在05后的社交体系中，"关系分类"很重要。调研显示，半数05后将好朋友列为首要倾诉对象，45%选择 向父母倾诉，这两类群体构成了他们社交支持的"双核心"。与前代人不同，05后的亲子关系更趋平等， 父母既是情感后盾，也是可交流的"人生顾问"，这种转变与家庭环境密切相关，他们的父母普遍学历较 高，更擅长以平等姿态参与子女成长。 早晨在通勤路上和"动漫同好"有一搭没一搭地聊着昨晚新追的动漫，中午用AI辅助整理好兴趣社群的线 下聚会方案，晚上和远方的网友"连麦各玩各的"——2025年，首批05后已迈入社会。作为与智能设备同 步成长的"数字原住民2.0"，他们的社交场景打破了线上与线下的壁垒，清晰划分着朋友、网友、搭子 等不同关系的功能，在快节奏的时代里，走出了属于自己的社交步调。 线上线下联动融合 线上端，05后的平台选择呈现"全场景覆盖"特征。博报堂生活综研（上海）及中国传媒大学联合发布的 《05后年轻人社交观及行为研究2025》显示，基础社交、兴趣交流、二手交易、专注交友需求的手机 App均在高度使用范围中。AI工具已深度融入社交流程，超过三成受访者会用其辅助信息整理、优化沟 通表达，成为"社交助手"般的存在。不 ...

Core Insights - Xiaohongshu is actively expanding its social features, recently launching a recruitment plan for community leaders as part of its new "Xiaohongquanquan" product aimed at enhancing user engagement and reducing churn [1][4] - The platform's previous attempts in the social domain have faced challenges, but it continues to explore opportunities in interest-based social networking, which has shown promising growth in user engagement [3][6] Group 1: Product Development and Strategy - Xiaohongshu's new community product, "Xiaohongquanquan," will initially open 100 groups and seeks leaders who resonate with the community concept and are willing to invest time in its development [1] - The platform aims to connect content, e-commerce, and local services through this community initiative, potentially expanding its commercialization opportunities [4] - Interest-based social interactions have shown a significant increase, with group chat daily active users growing nearly 70% year-on-year, indicating a shift towards more engaging content [6] Group 2: Challenges and Market Competition - Despite the potential of interest-based communities, Xiaohongshu faces significant challenges, as many similar products in the market have failed, highlighting the difficulty of sustaining such platforms [8] - The platform must navigate the risk of communities becoming insular and self-sufficient, which could hinder broader engagement and monetization efforts [8] - Competitors like Douyin and Kuaishou are also pursuing social features, and the return of WeChat's "Shake" function indicates a competitive landscape for social networking [10][12] Group 3: User Experience and Retention - Users seeking social connections on Xiaohongshu desire a low-pressure experience, but the current environment may complicate this, as users must sift through content to find suitable connections [10] - The challenge remains for Xiaohongshu to provide compelling reasons for users to stay on its platform rather than migrating to WeChat for social interactions [12]