一个软萌的毛绒玩具能抚平职场焦虑，一张说走就走的高铁票能装下周末的松弛，一杯咖啡打卡照能链接同频的灵魂——在刚刚过去的2025年，当代青年 的生活，围绕"情绪"与"热爱"展开。 玩毛绒玩具追线下演出 精神需求多样化升级 过去一年，一种全新的消费共识正在青年群体中形成。年轻人纷纷转向内在，通过"情绪消费"为内心的秩序与安宁投资。上海市青少年研究中心及旗下有 数数据创新实验室发布的《韧性生长——2025中国青年生活全景报告》显示，情绪消费已成为青年群体的"刚需"，近九成受访青年有过"为情绪价值买 单"的经历，其中近四成属于高频消费者。从消费动机来看，46.8%的青年将情绪价值视为"缓解压力焦虑的良药"，43.1%的青年则通过此类消费获得"被需 要、被看见"的心理满足。 从消费时段分布来看，深夜22点后（33.2%）与工作间歇喘息时刻（26.1%）成为情绪消费的两大峰值时段，通勤、午休等碎片时间也被密集填充，青年 们正通过即时性消费填补情绪缺口。最受欢迎的消费品类中，实物消费以毛绒玩具、香薰、文创小物等情绪治愈物品为主；体验消费包括演唱会、脱口秀 等线下文娱活动；社交关系维护与数字服务消费也成为重要组成部分。 有数 ...

一个软萌的毛绒玩具能抚平职场焦虑，一张说走就走的高铁票能装下周末的松弛，一杯咖啡打卡照能链 接同频的灵魂——在刚刚过去的2025年，当代青年的生活，围绕"情绪"与"热爱"展开。 玩毛绒玩具追线下演出精神需求多样化升级 过去一年，一种全新的消费共识正在青年群体中形成。年轻人纷纷转向内在，通过"情绪消费"为内心的 秩序与安宁投资。上海市青少年研究中心及旗下有数数据创新实验室发布的《韧性生长——2025中国青 年生活全景报告》显示，情绪消费已成为青年群体的"刚需"，近九成受访青年有过"为情绪价值买单"的 经历，其中近四成属于高频消费者。从消费动机来看，46.8%的青年将情绪价值视为"缓解压力焦虑的 良药"，43.1%的青年则通过此类消费获得"被需要、被看见"的心理满足。 从消费时段分布来看，深夜22点后（33.2%）与工作间歇喘息时刻（26.1%）成为情绪消费的两大峰值 时段，通勤、午休等碎片时间也被密集填充，青年们正通过即时性消费填补情绪缺口。最受欢迎的消费 品类中，实物消费以毛绒玩具、香薰、文创小物等情绪治愈物品为主；体验消费包括演唱会、脱口秀等 线下文娱活动；社交关系维护与数字服务消费也成为重要组成部分。 有 ...

趣丸科技创立于2014年，是以兴趣社交、人工智能及电竞为核心的科技平台。旗下TT语音注册用户已超2亿，在移动语音社交及游戏社交市场占有率领先。 公司AI领域表现突出，在2024年入选"中国独角兽企业"，2025年入选福布斯中国AI企业TOP 50，是广州唯一上榜企业。 伴随着业务的快速拓展，趣丸科技投资约26亿，在广州打造其全球总部基地。 广州又一科技巨头总部大厦拔地而起！ 这座位于海珠区琶洲核心区的超高层建筑，与阿里巴巴、腾讯等科技巨头为邻，总建筑面积达10万平方米，建筑高度为175米。目前，项目已完成正负零施 工，并提前6天转入地上主体结构建设阶段。 建筑由GP事务所设计，以"波长"为灵感来源，呼应趣丸科技所倡导的"数字链接"理念。流动交织的立面线条与起伏的阳台造型，仿佛将无形的数据连接转 化为视觉语言，展现出科技与美学的交融。 整座大厦被设计为一个多功能综合体，不仅承载总部办公职能，还融入了电子竞技馆与人工智能创新中心等空间。 尤其引人注目的是，裙楼部分规划了一座可容纳约600人的B级标准电竞场馆，未来既可举办国际赛事与职业联赛，也能作为电竞俱乐部的主场，集赛事运 营、战队训练、内容制作等功能于一体，构 ...

文 | C2CC新传媒 7月，小红书将Sologan从"你的生活指南"升级为"你的生活兴趣社区"；12月，小红书推出小红圈新功能内测，加码兴趣社交领域。 9月上旬，小红书就已经开启"小红圈圈主招募计划"，该计划首批将开放100个圈子。目前看来，小红圈的展现形式与贴吧、豆瓣小组、微博超话类似，是 兴趣相近用户的主要聚集地。 关于"圈主"申请，平台要求有一定的社群"管理经验"，要么以前当过组长/吧主，要么是资深组员；同时，基本条件也得满足，必须通过实名认证，且需 要一定的活跃度，但最终还需通过平台审核。 除了"圈主"申请门槛高， "小红圈"内容展示也极其隐蔽。目前，在APP的搜索栏里是搜不到的，只能通过圈主或者成员发布口令，复制口令才能进圈。这 简直是将极致的"私域社交"属性刻在了产品的DNA里。 3亿用户的"活跃度焦虑"，小红书"兴趣社区"的野心 中国社交平台的竞争已经进入到白热化阶段，小红书以月活用户超3亿、内容创作者超1亿的量级，稳坐中国UGC内容社区头把交椅。 得益于UGC社区的定位，小红书沉淀了大量素人的生活经验和好物种草，从旅游攻略到生活妙招，从食谱菜谱的好物推荐，逐渐让用户形成了"遇事不决 问小红书 ...

Core Insights - The article discusses the social behaviors and preferences of the post-2005 generation, highlighting their unique approach to blending online and offline interactions, which reflects their identity as "digital natives 2.0" [1][2] Online and Offline Integration - The post-2005 generation exhibits a "full scene coverage" in their choice of platforms, utilizing various apps for socializing, interest exchange, second-hand trading, and focused friendships [2] - Over 30% of respondents use AI tools to assist in information organization and communication optimization, viewing AI as a "tool" rather than a "replacement" [2] - A significant 93% of respondents frequently participate in dining out, 89% engage in outdoor sports, and 81% regularly go shopping, indicating a high level of offline activity [2] - New social relationships such as "commuting buddies" and "study partners" have emerged, allowing for immediate companionship without deep commitments [2] Interest as a Social Core - The classification of relationships is crucial for the post-2005 generation, with half identifying close friends as primary confidants and 45% turning to parents for support [4] - The generation has a more egalitarian relationship with parents, who serve as emotional support and life advisors [4] - Interests are the primary bond in social connections, with 65% of respondents meeting core social circle members through shared interests [4] - Popular social activities include visiting IP stores, volunteering, and participating in interest-based communities, showcasing high engagement levels [4] Social Values and Boundaries - Emotional value is paramount in social needs, with 100% of respondents citing "listening support" as the most critical social requirement [5] - The post-2005 generation values "value exchange" in social interactions, focusing on practical information sharing and problem-solving [5] - Less than 10% of respondents view networking as a primary social goal, emphasizing a belief in natural attraction to quality relationships [6] - "Comfort" is the highest social principle, with 87% prioritizing comfort, honesty, and a sense of security in relationships [6] - There is a heightened awareness of personal boundaries, with over 80% of respondents establishing topic restrictions in conversations, particularly regarding income and privacy [6]

Core Insights - Xiaohongshu is actively expanding its social features, recently launching a recruitment plan for community leaders as part of its new "Xiaohongquanquan" product aimed at enhancing user engagement and reducing churn [1][4] - The platform's previous attempts in the social domain have faced challenges, but it continues to explore opportunities in interest-based social networking, which has shown promising growth in user engagement [3][6] Group 1: Product Development and Strategy - Xiaohongshu's new community product, "Xiaohongquanquan," will initially open 100 groups and seeks leaders who resonate with the community concept and are willing to invest time in its development [1] - The platform aims to connect content, e-commerce, and local services through this community initiative, potentially expanding its commercialization opportunities [4] - Interest-based social interactions have shown a significant increase, with group chat daily active users growing nearly 70% year-on-year, indicating a shift towards more engaging content [6] Group 2: Challenges and Market Competition - Despite the potential of interest-based communities, Xiaohongshu faces significant challenges, as many similar products in the market have failed, highlighting the difficulty of sustaining such platforms [8] - The platform must navigate the risk of communities becoming insular and self-sufficient, which could hinder broader engagement and monetization efforts [8] - Competitors like Douyin and Kuaishou are also pursuing social features, and the return of WeChat's "Shake" function indicates a competitive landscape for social networking [10][12] Group 3: User Experience and Retention - Users seeking social connections on Xiaohongshu desire a low-pressure experience, but the current environment may complicate this, as users must sift through content to find suitable connections [10] - The challenge remains for Xiaohongshu to provide compelling reasons for users to stay on its platform rather than migrating to WeChat for social interactions [12]