Core Viewpoint - The article discusses the concept of "scene creation" and the evolution of new business models driven by AI, emphasizing the importance of reconstructing meaning in various contexts and the emergence of new species in business [4][18]. Group 1: Scene Creation and Evolution - The past decade has been marked by the evolution of "scene creation," where meticulously designed scenarios drive the growth of new business entities [10][17]. - The case of "San Yi Niao" illustrates the shift from merely offering products to providing highly personalized home scene customization solutions, highlighting the importance of understanding user needs [13]. - "Red Star Macalline" has transformed into an "AI home life destination," integrating home appliances, furniture, and decoration into a cohesive experience, showcasing the power of scene branding [15][17]. Group 2: Instant Emergence and Meaning Reconstruction - The concept of "instant emergence" suggests that the evolution of AI applications occurs through carefully designed scenarios, which are essential for understanding the rapid changes in the business landscape [18][22]. - The article emphasizes that AI's evolution is not just about technology but also involves a cognitive revolution that redefines human existence and meaning [24][26]. Group 3: Connection Revolution and Business Multiplication - The "connection revolution" is exemplified by brands like "Three Squirrels," which have adapted their organizational methods to align with the values and needs of younger consumers, enhancing efficiency and innovation [38][39]. - Xiaomi's approach to car manufacturing reflects a restructured organizational system that leverages its consumer electronics expertise, demonstrating the importance of strong connectivity in achieving business success [40]. Group 4: Green Growth and Scene Specificity - "Star Charging" exemplifies a digital energy company that integrates scene strategies to enhance energy management efficiency, showcasing the potential for sustainable growth through specific scene applications [43]. - The article argues that the more specific the scene, the stronger the connection, as seen in the collaboration between "Fen Zhong Media" and "Alipay," which creates seamless transitions between physical and digital experiences [46][48]. Group 5: AI Hardware and Market Dynamics - The rise of AI hardware in China is attributed to the country's rich scene-based product definitions and robust supply chain capabilities, leading to accelerated market validation and implementation [73]. - The article highlights the importance of physical AI in enhancing user experiences, as demonstrated by brands like "AAC Technologies," which focus on creating seamless human-machine interactions [60][62].

Core Viewpoint - The article emphasizes the concept of "scene creation" and the importance of reconstructing meaning in the context of AI and new consumption patterns, highlighting the need for businesses to design specific scenarios to engage users effectively [4][20][26]. Group 1: Scene Creation and Meaning Reconstruction - The "scene revolution" over the past decade has driven the evolution of new species in business, with a focus on designing impactful scenarios that resonate with users [12][19]. - The concept of "刹那涌现" (momentary emergence) suggests that the evolution of AI applications will occur through meticulously designed scenarios, which are essential for understanding the rapid changes in the business landscape [20][24]. - The article outlines four key concepts for reconstructing meaning: NOW (the power of connection), FLOW (immersive human-machine interaction), HERE (narratives that transcend presence), and EGO (the core question of self) [26][30][34]. Group 2: Case Studies of Scene Brands - The evolution of the brand "三翼鸟" (Three Wings Bird) illustrates the shift from merely offering products to providing personalized home scene customization solutions, emphasizing the importance of understanding user needs [15][19]. - "红星美凯龙" (Red Star Macalline) has transformed into an "AI home life destination," integrating home appliances, furniture, and decoration into a cohesive experience, showcasing the power of scene branding [17][19]. - The article highlights "小红书" (Xiaohongshu) as a platform that redefines connection through user-generated content, emphasizing the importance of real-time engagement and community building [34][35]. Group 3: The Role of AI in Scene Creation - The emergence of AI-driven solutions is reshaping traditional business models, as seen in companies like "星星充电" (Star Charging), which integrates dynamic connections in digital energy management [45][46]. - The article discusses how AI is enhancing human-machine interaction, with examples of companies like 联想 (Lenovo) developing intelligent terminals that facilitate seamless user experiences [58][60]. - The concept of "物理AI" (Physical AI) is introduced, where AI technologies are applied to real-world interactions, enhancing the user experience in everyday environments [63][64]. Group 4: The Future of Scene Brands - The article posits that the future of scene brands lies in their ability to create meaningful connections and experiences that resonate with users on a deeper level, moving beyond mere functionality [19][24]. - The rise of "潮玩" (trendy toys) as a form of emotional commerce reflects a shift towards products that express individuality and cater to specific emotional needs [90][91]. - The concept of "空间网络的生态IP" (space network ecological IP) is introduced, suggesting a model where brands can replicate and localize their presence across different markets, enhancing their relevance and impact [97].

Group 1 - The integration of AI into home appliances is enhancing consumer convenience and creating intelligent solutions for various household tasks [1][2] - The development of cleaning robots with advanced features, such as a multi-joint mechanical arm, allows for more efficient and versatile cleaning capabilities [1][2] - The annual shipment of the cleaning robots reaches one million units, providing a substantial data foundation for AI algorithm development [2] Group 2 - The emergence of AI technology is transforming household appliances from mere tools to intelligent companions capable of understanding and responding to user needs [3] - There is a growing consumer demand for diverse, personalized, and high-quality products in the home appliance sector, driving manufacturers to innovate continuously [3] - The shift towards intelligent home appliances is seen as a critical path for the industry to achieve high-quality development [3]

坚持"以技术换量"。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，追觅扫地机器人日前获得"中国高端扫地机器人市场销额行业第一"认证。 根据 渠道数据显示，追觅扫地机器人在 2023-2024 两年累计线上监测渠道5000元以上销售额排名第一 。 目前，追觅科技旗下产品已经覆盖100余个国家和地区，包括中国、美国、德国、法国、韩国等，全 球线下实体门店入驻已超5500家，在全球市场累计服务超过2100万家庭。 事实上， 自成立伊始， 追觅科技 就 坚持高端化 的 战略，坚持"以技术换量" ——追觅科技始终坚 持以技术作为核心驱动力，这也是行业保持高增长的核心。追觅科技一方面坚持技术全包围，将行业 已有技术做到最好;另一方面坚持研发创新，打造真正能满足消费者需求的革新性产品，不断引领行 业发展。 截至2024年9月30日，追觅科技全球累计申请专利达6004件，已累计获得授权专利2637件。在技 术应用领域，追觅科技持续创新扫地机器人仿生多关节机械手、智能换拖布系统、仿生机械臂、自升 降全景激光雷达、洗地机 100°C 沸水自清洁、主动式防缠毛、吸尘器 ...