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“小而美”的旅行社主打哪些产品?
Xin Lang Cai Jing· 2025-12-20 00:33
小型旅行社的竞争实力在哪里?中国旅游报社记者采访中发现,一批深耕目的地资源的"小而美"旅行社正走进公众视野。这些旅行社 不再是资源的搬运工,而是体验的创造者、文化的转译人和目的地资源的共建者。因为有了新思路,其价值空间被不断放大。本期报 道聚焦3家各具特色的"小而美"旅行社,探寻他们如何以专注、热爱与创新赢得市场与尊重。 与传统地接社采购标准化住宿、用车、门票不同,趣游吧旅行将更多精力放在"非传统旅游资源"的挖掘与产品化上。 他们和位于贵州省黔东南苗族侗族自治州雷山县雷公山半山腰的乌东村合作,将护林员的日常巡山路线设计为生态徒步产品;请村里 的非遗代表性传承人与返乡青年搭档,带领游客寻找草本酒曲、体验酿酒技艺。他们甚至将村民的茶室休闲、梯田下午茶、拦门酒和 篝火晚会等体验模块化,形成游客可自由选择的沉浸式菜单。 (来源:中国旅游报) 做更懂游客的在地设计师 在旅游行业工作了近20年的胡昌雄基于对市场的洞察,在2021年创立了贵州趣游吧旅游服务有限公司(以下简称趣游吧旅行)。4年 多的时间,这家10多个人的旅行社成为服务全国数百家高端定制社、主题游机构及跨界渠道的目的地服务商,其打造的"守寨人计 划"人文小车产 ...
站在30万辆的山脚下,岚图还要面对更陡峭的挑战
Tai Mei Ti A P P· 2025-11-16 06:47
Core Insights - The achievement of producing the 300,000th vehicle marks a significant milestone for Lantu, reflecting its growth amidst a challenging market environment characterized by price wars and supply chain disruptions [2][3][6] - Lantu's growth strategy contrasts with the industry's trend of using price cuts for growth; instead, it focuses on building a stable product structure and user trust through consistent quality and experience [5][10] Group 1: Market Performance - Lantu has demonstrated stable sales growth, achieving a year-on-year increase of over 82% from January to October, while maintaining profitability amidst industry losses [3][10] - The company has improved production efficiency, with a vehicle rolling off the production line every 63 seconds, indicating significant advancements in scale compared to previous years [3][10] Group 2: Product Strategy - The launch of the Lantu Taishan model symbolizes the culmination of five years of development, aiming to compete in the high-end SUV market with advanced features and a comprehensive system engineering approach [6][9] - Lantu's strategy emphasizes not just product features but also the importance of brand perception and long-term user experience in the luxury market [6][15] Group 3: Challenges Ahead - Moving forward, Lantu faces challenges in establishing brand recognition in the luxury SUV segment, particularly against established competitors [15][16] - The transition to higher levels of autonomous driving (L3) will require clear delineation of responsibilities between in-house development and partnerships, posing additional complexity [15][16] - As Lantu scales operations, maintaining organizational efficiency and consistent quality will be critical, as increased complexity can amplify operational pressures [16]
蔚来李斌:每个业务线要制定自己的三年经营计划,最牛的公司是能把长期和短期结合
Xin Lang Ke Ji· 2025-10-20 03:38
新浪科技讯 10月20日中午消息,蔚来创始人、董事长、CEO李斌在最近一次针对中高层人员的内部会 议上表示,今年公司要开始制定三年经营计划,四季度在深化全员经营机制(CBU)的同时,每个业 务线要制定自己的三年经营计划,包括进一步深入CBU考核激励机制。同时,要持续深化公司体系能 力建设,培养团队把长期目标和短期执行结合起来的能力。"最牛的公司是能把长期和短期结合,"李斌 表示,"只看长期不看短期,公司会死掉;只看短期,不看长期,没发展前景"。 责任编辑:江钰涵 李斌同时表示,蔚来公司今年在体系能力提升上有一些进步,但还需要再提升。"去年我们体系能力是 想得非常清楚的,但事实上今年很多动作搞得还不够狠。"体系能力是整个组织形成一个共同的做事方 式与思考的底层逻辑,保证大家都是同一个底层逻辑去做事。李斌透露,蔚来内部有15项公司级体系能 力,自己四季度将参加30次以上的workshop和交流会,平均两天多一次,将过去两年关于组织能力、体 系能力的思考和实践,阶段性地总结好、固化,变成真正的组织能力。 ...
新P7亮相,小鹏急于摆脱“性价比”
虎嗅APP· 2025-08-08 13:40
Core Viewpoint - The new Xiaopeng P7 represents a significant evolution in the brand's strategy, focusing on advanced technology and design to enhance its market position and brand image [2][3][10]. Group 1: Product Launch and Features - The new P7 was unveiled on August 6, 2025, with over 10,000 orders placed within the first 6 minutes and 37 seconds of the launch [2]. - The vehicle incorporates cutting-edge technology, including three self-developed Turing AI chips with a computing power of 2250 TOPS, an 800V high-voltage platform, and dual-chamber air suspension [2]. - The design of the new P7 emphasizes a low, wide, and muscular aesthetic, reflecting a shift from functionality to a balance of aesthetics and utility [2][9]. Group 2: Strategic Shift - Xiaopeng has undergone a strategic transformation over the past two years, moving from the mainstream luxury market to the mid-range market, which has shown some positive results [3]. - The new P7 is positioned not just as a volume product but as a "spiritual flagship" that showcases the company's technological aspirations and explorations [3]. Group 3: Market Challenges and Opportunities - The bold design of the new P7 has created a polarized reception, with a 50:50 split in consumer preferences, potentially limiting its mass-market appeal [9]. - The high costs associated with the advanced features may pose challenges for pricing strategy, as Xiaopeng aims to balance profitability with market acceptance [9]. - Despite achieving the highest delivery volume among new forces in the first quarter of 2025, driven by lower-priced models, Xiaopeng faces pressure to improve average revenue per vehicle, which dropped from 253,900 yuan in 2024 to 152,900 yuan [9]. Group 4: Future Considerations - The final pricing strategy for the new P7 will be crucial for its competitive positioning in the market, with the price set to be announced at the time of launch [9]. - Monitoring consumer feedback on the new design post-launch will be essential to assess its acceptance in the broader market [9]. - The performance of Xiaopeng's AI systems in real-world applications will be a key factor in determining the success of the new P7 [9][10].