾虑，其核心关切之一在于，当创新成果 面临侵权风险时，维权可能面临成本高、周期长、举证难等问题。这在一定程度上影响了企业的创新投 入意愿和创新预期。《办法》围绕知识产权创造、保护、运用、服务等环节系统部署，从多个方面优化 知识产权环境，切实保护民营经济组织合法权益，维护公平市场竞争秩序。 国家知识产权局新闻发言人、办公室主任衡付广介绍，在知识产权创造方面，通过持续提升审查质量与 效率，更大力度实施按需审查，有效应对民营企业"创新快、保 ...

Core Viewpoint - The automotive industry is witnessing a shift away from "pseudo-innovation" designs, such as hidden door handles, towards more practical and safety-oriented features, as exemplified by Geely's recent launch of the Galaxy A7 and Galaxy M9, which utilize traditional mechanical door handles instead of hidden ones [2][3][4]. Group 1: Hidden Door Handles - Geely's Galaxy A7 and Galaxy M9 have opted for traditional mechanical door handles, marking a departure from the prevalent trend of hidden door handles in electric vehicles [2]. - The hidden door handle design, while initially aimed at reducing wind resistance, has faced criticism for its practicality and safety, particularly in cold climates where they can freeze [3]. - The penetration rate of hidden door handles in new energy vehicles is projected to reach 76% by 2024, indicating a significant trend in the industry [2]. Group 2: Industry Response and Standards - The Ministry of Industry and Information Technology has initiated a project to establish safety standards for hidden door handles, addressing issues such as insufficient strength and failure during power outages [3]. - Industry leaders like Great Wall's chairman have criticized the safety trade-offs associated with hidden door handles, advocating for a focus on safety over minimal wind resistance [4]. Group 3: Broader Design Trends - The automotive industry is increasingly scrutinizing various innovative features that prioritize aesthetics over functionality, such as touchscreens replacing physical buttons and large non-opening glass roofs that can lead to excessive heat [5]. - Controversial designs like electronic rearview mirrors have also been criticized for their performance in adverse weather conditions, highlighting the need for practical innovations [5]. - As the industry moves away from questionable innovations, companies are exploring more valuable and practical design solutions, such as BMW's AI-integrated "visual cone" technology aimed at enhancing driver safety [5]. Group 4: Design Philosophy - A prevailing design principle in the automotive industry emphasizes that the best designs should be unobtrusive, suggesting that true innovation should not compromise the fundamental user experience [6].